[179] Risk and the ROC Solution: What to Know for Growth
In this episode of TubbTalk, Richard speaks to Matt Middleton-Leal, Managing Director, EMEA North of Qualys, a pioneering and disruptive cloud-based IT, security and compliance solutions provider.Matt shares his journey in the MSP industry and what studying aeronautics taught him about risk management. He also explains who Qualys are and what they do, before digging into risk and risk management.He and Richard discuss what MSPs are missing when it comes to risk, and whether or not their clients fully understand its importance. From there, Matt explains why Qualys provide a Risk Operations Centre (ROC) solution and how that works.He shares how a ROC can be an opportunity for MSPs, but why they need a mindset shift first. Richard asks Matt why he thinks some businesses are investing in risk management, but why there’s reluctance from some clients.They also discuss governance, using ROC to reduce CISO burnout, and demonstrating how you’re helping clients with risk mitigation. Matt also shares what the experience of being a Qualys partner is like for an MSP.Finally, Richard asks Matt what he does outside of work and how he keeps his cybersecurity knowledge up to date, what’s next for Qualys and what Matt sees as the future of cybersecurity. Mentioned in This EpisodeQualysBook: Richard Seiersen: How to Measure Anything in Cybersecurity RiskUK government agency: National Cyber Security CentreCertification: Cyber Essentials
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46:50
[Travelogue] UpLift Live 2025
Time for another Team Tubb Travelogue! This time, Lenka Koppova catches up with Richard Tubb and James Steel of Salesbuildr, who are in Birmingham for UpLift Live 2025, a conference focused entirely on LinkedIn.They were also briefly joined by a special guest, so listen in to find out who!Grab a cup of your favourite tea or coffee, relax and join them for a fun conversation about the highlights from this big event.Richard says he really liked the supportive community. About 40% of the attendees are LinkedIn professionals, and the rest are people who use LinkedIn to market their business. It's good that not all of the delegates are trainers.James shared how much he appreciated the advice on using LinkedIn for different things - you don't have to be professional and business-like all the time. You can share personal updates, you can use long-form videos to get your message across and you can be yourself and succeed on LinkedIn.Also Mentioned in the PodcastLive sketch notes and subtitles throughout the dayDedicated WhatsApp group for all attendees - available straight after registrationLinkedIn group for all attendeesVariety of topics covered during the eventAnd of course, the Travelogue quiz!What is the TubbTalk Travelogue?These are ad-hoc, bonus episodes of our regular TubbTalk podcast, recorded live at an event. A member of TeamTubb calls Richard for an on-the-ground update on what they’ve learned and their highlights from the day.What to Know About UpLift Live 2025UpLift Live is the UK’s first and only conference dedicated solely to mastering LinkedIn. Attendees learn how to transform their LinkedIn strategy while networking with other business owners and entrepreneurs, and hear from expert speakers on all aspects of LinkedIn.The hosts are:John Espirian, a technical copywriter and Linkedin speaker and trainerGus Bhandal, marketing expert and LinkedIn trainerJeremy Freeman, a content writer
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29:10
[178] How to Become a Key Person of Influence
In this interview, Richard Tubb speaks to Daniel Priestley. He’s a worldwide renowned entrepreneur, international speaker, and best-selling author, an expert in business growth, personal branding, and entrepreneurship. He’s the author of several books which provide actionable strategies for entrepreneurs looking to stand out, attract opportunities, and scale. He’s helped thousands of business owners and thought leaders position themselves as industry influencers.Richard interviewed Daniel at IT Nation Connect Europe and asked him to share his experiences and also explain what he does. Daniel talked though how MSPs can become oversubscribed and how to become a key person of influence.He and Richard talked about the importance of working on your business rather than in it, how to craft your 60 second pitch and where MSPs should focus their efforts to see the biggest returns.Daniel discusses how to use vendor relationships to become a key person of influence and explains the difference between being an expert and being an authority – and why it matters.Richard asks Daniel to explain why having a personal brand doesn’t mean your business is over-reliant on you being present, how to be a successful key person of influence as a service-based business and how to stand out in a sea of AI content.Daniel shares a common myth about personal branding that MSPs should stop believing, the best investment you can make for that personal brand, and why you should be part of a mastermind. He also reveals the people and books who’ve inspired him.Mentioned in This EpisodeMSP community event: IT Nation ConnectBook: Daniel Priestley: Key Person of InfluenceBook: Daniel Priestley: OversubscribedBook: Daniel Priestley: Entrepreneur RevolutionPocast: Diary of a CEOPodcast: The Joe Rogan ExperienceIT management software: ConnectWiseMarketing conference: AtomiconBusiness conference: Start Up WeekBook: Francis Rodino: Leads MachineBook: Peter Thiel: Zero to OneBook: Ray Dalio: PrinciplesBook: Brent Schlender: Becoming Steve JobsBook: Andre Agassi: Open...
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1:07:55
[177] Building A Strong MSP Community at IT Nation Connect
In this episode, Richard speaks to Peter Kujawa. Peter is a seasoned executive attorney and industry leader with a wealth of experience in the MSP space. He now heads up the service leadership at IT Nation, part of the team at ConnectWise, overseeing IT Nation Connect, IT Nation Evolve peer groups and the partner advisory councils. Peter tells Richard how they foster and cultivate a strong community, and why it’s important that everyone in the leadership team has a go-giver mentality. He also touches on the types of MSP who join IT Nation, and how they use their membership for success.Richard asks Peter to explain the service leadership index 2025 annual IT solution provider compensation report and they discuss a couple of key points from it – around wage inflation and the fact that the more profitable MSPs tend to pay lower salaries.Peter also shares his advice from his time running an MSP and how he grew it, the mistakes he sees others make when trying to scale and the big opportunities for MSPs at the moment, as well as why AI isn’t taking away jobs.This episode was recorded live in London at IT Nation Connect Europe 25, so Peter explains what organisers ConnectWise were hoping to achieve, the attendance figures, why competitors are welcome and the decision to make the conference an annual event.Mentioned in This EpisodeIT NationIT Software: ConnectWiseMSP community event: IT Nation ConnectPeer groups: IT Nation EvolveBook: Bob Burg: The Go-GiverConsultation solutions: Service LeadershipPodcast: Richard’s interview with Dan Scott
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49:28
[Bonusode] Futurism, AI and Being Prepared: How Pax8 Supports MSPs
In this special bonus episode of TubbTalk, recorded in person at IT Nation Connect Europe 2025, Richard Tubb catches up with Phylip Morgan Chief Revenue Officer at Pax8. A futurist, Phylip spoke on stage on the topic of ‘the robots are coming.’Phylip tells Richard what things will look like in 2030 and how to take baby steps to prepare for what’s next, and he also shares some important things that MSPs need to be aware of with AI.Richard also asks Phylip to share some of the best resources within the Pax8A Academy, available to all partners. They discuss what the Pax8 and ConnectWise partnership means for MSP clients, and how to use the MSP Marketplace for growth.Mentioned in This EpisodePax8MSP events: IT Nation ConnectIT management software: ConnectWiseLearning platform: Pax8 AcademyCloud marketplace: Pax8 Marketplace
About TubbTalk: The Podcast for Managed Service Providers
Richard Tubb has been a leader and keynote speaker in the MSP community for the last two decades. At the helm of media company and MSP advisory business Tubblog, Richard loves to showcase tech companies disrupting the industry, as well as shining a light on new tools you might not be aware of.
His long-running and successful interview-style show, TubbTalk, features fireside style chats with the CEOs and CTOs of these businesses, to dig deep into how they got started in the industry, what inspired them to start something new and what their advice would be to anyone who wants to do the same.
But it's not all tech focused! As a former MSP owner himself, Richard knows that there are many facets to being a business owner, which is why his guests reflect that too.
Previous topics include mental health, sales, marketing, business growth, productivity, customer service and more. Wondering why you should listen? Well, as one fan put it: "It's like eavesdropping on a conversation between two friends, who are sharing their knowledge and wisdom with each other. You learn while you're being entertained."
Listen to TubbTalk: The Podcast for Managed Service Providers, The Diary Of A CEO with Steven Bartlett and many other podcasts from around the world with the radio.net app
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