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Trade Tales

Business of Home, Kaitlin Petersen
Trade Tales
Latest episode

173 episodes

  • Trade Tales

    How Angela Harris put wellness front and center in her business

    17/06/2026 | 59 mins.
    Angela Harris’s firm marks a bit of a departure from the typical Trade Tales guest, with a portfolio that spans master planned communities, model homes, commercial, hospitality, and everything in between. And yet, the lessons she’s picked up along the way—on executing her vision, firm leadership, and a rigorous approach to wellness—are valuable for designers in every corner of the industry. On this episode, she shares what it takes to fully inhabit the role of design visionary, how overhauling her firm’s infrastructure helped the team claw back creative time, why she’s pursuing a PhD centered on the concept of design as an ethical imperative.

    This episode was sponsored by Vanguard Furniture and Kohler.

    LINKS
    Angela Harris

    Kaitlin Petersen
    Business of Home
  • Trade Tales

    Ask Us Anything: Lucy O’Brien on designing around order minimums

    10/06/2026 | 24 mins.
    In this episode, Philadelphia-based interior designer Lucy O’Brien of Tartan & Toile answers a question from a designer who recently had to compromise her creative vision after coming up against an order minimum. O’Brien jumps in with advice on finding a second life for extra material, the value in troubleshooting with sales reps, and being transparent with clients about unexpected fees during the procurement process.

    This episode was sponsored by Four Hands.

    LINKS
    Lucy O’Brien
    Kaitlin Petersen
    Business of Home
  • Trade Tales

    Rayana Schmitz on tapping outside experts to transform her firm

    03/06/2026 | 48 mins.
    Rayana Schmitz balanced several different early career paths—from fitness trainer to firefighter—before landing on interior design. Today, she’s leading her firm with the wisdom to know when to trust her gut and when to rely on outside experts. On this episode, she shares the showhouse experience that pushed her creative boundaries, how a fractional CFO saved her firm’s finances and why she maintains strict hours of communication with clients.

    This episode was sponsored by Vanguard Furniture and Kohler.

    LINKS
    Rayana Schmitz 

    Kaitlin Petersen
    Business of Home
  • Trade Tales

    Ask Us Anything: Lauren Caron’s process-driven approach to far-away projects

    27/05/2026 | 51 mins.
    In this episode, Seattle-based interior designer Lauren Caron answers a question from a designer who wants to expand her business beyond her home city without sacrificing her firm’s standards. Caron jumps in with advice on billing clients for travel time, how she maximizes site visits before the transition to remote work, and the value in an exhaustive scope of work document.

    This episode was sponsored by Four Hands .

    LINKS
    Lauren Caron
    Kaitlin Petersen
    Business of Home
  • Trade Tales

    How Audrey Scheck established her firm’s C-suite

    20/05/2026 | 1h 4 mins.
    Audrey Scheck’s 20-person firm is a well-oiled machine—complete with a carefully structured leadership team and a top-down approach that sets the tone for every employee. Elsewhere in the episode, she shares her growth mindset as she expanded her team, how a bandwidth tracker helps the firm determine whether it's time to take on new business, and the questions that help clients step outside their comfort zone.

    This episode was sponsored by Dallas Market Center and Kohler.

    LINKS
    Hema Persad

    Kaitlin Petersen
    Business of Home
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About Trade Tales
Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.
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