Podcasting Insights with The Podmaster: growth advice for people and brands

• Is YouTube now the number 1 podcast platform?

  The Truth About YouTube's Billion Monthly Podcast Listeners In this episode of Podcasting Insights with the Podmaster, we dive into the bold claim by YouTube that it's now the number one podcast platform. If you're thinking this sounds a bit too grand, you're not alone. I'll delve into how YouTube's assertions rest on shaky survey data, misleading engagement metrics, and an overly broad definition of what constitutes a podcast. Is YouTube genuinely dominating podcasting or is it all about gaming the PR system? We'll find out.Timestamped Summary:00:00:00 - Introduction to YouTube's bold claim of being the number one podcast platform.00:00:56 - Examination of YouTube’s billion podcast listeners claim and what's actually counted.00:02:09 - Discrepancy between survey data and actual podcast player statistics.00:03:28 - Discussion on survey recall factor and real listening habits.00:04:28 - Video versus audio content, and how gen Z is influencing trends.00:06:23 - Challenges and costs of video podcasting.00:07:51 - Conclusion on YouTube vs. traditional podcast platforms and YouTube's influence.In SpanishEn este episodio de Podcasting Insights with the Podmaster, profundizamos en la audaz afirmación de YouTube de que ahora es la plataforma número uno de podcasts. Si piensas que esto suena un poco exagerado, no estás solo. Exploraré cómo las afirmaciones de YouTube se basan en datos de encuestas poco sólidos, métricas de participación engañosas y una definición demasiado amplia de lo que constituye un podcast. En este episodio, discutiremos el enfoque de YouTube, desglosaremos sus números de usuarios y examinaremos si la plataforma realmente está dominando el podcasting o si todo se trata de jugar con el sistema de relaciones públicas. También exploramos cómo los datos de encuestas, frente a las estadísticas reales de escucha, pintan un panorama muy distinto del mundo del podcasting.Aprenderás que, aunque YouTube presume de mil millones de oyentes de podcasts, esta cifra se deriva de contar personas que ven desde clips de noticias aleatorias hasta programas de entrevistas etiquetados como podcasts. También destacamos las discrepancias entre los datos basados en encuestas de YouTube y las estadísticas reales de descargas de aplicaciones de podcasts tradicionales como Apple Podcasts y Spotify. Es esencial entender que, aunque YouTube pueda parecer estar a la cabeza basándose en impresiones de encuestas, Apple y Spotify continúan liderando en reproducciones y descargas de podcasts reales verificadas. El episodio explora además cómo la preferencia de la generación Z por el contenido de video podría estar influyendo en estas tendencias, reconfigurando la definición de podcasts en el proceso.In GermanIn dieser Episode von Podcasting Insights with the Podmaster tauchen wir in die gewagte Behauptung von YouTube ein, dass es jetzt die führende Podcast-Plattform ist. Wenn du denkst, das klingt etwas zu extravagant, bist du nicht allein. Ich werde beleuchten, wie YouTubes Behauptungen auf wackligen Umfragedaten, irreführenden Engagement-Metriken und einer viel zu breiten Definition dessen basieren, was einen Podcast ausmacht. In dieser Episode werden wir YouTubes Ansatz diskutieren, ihre Benutzerzahlen aufschlüsseln und untersuchen, ob die Plattform tatsächlich das Podcasting dominiert oder ob es nur darum geht, das PR-System auszunutzen. Wir erforschen auch, wie Umfragedaten im Vergleich zu den tatsächlichen Hörstatistiken ein ganz anderes Bild der Podcast-Landschaft zeichnen.Du wirst erfahren, dass YouTube zwar mit einer Milliarde Podcast-Hörern prahlt, diese Zahl jedoch davon stammt, Menschen zu zählen, die alles Mögliche sehen, von zufälligen...

  --------  

  11:51
• How to handle it when Michelle Obama steals your podcast title

  In this episode of "Podcasting Insights with The Podmaster" - a situation that could make any podcaster sweat: the alarming realisation that your podcast name has been hijacked by a high-profile celebrity or a larger entity. Steps to Take If Your Podcast Name Is Stolen by a Big NameIt’s a scenario many of us don’t anticipate, but if you find yourself in this predicament, don’t panic. We've got you covered with practical steps on how to address this. I'll personally guide you through understanding why even though a podcast name is more significant than you might initially think, and how it plays a pivotal role in distinguishing your brand in a crowded market, it's still not the end of the world if you lose it. You’ll learn why having a unique name is crucial for your audience's retention and for standing out in the competitive podcast landscape. We'll even cover potential legal considerations and how neglecting them could spell trouble. Whether you're facing an issue like IMO, a UK podcast confronted with having their name overshadowed by a podcast featuring big names like Michelle Obama, or just want to prevent this issue before it arises, you'll find actionable advice on leveraging the situation to your advantage.Here's the article I mention in the episode - https://eurweb.com/2025/michelle-obama-podcast-name-conflict/Pssst! Want to massively transform your podcast in the course of 7 Days? My podcast makeover email course is coming soon. Sign up at podmastery.co/7DaysMentioned in this episode:7 Days Podmastery courseSign up for the Podmastery 7 Day MakeoverThe Podmaster's 7 Day Makeover courseGet your show in shape!This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy

  --------  

  11:27
• Michelle Obama's Podcast 'Failed'

  So, here’s the scoop: Michelle Obama’s new podcast, "imo," is catching some flak, with some folks already throwing around the dreaded "failure" label. But hold your horses! We’re diving into this hot topic to unpack what all us podcasters can glean from the chatter. Let’s chat about why people are so quick to judge based on YouTube view counts, which can be as misleading as a promise from a cat that it won’t knock over your glass of water. We’re here to remind you that podcasting is more than just flashy numbers; it’s about creating quality content that resonates with your audience, wherever they may be tuning in. So, grab your headphones and let’s explore how to navigate the wild world of podcasting without getting bogged down by the trolls and metrics that don’t tell the whole story!Michelle Obama's podcast 'failure' (and what other podcasters can learn from it!)Companies mentioned in this episode: Michelle Obama Hills Rising Issa Rae Benny Johnson YouTube Spotify Apple Podcasts Mentioned in this episode:7 Days Podmastery courseSign up for the Podmastery 7 Day MakeoverThe Podmaster's 7 Day Makeover courseGet your show in shape!This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy

  --------  

  9:59
• Podcast Listener Pet Peeves: What Bugs Us Most?

  "Be authentic - just publish" is terrible adviceWhat’s worse than a bad hair day? A bad podcast! If you want to read the report this episode is based on, go to podmastery.co/peevesIf you’ve ever hit play on your favourite podcast only to have your ears assaulted by terrible audio or a host that rambles like they’re auditioning for a talk show, you’re not alone. We put our feelers out there with a survey of 300 podcast lovers to find out exactly what makes them rage-quit a show. Spoiler alert: bad audio is the number one culprit. In this episode, we’re not just airing grievances; we’re giving you the tools to fix them! Links referenced in this episode:Podmastery.co/newsletterpodknows.co.ukMentioned in this episode:7 Days Podmastery courseSign up for the Podmastery 7 Day MakeoverThe Podmaster's 7 Day Makeover courseGet your show in shape!Podmaster Free TipsThis podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy

  --------  

  9:28
• Lazy AI editing tools strike again - AudioShake's Multi-speaker

  Ever feel like you're relying way too much on fancy AI tools to clean up your audio mess? Well, we’re sharing yet another villain that's been shoved out onto the market, hoping to find lazy creators who want to clean up their recordings! We’re chatting about AudioShake's new multi-speaker feature that promises to untangle overlapping conversations like a pro. But here's the question - if we're all taking the adequate level of care over our recordings, should these tools even exist?Mentioned in this episode:7 Days Podmastery courseSign up for the Podmastery 7 Day MakeoverThis podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy

  --------  

  2:51

More Education podcasts

Trending Education podcasts

About Podcasting Insights with The Podmaster: growth advice for people and brands