Episode 224 | Hate social media? You need THIS launch strategy. [Interview with Holly Marie Haynes]
Looking for a fresh take on launching that doesn't require posting 15 Instagram stories a day? Holly Marie Haynes just cracked the code on what she calls an "antisocial launch," and the results are mind-blowing.I'm sitting down with Holly, a business strategist and podcasting pro who helps entrepreneurs build full-time income on part-time hours. She just wrapped up her eighth launch of Antisocial School using a combination that sounds almost too good to be true: a private podcast series, custom AI bots, and zero dependency on social media. The kicker? She sold out all 15 spots at $2,500 each, with most people buying in the first 24 hours.Holly's approach came out of necessity during the pandemic when she was juggling twin kindergarteners, a corporate job, and couldn't post on social media due to her executive role. What started as a workaround became a repeatable, scalable system that's now generated consistent sellouts across eight launches over three years.In this episode, Holly breaks down exactly how she combines a five-episode private podcast (10 minutes each!) with a live workshop, AI bots that actually help students implement faster, and strategic email segmentation to create launch experiences that feel both automated and deeply personal. We're talking about the tech stack, the timeline, what worked, what didn't, and why this approach might be perfect for busy entrepreneurs who want results without the social media hamster wheel.What you'll learn:How Holly's "antisocial launch" strategy sells out 15 spots at $2,500 without heavy social media dependencyThe exact structure of her private podcast funnel that hasn't changed in three years but keeps delivering resultsWhy she added custom AI bots to each module and how they transformed student preparation and call qualityThe 8-week timeline breakdown from prelaunch to cart close (and why this one was longer than usual)How strategic email segmentation during launch can boost conversionsThe perfect tech stack for private podcasts, AI integration, and course deliveryWhy prelaunch is everything and how to create congruent lead magnets that actually convertWhat happens when someone steals your content mid-launch (and how to push through anyway)Resources Mentioned in this Episode:Ditch the Social Drama private podcast: https://hollymariehaynes.com/socialHello Audio (private podcast platform): https://gemmabonhamcarter.com/helloaudioKajabi (course platform)ChatGPT (for custom AI bots)ConvertKit (email marketing)The Pattern app (birth chart/human design tool)Your Next Steps:Work with Me: https://www.gemmabonhamcarter.com/programsWhat I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/toolsConnect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show
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Episode 224 | The Biggest Copy Mistakes You're Making, with Anita Siek
You know that feeling when you read someone's website and you're like... "I still have no idea WTF they do"?Yeah. Anita Siek calls it “same same copy” — and she’s on a mission to fix it.In today’s episode, I sat down with Anita, the genius behind WordFetti and Brandfetti Podcast. (Seriously, if you want to see what a 12/10 website looks like, you need to creep on hers.)We spilled ALL the tea on why so much copy sucks right now — and what you can do to fix yours.We’re diving into:How she grew WordFetti from a side hustle to a full-blown business.Why most copywriting on websites (maybe yours too?) totally misses the mark.How to make your words actually move people — no fluff allowed.Whether copywriters should side-eye AI or embrace it.What’s working (and what’s NOT) in launches and sales pages right now.The wild strategy Anita’s team is using to make launch emails a breeze — hint: it involves a bot and some hijacked inboxes!Ready to get inspired and seriously up your copy game? Let’s roll the tape.Mentioned Resources:Anita’s Website: https://wordfettigroup.comAnita’s Instagram: https://instagram.com/anitasiekBrandfetti Podcast: https://open.spotify.com/show/0FX6PC2NYQAMTITHElbZ9B Support the show
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Episode 223 | Summer Slowdown? 3 Smart Ways to Set Your Biz to Thrive While You’re Off the Grid
Picture this: it's June, the sun is calling your name, and all you want to do is sit poolside with an iced coffee without thinking about your inbox, Slack messages, or the dreaded social media algorithm. You tell yourself, "This summer I'm going to take a real break. I deserve it. I need it."But then the panic hits. What if my audience forgets about me? What if my sales dry up? What if everything crumbles while I'm lounging at the cottage with no wifi?I've been there, and I get it. Every year I set the intention to take time off, and most years I have to fight those mental gymnastics trying to convince myself it's okay to step away. But here's the thing – you can absolutely take time off, unplug, slow down, AND your business can still thrive. You just need to plan for it.In this episode, I'm spilling the tea on exactly what I do in my business every summer to create space, stay visible, and keep the money flowing while traveling, resting, and living life at a slower pace. Whether you're running a course business, coaching practice, or done-for-you services, there are strategies here that will make your summer feel like the breath of fresh air it's meant to be – not a financial meltdown.What You'll Learn:How to automate money-making with payment plans and mini funnels that work while you're off the gridThe "passive visibility" strategy using low-cost ads and smart content batchingWhy affiliate campaigns are perfect for summer income (with zero delivery required)CEO-level reflection prompts that lead to breakthrough business insightsHow to batch an entire summer's worth of content using AI toolsThe mindset shift that lets you step away guilt-free without your business collapsingWhy summer is actually the perfect time to run ads (hint: they're cheaper!)Resources Mentioned:Senja.io: https://gemmabonhamcarter.com/senjaThrivecart: https://gemmabonhamcarter.com/thrivecartConvertKit: https://gemmabonhamcarter.com/convertkitManyChat: https://gemmabonhamcarter.com/manychat Support the show
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Episode 222 | Why Your Clients Might Be About To Fire You
What if I told you there's ONE thing that could make the difference between being a replaceable vendor and becoming an irreplaceable strategic partner for your clients? As a service provider, you're probably already doing amazing work, but if you're missing this crucial element, you might be at risk of getting cut when budgets tighten.In this episode, I'm going off script from my usual marketing and course creation advice to speak directly to service providers. Drawing from my extensive experience as the CEO on the other side of your invoices, I'm sharing the secret ingredient that will make clients keep you around for the long haul: demonstrated value.Here's the harsh truth – doing good work and being nice to work with isn't enough anymore, especially in an age where AI can handle many tasks. What makes you truly irreplaceable is showing the strategic impact of your work and tying it directly to your client's bottom line. I'll walk you through exactly how to create simple, effective reports that showcase your value in a way that makes CEOs think, "I can't live without them!"What you'll learn:The key difference between service providers who get kept versus those who get cutWhy "ticking the box" and delivering on time isn't enough anymoreHow to identify and report on growth metrics that CEOs actually care aboutPractical examples for different service types (email marketers, social media managers, customer support)A step-by-step approach to creating simple, powerful monthly value reportsWhy becoming a strategic partner (not just a vendor) is your ultimate goalYour Next Steps:Get our best-seller, The 2-Hour Brand Book: https://gemmabonhamcarter.com/brand Work with Me: https://www.gemmabonhamcarter.com/programsWhat I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/toolsConnect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show
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Episode 221 | Why I'm Taking Every AI Shortcut Possible
Trying to DIY your way through AI isn't showing grit—it's wasting precious time and opportunity. And I say this as someone who LOVES to figure things out myself! I'm seeing too many capable founders (especially women) stalling out because they're stuck in what I call "prompt purgatory"—constantly collecting AI resources but rarely implementing them.What if the shortcut isn't cheating? What if it's actually the smart CEO move that you're avoiding? While you're saving that fifth tutorial to watch "later," someone else has already launched their product or tripled their output with AI doing the heavy lifting. That's the new reality.I'll share how my own business transformation began when I took a shortcut by investing in a Pinterest course years ago—a decision that collapsed my learning curve from years into weeks and became the foundation for everything I've built since.What you'll learn:Why "shortcutting" with AI is about collapsing timelines, not cutting cornersThe hidden costs of DIYing your way through AI (time, energy, missed opportunities)How to shift from "scrappy founder" to "smart CEO" mindsetWhat AI mastery in 2025 actually unlocks (building funnels in a weekend, tripling content output)Why the entrepreneurs who thrive this year won't be the ones who "kinda know" AIResources Mentioned:AI Unlocked Summit: https://gemmabonhamcarter.com/ai-unlocked (May 27-29, 2025) Support the show
The Course Creator Show is your no-BS guide to building a wildly successful online course business—without sacrificing your sanity. We’re talking big revenue, part-time hours, and the kind of freedom that lets you work in your pajamas or from a café in Paris (because why not both?).Hosted by Gemma Bonham-Carter, an online business strategist who’s helped over 14,000 entrepreneurs through her paid programs, this show dishes out the insider strategies, real talk, and no-fluff advice you need to hit those big business goals.From behind-the-scenes peeks into her own 7-figure business to lessons from the best in the digital product game, Gemma keeps it real. When she’s not teaching you how to crush it online, she’s chasing her kids, scheming her next renovation project, or sipping matcha lattes while pretending she doesn’t love reality TV.If you’re ready to skip the hustle grind and build a business that works for your life (not the other way around), tune in. LFG.
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