The Gaming Playbook w/ Harry Phokou

Today, I'm joined by Jakub Remiar, Mobile F2P monetization consultant and veteran game designer, for a deep dive into the future of the mobile games industry. From why China is dominating mobile game design and monetization to how user acquisition became the real battleground, this episode breaks down the uncomfortable realities behind today’s biggest games.
Jakub explains why “monetization is game design,” how Chinese studios outscale Western teams, why most mobile studios fail, and what actually separates breakout hits from copycats.
If you work in gaming, product, monetization, or are building a mobile game studio, this episode is for you!
Connect with Jakub:
LinkedIn: https://www.linkedin.com/in/jakubremiar/
YouTube: https://www.youtube.com/@2.5gamers/videos
Slack: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-3nua7emvr-A1AXS70f~kRGyniP1PdQjQ
Connect with Harry:
LinkedIn: https://www.linkedin.com/in/hphokou/
YouTube: https://www.youtube.com/@hphokou
Instagram: https://www.instagram.com/hphokou/
Join our industry events: https://hivemind.world/
Get exclusive podcast recaps & industry insights:
→ Subscribe to The Gaming Playbook Weekly at https://join.thegamingplaybook.com/
Chapters:
00:00 Intro
04:42 Gamescom vs ChinaJoy and why the industry is changing
06:47 Why mobile gaming trends move from East to West
09:17 Why Western studios ignore massive Asian games
11:25 Chinese studios taking over 4X and merge games
14:06 Why user acquisition now decides who survives
16:12 Supercell, Clash of Clans, and the missed 4X opportunity
18:34 How Jakub would build a modern game studio
22:44 The modular game development strategy behind hit mobile games
26:32 Why paid UA beats “just making a great game”
28:19 Balatro, streamability, and viral indie success stories
34:06 AI-generated creatives and the future of mobile marketing
36:33 Why top studios create thousands of ads every month
38:18 Fake ads, King Shot, and the reality of mobile advertising
39:39 How mobile games are designed around monetization systems
43:52 Product leadership, game economies, and monetization mistakes
49:33 Why game design knowledge is so hard to learn publicly
53:33 Why even experienced game studios still fail
55:47 Is the gaming industry actually doomed?
58:27 Career advice for aspiring game designers

AAA games are getting too big, and it’s breaking the industry.
In this episode, game director Alexandre Amancio (Assassin’s Creed, Far Cry) breaks down why massive teams, bloated scope, and risk-averse design are hurting modern game development, and why smaller, focused teams may be the future.
We dive into building high-performance game teams, creating new IPs, community-first development, the hidden cost of AAA production, remote vs in-person culture, and how Alexandre is applying these lessons to his new horror game, Nightholme.
If you care about game design, indie studios, AAA development, leadership, AI in gaming, or the future of the industry, this episode is packed with hard-earned insights from 20+ years in games.
Connect with Alex:
LinkedIn: https://www.linkedin.com/in/alexandre-amancio-2250b42/
Nightholme: https://store.steampowered.com/app/4108680/Nightholme/
Website: https://www.studioellipsis.com/
Connect with Harry:
LinkedIn: https://www.linkedin.com/in/hphokou/
YouTube: https://www.youtube.com/@hphokou
Instagram: https://www.instagram.com/hphokou/
Join our industry events: https://hivemind.world/
Get exclusive podcast recaps & industry insights:
→ Subscribe to The Gaming Playbook Weekly at https://join.thegamingplaybook.com/
Timestamps
00:00 Intro
02:15 Why the games industry is at a crossroads
03:08 Alexandre’s new horror game: Nightholme
04:10 What’s broken in AAA game development
08:26 Why now is still a great time to make games
09:40 How explosive industry growth weakened teams
10:55 Building a studio differently from day one
12:58 Over-specialization is killing creativity
14:34 Why small teams are winning again
15:27 The biggest mistake new studios make
17:51 Why shipping together builds elite teams
19:24 Far Cry 2 and the power of underdog teams
23:18 Passion vs commercial reality in game development
26:10 Why hybrid teams work best
30:49 The Assassin’s Creed “three circles” framework
36:22 How to prioritize game features correctly
37:38 Designing NightHome’s core fantasy and mythology
40:59 Why new IP creation is brutally difficult
44:42 Why so many ambitious game projects fail
49:42 Community-first game development explained
54:50 Responding to community criticism the right way
56:15 NightHome closed beta and future plans
57:01 Building a real game community on Discord
58:46 Premium games, live content, and post-launch plans
1:00:45 Designing games for streamers and viral moments
1:03:40 Alexandre’s advice for game developers
1:05:10 Wishlist NightHome and join the community

Why do most retrospectives fail, and how do you turn them into a real driver of team performance?
In this episode, I sit down with Maria Maunula, Senior Game Producer at Supercell, to break down how to run retrospectives that actually lead to change, not just empty discussions. From vague action items and anonymous feedback to team trust and accountability, we uncover why most teams get this wrong and how to fix it.
We dive into practical frameworks for running better retros, how to structure them for small and large teams, and why frequency, ownership, and follow-up are the difference between stagnation and growth.
If you're a game developer, team lead, or working in a fast-paced creative environment, this episode will fundamentally change how you think about improving your team.
Connect with Maria:
LinkedIn: https://www.linkedin.com/in/mmaunula/
Supercell's games: https://supercell.com/en/games/
Join Supercell: https://supercell.com/en/careers/#join
Connect with Harry:
LinkedIn: https://www.linkedin.com/in/hphokou/
YouTube: https://www.youtube.com/@hphokou
Instagram: https://www.instagram.com/hphokou/
Join our industry events: https://hivemind.world/
Get exclusive podcast recaps & industry insights:
→ Subscribe to The Gaming Playbook Weekly at https://join.thegamingplaybook.com/
Chapters:
00:00 Intro
01:51 From selling toilets to becoming a game producer
03:40 What does a producer actually do?
05:56 What are retrospectives and who needs them?
07:55 Why most retros fail (and what goes wrong)
11:21 Real example: connecting work to meaningful outcomes
13:21 Should retros be emotional?
14:45 Common mistake: focusing on behavior vs outcomes
16:58 How often should you run retros?
19:27 Ideal team size and retro duration
21:25 Structuring a retro: what went well, challenges, actions
24:05 Case study: fixing a real team workflow
26:00 Missing link in remote teams (and how retros fix it)
29:34 Avoiding bottlenecks and empowering the team
32:04 Making retros engaging (Miro, visuals, themes)
36:45 Timeboxing and participation techniques
38:44 Biggest risks: blame culture and conflict
40:37 How to follow up on action items properly
43:19 Should all teams join the same retro?
46:28 Measuring retro success with simple metrics
48:59 Using data to influence leadership decisions
51:29 Hiring insights: how to stand out in applications
59:26 Final advice: making retros actually work

What does it actually take to build successful games in 2026 and beyond?
Today, I'm joined by Tom Dusenberry, former Hasbro Interactive CEO, who shares hard-earned lessons from shipping 300+ games, navigating M&A, and working with some of the biggest IPs in the world.
We break down the realities of game development today, from licensing and funding to AI, discoverability, and what truly drives long-term success.
If you're a game developer, studio founder, or just curious about how the games industry really works behind the scenes, this episode will challenge how you think about building, scaling, and sustaining games.
Connect with Tom:
LinkedIn: ⁠https://www.linkedin.com/in/tomdusenberry/⁠
Websites: ⁠http://www.dusenberryentertainment.com/⁠
Email: ⁠[email protected]⁠
Connect with Harry:
LinkedIn: ⁠https://www.linkedin.com/in/hphokou/⁠
YouTube: ⁠https://www.youtube.com/@hphokou
⁠Instagram: ⁠https://www.instagram.com/hphokou/⁠
Join our industry events: ⁠https://hivemind.world/
Get exclusive podcast recaps & industry insights:→ Subscribe to The Gaming Playbook Weekly at https://join.thegamingplaybook.com/⁠
Chapters:
00:00 Intro
02:30 What is licensing in games (in-licensing vs out-licensing)
05:00 Can indie devs work with big IPs like Disney or Star Wars?
08:00 Minimum requirements before approaching IP holders
10:00 When NOT to use a license in your game
11:30 How licensing deals actually work (funding, marketing, value)
12:30 State of the games industry in 2026 (growth, AI, layoffs)
16:00 Why layoffs happen even during record profits
17:00 Should you build the next Fortnite?
18:30 Systems-based games vs narrative games (replayability debate)
20:30 Building vs using engines (Unreal, Unity, custom engines)
21:30 Why Hasbro shipped 300+ games (strategy & categories)
23:40 Why most indie games fail (and how to avoid it)
25:00 What makes games addictive (repeat play & engagement)
27:00 Mobile vs PC/console: where the opportunity is
29:00 AI in gaming: tools, workflows, and competitive advantage
33:00 Should studios train teams or hire AI-first talent?
34:30 Funding games: why to avoid venture capital (strong opinion)
39:00 Better alternatives to VC (publishers, family offices)
44:00 M&A: what to know if you’re selling or acquiring
47:00 Career advice: what actually matters long-term
52:00 Work-life balance in games (family vs work reality)
56:00 What has changed vs what hasn’t in gaming
57:30 How to measure “fun” in a game
01:00:00 Testing games: how many players is enough?
01:01:00 Final advice: how to build a game that lasts 10+ years

How do you build a sustainable studio in an unsustainable industry?
In this episode, I sit down with Dru Erridge (ex-Riot Games) to break down how he built a profitable, self-funded game studio in an industry driven by risk, layoffs, and hit-driven outcomes.
We dive into why co-development is the hidden backbone of the games industry, how to build a remote team that actually works, and why chasing your “dream game” too early can kill your company.
If you're a founder, game developer, or studio lead trying to build something sustainable in games, this episode is for you.
Connect with Dru:
LinkedIn: https://www.linkedin.com/in/druerridge/
Websites: https://bespokeci.dev/, https://www.gamebreaking.com/contact-us
Game: https://store.steampowered.com/app/3053950/Dungeon_Rampage/
Connect with Harry:
LinkedIn: https://www.linkedin.com/in/hphokou/
YouTube: https://www.youtube.com/@hphokou
Instagram: https://www.instagram.com/hphokou
Join our industry events: https://hivemind.world/
Get exclusive podcast recaps & industry insights:
→ Subscribe to The Gaming Playbook Weekly at https://join.thegamingplaybook.com/
Chapters:
00:00 Intro
02:35 How Game Breaking Studios is structured
04:54 Why the games industry is unsustainable
07:31 Why co-development became the sustainable path
10:58 What Dru would tell himself on day one
13:32 The opposite of the VC playbook
14:51 Lessons from Riot’s self-sustaining teams
18:30 Why they built the studio remotely from day one
20:48 How Gather helped them make remote work actually work
23:56 Scaling a remote studio from 3 to 30 people
28:48 Why backend matters so much in modern games
32:01 In-house vs outsourced backend
34:29 Should co-dev studios build their own IP?
37:01 Why original games should be a separate business line
40:06 Who hires studios to build games from scratch
43:23 Their first original-IP push and why it failed
46:15 The Dungeon Rampage revival story
50:43 Rebuilding the game with a tiny team
52:38 Launch results and what happened next
01:00:31 Why there is still opportunity in games