The Influencer Podcast

• The Difference Between Content and Messaging (And Why It Matters)

  ABOUT THIS EPISODE: In this special Summer Flip Series episode, I’m so excited to share a powerful and honest conversation I had on the Online Business for Christian Women podcast with my dear friend Stefanie Gass. We’re diving deep into the truth behind what really creates long-term success in online business—refining your messaging, trusting your path, and giving yourself permission to fully own your genius. I open up about my journey from PR and blogging to building a multi-million dollar brand, and how messaging clarity + visibility became the foundation of it all. We also talk about the difference between content and messaging, how to make your message move people (and create sales), and why the real transformation begins when you stop trying to be someone else and start fully owning what’s already inside you. Plus, I share my favorite visibility tips for landing opportunities before you feel "ready." If you’re craving alignment, clarity, and a permission slip to go all in on your calling, this episode is for you! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:14 Welcome to The Influencer Podcast 00:38 Summer Show Flip Series Explained 01:13 Conversation with Stefanie Gas 03:09 Julie's Journey to Online Success 07:07 The Power of Messaging and Visibility 07:43 Investing in Yourself and Your Business 13:48 Faith and Unwavering Belief 18:11 Understanding Messaging vs. Content 20:38 The Importance of Clear Solutions 21:00 Niching Down: Targeting Your Audience 21:19 Understanding Your Ideal Client 22:27 Effective Market Research Strategies 23:07 Crafting Specific and Impactful Messaging 27:30 Visibility: The Catalyst for Success 30:07 Taking Action and Embracing Opportunities 36:14 Conclusion  QUOTABLES: “Visibility is not the byproduct of success, it's not the byproduct of launching a podcast, or getting people to listen to episodes, or even being featured on podcasts. It's the literal catalyst of all of them.” - Julie Solomon  “So often we wanna build an offer and build a brand about something sparkly that someone else is doing or that we want to do in the future. But that's where you missed the mark.” - Stefanie Gass GUEST RESOURCES: You can listen to Stefanie’s Podcast Online Business for Christian Women Listen to Stefanie’s Episode of The Influencer Podcast RESOURCES: [STOP SELLING LIKE IT’S 2020] If you’re a coach or service provider who can’t get past $5K–$10K/months and still piecing sales and messaging together manually—this is for you. Join me for this June for a LIVE, free training that shows you how to fix the messaging and positioning gaps keeping you stuck. The Revenue Accelerator is how you scale smarter. [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [PODCAST SUPPORT WITHOUT OVERWHELM?] Let Commonwealth Co. handle the editing, production, and all the behind-the-scenes work so you can focus on your voice and vision. Visit their website and mention my name to save 10% on your first month. [READY TO SELL SOMETHING?] Shopify takes care of the logistics so you can focus on what you do best. Set up shop today for just $1/month!

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• Speak to Her Identity, Not Her Pain—And Watch Her Say Yes

  ABOUT THIS EPISODE: If you’ve ever felt like your content is thoughtful, your offers are solid, and you’re showing up consistently—but your best-fit clients still aren’t buying—this episode is for you. Today, I’m diving deep into the real reason your dream clients aren’t converting: you’re likely speaking to the wrong part of them. I break down why pain-point and results-based messaging no longer create the demand you need—and what does. In this episode, I walk you through the concept of identity-based messaging and how to shift from chasing attention to creating emotional resonance. You’ll learn how to mirror your clients' next-level identity, create content that triggers demand, and refine your message in a way that makes the right clients say “yes” before you ever pitch. If you’re ready to move beyond likes and engagement and finally craft messaging that converts with ease, this episode will change everything. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:38 Understanding Client Messaging 01:38 The Real Reason Clients Aren't Buying 03:26 The Shift to Identity-Based Marketing 04:13 Personal Experience and Insights 07:04 The Power of Resonance in Messaging 11:54 Invitation to Join the Training 13:13 Conclusion and Newsletter Sign-Up QUOTABLES: “   Pain point Marketing works. I get it. I learned it in college, in my marketing classes. It does work, but it takes so much flipping longer to work. Why? Because pain point marketing attracts people who need convincing.” - Julie Solomon  “  You do not need more volume. This is not a lead problem because if I dropped a thousand more leads on your lap with you having the same challenge that you currently have, it's just gonna create more problems. So it's not more volume. You need more resonance.” - Julie Solomon RESOURCES: [STOP SELLING LIKE IT’S 2020] If you’re a coach or service provider who can’t get past $5K–$10K/months and still piecing sales and messaging together manually—this is for you. Join me for this June for a LIVE, free training that shows you how to fix the messaging and positioning gaps keeping you stuck. The Revenue Accelerator is how you scale smarter. [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [MY $1 SECRET] This tool powers millions of stores—and could power yours. It’s not just for shopping—it’s a secret weapon for selling, too. Get the details and my discount here!

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  18:26
• From Inspiring to Irresistible: How to Make Your Content Sell

  ABOUT THIS EPISODE: In this special Summer Series Flip episode, I’m bringing you an incredible conversation I had with the amazing Samantha Daily on her podcast Makeshift Happen. We dive deep into one of the most important reasons why your content might not be converting—hint: it’s not your consistency, it’s your messaging. I walk through my Momentum Messaging Framework and reveal exactly how I’ve used it to generate over a million dollars in revenue—without posting every day or burning out. We explore the difference between content and messaging, why your ideal clients aren’t buying (yet), and how to shift your content from “inspiring” to irresistible. I also share how posting less, refining your messaging, and positioning yourself as a true authority can attract premium clients who are ready to buy. If you’re tired of creating and over-delivering without the sales to match, this episode is your game-changer. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:21 Welcome to the Influencer Podcast 00:44 Summer Show Flip Series Overview 01:17 Conversation with Samantha Daly 03:17 Julie Solomon's Journey 04:22 Transition to Online Education 15:08 The Importance of Messaging 25:44 Power vs. Pleasure Content 29:37 Podcast Production Recommendation 31:21 Engaging Content Strategies 31:56 The Power of Storytelling 33:00 Intentional Content Creation 35:35 Quality Over Quantity 36:52 Understanding Your Ideal Client 43:10 Scaling Your Business 44:43 The Role of Paid Advertising 47:05 Building Effective Sales Systems 52:23 Mindset Shifts for Business Growth 58:03 Conclusion QUOTABLES: “    Nobody needs more watered down content. Nobody needs more watered down how to do things. Like, we're good on that. What we need more of is people really deciding that they wanna be the absolute best at what it is that they do, really own that genius wholeheartedly, and make the absolute best offer that they can for their premium clients.” - Julie Solomon  “    I think that's one thing that you have to be able to do as an entrepreneur of any kind is continue to adapt and innovate.” - Samantha Daily GUEST RESOURCES: You can listen to Samantha’s Podcast Make Shift Happen Listen to Samantha’s Episode of The Influencer Podcast RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [PODCAST SUPPORT WITHOUT OVERWHELM?] Let Commonwealth Co. handle the editing, production, and all the behind-the-scenes work so you can focus on your voice and vision. Visit their website and mention my name to save 10% on your first month. [MY $1 SECRET] This tool powers millions of stores—and could power yours. It’s not just for shopping—it’s a secret weapon for selling, too. Get the details and my discount here!

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  1:04:59
• Stop Over-Teaching: The 3 Levels of Trust That Convert Clients with Brandon Lucero

  ABOUT THIS EPISODE: In this episode, I’m joined by my friend and messaging expert Brandon Lucero for a powerful deep-dive into what really makes content convert. We go beyond surface-level strategies and into the psychology of messaging that drives demand—without relying on hype or constant how-to posts. Brandon breaks down his three levels of trust that every business needs to build with its audience, and how to shift from over-teaching to creating true resonance and relevance. We talk about how to stop overwhelming your audience, the difference between encyclopedic content and TED Talk-level impact, and why self-identifying content is one of the most effective ways to generate demand before ever mentioning your offer. Brandon also shares practical examples of how to structure your messaging, content, and even Reels to attract aligned clients who are ready to buy—not just engage. If you’re ready to stop chasing attention and start creating true connections and conversions, this episode is a must-listen! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:41 Meet Brandon Lucero: Messaging Expert 01:41 The Importance of Messaging in Business 03:06 Understanding Effective Communication 05:46 Levels of Trust in Messaging 10:16 Creating Hyper-Relevant Content 13:30 Building Deep Connections Through Storytelling 15:33 Practical Tips for Top of Funnel Engagement 17:33 Creating Engaging Content Quickly 17:59 The Importance of Specificity in Communication 19:00 Building a Content Ecosystem 20:56 Balancing Connection and Call to Action 22:24 Self-Identifying Content and Trust Building 26:52 Effective Webinar Strategies 28:33 Current Trends and Overused Messaging 32:23 Conclusion QUOTABLES: “   Yes, information's important. Intellect is important. Using your expertise to really showcase and break down processes in a logical way that is digestible for someone to understand is important, but that doesn't always lead to a sale. In fact, a lot of times that can kind of put you in the friend zone where people are engaging with your content. Maybe they find you valuable. They find you inspiring, they think that you're really smart, but they're not buying from you.” - Julie Solomon  “   When it comes to information, I always talk about teaching concepts. Don't teach them how to actually do something, but what's the concept they need to learn? And then if you follow it up with like a metaphor or analogy or something like that, now the brain automatically goes, oh, that makes sense. I get that” - Brandon Lucero GUEST RESOURCES: Brandon Lucero @iambrandonlucero The New Generation Entrepreneur RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [PODCAST SUPPORT WITHOUT OVERWHELM?] Let Commonwealth Co. handle the editing, production, and all the behind-the-scenes work so you can focus on your voice and vision. Visit their website and mention my name to save 10% on your first month. [READY TO SELL SOMETHING?] Shopify takes care of the logistics so you can focus on what you do best. Set up shop today for just $1/month!

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  39:29
• Ditch the Freebies—Here’s How to Create Real Connection and Conversion

  ABOUT THIS EPISODE: In this solo episode, I’m sharing a powerful shift that’s shaping how I lead, connect, and scale in 2025: building a community-first brand. If you've ever felt stuck in growth, unsure how to convert your audience, or disconnected from the deeper “why” of your business, this episode is for you. I dive into why creating a niche, engaged community—not just a large audience—is the most sustainable path to long-term impact and income. We explore how to stop relying on freebies, why surface-level urgency tactics don’t work, and how to lead with clarity, transformation, and intentional connection. I also share the messaging strategies I use with my clients to build retention, deepen engagement, and create a brand experience that feels magnetic and meaningful. If you’re ready to create more impact with less noise, and build a business rooted in beauty, clarity, and real belonging, this episode will give you the clarity and confidence to do it. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:32 Building Community in 2025 01:54 Case Study: Elise's Transformation 02:59 The Power of Niche Communities 03:26 Case Study: Dana's Breakthrough 04:21 Leadership and Content Strategy 05:20 The Role of Instagram and Podcasting 09:10 Shifting from Freebies to High-Value Offers 13:20 Creating Urgency Through Messaging 16:47 Retention: The Key to Thriving Communities 22:38 Conclusion QUOTABLES: “  When your messaging is aligned with those core desires, urgency isn't a hard sell. It's just the natural consequence of them seeing the value that you bring.” - Julie Solomon  “  Retention is what keeps a community thriving and that's everything. And for me, I think the key and what I really work with my clients on is yes, providing consistent value. But most importantly, fostering the authentic relationships that are necessary for retention and creating that ongoing transformation for your members.” - Julie Solomon  RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. [LISTEN TO THE EPISODE ON BEAUTY AS STRATEGY] Discover how embracing beauty as energy and alignment—not just aesthetics—can transform your business. This episode will inspire you to lead with ease, magnetism, and deeper connection. Follow Julie on Instagram! MUST HAVES THIS MONTH: [PODCAST SUPPORT WITHOUT OVERWHELM?] Let Commonwealth Co. handle the editing, production, and all the behind-the-scenes work so you can focus on your voice and vision. Visit their website and mention my name to save 10% on your first month. [THE TOOL I WISH I HAD WHEN I STARTED] From your first sale to your biggest month yet, Shopify supports you every step of the way. Try it now for just $1/month.

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  28:50

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