The New CCO podcast from Page tells stories that explore the evolution of the CCO. From culture change to digital transformation to corporate purpose, we focus ...
From Efficiency to Impact: How GenAI is Transforming Communications Strategy
Generative AI is evolving from a simple productivity booster to a strategic game-changer in communications. At the Page Up Annual Conference in October, member Ethan McCarty moderated a dynamic panel featuring Joao Belo of Takeda Pharmaceuticals, April Yue of Boston University, and Dan Gaynor of Signal AI. Together, they explored how to leverage AI to elevate communications as a strategic function, while addressing the psychological and cultural barriers to adoption.
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Barbie Unboxed: Behind the Scenes of Mattel’s First Foray into Feature Films with EVP of Corp Comms, Catherine Frymark
Following our interview with the 2024 Page and IPR Case Study Competition winners, we bring you an extended conversation between the students and Katherine Frymark, EVP of Corporate Communications at Mattel, getting an insider perspective on the success behind Barbie’s brand transformation. The insightful conversation, led by IPR President Tina McCorkindale, covered brand authenticity, risk-taking and how it takes bold decisions for iconic brands to reinvent themselves.
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Before and After the Polls Close, Bruce Mehlman at Page Annual
While the outcome of this unusual election cycle is uncertain, one thing is clear: CCOs will be treading carefully between two political minefields. At our recent Annual Conference, Bruce Mehlman, a renowned expert on the intersection of business, politics and technology, delivered a compelling session on the key drivers of today’s political climate and its implications for business leaders. We’re excited to bring you this highly-rated talk.
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More than Kenough: A Winning Student Case Study About Mattel's Historic Rebrand of Barbie
When it came out, Barbie dominated the box office, grossing nearly $1.5 billion at the box office. But what many don't realize is the movie was part of a larger strategy, to reposition the iconic doll in the minds of consumers. The Grand Prize Winners of the 2024 Page and IPR Case Study Competition focused on how Mattel managed this effort, and what risks they encountered along the way. For this episode, we brought in the four winning authors, Rebecca Wolff, Mariela Dothe Marcial, Katrina White, and Chloe Oakes, from University of Florida, to dive deeper into their research.
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Stacey Tank's Path From CCO to CEO
In this episode, we’re joined by Stacey Tank, former CCO, Page member and the founder of this podcast, about her new role as CEO of a rising beauty brand. She recounts the path she took to become a CEO, and what skills were essential as she moved from CCO to Chief Transformation Officer, among other roles. We hope you enjoy this conversation as much as we enjoyed recording it!
The New CCO podcast from Page tells stories that explore the evolution of the CCO. From culture change to digital transformation to corporate purpose, we focus on the issues that matter to today's communications leaders.
Page is the world’s premier membership organization for chief communications officers, PR agency CEOs and educators who seek to enrich the profession and improve corporate reputation management.
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