Getting buy-in for marketing is often harder than doing the marketing itself. So how are other teams actually doing it?In this webinar, two senior marketers and two finance leaders co-present how they work together to get marketing funded, trusted, and seen as a growth driver.You’ll learn: • The three biggest reasons marketing and finance clash • How to translate campaigns into simple financial models finance can trust • How to build a shared definition of “value” (brand, pipeline, revenue, margin) • What good forecasting looks like when marketing runs in delay • Practical scorecards, budget rhythms and templates you can steal • Real-world examples from agencies and B2B SaaS (Genio, Suprpwr, Profit Sprout)Perfect if you’re a marketer who needs budget sign-off, or a finance leader who wants predictable growth without killing creativity.00:00 Why marketing + finance alignment matters03:43 Biggest blockers to buy-in07:47 Explaining budgets to finance12:31 Proving marketing’s value17:41 Forecasting both sides trust23:22 Alignment case study33:35 CAC, LTV + payback made simple40:05 Building one shared scorecard46:03 Key takeaways47:42 Q&A roundup************************************************************************Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN – your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.
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57:27
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57:27
How to Build the Bare Minimum Marketing Strategy
Most marketers are drowning in tactics and short on time. This workshop gives you a calm, practical way to build a simple strategy you can actually use - even if you’re a solo marketer with limited budget, pressure from all sides, and no idea where to start.- Set a clear, useful goal you can measure (without needing a 40-page deck)- Identify the real customer problem and the idea you want to stick in their mind- Organise your tactics with a light-touch funnel so you know what to do — and what to say no toTIMESTAMPS00:00 — Welcome & intros01:20 — Why strategy feels harder than it should04:50 — What “bare minimum strategy” really means10:32 — The 3 questions every strategy must answer16:10 — Common strategy mistakes marketers make21:58 — Setting goals that actually guide decisions27:40 — How to choose the right metrics32:12 — Turning strategy into day-to-day actions37:45 — Live build: creating a minimum viable plan44:20 — Q&A: applying this to your business52:10 — Final thoughts & takeaway summary************Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.
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1:00:39
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1:00:39
AI and The Law: What marketers need to know
Ryan Lisk from Hybrid Legal joins us to talk about the legal side of what marketers need to know about using AI in your work.There’s a consensus in marketing that “everyone’s using AI”. Whether that’s the case or not, we do all need to be aware of the potential legal impact of using AI. Especially with client work.So, we’ve got legal eagle Ryan Lisk (Founder of Hybrid Legal) coming to talk to us all about AI and the law. In the webinar, we cover…- Examples of where marketing and AI have gone wrong- Things marketers should be considering from a legal perspective when it comes to AI- How to use AI confidently without stepping into a legal minefield0:00 – Intro 0:50 – Meet Ryan 2:05 – Is AI content legal? 4:15 – The banana story 🍌 6:00 – Key legal risks 8:10 – Tools: Canva, ChatGPT, Adobe 11:25 – Client contracts 14:40 – Chatting AI with stakeholders 17:00 – Why policies matter 19:40 – Can AI replace lawyers? 21:00 – Final advice👇Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN – your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.
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56:05
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56:05
The Line Between Personalisation and Privacy - James Manderson, SVP, Global Customer Success
Marketers talk a lot about emotional resonance and personalisation. But the reality is: most of us are still figuring out how to do it without crossing a line.In this conversation, Joe speaks with James Manderson from Braze about the tension many marketers feel between relevance, respect, and privacy.They explore:Why 95% of marketers say crafting emotionally resonant messaging is hardThe difference between “Hi {First Name}” and genuinely thoughtful personalisationHow to use first-party data in a way that feels human, not extractiveWhat trust looks like in practice — not theoryExamples of brands who walk this line wellThis isn’t about sentimentality. It’s about treating people like people, at scale.
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29:56
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29:56
Inside the Future of Market Research: AI, Synthetic Audiences, and the 95/5 Rule
AI is transforming how we gather insights, spot trends, and understand audiences. This session with Peter Weinberg, explores what’s possible now and what’s coming next.- The latest AI-driven approaches to research- How to separate useful insights from noise- Where AI helps — and where human judgement is still essential************Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.
Listen to world-leading marketers give practical tips, guidance, and stories. Featuring the likes of Seth Godin, Jon Evans (the Uncensored CMO), the CCO of Man Utd, Mark Ritson, Rory Sutherland, April Dunford, multiple TED speakers and so many more - The Marketing Meetup Podcast gives you access to the biggest brains and best practitioners in the world in interviews and talks.
The Marketing Meetup is a global community of over 50,000 marketers coming together to listen, learn, connect, and uplift one another. We hope you enjoy our positively lovely podcast :)
Ireland