S2 Ep6: Psychology Hacks of the World's Best Advertisers - Rory Sutherland
Ever wondered why your perfectly logical idea still flops?
Rory Sutherland, Vice Chairman of Ogilvy, thinks logic is the real enemy of innovation.
In this episode, Rory dismantles everything you thought you knew about business, branding, and consumer behaviour. From pricing psychology to irrational decision-making, he shows why people don’t buy what's logical, they buy what feels right. And if you’re a founder, marketer, or builder of any kind, this episode is your blueprint for thinking differently.
Here’s what we cover:
• Why logic kills creativity in business
• The psychological levers that actually drive sales
• Why branding is about perception, not performance
• What most startups get wrong about value
But this isn’t just theory. Rory also talks about:
• The danger of over - optimisation
• Why data can’t explain human behaviour
• How real innovation happens outside the spreadsheet
If you want to build a brand that people fall in love with, not just tolerate, this is the episode to watch.
Sign up to Revolut Business at https://www.revolut.com/rb/wakeup and add money to your account before September 14th, 2025, to receive a £200 / $200 welcome bonus. Subscription fees and T&Cs apply. Available for new Business customers in the UK and US.
US Customers: Revolut is not a bank. Banking services are provided by Lead Bank, Member FDIC. The Revolut USA Prepaid Visa and Prepaid Mastercard are issued by Lead Bank pursuant to licensing by Visa(c) U.S.A. Inc. and Mastercard International for Mastercard cards. Your funds are FDIC insured up to $250,000 through Lead Bank, Member FDIC. See https://www.revolut.com/en-US/ for more details.
00:00 Introduction
03:04 Fat-Tailed Marketing
05:40 Blockbuster Not Buying Netflix
11:35 Reverse Benchmarking
20:40 Business Idea: Car Rental Company
26:30 How to Think Non-Rationally
36:30 Reframing the Value of Something Psychologically
39:00 Perception vs Value
43:00 Success of Family-Run Business
49:00 Jaguar Marketing
53:20 Why People HATE Innovation and New Inventions
1:03:40 Why Is Marketing Doomed?
1:10:30 Heathrow Pod
1:23:45 Best Marketing Ever
1:25:50 How Marketing Is Changing with AI
1:32:00 Think Like a Cop
1:38:00 How Increasing Your Price Can Make You More Money
1:45:00 How to Find the Best House
1:54:05 How Are Older People Going to Deal with AI?
1:56:50 Why Millionaires Are Leaving the UK
2:01:30 Why the Tax System Is F*cked for Young People
Follow Chris: https://www.instagram.com/chrisdonnellyofficial/
Follow Rory: https://www.linkedin.com/in/rorysutherland/?originalSubdomain=uk
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S2 Ep5: How I went from ZERO To $500 Million In ECOM in 3 Years | Davie Fogarty
Ever wondered what it takes to go from $0 to $100 million?
Davie Fogarty did that with 1 product in 1 year. After 7 failed startups, Davie finally cracked the code, and built The Oodie, one of the fastest-growing eCommerce brands in the world.
In this episode, he shares his exact formula:
• How to find the right product
• His Facebook ad strategy that generated $1M in a day
• Marketing, sales, and operations at scale
• What most founders get wrong when building a business
But this isn’t just the highlight reel. Davie also opens up about the darker side:
• Panic attacks, burnout, and stress-induced rashes
• The pressure of success, and nearly walking away from it all
• Why the biggest wins can also be the loneliest
And now? He’s using everything he learned to help millions and investing in them on SharkTank. This is his most honest, unfiltered conversation yet, and if you're serious about building a business, you need to hear it.
Sign up to Revolut Business at https://www.revolut.com/rb/wakeup and add money to your account before August 31st, 2025, to receive a £200 / $200 welcome bonus. Subscription fees and T&Cs apply. Available for new Business customers in the UK and US.
US Customers: Revolut is not a bank. Banking services are provided by Lead Bank, Member FDIC. The Revolut USA Prepaid Visa and Prepaid Mastercard are issued by Lead Bank pursuant to licensing by Visa(c) U.S.A. Inc. and Mastercard International for Mastercard cards. Your funds are FDIC insured up to $250,000 through Lead Bank, Member FDIC. See https://www.revolut.com/en-US/ for more details.
Chapters:
0:00 Introduction
2:20 Davie early years
6:00 from 0 to 10M in first year
7:00 Skill to build a 10M business
8:00 how to jump on trends
10:30 Why are scared of Ai
11:30 Davie's E-commerce success
13:30 Launching 10 businesses at the same time
18:00 Fear of failing
19:00 Davie's Health Challenges
25:00 Competitiveness
26:00 Understanding Anxiety
30:00 Flexing
34:10 How Oddie exploded (finding the right market)
33:00 Riches in the niches
33:30 How to find the perfect product
37:00 The importance of building a brand not just selling a product
40:00 Best tools find trending E commerce business
42:00 Why Davie stepped down as CEO
45:50 Shark Tank
53:00 E Commerce Exits
1:00:00 Losing money on crypto
1:01:00 Davies fear of Public speaking
1:02:40 Life now after Business
1:07:00 The people who were with you when you had nothing
1:08:50 Biggest Secret about Billionaires
1:10:00 How to stop caring what people think of you
1:13:20 Stop following your passion
Follow Chris: https://www.instagram.com/chrisdonnellyofficial/
Follow Davie: https://www.instagram.com/daviefogarty/
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S2 Ep4: How I turned $1000 into $320 MILLION | Nathan Barry
What does it really take to turn your audience into a multi-million dollar company?
Nathan Barry went from broke blogger to the founder Kit, a bootstrapped SaaS powerhouse generating $45 million a year in subscription revenue.
This episode is more than just a story.
It’s a masterclass in how creators can build real, scalable businesses, without investors, hype, or burnout.
We cover:
• How Nathan grew from $2K/month to $100K… then $500K… then $3M/month in revenue
• The Ladder of Wealth Creation and how to climb it step-by-step
• How to go from selling a $250 product to a $2,500+ product
• Why email is still the most powerful tool in the creator economy
• His framework for moving from low-ticket to high-ticket offers
• How the Flywheel Effect transformed his business and how you can build one too
• Why he turned down Spotify
• How creators can spot underpriced, overvalued opportunities
Whether you're just starting out or already have an audience, this conversation will challenge how you think about money, audience growth, and long-term success.
Sign up to Revolut Business at https://www.revolut.com/rb/wakeup and add money to your account before August 31st, 2025, to receive a £200 / $200 welcome bonus. Subscription fees and T&Cs apply. Available for new Business customers in the UK and US.
US Customers: Revolut is not a bank. Banking services are provided by Lead Bank, Member FDIC. The Revolut USA Prepaid Visa and Prepaid Mastercard are issued by Lead Bank pursuant to licensing by Visa(c) U.S.A. Inc. and Mastercard International for Mastercard cards. Your funds are FDIC insured up to $250,000 through Lead Bank, Member FDIC. See https://www.revolut.com/en-US/ for more details.
0:00 Introduction
2:10 Nathan’s Backstory
5:00 Celebrities on Kit
6:00 How to Make Great Content
8:42 Nathan's Childhood
12:23 Discovering Web Design
14:40 Writing Books
18:00 How to make a lot of money selling to a small audience**
20:00 Email Drives Everything
24:00 Writing 1,000 Words a Day for 600 Days
29:00 Life Transformation: $60K to $250K
30:55 Ladder of Wealth Curation
34:00 From $2K/Month to $100K/Month
35:42 Almost Gave Up
38:30 Getting ill
45:30 Doubling Down on Kit
53:00 Power of Word of Mouth
1:00:00 Jumping from $500K to $3M/Month
1:02:00 Why He Rejected Spotify
1:04:00 Building the Flywheel
1:13:30 Low-Ticket to High-Ticket Products
1:14:30 How Ryan Reynolds Became a Billionaire
1:17:00 Teaching Skills to People With Money
1:20:00 Chris’ Digital Product
1:25:00 Nathan’s Non-Flexing Philosophy
1:28:40 What’s the Difference Between a Strip Mall?
1:34:00 How Reese Witherspoon Became a Billionaire
1:37:55 Final Take: What Can People Wake Up To Today?
Follow Chris: https://www.instagram.com/chrisdonnellyofficial/?hl=en
Follow Nathan: https://www.instagram.com/nathanbarry/?hl=en
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S2 Ep3: The Brutal Truth About FAILURE You Need To Hear | Elizabeth Day
No one teaches you how to embrace failure, but what if that’s the only way to truly succeed?
Today, I’m sitting down with Elizabeth Day, bestselling author, journalist, and host of the How To Fail Podcast, the hit podcast that’s changed how millions of people think about setbacks.
Elizabeth opens up about the moments that shaped her: growing up in Northern Ireland, feeling like an outsider at school, the pursuit of confidence, and how repeated rejection eventually became her greatest superpower.
She also shares the deeply personal stories behind her success, from boarding school struggles to navigating miscarriage, online hate, and public life, and why your ability to fail well might be the most important skill you’ll ever learn.
If you’ve ever felt like you're behind, broken, or not enough, this one’s for you.
Sign up to Revolut Business at https://www.revolut.com/rb/wakeup and add money to your account before August 31st, 2025, to receive a £200 / $200 welcome bonus. Subscription fees and T&Cs apply. Available for new Business customers in the UK and US.
US Customers: Revolut is not a bank. Banking services are provided by Lead Bank, Member FDIC. The Revolut USA Prepaid Visa and Prepaid Mastercard are issued by Lead Bank pursuant to licensing by Visa(c) U.S.A. Inc. and Mastercard International for Mastercard cards. Your funds are FDIC insured up to $250,000 through Lead Bank, Member FDIC. See https://www.revolut.com/en-US/ for more details.
0:00 Introduction
1:40 Elizabeth & Chris’ experiences with IVF struggles
7:00 Self doubt in your 20s
9:55 Elizabeth’s early years
15:40 “Confidence in a muscle you can flex”
16:55 Elizabeth’s first job at 12
20:30 Gossip columnist
23:20 “Just do the hard thing over and over again”
24:50 Introverted Vs Extrovert
31:00 Understanding failure
35:20 If you're feeling lost watch this
39:15 Thoughts on Ozempic
41:15 How to balance it all
49:30 Elizabeth's IVF story
59:40 Sally Phillips opens up about failure
1:03:30 Kate Winslet opens up about failures
1:05:30 Psychic readings
1:13:30 Failing in your 20s
1:16:00 5 year plans
1:21:00 The importance of friendship
1:23:00 Work addiction
1:26:50 Conflict avoidant
1:29:20 Stop being a people pleaser
1:32:00 How to set boundaries
1:35:00 How to deal with negative opinions
1:40:20 Justin Baldoni & Blake Lively court case
1:44:50 Elizabeth being a CEO & Founder
Follow Chris: https://www.instagram.com/chrisdonnellyofficial/
Follow Elizabeth: https://www.instagram.com/elizabday/
Pre sale link: https://lnk.to/OneOfUsElizabethDay
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S2 Ep2: Shaolin Warrior Master WARNING The Collapse of The West! This Modern Habit Is Killing Millions!
You don’t need more motivation. You need mastery.
In this episode, I sat down with Master Shi Heng Yi one of the world’s most respected voices on self-discipline, inner strength, and mental clarity. He’s not here to give you life hacks. He’s here to teach you how to face the uncomfortable truth: that most of us are running from ourselves.
We unpack what it really means to live with presence, power, and purpose and how to stop letting your emotions, distractions, and past pain run the show.
From overcoming addiction to comfort to understanding why we are the cause of our suffering, this conversation is a blueprint for those ready to step out of autopilot and take their mind back.
If you’ve ever felt anxious, undisciplined, or like something’s missing, this is your wake-up call.
Chapters:
0:00 Introduction
1:10 Early Years
3:20 Rebelling
6:40 How to Deal with Comparison & Competitiveness
10:00 How to Figure Out the Purpose of Life
12:12 Epidemic of Addiction & Greed
17:00 What to Do When Times Get Hard
20:00 Pain & Failure Can Sometimes Be Good
25:05 Demon Hand, Buddha Heart
28:00 Is This the Life You Want to Live?
30:00 How Can People Motivate Themselves?
33:00 Why Discipline Is Needed
34:00 How to Confront Your Demons
35:30 Have You Got a Dead Corpse in the Basement?
40:30 Your Thoughts Become Who You Are
42:50 5 Hindrances to Sensory Growth
45:50 R.A.I.N. Method
48:00 How to Stop Getting Triggered
50:00 You Can’t Grow When Comfortable
54:20 How to Grow Your Heart
56:10 Consistency Is More Powerful Than Intensity
1:00:08 Failure vs. Success
1:02:15 How to Focus on Goals
1:05:00 How to Let Things Go
1:06:00 How to Bring the Shaolin Spirit into Your Life
Follow Chris: https://www.instagram.com/chrisdonnellyofficial/?hl=en
Follow Master Shi Heng Yi: https://www.instagram.com/shihengyi.online/?hl=en
Master Shi Heng Yi's Book: https://linktr.ee/shihengyi.online
A few years ago, I was just like many of you, figuring out the highs and lows of entrepreneurship, facing setbacks, and chasing breakthroughs. By 25, I had built and sold a leading digital marketing agency. By 30, I was co-founding Lottie, a health tech company transforming care solutions, and growing into one of the UK’s fastest-rising business creators. But along the way, I noticed something: the world is changing, yet most of us are still stuck playing by outdated rules.
That’s why I launched Wake Up, a podcast for people who are ready to rewrite the playbook. It’s not just about hearing incredible stories, it’s about taking those stories and turning them into real, actionable steps. Each week, I sit down with some of the most inspiring leaders, creators, and innovators to uncover their strategies, struggles, and unfiltered truths.
Wake Up isn’t here to inspire you for a moment, it’s here to empower you for a lifetime. Together, we’ll rethink the way we work, lead, and succeed in a world that demands new ideas. Thank you for joining the movement. Let’s wake up to what’s possible and create something extraordinary.
Ireland