Powered by RND
PodcastsEducation英语每日一听 | 每天少于5分钟

英语每日一听 | 每天少于5分钟

晨听英语
英语每日一听 | 每天少于5分钟
Latest episode

Available Episodes

5 of 1941
  • 第2856期:The economics of Christmas
    It's the peak shopping time of the year, We're looking at the economics of Christmas. Yes, Christmas is typically the largest economic stimulus for many nations around the world, as sales increase dramatically in almost all retail areas. Now the United States, for example, their retail industry generates over three trillion US dollars during the holidays.这是全年消费最旺的时期,我们来看一下圣诞节的经济学。是的,圣诞节通常是全球许多国家最大的经济刺激来源,因为几乎所有零售领域的销售都会大幅增长。以美国为例,他们的零售行业在假日期间能产生超过三万亿美元的收入。Yes, the average amount an American will spend just on Christmas gifts is 900 US dollars. Now that's about £670, Richard, and I have to say that the average amount a Brit will spend is about half that. Still a lot though.是的,美国人仅在圣诞礼物上的平均花费就达到900美元。那大约是670英镑,Richard,而英国人在这方面的平均花费大约只有美国人的一半。不过,这仍然算是相当多了。Yeah, but although spending for this time of the year is expected to increase... As every year. Every year. And you know, Richard, this is despite any economic downturn or austerity, it's the online Christmas shopping which is rising, isn't it? Yes, sales in physical shops, I think, is expected to decline slightly by approximately 2.8% this year in the UK.是的,但尽管如此,这个时期的支出仍预计会增加……就像每一年一样。每一年都是如此。而且你知道的,Richard,即使有经济下滑或紧缩,圣诞节的线上购物仍然在增长,不是吗?是的,我想英国实体商店的销售预计今年将略微下降,大约下降2.8%。And there are other winners and losers too at this time of the year. Yes, well, most retailers, they have their highest sales in the fourth quarter from October through to December. And of these, some retailers see 30% to 40% spikes in sales at this time.而且在这一时期,还有其他的赢家和输家。是的,大多数零售商在第四季度(从十月到十二月)会达到全年最高销量。其中有些零售商在此期间的销售会飙升30%到40%。That's amazing. So what kind of shops are we talking about that benefit from the Christmas shopping spree? Well, obviously, the big thing is electronics, appliances, home appliances, clothing, sporting goods, and online retail. People are buying for Christmas.太惊人了。那么我们说的是哪些商家会从圣诞购物潮中获益?嗯,显而易见的是电子产品、电器、家用电器、服装、运动用品和线上零售。这些都是人们为了圣诞节而大量购买的。Yeah, OK. So computers are one of the most popular items that people buy. I think online games, consoles and things like that, they're very popular, aren't they? Yes.是的,好的。所以电脑是人们购买最热门的商品之一。我想线上游戏、游戏机之类的东西也非常受欢迎,对吧?是的。But there are losers, Richard, and that includes the motor industry. Not many people buy a car for Christmas, do they? Furniture goes down, petrol stations. Yes.但也有一些输家,Richard,其中包括汽车行业。不是很多人会在圣诞节买车,对吧?家具销售下降,加油站也是。是的。In the northern hemisphere, in the winter, building materials, people aren't really building much outside, are they? And perhaps not surprising, Richard, they're not doing much gardening, and gardening centres, their sales fall as well. And also, talk about the bad weather, it's no surprise that there's a huge decline in people going to restaurants during the holiday season. Yes, obviously, it's a time for family, isn't it? So most people are eating indoors at home.在北半球的冬天,建筑材料的销量也会下降,因为人们并不会在这个季节进行太多户外施工。而且不意外的是,Richard,人们也不会做太多园艺活动,因此园艺中心的销售也会下降。此外,说到恶劣天气,节日期间去餐厅的人数大幅减少也不奇怪。是的,很明显,这是一个家的季节,不是吗?所以大多数人都在家里吃饭。Well, we talked about this quarter being so well for many in the retail sector, but there are specific days which are even better, aren't they? Oh, yes. In the US especially, obviously, Black Friday is huge. Yeah, that's typically the busiest shopping day of the year.我们刚才提到这个季度对许多零售商来说表现非常好,但其实还有一些特定的日子业绩会更好,对吧?哦,是的。尤其是在美国,黑色星期五特别重要。是的,那通常是一年中最忙的一天购物日。And it's getting more popular in the UK as well, but not as big as America. We're much lazier in the UK. Certainly are.黑五在英国也越来越流行,但还是没有美国那么疯狂。我们英国人懒得多。确实如此。I think the biggest shopping day in the UK is the 23rd of December. We leave everything to the last minute. Very last minute, yes.我觉得英国最大的购物日是12月23日。我们总是把所有事情留到最后一刻。真的非常最后一刻,是的。And also, the Saturday before Christmas is very popular, and this year, the 23rd is a Saturday, so it's going to be hell on the high street. Yes, never mind Black Friday, that's going to be Super Saturday. Well, it may be Super Saturday for the retailers, Richard, but let's make sure we've got ours done before then.而且圣诞节前的那个星期六也非常热门,而今年23号刚好是星期六,所以商业街一定会爆满。是的,别提黑色星期五了,那将会是超级星期六。不过,Richard,那对零售商来说也许是超级星期六,但我们最好在那之前把我们的购物都搞定。
    --------  
    3:37
  • 第2855期:There is something wrong with the chips
    Last year, a new restaurant opened near us. We went there, but we were very disappointed. Yeah, we felt that the, what, the prices were too high and the quality of food wasn't really very good.去年,我们家附近开了一家新餐厅。我们去吃了,但非常失望。是啊,我们觉得价格太高,而且食物质量也不太好。And we said then that the restaurant needed some feedback. Yes, but feedback from customers. I think they'd had feedback, but from family and friends who were always going to be supportive, always going to say that's a great idea opening the restaurant.那时候我们就说,这家餐厅需要一些反馈。是的,但需要来自顾客的反馈。我想他们也收到过反馈,但都是来自家人和朋友,这些人肯定只会支持他们、说“开餐厅这个主意真棒”。They're not getting the correct feedback. And we have now since discovered, Richard, haven't we, that the restaurant has closed down. We're talking about getting feedback from customers.他们没有获得真正正确的反馈。而后来我们也发现了,对吧,Richard?这家餐厅已经关门了。我们今天谈的,就是如何获得顾客的反馈。So, the restaurant didn't ask for feedback at all from its new customers, but we do often get asked for feedback from online businesses. Yeah, just like everybody else really, isn't it? However, there's not usually a response, I've found.餐厅完全没有向新的顾客征求过任何反馈,不过我们经常收到来自线上企业的反馈请求。是啊,就像其他人一样,对吧?然而,我发现通常根本不会收到任何回应。What do you mean, having given us, having given the feedback? Yeah, you give the feedback, they say your views are important, and then nothing.你是说,给了他们反馈之后?对,你提供了反馈,他们说“您的意见很重要”,然后……就没下文了。Yeah, it wasn't that long ago, Richard, if you remember. I wrote quite a negative feedback to a company that we'd been dealing with. And I spent quite a long time giving, I felt, constructive feedback.是的,不久前的事,Richard,你记得吗?我给我们合作的一家公司写了一份比较负面的反馈。我花了很长时间写,觉得内容是有建设性的。It was negative, but I expressed, quite politely as well, what I was unhappy about. And you took a long time doing it as well. Yeah, yeah.虽然是负面的,但我很礼貌地表达了我不满意的地方。而且你花了不少时间写。对,对。Two weeks later, I've heard nothing back. Yes, and let's face it, customers would like to know that they have been heard. Yeah, thank customers for their feedback, always do that.两周过去了,我仍然没有收到任何回复。没错,说实话,顾客希望知道自己的意见被听到了。是啊,应该永远感谢顾客的反馈。Now, I read a blog recently about how to get feedback from customers, and they were talking about FedEx, and they said that FedEx put a telephone number on their receipt. And this person who wrote the blog said it would be much better if the cell phone number of the regional manager was on the receipt. I'm not sure he would want to receive a lot of complaints though.最近我读了一篇关于如何获取顾客反馈的博客,里面提到 FedEx。说 FedEx 会在收据上印一个电话号码。而作者还说,如果收据上放的是区域经理的手机号码会更好。不过,我不确定那位经理是否愿意接到那么多投诉电话。But it did remind me of what happened to you, Richard, recently. Yes, I bought a pair of high-tech trainers, and there was a problem with them. I think it was a design fault.但这让我想起你最近发生的事,Richard。是的,我买了一双高科技跑鞋,但它们有问题。我想那是设计缺陷。But there was a little card inside from, so it said, the CEO, and it had his email address on it. So I wrote to him, told him about the problems I was having, and thought no more of it. Did he reply? He did.但鞋盒里有一张小卡片,说是来自 CEO 的,上面有他的邮箱。所以我写信告诉他我遇到的问题,然后也没再多想。他回复了吗?回复了。Well, I'm sure it wasn't him, but it was a personal reply from a real person saying that they'd heard me and they were dealing with it in some way. I think even if something has gone wrong, if you feel you're a valued customer, it makes all the difference.我肯定不是 CEO 本人,但那封回信确实由一位真实的人写的,告诉我他们已经收到我的问题,并会处理。我觉得,即使事情出了问题,只要让顾客觉得自己被重视,那感觉完全不同。Feedback surveys are another big topic. We're not going to talk about it on this podcast. That's all going to be on the extra worksheet that goes with the podcast. But I think we can sum it up, Richard, by saying that online businesses should ask for feedback and respond to it.反馈调查是另一个大话题,我们不会在这期播客里讨论。这部分内容会放在播客附带的额外讲义里。但我想我们可以总结一句:线上企业应该征求反馈并对反馈做出回应。So getting back to the restaurant then, Jackie, so what happened there? Well, I think it was possible to see what your customers are doing and draw conclusions from their behaviour. In the case of the restaurant, there were eight of us, right, and seven of us left most of the chips uneaten. So the waiter collecting the plates should note and report this.回到那家餐厅吧,Jackie,到底发生了什么?嗯,其实完全可以通过观察顾客的行为而得出结论。比如那次我们八个人,对吧,其中七个人的薯条几乎都没吃。收盘子的服务员应该注意到并上报。I think there's something wrong with the chips. I doubt he even did that though. No, of course not.我觉得那些薯条肯定有问题。不过我怀疑他根本没做记录。没错,当然没有。That's why the restaurant closed down. If you don't know what's going wrong, you can never fix it.这就是餐厅关门的原因。如果你不知道哪里出了问题,你永远无法修复。
    --------  
    3:42
  • 第2854期:A new design for pie
    We're celebrating the new design of our website. Yeah, up until recently, the general lifespan of websites was between two and three years but now they're saying it's fallen to one year. Now Richard, we've had our website since 2006.我们正在庆祝我们网站的新设计。是的,直到最近,网站的一般寿命是两到三年,但现在人们说已经缩短到一年了。Richard,我们的网站自 2006 年以来就一直存在。Wow! Wow! Yeah, so we must be doing something right to be still going. Yes, there's been a few changes, mainly under the hood as it were. What does that mean? Well, things that the users wouldn't really recognise, things like HTML5 is the new technology that's taken over and also the biggest thing recently is HTTPS.哇!哇!是啊,我们能坚持这么久,说明我们确实做对了一些事情。是的,期间有一些改动,主要是在“引擎盖下面”。那是什么意思?嗯,就是用户不太察觉的东西,比如 HTML5 已经成为新主流技术,而最近最大的更新就是 HTTPS。What do you mean by that? Well, most people will see the little green padlock at the top of the browser bar, which means that the website is safe, basically. OK. Now, for our new design, we've concentrated on a few major areas, haven't we? And I suppose number one has to be the overall look, the overall design.你是什么意思?嗯,大多数人会在浏览器地址栏看到一个小小的绿色锁头,那基本上意味着这个网站是安全的。好的。现在,对于这次新设计,我们专注于几个主要方面,是吧?我想第一点就是整体外观,整体设计。You were mainly responsible for that, Jackie. What were you looking for here? Well, I suppose I wanted a fresher, more modern look and for me the starting point was I wanted an image of England or Britain and we didn't want the typical London look, you know, the double-decker buses and all that kind of stuff. But you wanted something green.Jackie,这部分主要是你负责的。你当时想要呈现什么呢?嗯,我想要更清新、更现代的外观。对我来说,起点是我想呈现英国的形象,但我们不想要典型的伦敦风,比如双层巴士那些东西。而你想要绿色的感觉。Well, I wanted something to represent England's green and pleasant land, so the countryside and I think it's a reflection of our culture and it says something about us. Yes, it's not just the colours though, is it? It's also the navigation and things like that. People are often saying how user-friendly our site is and I really wanted us to stay with that.嗯,我想呈现“英国绿野和美丽乡村”的形象,我觉得那能反映我们的文化,也能代表我们自己。是的,不过不仅仅是颜色,对吧?还有导航之类的设计。人们经常说我们的网站非常易用,我真的希望我们继续保持这一点。And I think we've... I hope we've done that. Yes, it's less cluttered, isn't it? We've just got the one sidebar now rather than two. I think originally, Richard, we were very concerned when people turned on their computers that all the information, the important information, was there to be seen straight away.我觉得我们……我希望我们做到了。是的,现在简洁多了,对吗?我们现在只有一个侧边栏,不再是两个。我记得当初,Richard,我们很担心用户打开电脑时,所有重要的信息能不能第一时间看到。But that's not so necessary nowadays, is it? The long scroll. It used to be important, as you said, to place all your important elements above the fold, as it were, immediately visible, but now people are more willing to scroll down. And I think they're more willing to scroll down because people, when they use mobile phones, they're always scrolling, scrolling, scrolling down, so it's become a familiar thing to do.但如今这已经不再那么必要了,对吧?现在大家习惯长距离滚动页面。以前,正如你说的,把所有重要内容放在“折叠线以上”(即无需滚动即可看到)是很重要的,但现在人们更愿意往下滑。我想这是因为大家用手机时一直在往下滑,所以已经习惯了这种行为。That is a very good point, Jackie, and it actually brings us to point number two, being responsive. What do you mean by that? Well, you talk about people using mobile phones, so the website has got to change size for people using mobile, so mobile phone users can see the website very, very clearly and very easily. So you're saying that the content should be available on every device? Yes, desktops, laptops, tablets and mobile phones.这一点非常好,Jackie,而且它引出了我们的第二点:响应式设计。你指的是什么?嗯,你提到人们使用手机,所以网站必须根据设备自动调整大小,这样手机用户才能清晰、方便地查看内容。也就是说,内容应该在每种设备上都能正常显示?是的,包括台式机、笔电、平板和手机。And also, of course, that helps us because Google favours sites that are mobile-friendly as well, so search engine optimisation is a very important thing. And the third point, Richard, we're thinking about is shareable content, sharing things. So we really want people to be able to share the podcasts that they like very easily on another social media site, for example, Facebook or Twitter.而且,这样做对我们也有好处,因为 Google 更喜欢对手机友好的网站,所以搜索引擎优化非常重要。第三点,Richard,就是可分享的内容。我们希望用户能够非常轻松地将自己喜欢的播客分享到其他社交媒体,比如 Facebook 或 Twitter。So the website, like every other one, is a work in progress, and we're also looking at future improvements as well, such as, as I mentioned, search engine optimisation and also the speed of page downloads as well. So it's been an exciting new project for us. We hope everybody likes it and we look forward to you telling us what you think about it.所以,我们的网站与其他网站一样,是一个持续改进的过程,我们也在考虑未来的优化,例如我刚提到的搜索引擎优化,以及页面下载速度。对我们来说,这是一个令人兴奋的新项目。我们希望大家喜欢,也希望你们告诉我们对它的看法。Yes, especially if you spot any glitches, let us know.是的,特别是如果你发现任何小问题,请告诉我们。
    --------  
    3:59
  • 第2853期:Fake facebook
    With 2 billion users, Facebook is the largest social networking company in the world. And for many people, it's the first port of call for information, both from friends and family. But it's also chock-a-block with adverts, stories that may interest you, videos and all the latest news and trends.拥有 20 亿用户的 Facebook 是世界上最大的社交网络公司。对许多人来说,它是获取信息的第一站,无论来自朋友还是家人。但它也塞满了广告、可能吸引你的故事、视频,以及最新的新闻和趋势。However, a dark side has begun to emerge and Facebook has gone from fun to fake. We're looking at fake Facebook. Well, we're going to look at three main fake things.然而,一个黑暗面开始浮现,Facebook 正从有趣变成虚假。今天我们要谈的是“假 Facebook”。我们将讨论三类主要的“假东西”。And the first of those is fake adverts, isn't it, Jackie? Yeah, we're going to start with Martin Lewis. Now, he's a consumer advisor and money-saving expert, and he's suing Facebook for publishing fake adverts. Yes, he's hugely popular in the UK and a very respected figure.第一类就是假广告,对吧,Jackie?对,我们先从 Martin Lewis 开始说。他是一位消费者顾问和省钱专家,他正在起诉 Facebook,因为 Facebook 发布了假广告。是的,他在英国非常受欢迎,也是备受尊敬的人物。Yeah. Now, the adverts feature his face and name, but he has nothing to do with them at all. They are simply scams.对。那些广告使用了他的照片和名字,但他与这些广告完全没有关系。这些完全是骗局。Victims pay a lot of money, thinking it's a scheme supported by him, a well-trusted advisor, but it's nothing of the kind. Now, Facebook's defence is that they've taken down individual adverts as they are reported. But then Lewis counter charges that they're soon predictably up and running again, slightly different.受害者花了大量钱,以为这是由他这位值得信赖的顾问支持的项目,但事实完全不是这样。Facebook 的辩解是:他们会在广告被举报后逐条下架。但 Lewis 反驳说,这些广告很快就会重新出现,只是内容稍有变化。Yeah. And he just can't keep up. And he's not the only one.对,他根本无法跟上。而且受害者不仅仅是他一个。Scammers often use pictures of celebrities to grab attention and increase the number of clicks on an advert and imply that the public figure has endorsed the product or investment, and it's not true. The second issue is fake pages. Yes.骗子经常使用名人的照片来吸引注意力、提高广告点击率,并暗示这些公众人物代言了产品或投资,但这完全不是真的。第二类问题是假页面。是的。Earlier this year, there was a Facebook page associated with the American Black Lives Matter campaign, and this was proved to be fake. Although it had nearly 700,000 followers, which made it the largest Facebook page affiliated with this movement, it was nothing to do with them.今年早些时候,出现了一个与美国“黑人的命也是命”(Black Lives Matter)运动相关的 Facebook 页面,但最后被证实是假的。尽管它有近 70 万粉丝,是该运动在 Facebook 上最大的页面,但它与真正的组织毫无关系。No, it turned out to be linked to a white Australian man, and it was in operation for more than a year, despite multiple efforts to warn Facebook that it might be fraudulent.不是的,最终发现这个页面与一名澳大利亚白人男子有关。尽管多次有人警告 Facebook 该页面可能存在欺诈,但它仍然运营了一年多。Yes. And in fact, it had raised at least $100,000 in donations, and much of that money went into private bank accounts.是的,而且这个假页面实际上募得至少 10 万美元的捐款,其中大部分进入了私人银行账户。Yeah. So completely conning so many people. And the last one is what we hear about all the time, Richard, fake news. Now before the last US election, Obama and his topaideswere aware of Russia's intervention on behalf of the Trump campaign.对,完全欺骗了那么多人。最后一类就是我们经常听到的,假新闻。上一次美国大选前,奥巴马和他的高级顾问们已经知道俄罗斯正在干预,以支持特朗普的竞选活动。Yes. For instance, there was a Facebook page called Heart of Texas, and it said that Hillary Clinton had a 69% disapproval rate among all veterans, and it was rubbish, and it was supplied by Russia, or a Russian source.是的。例如,有一个名为“Heart of Texas”的 Facebook 页面声称希拉里·克林顿在所有退伍军人中有 69% 的不支持率,但这完全是假消息,并且来自俄罗斯或与俄罗斯相关的来源。Yeah. Now Zuckerberg himself then acknowledged that there was a problem posed by fake news, but he just said that, you know, it wasn't that widespread, and it was difficult to deal with. Hmm. Since then...对。扎克伯格后来承认假新闻确实是一个问题,但他当时表示假新闻并不普遍,而且很难处理。嗯。从那以后……He's admitted that Facebook had indeed been manipulated, and that the company would now turn over to Congress more than 3,000 politically-themed advertisements that were bought by suspected Russian operatives.他承认 Facebook 确实被操纵过,公司将向美国国会提交 3000 多条由疑似俄罗斯势力购买的政治广告。Yes, it's fake news, but it's also not good news, either for individual people or for businesses who are using Facebook. So what can be done about it? Yes, I think a major problem is that Facebook has actually known about it, but they haven't been doing that much to stop it. Hmm.没错,这是假新闻,但对个人用户和使用 Facebook 的企业来说,这同样不是好消息。那么该怎么办呢?我认为主要问题是 Facebook 其实早就知道这些情况,但并没有做太多来阻止它。嗯。Either they're very naive, or, let's face it, they get a lot of money from the advertisements. Well, exactly. So you need to ask yourself, is this for real? Is this true? And then ask for evidence, especially if you're sceptical.要么他们非常天真,要么——说实话——他们从广告中赚了很多钱。没错。因此,你需要问自己:这是真的吗?内容可信吗?如果你心存怀疑,就更应该要求证据。And this is important both for consumers and businesses. And voters and politicians. And for the future of Facebook.这对消费者和企业都非常重要。对选民和政治人物也很重要。对 Facebook 的未来更是如此。
    --------  
    4:18
  • 第2852期:New UK award for children's fiction open to global author
    This new prize aims to celebrate the best contemporary fiction for children aged eight to 12 years old. It will be open to authors from around the world and will be given for a book written in English or translated into English, providing it was published in the UK or Ireland.这一新奖项的目标是庆贺写给八到 12 岁儿童的最佳当代小说。该奖项将向来自全球的作家开放,颁发给用英语创作或翻译成英语的小说,小说需要已经在英国或爱尔兰出版。The UK's Children's Laureate Frank Cottrell-Boyce is set to be the inaugural chair of judges. The panel will decide a shortlist of eight books to be announced in November next year. The first winner will be chosen in February 2027.英国儿童文学桂冠作家弗兰克·科特雷尔·博伊斯将成为首任评委会主席。评委会将选出包含八本书的入围名单,并于明年 11 月公布。第一位获奖者将于 2027 年 2 月被选出。The chief executive of the Booker Prize Foundation Gaby Wood described the new award as its most ambitious endeavour in 20 years and said it was hoped its impact would resonate for decades to come.布克奖基金会的首席执行官加比·伍德称这一新奖项是基金会 20 年来最具雄心的一次尝试,基金会希望这个奖项的影响能在未来几十年产生深远的影响。The foundation will gift 30,000 copies of the shortlisted and winning books, with the aim of engaging a new generation of readers.基金会将送出三万本入围和获奖作品,以期吸引新一代的读者。
    --------  
    0:49

More Education podcasts

About 英语每日一听 | 每天少于5分钟

【更新时间】每天早上8点。【发布内容】每天一篇免费的BBC、VOA等听力节目,请记得点赞和评论哦。【节目特性】国际化口音,益于学习和工作。英文字幕,简介中附带中文翻译。. 付费节目:可学到与免费节目不同的知识,如:口语发音和表达等。【主播会员】加入我们的会员,您可以极低价(日均低至2毛至5角)畅听所有的节目,无需单节目付费,还可以在粉丝圈子中学习专属知识,与主播互动反馈,享受与非会员不同的诸多额外权益。【温馨提示】有经济负担的同学可学习每天的免费节目,也可以加入圈子学习免费知识及反馈您的需求,我们会尽量分享。付费节目只会以平台规定的最低价定价,不想给您带来额外的负担,由于会员定价更低廉,建议加入会员比单期购买节目更划算。探索英语世界,赶紧加入我们的圈子和会员,提升英语水平,开启更广阔的英语视野!
Podcast website

Listen to 英语每日一听 | 每天少于5分钟, The Sinead Says Podcast and many other podcasts from around the world with the radio.net app

Get the free radio.net app

  • Stations and podcasts to bookmark
  • Stream via Wi-Fi or Bluetooth
  • Supports Carplay & Android Auto
  • Many other app features
Social
v8.0.5 | © 2007-2025 radio.de GmbH
Generated: 12/3/2025 - 6:17:10 AM