how this creator grew to over 100,000 followers on LinkedIn
We hear so much advice from folks these days about how to grow on social media, but a lot of it isn't grounded in a reality for people trying to build something from scratch.This session is different.A practical story from someone who has done it themselves recently. Rachael, the Founder and Company Director of Because of Marketing, a global digital marketing publication. Founded from her bedroom in July 2020, Because of Marketing has become a go-to source for the latest in marketing campaigns, industry news, and trends.This is her story of building a social following from the ground up. What worked, what didn’t, and what she’d do differently if she had to start again tomorrow.Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.
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How to grow a marketing freelancer / consultancy business in 2025
Today, we spoke to Mel Barfield and Ben McKinney (Indie Business Club podcast and Copy Or Die copywriting agency) on how to stand out and grow your business as a freelancer or contractor. Whether you're already solo or pondering a career change, this session will be packed with tips and advice. We'll cover:- how to get started and stand out- pitfalls to watch out for!- why more people than ever are going solo- ways to grow when you're doing allllll the things--Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.
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SEO Isn’t Dead, But It’s Definitely Different - Tim Soulo and Chima Mmeje
Traditional search is dead!" - wellllll we don't agree with that, but we do know the opportunities in search have changed dramatically since generative-AI has come into play. In this webinar we'll cover:how SEO is changing and what you need to do about itactionable tips to get you started quickly on SEO in a AI search worldand as always, we'll have questions from the community (that's you!) 🙂Chima is Senior Content Marketing Manager at Moz and also runs her own content agency, Zenith Copy. Tim is Chief Marketing Officer at Ahrefs, offering SEO tools to help you accelerate the growth of organic search traffic to a website. Both are highly respected thought leaders in SEO, so this session will be jam-packed full of great insights and advice.--Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.
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Special episode: Simon Morris - VP, International Marketing, Adobe
What does it take to keep one of the world’s most iconic creative brands relevant, human, and globally resonant — 40 years on?In this episode, we sit down with Simon Morris, VP of International Marketing at Adobe, to explore how Adobe blends creativity, technology, and purpose in its brand strategy. From sponsoring the Women’s FA Cup to navigating the ethics of AI, Simon shares how Adobe empowers creators, drives global consistency with local nuance, and builds a creative culture across continents.We cover:Why Adobe’s Women’s FA Cup sponsorship is about more than just brand awarenessHow Adobe stays ahead in a hyper-competitive, AI-driven landscapeWhat vulnerable leadership looks like in a high-performance global teamTune in for a thoughtful look at how marketing can inspire, connect, and lead - even at scale.
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Typeform's Senior Director of Brand on building great brands - Kevin Branscum
In this episode, we chat with Kevin Branscum, Senior Director of Brand Marketing at Typeform.We dive into Kevin’s career journey — from studying Mandarin to marketing fashion and eventually moving into B2B SaaS. Kevin shares how curiosity and a sense of fun drive his work, and how he balances bold creativity with data-driven decisions.We also explore:The surprising similarities between fashion and SaaS marketingHow to cut through jargon and bring clarity to brand languageWhy conventional logic can be dangerous for marketersThe challenges of measuring brand impact when outcomes aren’t easily quantifiableTypeform’s approach to brand building, from memorable YouTube ads to their recent rebrand from “Forms worth filling out” to “Now you know”How to market a simple, premium product in a world full of free alternativesIf you’re curious about branding, creativity, and marketing leadership, this one’s for you.
Listen to world-leading marketers give practical tips, guidance, and stories. Featuring the likes of Seth Godin, Jon Evans (the Uncensored CMO), the CCO of Man Utd, Mark Ritson, Rory Sutherland, April Dunford, multiple TED speakers and so many more - The Marketing Meetup Podcast gives you access to the biggest brains and best practitioners in the world in interviews and talks.
The Marketing Meetup is a global community of over 50,000 marketers coming together to listen, learn, connect, and uplift one another. We hope you enjoy our positively lovely podcast :)
Ireland