I Didn't Fit the Mold – So I Became the Blueprint
She didn’t fit the mould, so she became the blueprint.Keeran Gunnoo is a powerhouse in personal and corporate employer branding, shaping narratives for some of the world’s most recognisable companies, including LinkedIn, Unilever and Flow. In this raw and empowering conversation, she shares how she built a career that broke every rule and why it worked.From being headhunted by LinkedIn before people knew what LinkedIn was, to being complimented by Barack Obama on her Louboutins, Keeran’s story is as inspiring as it is unconventional.In this episode, you’ll learn:Why squiggly careers aren’t chaotic, they’re strategicHow your reputation is your brand (especially when you're not in the room)The uncomfortable truths about diversity, employer branding and internal commsHow to build a career and life that align with your values, not societal norms✨ Subscribe to The Plumm Pod for more honest conversations about HR, wellbeing and careers that don’t follow the script.⏱️ Chapters 00:00:00 – Intro: She Became the Blueprint00:01:04 – HR was never the plan00:02:10 – From cold calls to leadership: the Essex charisma advantage00:03:27 – Getting headhunted by LinkedIn before it was big00:04:58 – Meeting Obama & the power of great shoes00:06:04 – Unilever hired her without an interview00:07:19 – Becoming a Strategic Career Architect00:08:31 – Reporting to Chanel’s future CEO00:10:33 – The importance of working for brands you believe in00:11:51 – Flow, reproductive health, and brand affinity00:13:00 – What a squiggly career really means00:14:44 – Breaking ceilings: race, gender & neurodiversity00:17:20 – Ditching the fairytale career path00:20:20 – Culture add, not culture fit00:21:51 – Why Gen Z are changing career norms00:23:01 – Internal bias, ATSs, and being mistaken for a man00:24:58 – Writing job ads that actually speak to humans00:26:17 – Helping companies overcome DEI friction00:27:59 – The truth behind Glassdoor reviews00:29:49 – Who owns comms: HR vs. Marketing00:33:42 – Creating Unilever’s first editorial team00:35:11 – Data, communication, and internal trust00:37:47 – Taking Unilever from #24 to #7 on Glassdoor00:39:07 – EVP: What’s in it for me?00:40:35 – Stuck? Give yourself a performance review00:41:39 – Self-belief and your personal brand00:42:50 – Audit your energy—don’t stay where you can’t shine00:43:59 – Final message: If they’re not advocating for you, go