On The Gaming Playbook, Harry Phokou sits down with experts in the games industry who have never been interviewed before. Through these in-depth conversations, ...
#24 - Jacob Pegs: "The Solopreneur Playbook - The $1,000,000 Solopreneur Formula Using LinkedIn Without Burnout
Today’s guest is Jacob Pegs, a solopreneur, mentor, friend, and founder of Modern Maker, a coaching community.
After years of web development and running a marketing agency, Jacob went solo and built a business that’s served 250+ clients, 2000+ customers, and $3.4M in client sales. He helps people craft offers that sell and create content that actually works.
In this episode, Jacob shares how he built a thriving solo business by crafting simple offers and using power writing to connect with his audience. He explains his "Teach, Share, Show, Invite" method for creating engaging content, tips for crafting your first offer, and how to scale a business without stress.
This episode is perfect for solopreneurs, anyone starting a solo business, those looking to improve their LinkedIn content, or anyone struggling to create their first offer.
Connect with Jacob:
LinkedIn: https://www.linkedin.com/in/jacob-pegs/
Youtube: https://www.youtube.com/@most_mojo
Instagram: https://www.instagram.com/mostmojo/
Free Offer Doc Template: https://swipemymojo.com/
Connect with Harry:
LinkedIn: https://www.linkedin.com/in/hphokou/
Instagram: https://www.instagram.com/hphokou
Chapters:00:00 Introduction02:00 Jacob’s Unique Way of Writing04:21 The Journey to Solopreneurship09:16 Biggest Mistakes Solopreneurs Make13:10 The “Teach, Share, Show, Invite” Content14:54 How to Create Your First Offer19:00 Presenting Your Offer Effectively23:35 The Role of Energy in Content Creation30:05 Understanding the Mind Reader Effect35:18 Turning Leads Into Customers Before Clients40:14 How to Start Monetizing Your Audience45:12 Scaling a Solo Business Without Burnout47:47 Recognizing When You’ve Hit Your Capacity50:42 The Mindset Shift That Shaped Jacob’s Success52:59 How to Connect With Jacob
--------
53:14
#23 - How they made $100,000s writing on LinkedIn | Lara Acosta, Matt Barker, Jacob Pegs
The Gaming Playbook's first-ever studio panel discussion features three LinkedIn powerhouses: Lara Acosta, Jacob Pegs, and Matt Barker.
Episode Sponsor: Aware
The LinkedIn Engagement & Analytics Tool
Use code "HARRY" for 20% off at: https://useaware.co/?fpr=harry
Lara Acosta - #1 UK Female Creator, runs Literally Academy
Jacob Pegs - Founder of Modern Maker, a coaching community.
Matt Barker - Author of The Digital Writer - Copywriting Course.
Collectively, with over 400k followers, they’ve made $1,000,000s of dollars using LinkedIn.
In this episode, the panel and host dive deep into the art of content creation and building a business you truly enjoy. Topics include using AI to simplify writing, creating connections through in-jokes, and strategies for making your videos stand out in the LinkedIn feed. They also explore managing time effectively, achieving balance, and crafting high-ticket offers, all while avoiding burnout.
Whether you're a creator, entrepreneur, or someone looking to level up your LinkedIn content game, this episode is packed with actionable insights for you.
Connect with the guests:Jacob: https://www.linkedin.com/in/jacob-pegs/Lara: https://www.linkedin.com/in/laraacostar/Matt: https://www.linkedin.com/in/mattjbarker1/
Connect with Harry:LinkedIn: https://www.linkedin.com/in/hphokou/Youtube: https://www.youtube.com/@hphokouInstagram: https://www.instagram.com/hphokou
Chapters:
00:00 Introductions
04:08 How We Use AI to Make Writing Easier
11:07 Why Celebrating Wins Can Be So Challenging
17:52 Building Connection Through In-Jokes and Comments
26:43 Battling Boredom in Content Creation
30:12 The Unexpected Power of Beginner Content
34:55 The Mind Reader Effect For Writing
40:31 What We Learned Selling High-Ticket Offers
47:46 Balancing And Optimizing Business - Matt Barker Example
56:51 Leveraging Time and Sticking to Your Boundaries
01:04:02 Rapid Q&A
01:07:24 How to win using LinkedIn Video
01:11:01 Closing Lessons
--------
1:12:27
#22 - "The Content Strategy Playbook" - Content Creation, Lead Management, The Role of AI & more
Today’s guests are Lara Acosta, Luke Matthews, Matt Barker, Sam G. Winsbury, and Jacob Pegs.
Lara is a personal branding expert and founder of Literally Academy, boasting 20M+ impressions and a #1 LinkedIn creator title. Luke is an AI-driven ghostwriter with 175,000 followers, known for teaching how to craft posts with precision in just 7 days. Matt is a solopreneur copywriter who left a corporate job to build a thriving business teaching others to attract dream clients through organic content. Sam is the founder of a personal branding agency that has built over 150 brands, achieving millions in inbound leads for clients. Jacob is a former agency owner turned business coach who scaled his consulting business to $500K+ annually, specializing in content-led growth strategies.
And I'm your host, Harry Phokou, I ghostwrite and get LinkedIn done for you.
In this episode, we talk about our approaches to writing, managing leads, and using AI in content creation. We also share tips on building connections, making the most of video content, and deciding what really matters on LinkedIn.
Whether you're new to LinkedIn or looking to refine your strategy, this episode has practical advice to help you grow your presence and get results.
Connect with the guests:Lara: https://www.linkedin.com/in/laraacostar/Luke: https://www.linkedin.com/in/lukematthws/Matt: https://www.linkedin.com/in/mattjbarker1/Sam: https://www.linkedin.com/in/sam-g-winsbury/Jacob: https://www.linkedin.com/in/jacob-pegs/
Connect with Harry:LinkedIn: https://www.linkedin.com/in/hphokou/Youtube: https://www.youtube.com/@hphokouInstagram: https://www.instagram.com/hphokou
Sign up to Gaming Rally Newsletter (Harry Phokou & Ali Farha's weekly newsletter): gamingrally.net
Chapters:00:00 Introduction to LinkedIn Live and Mastermind Session04:25 Discussion on Writing Processes28:11 Managing Leads and Contacts with CRMs37:04 The Significance of Vanity Metrics48:35 The Role of AI in Copywriting and Content Creation52:56 The Power of Video Content on LinkedIn54:54 Finding the Right Balance Between AI and Human Creativity57:17 Unique Services and Expertise Offered by Each Participant01:33:57 Writing with AI and Editing01:35:47 Dealing with Difficult Clients01:40:48 Figuring Out Your Offering01:45:07 Understanding the LinkedIn Algorithm01:50:28 Staying Motivated: Long-Term Vision and Outreach01:56:38 Responding to Comments and Community Building02:06:36 Monetizing Content on LinkedIn02:09:36 Building a Niche Community
--------
2:16:23
#21 - ”The Business Growth Playbook” - Adapting to Change, Expanding Beyond LinkedIn, Scaling Through Systems and Delegation & more
Today’s guests are three LinkedIn powerhouses: Nausheen I. Chen, Ryan R. Sullivan, and Danny DelVecchio.
Nausheen is a 3-time TEDx speaker and public speaking coach helping leaders communicate with confidence. Ryan is a podcast strategist who’s launched 100+ successful shows for B2B companies. Danny is a video marketing expert helping founders turn LinkedIn videos into lead-generating machines.
And I'm your host, Harry Phokou, I ghostwrite and get LinkedIn done for you.
In this special episode, each guest brings a genuine question to ask the other guests about their business or LinkedIn.
With one hour of deep dives followed by a 30-minute Q&A, this episode is perfect for entrepreneurs, content creators, or anyone looking to level up their LinkedIn game (and have fun doing it).
Connect with the guests:Nausheen: https://www.linkedin.com/in/nausheenichen/Ryan: https://www.linkedin.com/in/sullybop/Danny: https://www.linkedin.com/in/dannydelvecchio/
Connect with Harry:LinkedIn: https://www.linkedin.com/in/hphokou/Youtube: https://www.youtube.com/@hphokouInstagram: https://www.instagram.com/hphokou
Sign up to Gaming Rally Newsletter (Harry Phokou & Ali Farha's weekly newsletter): gamingrally.net
Chapters:00:00 Introduction04:26 Preparing for Industry Changes in 202519:50 Expanding Beyond LinkedIn30:39 How Our Offers Evolved48:30 Working on Your Business vs. In It1:03:15 Choosing One Service from the Panel1:12:25 Time Management for Solopreneurs1:17:27 Managing Clients with Tools Like Notion1:18:49 Public Speaking Tips for Daily Conversations1:20:49 Improving Client Research Over Time1:30:01 Multilingual Public Speaking Tips1:31:31 Final Reflections and Audience Questions
--------
1:37:30
#20 - Kseniia Maiboroda: “Mobile Game Monetization Playbook” - Boosting Revenue with AI, Creating Personalized Experience, The Power of Tech and Data & more
Today’s guest is Kseniia Maiboroda, CEO and Co-founder of Elevatix, an AI-powered LiveOps platform built to help mobile games reach their revenue potential.
With a strong high-tech and mobile gaming background, Kseniia previously led technical product management for social casino games at Playtika. Over her seven-year career, she’s delivered innovative solutions for top-grossing games, helping clients like Voodoo see substantial gains in player engagement and purchase conversions. From quick SDK integration to fully automated liveops, Kseniia’s approach allows game studios to optimize revenue rapidly, without the hassle of extensive setup or management overhead.
In this episode, Kseniia shares her journey of creating Elevatix, an AI-driven platform that personalizes in-game offers to boost mobile game monetization. She explores the real-world applications of AI in understanding player behavior, crafting custom offers, and enhancing user experience — all without relying on personal data, making these tools accessible even for smaller studios.
This episode is ideal for mobile game developers, industry professionals, aspiring founders, and anyone interested in the transformative role of AI in gaming.
Connect with Kseniia:LinkedIn: https://www.linkedin.com/in/kseniiamaiboroda/Website: https://www.elevatix.io/
Connect with Harry:LinkedIn: https://www.linkedin.com/in/hphokou/Youtube: https://www.youtube.com/@hphokouInstagram: https://www.instagram.com/hphokou
Sign up to Gaming Rally Newsletter (Harry Phokou & Ali Farha's weekly newsletter): gamingrally.net
Chapters:00:00 Introduction0:32 What Is Elevatix And Why Was It Created?02:47 The Complexity of AI In Mobile Gaming06:26 Analyzing And Understanding Your Players9:00 Is There a Pattern In Successful Games?10:39 Personalizing Offers For Players17:14 How Much AI Is Used In Mobile Gaming Today22:15 Kseniia’s Journey As a Technical Product Owner In Playtika26:20 How Technical Product Owners Boost Studios30:25 Solving Data Personalization Issues With AI33:36 Kseniia’s Advice For Aspiring Founders36:47 What Drives Kseniia To Do What She Does40:26 Tips For Dealing With Layoffs43:30 What the CEO of Elevatix Is Learning Right Now44:52 Balancing Different Business Roles48:05 Kseniia’s Rules That Save Time52:18 Upcoming Events with Kseniia and Ways To Connect
On The Gaming Playbook, Harry Phokou sits down with experts in the games industry who have never been interviewed before. Through these in-depth conversations, Harry unpacks the "Playbook" that made them so successful. Skip the line on Tuesdays and download the real-life cheat codes every gaming industry pro needs to know.
LinkedIn: @hphokou
Instagram: @hphokou
Newsletter: gamingrally.net
Business and guest inquiries: [email protected]
Listen to The Gaming Playbook w/ Harry Phokou, The Diary Of A CEO with Steven Bartlett and many other podcasts from around the world with the radio.net app
Ireland