5THWAVE - The Business of Coffee and Hospitality

Today, we’re bringing you two live recordings from last year’s European Coffee Symposium, featuring conversations with Joe & The Juice and Hagen. While both are Danish-inspired concepts, each offers a distinct perspective on growth and the customer experience.
Thomas Nørøxe, CEO of Joe & The Juice, shares how the business has built a high-performance culture rooted in energy, ambition and personal development. He also explains how innovation across the brand is guided by four core pillars: health, experience, convenience and sustainability.
Tim Schroeder, CEO and Founder of boutique specialty coffee chain Hagen, shares his philosophy of building an analogue brand in a digital world and why he prioritises human connection and in-store experiences over a reliance on digital technology.

Credits music: "Heather" by Ayngi in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the show
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Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

Today, we’re bringing you two live recordings from last year’s European Coffee Symposium, featuring conversations with Joe & The Juice and Hagen. While both are Danish-inspired concepts, each offers a distinct perspective on growth and the customer experience.
Thomas Nørøxe, CEO of Joe & The Juice, shares how the business has built a high-performance culture rooted in energy, ambition and personal development. He also explains how innovation across the brand is guided by four core pillars: health, experience, convenience and sustainability.
Tim Schroeder, CEO and Founder of boutique specialty coffee chain Hagen, shares his philosophy of building an analogue brand in a digital world and why he prioritises human connection and in-store experiences over a reliance on digital technology.

Credits music: "Heather" by Ayngi in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the show
Sign up for our newsletter to receive the latest coffee news at worldcoffeeportal.com
Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

Today we’re bringing you a special episode in collaboration with the London Coffee Guide and Podcast, and republishing an insightful conversation with Nick Mabey and Michael Cleland, co-founders of London’s Assembly Coffee.

Founded in 2015, Assembly Coffee is an innovative specialty coffee roastery known for its commitment to sustainability and excellence. In this conversation, Nick and Michael discuss what it means to define your own version of success, and how to scale a business with sustainability at its heart.

For more on London’s specialty scene and interviews with the likes of Special Guests, Batch Baby and Hermanos, tune into the London Coffee Podcast.

Credits music: "Soho" by Eirra in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the show
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Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

Today we’re bringing you another session recorded live at the European Coffee Symposium + COHO. Taking to the stage is Gerd Müller-Pfeiffer, Founder of International Coffee Consulting.

In this session, Gerd explores the key trends shaping the DACH coffee shop market and how consumers are continuing to trade up and seek premium experiences despite ongoing inflation pressures. He also highlights how the bakery segment has quietly become a critical engine of out-of-home coffee growth across Germany.

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Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

As we take a short break over the New Year period we’re bringing you a couple of our favourite conversations from the past year. We start with Christophe Servell, Founder of Terres de Café - a trailblazing Paris-based specialty roaster and café group.

In this conversation, Christophe discusses the evolution of the specialty coffee landscape in Paris as well as the challenges and future opportunities for coffee across France.

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Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear