A Nordic approach to coffee – in conversation with Andreas Hertzberg
In today’s episode, we're speaking with Andreas Hertzberg, Co-Founder and Co-CEO of Nordic Approach – a pioneering green specialty coffee company.Andreas founded Nordic Approach in 2011 alongside Morten Wennersgaard and Tim Wendelboe, with a vision to work more closely with producers and deliver coffees that reflect the high standards synonymous with the Nordic region.Today, Nordic Approach sources around two and a half million kilos of green coffee each year, working with thousands of farmers across 12 producing countries.In this conversation, Andreas reflects on the early days of the business, how the team introduced a disruptive and transparent sourcing model to the market, and why they’ve always chosen to work with farmers who share a commitment to excellence. He also unpacks the complexities of green coffee trading today and why market volatility is often more difficult to navigate than high prices alone.Credits music: "Midnight Dynamite" by Alessia in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the showSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear
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The rise of smart coffee vending – recorded live at The Amsterdam Coffee Festival
Today we’re sharing another episode from our series of interviews and discussions recorded live at the Amsterdam Coffee Festival earlier this year.In this session, we explore the rise of smart coffee vending and how innovation and technology is shaping coffee solutions for the workplace and beyond.We’ll hear from Willem Huisman, Sales Director at BRITA Professional Benelux, Theo Leene, Managing Director of Powder Products Benelux, Tjerry Sanders, Country Leader Netherlands at Evoca Group, and Joost Leopold, Headmaster and Coffee Consultant at De Koffieschool.Credits music: "Do you Know" by Steve Ray Ladson in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the showSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear
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Two decades of Mecca Coffee – a conversation with Paul Geshos
In today’s episode, we’re speaking with Paul Geshos, founder of Sydney’s iconic Mecca Coffee.A former musician turned café owner, Paul Geshos opened Mecca in 2005 after being inspired by the emerging specialty coffee scene in Portland, Oregon. Since then, Mecca has grown to become one of Australia’s most respected specialty coffee roasters, with two locations in Sydney and a reputation for transparent sourcing, quality and innovation.In this conversation, Paul reflects on Mecca’s early years, including the challenge of introducing US-style specialty coffee culture to Australian customers who weren’t quite sure what to make of it. He also shares how being immersed among the global coffee community played a vital role in his development as a roaster and why Mecca is returning to its direct-to-consumer roots.Credits music: "Not Mine" by Alessia Piermarini in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the showSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear
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The future of coffee marketing – recorded live at The Amsterdam Coffee Festival
Next up in our series live podcasts recorded at the Amsterdam Coffee Festival, we’re diving into the creative world of coffee marketing.In this session, we speak with leading coffee brands from across the Benelux to unpack the innovative marketing strategies helping businesses connect with the next generation of consumers.Joining us are an expert panel of voices from across the region: Rob Berghmans, Founder and Owner of Caffenation, Bryan Serwatka, Coffee Community Manager at Minor Figures, and Yorick Bruins, Co-founder of Wakuli.Credits music: "Attention" by Dudley Music in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the showSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear
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From niche to necessity: 10 years of specialty coffee in the Benelux – recorded live at The Amsterdam Coffee Festival
Today we’re sharing another episode from our series of interviews and discussions recorded live at the Amsterdam Coffee Festival earlier this year.In this session we reflect on a decade of growth across the Benelux specialty coffee scene and look ahead to what the future holds for this highly passionate community.We’re joined by a panel of innovators and creators: Esther Maasdam, Co-founder of Manhattan Coffee Roasters, Rose Van Asten, Coffee Consultant and SCA Barista Trainer, and Marc Kluijver, Founder of KTC Magazine.Credits music: "Could This Be Real" by Aleks In Flux in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the showSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear
About 5THWAVE - The Business of Coffee and Hospitality
A forward-thinking interview series examining the business of progressive coffee culture.
The 5THWAVE Podcast is hosted by Jeffrey Young, Editor-in-Chief of 5THWAVE magazine and Founder of Allegra Group.
Each episode features inspiring stories, business lessons, and thought leadership from the entrepreneurs and industry experts blazing trails to success across the world of coffee.
The podcast will delve into the detail of achieving operational excellence, get to grips with green coffee sourcing and seek out the very best of global coffee culture. We’ll also examine the future of e-commerce and coffee at home, the changing face of cafés and coffee shops, and how to hone winning HR strategies – plus much more.
Tune into the 5THWAVE Playlist on Spotify to listen to all the credits music featured the show: https://open.spotify.com/playlist/45goieo3qIN1xT9hSGnWeI
Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVEPodcast
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