The Untrapped Podcast With Keith Kalfas

Available Episodes

5 of 101

The "Friday Finances" SYSTEM that Changed My Life Forever! 💸
In this episode, Keith Kalfas shares transformative insights on mastering financial systems based on his personal experiences. Highlighting the importance of having robust systems in place, he discusses James Clear's philosophy on systems over standards and introduces the MVSA (Minimum Viable System). Keith provides a detailed breakdown of the 30% and 50% rules for managing finances and achieving a 50% gross profit margin. He emphasizes the routine of 'Friday Finances' and how it brought order to his financial chaos. Additionally, Keith invites listeners to join his Untrapped Alliance group for deeper learning and access to successful business strategies, featuring contributions from financial experts like Dan Plata. Throughout, he underscores the significance of habit-building and consistent system application for financial stability. "You already have systems—some of them just suck. But once you become aware of that, you can fix them. That’s when everything starts to change." – Keith Kalfas Topics Covered: Introduction to Systems and Integrity Understanding and Implementing Systems The Life-Changing Friday Finances System The 30% Rule for Taxes The 50% Gross Profit Margin Rule The Untrapped Alliance Invitation Testimonials and Success Stories Key Takeaways Systems Save You—Even From Yourself James Clear's quote sets the tone: "You don’t rise to the level of your goals; you fall to the level of your systems." Keith drives home the point that even with ADHD or chaos in life, simple, repeatable systems create stability. His Minimum Viable System (MVSA) concept proves that even imperfect systems beat no systems—because consistency wins. The 30% and 50% Rules Are Game Changers for Small Biz Finances 30% Rule: Set aside 30% of your gross income (yes, even if it stings!) for taxes in a separate savings account. This protects you from tax season panic and builds discipline fast. 50% Rule: Build every job estimate to hit at least a 50% Gross Profit Margin. That means if it costs $1,000 to do the job, quote $2,000. This ensures your business isn’t just busy—it’s profitable. Your Financial Habits Shape Your Freedom Keith’s “Friday Finances” ritual is a simple but powerful weekly system: review all accounts, reconcile records, check in with your bookkeeper, and make sure every dollar has a job. Over time, this habit pulled him out of financial chaos and into clarity—with 17 bank accounts now dialed in like a boss. Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP The Untrapped Alliance: https://www.keithkalfas.com/alliance
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15:21
AI & The FUTURE of Sales with Coach Carroll
In this episode of the Untrapped Podcast, host Keith Kalfas talks with Coach Carroll, a renowned sales coach and entrepreneur from Louisville, Kentucky. They delve into Carroll’s multiple business ventures, including his new AI-driven project. Carroll shares insights on his journey in building multimillion-dollar businesses, his philosophy on time management, setting healthy boundaries, and the future of artificial intelligence in small businesses. They discuss the importance of adapting to new technologies, particularly AI, for business growth and efficiency. Carroll also introduces ‘Alli,’ his AI platform designed to help small businesses streamline operations and never miss an opportunity. This episode is packed with valuable advice on entrepreneurship, AI integration, and personal growth. " It's your fear of raising prices and losing customers. That's the enemy. Not the leads, not more from your website, not more follow up funnels. It's getting over that mindset shift." – Coach Carroll Topics Covered: The Rise of AI in Business AI's Impact on Small Businesses Introducing Ally: The AI Platform Coach Carroll's Mission and Vision Leveraging AI for Business Growth Future of AI and Business The Value of Reading and AI's Potential Custom AI for Sales Coaching AI's Empathy and Human-like Characteristics The Future of AI in Business Leveraging AI for Personal and Professional Growth AI in Content Creation and Book Writing AI's Impact on Small Businesses Key Takeaways AI is a Tool for Survival and Scale: You’ll learn how AI isn’t just hype—it’s a real, practical tool that can save you time, cut costs, and help your business grow faster. DJ shows how using AI for lead detection, customer service, and creative work can give small businesses a serious edge, especially those who act now. Your Mindset is Your Biggest Limiter: A major lesson here is that fear holds most business owners back more than competition does. Fear of raising prices, fear of tech, fear of change. DJ points out that it’s no longer about not having the right tools—it’s about having the courage to use them. Adaptation Beats Skill: You’ll see how the businesses that thrive aren’t necessarily the smartest or most experienced—they’re the ones that adapt the fastest. From social media to AI, the landscape keeps shifting. If you stay curious, keep learning, and evolve, you’ll stay ahead of the curve. Connect with Coach Carroll Instagram: https://www.instagram.com/dj_carroll/ LinkedIn: https://www.linkedin.com/in/dj-carroll-65589b21/ Website: http://www.coachcarroll.com/ Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP The Untrapped Alliance: https://www.keithkalfas.com/alliance
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40:17
I'm Feeling Peaceful! And Inspired!
In this episode, Keith Kalfas shares his thoughts on living a peaceful, inspired, and motivated life by following one's purpose and staying in a flow state. He discusses the pitfalls of comparison and scarcity mindset, the importance of emotional well-being, and the benefits of maintaining a beautiful state of consciousness. Keith also touches on the impact of materialism and societal pressure, emphasizing the value of building meaningful relationships and staying true to one's core values. He integrates lessons from personal experiences, spirituality, and teachings from influential figures, making this episode a thought-provoking discussion on the essence of a fulfilling life. " We chase Bugattis to feel loved, not realizing it's not the car we want—it’s significance. A lot of people are rich physically, but poor mentally." – Keith Kalfas Topics Covered: Inner Peace and Inspiration Comparison, Scarcity, and Self-Doubt Consciousness, Flow, and Purpose Perfectionism and Self-Worth Fear, Suffering, and the Human Experience Materialism, Wealth, and Debt Family, Presence, and Personal Loss Faith, Prayer, and Spirituality Navigating Business and Life Challenges Personal Growth and Fulfillment Key Takeaways Feeling Inspired and Motivated: The episode highlights the joy and fulfillment that come from doing what you love and finding your purpose. Being in this 'flow state' where time flies and everything feels just right is incredibly rewarding. Mindset Matters: It's easy to fall into the trap of comparing yourself to others, especially on social media. However, shifting your perspective and focusing on your own journey can drastically change your experience and outlook on life. True Wealth Lies in Relationships and Faith: Keith emphasizes that real wealth isn't about money or possessions. It's about the love and connections you have with family and friends, and the peace you find in your spiritual beliefs. Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP The Untrapped Alliance: https://www.keithkalfas.com/alliance
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1:31:08
How to REALLY Solve Problems in Your Landscaping Business - Joel Kouski
In this episode of the Untrapped Podcast, host Keith Kalfas talks with Joel Kouski from Kouski Landscaping, who has built a $2 million business with 20 employees. Joel shares his story and talks about why staying emotionally detached in customer service is important, while still building real connections with customers. They discuss overcoming challenges, leading with humility and strong character, and using smart sales strategies. Joel also gives practical tips for handling the busy spring season, boosting team productivity, and staying focused on personal growth and faith. This episode is packed with useful advice for landscaping business owners and entrepreneurs. " We're trying to be a lot of things for good reasons, but what if trying to be that thing in the first place is actually the thing holding you back? Just take the pressure off, " – Joel Kouski Topics Covered: Joel Kuski’s Business Journey Challenges in Entrepreneurship The Role of Encouragement in Business Solving Technical Issues in Business Balancing Personal Life and Business Building Systems and Automations Personal Growth and Humility in Leadership Customer Connection and Sales Success Pricing and Value in the Landscaping Industry Employee Management and AI Tools Key Takeaways Building Real Connections in Business: Joel stresses the importance of genuinely understanding and connecting with people — whether it's customers, employees, or family. For example, instead of just selling a pool, he suggests creating a space that fits the customer's real desires, which builds trust and loyalty. Emotional and Mental Health: Both Keith and Joel talk about how important it is for entrepreneurs to take care of their emotional and mental health. Joel shares how stress and poor emotional management hurt his relationships and emphasizes the value of self-awareness, admitting mistakes, and focusing on personal growth. Value and Pricing: Instead of focusing on discounts or low prices, Joel advises businesses to focus on understanding their customers’ needs and offering high value. By doing so, they can justify higher prices and build customer loyalty. Connect with Joel Youtube: https://www.youtube.com/c/JoelKouski Instagram: https://www.instagram.com/joelkouski/?hl=en LinkedIn: https://www.linkedin.com/in/joel-kouski-9b751a73 Website: https://www.joelkouski.com/ Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP The Untrapped Alliance: https://www.keithkalfas.com/alliance
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1:37:12
She Built a 6-Figure Empire - Kroopin's Poopin Scoopin
In this insightful episode of the Untrapped podcast, host Keith Kalfas interviews Erica Krupin, the founder of Kroopin's Poopin Scoopin. Erica shares her inspiring journey from working at the University of Michigan Hospital to creating a multiple six-figure business specializing in poop scooping. She discusses the pivotal moments that led her to entrepreneurship, the challenges she faced, and the strategies she employed to achieve success. Erica also touches on the importance of customer reviews, organic content, and social media marketing in growing her business. Additionally, she shares her personal growth, shedding light on how she overcame emotional and business hurdles with faith and perseverance. " I want to inspire that person to know that just because you came from a certain place and you were raised a certain way and you were treated a certain way, doesn't mean that you have to live that life. It doesn't mean you have to get stuck in the poverty loop. You can. Break away and you can make changes and you can grow." – Erica Krupin Topics Covered: Introduction of Erica Krupin and her business, Kroopin's Poopin Scoopin. Strategies for marketing and building a successful pooper scooping business. Transition from manual methods to using jobber software for business operations. Challenges and mistakes, such as overextending with office space. The importance of staying lean and reinvesting profits wisely. The role of social media and digital marketing in business growth. Personal journey and growth, including leaving an unfulfilling job. The significance of faith and being open about it. Upcoming public speaking engagement at Scoop Con. Advice for new business owners on starting and evolving their business. Key Takeaways Entrepreneurial Journey and Challenges: Erica shares her experience of building a six-figure business, including initial struggles, scaling up, making financial mistakes, and learning to focus on core services for better efficiency. Marketing and Branding Strategies: Discussion on effective marketing strategies ranging from organic social media content, Google and Facebook ads, using community-specific tactics like business cards in vet clinics, and maintaining consistent branding. Personal Growth and Spiritual Journey: Erica's transition from a hospital job to entrepreneurship, overcoming personal challenges, including addiction, and the role of faith and spirituality in her journey towards personal and business growth. Connect with Erica Youtube: https://www.youtube.com/channel/UCvDcw9Kf62FDkBRp2mYDTSg Instagram: https://www.instagram.com/erica_krupin/ LinkedIn: https://www.linkedin.com/in/erica-krupin-605756172/ Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP The Untrapped Alliance: https://www.keithkalfas.com/alliance
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59:53