5THWAVE - The Business of Coffee and Hospitality

In today’s episode, we explore Vienna’s fascinating and distinct coffee culture – from the grand 19th-century coffee houses that shaped the city’s intellectual life to the specialty scene redefining coffee today.
What is the lasting legacy of Vienna’s historic coffee houses? How do heritage and modernity coexist in Vienna? And how has specialty coffee carved out its place within the city's deeply rooted café tradition?

We’ll hear from Art Historian Jamie Reurs, Johanna Parker (née Wechselberger), Founder of The Vienna School of Coffee and Philip Feyer Founder, of Jonas Reindl Coffee Roasters.

Credits music: "Miraculous Wonders" by Akeira Jade in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the show
To The Coffee House by Peter Altenberg
If you have troubles of one sort or another – to the coffee house
She can't come to you for some reason, no matter how plausible – to the coffee house
You have holes in your shoes – the coffee house
You have a salary of 400 crowns and spend 500 – the coffee house
You are frugal and permit yourself nothing – the coffee house
You find no woman who suits you – the coffee house
You hate and disdain people and yet you cannot do without them – go to the coffee house
Nobody extends you any more credit anywhere – the coffee house
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In today’s episode, we’re sharing two standout conversations recorded live on stage at the European Coffee Symposium last year, featuring Brazil’s The Coffee and Germany’s Lap Coffee – two highly ambitious, scalable brands built for the modern consumer.
First, Frank Maeda, Head of Europe at The Coffee, explores the brand’s rapid global expansion, shaped by Japanese minimalism, high-tech efficiency and a digital-first approach.
Then, Tonalli Arreola, Co-Founder of Lap Coffee, shares how automation and digitisation streamline operations, freeing up baristas to focus on what matters most – the hospitality experience.

Credits music: "Good Morning" by Lua de Morais and Sharon Mor in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the show
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Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

In today’s episode, we welcome back to the studio Edwin Harrison, Co-founder of London’s Artisan and Curious Roo Coffee Roasters.

Founded in 2011 by Edwin and his wife Magda, Artisan is a pioneering and influential voice in London’s specialty coffee scene. Edwin and Magda also run the Artisan Coffee School, where they share their expertise and work to elevate standards across the industry.

In this conversation, Edwin shares the very ambitious project he’s about to undertake with his family: An extraordinary 20,000 kilometre coffee journey over land and sea from London to Perth, Australia, in attempt to break the record for the furthest coffee bag ever delivered by hand.

Follow Edwin and Magda's journey here.
Credits music: "Earth Song" by Zana Messia in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the show
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Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

Today, we’re bringing you two live recordings from last year’s European Coffee Symposium, featuring conversations with Joe & The Juice and Hagen. While both are Danish-inspired concepts, each offers a distinct perspective on growth and the customer experience.
Thomas Nørøxe, CEO of Joe & The Juice, shares how the business has built a high-performance culture rooted in energy, ambition and personal development. He also explains how innovation across the brand is guided by four core pillars: health, experience, convenience and sustainability.
Tim Schroeder, CEO and Founder of boutique specialty coffee chain Hagen, shares his philosophy of building an analogue brand in a digital world and why he prioritises human connection and in-store experiences over a reliance on digital technology.

Credits music: "Heather" by Ayngi in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the show
Sign up for our newsletter to receive the latest coffee news at worldcoffeeportal.com
Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

Today, we’re bringing you two live recordings from last year’s European Coffee Symposium, featuring conversations with Joe & The Juice and Hagen. While both are Danish-inspired concepts, each offers a distinct perspective on growth and the customer experience.
Thomas Nørøxe, CEO of Joe & The Juice, shares how the business has built a high-performance culture rooted in energy, ambition and personal development. He also explains how innovation across the brand is guided by four core pillars: health, experience, convenience and sustainability.
Tim Schroeder, CEO and Founder of boutique specialty coffee chain Hagen, shares his philosophy of building an analogue brand in a digital world and why he prioritises human connection and in-store experiences over a reliance on digital technology.

Credits music: "Heather" by Ayngi in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the show
Sign up for our newsletter to receive the latest coffee news at worldcoffeeportal.com
Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear