TubbTalk: The Podcast for Managed Service Providers

• [183] Cyber-Snakes, ChaosRATs & AI Villains: Acronis CISO Tells All

  In this episode, Richard speaks to Gerald Beuchelt. He's the Chief Information Security Officer at Acronis, a company protecting millions of endpoints across 54 data centres, many of them managed by MSPs just like you. He's led security through IPOs, a $5 billion merger, and now heads up the Acronis Threat Research Unit, or TRU. And that's a team uncovering wild cyber threats that potentially pose a risk to all MSPs and their clients.Richard asks Gerald to explain the role of a CISO in his own words, how he got into cybersecurity and how his background in mathematics helps him in his work today.They explore the Acronis Threat Research Unit (TRU) and what Acronis looks like in 2025, with Gerald talking through the changes they’ve made. He also offers suggestions on how MSPs can deal with vendor fatigue and how bringing everything into one place makes it easier.Richard asks Gerald to explain what a cyber snake and chaosRAT are and how MSPs can support clients using older systems, as well as cyber threats to be aware of and how to educate clients on them.Gerald shares his thoughts on what a security-first MSP is, why EDR and RMM are merging and how MSPs can prepare for that and how AI use by cyber criminals is getting ever more sophisticated.He gives one practical habit MSPs can use to improve their security posture, how to get started with Acronis and make the most of its features and what’s coming next for the organisation. Mentioned in This EpisodeAcronisWindows domain networks directory: Active DirectoryComputer programme: KerberosThreat knowledge base: MITRE ATT&CK Verizon breach reportCRM software: SalesforceCyber threat: Sidewinder ATPSpeaker and author: Karl PalachukDark web: Digital UndergroundMSP event: MSP GlobalCyber event: Infosec LondonCloned Richard podcast

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• [182] Managed Services for the Mind: Boosting Resilience for Leaders

  In this episode, Richard Tubb speaks to Polly Brennan, a renowned mental fitness coach. She supports organisations to bring themselves back to a healthier mindset, boosting resilience and wellbeing no matter what comes along.Polly explains what mental fitness is, her approach to it and her journey from the NHS to running her business. She and Richard discuss why we should all talk about mental health and normalise the challenges people have. Polly shares her thoughts on how MSP owners can bring the spirit of adventure into their workplace culture, why they need to give their team permission to make mistakes and how to build a connected team.Richard asks Polly for some practical advice on how to manage wellbeing, how to create a workplace culture where mental health is openly talked about and how leaders can not only support their employees but manage their own mental health. Polly explains why multitasking doesn’t work and why everyone needs a coach, even coaches. She also explains why simplicity and consistency are key for mental fitness and how we can all learn to be more resilient, as well as one daily habit to strengthen yours.Richard and Polly discuss why you should start and end your day with intention and some quick tricks to get out of work mode at the end of the day, as well as why breathwork and meditation are beneficial.Richard asks Polly about the biggest adventure of her career so far, her new membership and why she’s a Brené Brown coach. Polly talks about firewalking and glass walking and shares the books and people who’ve inspired her.Mentioned in This EpisodePolly’s website: Adventurous CoachingKoast RadioRichard’s interview on Koast RadioRichard's book: The IT Business Owner's Survival GuideAcademic: Brené BrownPersonality profiling: i3 profilingTeam communication tool: SlackSlack polling tool: GeekbotPodcast interview with Kevin O' Laughlin of Nostra ITPodcast interview with Dray Aga of HuntressFree download: five first steps for MSP owners noticing mental strainSpeaker and author: Karl PalachukPodcast interview with Nigel Moore of The Tech TribePodcast interview with Dan Scott of

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• [181] Cybersecurity, M&A And Mission: Nostra's New MSP Model

  In this episode of TubbTalk, Richard Tubb speaks to Kevin O'Loughlin, the founder of Irish MSP Nostra. He started it in 2006 with the aim of making a positive impact and demonstrating Ireland's potential for global success. From a starting pioneering cloud email adoption service in 2007, Nostra has grown to deliver €50,000,000 in annual revenue and is growing at 30% year on year through strategic acquisitions and organic growth. And it's on its journey to become a market leading, full-service IT managed service of either business.Kevin tells Richard why he founded Nostra, their approach to cybersecurity and the tech stack they use, as well as why cannibalising the services they offer has led to growth. Richard asks Kevin about the companies they partner with and why it’s important to nurture your vendor relationships. They also discuss why MSPs are so resistant to change in an industry where change happens constantly.Having gone through several mergers and acquisitions, Kevin explains Nostra’s approach to them and red flags to be aware of. He also shares his tips on choosing the right tools for your MSP without feeling overwhelmed. Finally, Richard asks Kevin how he became an Entrepreneur of the Year finalist and what that meant for him and Nostra. Kevin shares how he keeps going when things are hard, and reveals his biggest inspirations.Mentioned in This EpisodeNostraMSP community: IT NationCybersecurity and backup: DattoCybersecurity software: AcronisIT management software: KaseyaCybersecurity partner: HuntressCybersecurity software: WebrootSOC as a Service: Enhanced (Formerly InSoc) MSP solutions: BarracudaPSA tool: AutotaskNetwork security: SonicWallCloud marketplace: Pax8Book: Rhonda Byrne: The SecretInvestor: Ray Dalio Author and speaker: Tony RobbinsInvestor: Warren Buffett

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• [180] The Ultimate MSP Guide to Becoming an Email Marketing Hero

  In this episode of TubbTalk, Richard Tubb is joined by Kennedy, the founder of Email Marketing Heroes and the host of the Email Marketing Show podcast. He’s a professional mind reader turned email marketing expert. He combines psychology, showmanship and strategy to provide his clients with seriously powerful marketing insights.Richard asks Kennedy what MSPs are missing out on by not having a proper email marketing strategy, and how getting it right means your clients know, like and trust you.Kennedy shares his advice on the importance of consistency, segmentation and how to get prospects onto your list, as well as why you can’t just rely on social media to grow your MSP.He also shares his approach to writing emails and how to get personality into your emails without losing credibility, as well as how to avoid your newsletters ending up in the spam or read later folders.Richard also asks Kennedy about his business, Email Marketing Heroes, the Email Marketing Show podcast, how he became a mind-reader and why he’s in performer mode so often, even when he’s off-stage.Kennedy explains how to measure the ROI of marketing and emails in your MSP business, a simple automation that even the smallest MSP should have in place, and one thing you think you want from email marketing that you actually don’t.Mentioned in This EpisodeKennedy's websiteBook: Bob Burg: The Go-Giver: A Little Story About a Powerful Business IdeaEvent (Newcastle upon Tyne): The Podcast PaddockDownload the free Fast and Forever FrameworkSign up for Kennedy’s email newsletter

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• Travelogue: SuperOps SuperSummit 2025

  Time for another Team Tubb Travelogue! This time, Lenka Koppova catches up withRichard Tubb and Pascal Fintoni, who are in Manchester for the SuperOps SuperSummit 2025.Grab a cup of your favourite tea or coffee, relax and join them for a fun conversation about the highlights from this big event.Pascal explains how the talks followed the journey a customer might take, from marketing through to sending a proposal, which was a really effective way to showcase how AI can help at each stage. Richard highlighted a talk from the VP of Product, Damo Vasudevan, on using AI assisted dashboards and for automation to improve service delivery.They were also joined by special guest Kimmah Lewis, who explained how she and her team put the event together and how much work goes into planning the day.Also Mentioned in the TravelogueThe opening keynote from the CEO of SuperOps and closing remarks by the VP of Global MarketingThe benefits of a no-pitch eventHow AI helps MSPs deliver better, faster and cheaper while maintaining qualityWhere AI has been used badlyThe importance of collaboration, supporting your community and the human touchExpert panel sessionsSwag bagsWhat is the TubbTalk Travelogue?These are ad-hoc, bonus episodes of our regular TubbTalk podcast, recorded live at an event. A member of TeamTubb calls Richard for an on-the-ground update on what they’ve learned and their highlights from the day.What to Know about the SuperOps SuperSummitSuperSummit is the flagship event from PSA-RMM experts SuperOps. They host these virtually and in-person, and 2025 is the first time they held an event in Manchester.The free, one-day event is open to all managed service provider (MSP) owners and IT professionals, and provides plenty of networking opportunities, exhibitor stands and talks from industry legends. Lunch, refreshments and an after-party were also supplied!This year's focus was on AI and how to use it to grow and scale your MSP business. There were dos and don'ts, trends to be aware of and practical advice on how to get started with AI. And as it was strictly a no-pitch space, attendees got plenty of value without the waffle.Were you at the SuperOps SuperSummit too? Send us a voice recording with your highlights, and we will add your comments to our next Team Tubb Travelogue!

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