Inside the Future of Market Research: AI, Synthetic Audiences, and the 95/5 Rule
AI is transforming how we gather insights, spot trends, and understand audiences. This session with Peter Weinberg, explores what’s possible now and what’s coming next.- The latest AI-driven approaches to research- How to separate useful insights from noise- Where AI helps — and where human judgement is still essential************Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.
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Learn AI prompting for marketers: strategies that actually work in 2025
Prompting feels like one of the #1 skills marketers are mastering in 2025. In this episode, Anna Carina Berkman, founder of Markitect, reveals how to turn simple text into powerful marketing results using AI tools like ChatGPT, Gemini, and more.Whether you’re struggling to get quality AI output or you’re just starting out, this deep dive covers the principles, examples, and frameworks that drive real marketing outcomes with AI.00:00 - Intro: Why Prompting Matters in 202501:22 - Meet Anna Carina Berkman, Founder at Markitect03:10 - What Is Prompting, Really?04:40 - Why Prompting Is the New Copywriting06:25 - The Coco Framework Explained (Clear, Outcome, Context, Options)09:15 - Examples of High-Converting AI Prompts12:50 - Lazy Prompting: Automating Great Results14:30 - Prompting Across Tools (ChatGPT, Claude, Gemini)16:05 - Common Prompting Mistakes to Avoid17:45 - Building a Prompt Library for Your Team19:00 - Final Advice************Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.
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How to Optimise Your Content for AI Rankings
Rory Hope, Head of EN Growth at HubSpot and Laura Lane, Head of Marketing Northern Europe at HubSpot join us to run through how the marketing landscape has changed.AI engines are beginning to shape what gets seen and what doesn’t. Marketers who adapt their strategies now will be in the strongest position as these systems become the norm.- How AI engines interpret and rank content- Practical tactics to future-proof your strategy- The balance between writing for humans and for machines
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How can AI help you make better social videos
Social video remains the fastest-growing format, and AI can help marketers keep up with the demand for speed, quality, and creativity.- AI tools and workflows to speed up video production- How to keep content engaging and authentic- The future role of AI in social video storytellingPlease take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.
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How to become an AI leader in your organisation
AI isn’t just a tool — it’s a leadership challenge. This session is about how marketers can step up, influence adoption, and set the standard for responsible use.- How to make the case for AI to senior stakeholders- What good AI leadership looks like in practice- Building confidence in your team to experiment with and adopt AI*************Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.0:00 – Two types of people in AI 0:35 – The truth about most companies 1:10 – What “Mindhunter” taught me 2:40 – AI ≠ tools, it’s knowledge 4:00 – Why facts matter more than stories 5:05 – Marketers can lead the AI shift 6:10 – The secret power of semantics 7:35 – The real blockers to change 8:52 – Start small, not safe 9:50 – Final thoughts on AI strategy
Listen to world-leading marketers give practical tips, guidance, and stories. Featuring the likes of Seth Godin, Jon Evans (the Uncensored CMO), the CCO of Man Utd, Mark Ritson, Rory Sutherland, April Dunford, multiple TED speakers and so many more - The Marketing Meetup Podcast gives you access to the biggest brains and best practitioners in the world in interviews and talks.
The Marketing Meetup is a global community of over 50,000 marketers coming together to listen, learn, connect, and uplift one another. We hope you enjoy our positively lovely podcast :)
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