Ever heard of "Rainmakers" - the bizdev champions of the services world? HBR published a piece saying their game is changing. Ash and Flo dove in to figure out how, exactly (spoiler: it's related to marketing!)
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
Please find the shownotes to this episode at unbillable-hrs.com.
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35:38
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35:38
C2E18 - From proposition to thought leadership: How to plan consultancy content
We're back - and start our post-summer show with a deep dive into answers to the dreaded question "What should our consultancy post about?" (or some such): Tune in to hear Flo discuss the best philosophy for thought leadership planning and how to derive content from your value proposition. Enjoy!
Credits
Voices, production, etc. by Ash and Flo
Creative and design advice by @calmar.creativ
Into, outro voiceover for the unbillable hours podcast by @iamthedakota
Music also by @iamthedakota
Shownotes
Check out the upcoming Deltek Webinar feat. Flo here
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22:06
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22:06
C2E17 - Everyone Sells: How to build your firm's holistic sales capability
You’ve nailed your value proposition—now what? In this episode, we show how consultancies can embed business development capabilities across the whole firm, turning scattered effort into a coordinated go-to-market machine.
Credits
Voices, production, etc. by Ash and Flo
Creative and design advice by @calmar.creativ
Into, outro voiceover for the unbillable hours podcast by @iamthedakota
Music also by @iamthedakota
Shownotes
No notes for this one!
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19:58
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19:58
C2E16 - Why "cold outbound sales" don't work in consulting (and what to reach out instead)
There, we'll say it: "Cold outreach selling" - whether by email, phone, or LinkedIn - doesn't really work in consulting (with a few exceptions perhaps confirming this rule). So... what can you do instead? Ash and Flo share some insights and tips you might want to listen to before sinking another 20k into an outreach effort with no ROI...
Credits
Voices, production, etc. by Ash and Flo
Creative and design advice by @calmar.creativ
Into, outro voiceover for the unbillable hours podcast by @iamthedakota
Music also by @iamthedakota
Shownotes
No notes for this one!
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25:38
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25:38
C2E15 - AI and advisory - some notes
We pause our strategy guide curriculum for a bit of news-related coverage - and have Ash and Flo review the new "Trends - Artificial Intelligence" report by Mary Meeker and her Co-authors at VC firm, Bond. The two use it to share some views re. how consultancies should position in this so-called "age of AI"... enjoy!
Credits
Voices, production, etc. by Matt Hodkinson and the "Consultancy Edge" team
Creative and design advice by @calmar.creativ
Into, outro voiceover for the unbillable hours podcast by @iamthedakota
Music also by @iamthedakota
Show notes
Link to the Trends - AI report on bondcap.com
About unbillable hours - a podcast about better professional services marketing
So, your job is to market a consultancy?
Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing.
“unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you.
Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you).
Care to give it a try? Then listen in right away - or read a bit more about the project here:
https://unbillable-hrs.com/
Listen to unbillable hours - a podcast about better professional services marketing, Unhedged and many other podcasts from around the world with the radio.net app
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