5THWAVE - The Business of Coffee and Hospitality

In today’s episode, we're catching up with Patrik Rolf, Founder and CEO of Copenhagen-based April Coffee Roasters and its sister project, SP Coffee Shop.

Founded in 2016, April is a super-premium specialty roastery and brewing equipment company, while SP Coffee takes a wider range of coffees from April’s partner farmers and offers a more accessible coffee shop experience.

In this conversation, Patrik discusses the power of community and slow growth, his relentless focus on quality, and how consistency and building a loyal customer base over time have been key to April’s success.
He also introduces the new April Hand Grinder and the independent kickstarter campaign behind it – a huge success that reached its original target in just four hours! Find out how you can support the campaign here.
Credits music: "Wake Up (And Smell the Coffee)" by Lexie in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the show

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In today’s episode, we’re exploring how technology and AI is transforming coffee operations, and the importance of creating connected tech ecosystems.

What are the commercial benefits of connected equipment and Internet of Things (IOTs)? How can data and telemetry help coffee businesses improve efficiency and reduce waste? And what role will AI play in shaping the future of coffee consumption?

We’ll hear from Scott Martin, Founder, Unity Coffee, Jochen Bauer, Head of Product Management Digital Solutions, Groupe SEB, and Raivis Vaitekūns, Global Partnership Manager, Vendon.

Credits music: "Bare Minimum" by Daisy Peacock in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the show
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Coffee is facing a defining moment. Climate change, environmental degradation and growing pressure across the value chain are creating unprecedented risks for the future of our industry. 

Addressing these challenges will require collaboration and action from every corner of the coffee community. So in this episode, we’re exploring what sustainability really means for coffee and what needs to change to secure the future of the industry.
We'll hear from Vanúsia Nogueira, International Coffee Organization, Violeta Stevens, Union Hand-Roasted Coffee, Kasper Hülsen and Sebastian Nielsen, Slow Forest, Konrad Brits, Falcon Coffees, Cemal Ezel, Change Please.
While the challenges are significant, there is also a huge opportunity for coffee to lead the way in creating a more sustainable and resilient future for our planet. That’s why we launched the C20 Global Coffee Sustainability Summit – a forum for the sustainable future of coffee. The C20 brings together global coffee leaders, change-makers, scientists and legislators to collaborate across the supply chain and ensure long-term prosperity for all industry stakeholders.  Find out how you can get involved and join the conversation here.

Credits music: "What on Earth" by HOLNE in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the show
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In today’s episode, we're speaking with Helen Russell, Co-Founder and Executive Chair of Californian specialty coffee business Equator Coffees.
With more than 30 years in the coffee industry, Helen has been at the forefront of the US specialty coffee movement and launched Equator Coffees with her business and life partner Brooke McDonnell in 1995. What began as a small garage roastery in the Bay Area has grown into a thriving business with 12 retail locations and a successful wholesale operation.
In this conversation, Helen shares how she and Brooke built a company around the belief that passion and profit can coexist. She also reflects on the importance of community and human connection in coffee, the role of values in building a successful business, and how commercial performance can create opportunities to make a positive impact.
Credits music: "Lighthouse" by Californian artist Haley Fishberger in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the show
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In today’s episode, we’re exploring how coffee businesses can better understand their customers – from purchasing behaviour and evolving preferences to anticipating future trends and demand.

How can coffee operator gather meaningful feedback and information on their customers purchase decisions? How do you turn that information into actionable insight? And for growing businesses, what are the ways to stay close to your guests and retain brand loyalty as you scale?

We’ll speak with Jonathan Rubinstein, Founder, Joe Coffee Company, Kallie Kocourek, Founder and Hospitality Consultant, GSD Collective, and Lucie Mavlian, Commercial Director, Old Spike Roastery.
Credits music: "Something About Dover" by Milli-Rose in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the show
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Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear