Acupuncture Marketing School

• 112 | Instagram Marketing Tips for Acupuncturists with Molly Cahill

  Mastering the Instagram algorithm is nearly impossible, but the platform is still useful for marketing your acupuncture practice. In this episode, I’m joined by Instagram expert Molly Cahill, who specializes in helping acupuncturists and chiropractors use Instagram in a way that feels natural, strategic, and actually brings in patients.We’re diving into realistic Instagram strategies and what works best on the platform today. What you'll learn:Realistic strategies to help grow your local audience without burning out Why unpolished, natural posts are performing better than curated graphicsHow to capitalize on Instagram as a search engineFind it quickly:3:24 - Meet Molly Cahill9:45 - Returning To Instagram’s Casual Roots14:35 - Creating Video Content Might Be Easier Than You Think20:52 - How Instagram Functions As A Search Engine25:50 - Using Hashtags On Instagram Today Mentioned in this episode:Holistic Marketing Hub: $200 off with discount code “AMS”: tck0d5a3nkz.krtra.com/t/SJo0V7c9yBoQMolly’s Free Instagram Engagement Checklist: tck0d5a3nkz.krtra.com/t/cUp9tgFxj0YfMolly’s previous episode on the podcast: michellegrasek.com/social-media-for-acupuncturistsFollow Molly Cahill on Instagram: instagram.com/mollyacahillMolly Cahill Website: mollycahill.comHolistic Marketing Simplified Podcast: mollycahill.com/podcastThis episode is brought to you by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

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• 111 | Jane’s AI Scribe for Acupuncturists: Faster, Better Notes with Jenn Collins

  What if documenting every patient visit could take 80% less time, but still stay accurate, professional, and truly helpful? That’s what we’re unpacking in this episode.I sit down with my friend Jenn Collins (acupuncturist & founder of AcuHub) to talk all about Jane’s new AI Scribe, the built‑in tool that’s changing how acupuncturists are doing chart notes. We walk through a mock patient visit in real time, share what the AI scribe picks up (and what it doesn’t), and compare what you think will happen versus the reality.What you'll learn:How Jane’s AI Scribe works: what it captures, what it filters out, and how customizable it is.The compliance piece: HIPAA, confidentiality, plus how patient consent is handled.Real‑life impact: how much time you can save, how to integrate it into your workflow, and what to expect in practice.Find it quickly:00:35 - Exploring AI Scribe Technology01:33 - Benefits of Using Jane App03:48 - AcuHub and Its Services05:26 - Jane App's Unique Features15:54 - Adopting AI Scribe in Practice18:58 - Mockup and Demonstration of AI Scribe20:39 - Introduction to AI Templates20:46 - Customizing Your AI Template21:54 - Using AI for Patient Notes23:27 - Live Demonstration: Patient Interaction26:47 - Reviewing AI Generated Notes33:21 - Patient Comfort and Consent35:49 - Future of AI in HealthcareMentioned in this episode:Sign up for Jane – Use code ACUHUB1MO or ACUSCHOOL1MO for 1 Free Month Learn more about Jane’s AI ScribeFor Jane users: Jenn’s chart template that she references in this episode is called “Acuhub AI Scribe SOAP Note.” It’s in the Jane template library in the acupuncture section.Connect with Jenn:acu-hub.comEmail: [email protected] episode is brought to you by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

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• 110 | Mastering Patient Retention for Acupuncturists with Ildi Arlette

  A deep dive into the art of patient retention for acupuncturists with my business mentor, Ildi Arlette. If you’re spending most of your energy chasing new patients, you might be missing the easiest way to grow your practice. In this episode, I sit down with Ildi Arlette, founder of Results Continuum, who has spent over 24 years helping clinics across North America master the art of patient retention. We explore why 80% of your business focus should be on keeping current patients, the referral strategies that actually work today, and how to re-engage patients who’ve been absent for months or even years.What you'll learn:Why your top 1–3 services drive 80–95% of your revenue—and how to double down on them.Referral programs that work in today’s economy (hint: $50+ incentives beat the old $25 norm).Exactly how to run a warm, non-awkward “We Want You Back” email to re-activate lapsed patients.Find it quickly:00:34 - Deep Dive into Strategies for Patient Retention for Acupuncturists02:52 - Meet Ildi04:47 - The Importance of Retaining Existing Acupuncture Patients11:12 - Effective Referral Programs17:47 - Creating a Welcoming Clinic Environment23:22 - Reactivating Previous Acupunctur ePatients24:53 - Redefining Patient Retention25:49 - Understanding Patient Feedback27:27 - Learning from Patient Experiences29:54 - Addressing Social Reasons for Patient Absence32:05 - Effective Communication Strategies34:55 - Personalized Marketing ApproachesMentioned in this episode:Jane - Use code ACUSCHOOL1MO for 1 Free Month Snack Size Marketing ClubIldi's previous episode on the show: 103Connect with Ildi:resultscontinuum.cominstagram.com/ildi_arletteText Ildi: 403-312-7510This episode is brought to you by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

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• 109 | Local SEO for Acupuncturists: Get Found Online & Book More Patients with Samantha Mabe

  Your website can do more than just look pretty—it can bring patients directly into your acupuncture clinic. In my latest episode, I spoke with website designer and SEO expert Samantha Mabe of Lemon and the Sea about the real deal behind getting your website found and booked.What you'll learn:How to use local SEO to appear in searches like “acupuncture near me” without keyword stuffing.Why writing blog posts is still the most powerful way to show up online and what to write about.Website design tweaks that instantly improve user experience and search visibility (including the one mistake Google hates).Mentioned in this episode:Tiny PNGJane - Use code ACUSCHOOL1MO for 1 Free Month Snack Size Marketing ClubConnect with Samantha:lemonandthesea.comlemonandthesea.com/reviewThis episode is brought to you by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

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• 109 | Mastering Patient Loyalty in Your Acupuncture Practice with Ildi Arlette

  Did you know that your repeat patients make up the majority of the revenue inyour acupuncture practice? If you’re spending most of your energy chasing new patients, you might be missing the easiest way to grow your practice. In this episode, I sit down with Ildi Arlette, founder of Results Continuum, who has spent over 24 years helping clinics across North America master the art of patient retention. We explore why 80% of your business focus should be on keeping current patients, the referral strategies that actually work today, and how to re-engage patients who’ve been absent for months or even years.We also dive into simple, cost-effective ways to make your patients feel valued so they keep choosing you, even when life gets busy and competition is fierce.What you'll learn:Why focusing on your existing acupuncture patients is more profitable than chasing new ones.How to create irresistible offers and events without exhausting yourself.The retention strategies that secure long-term loyalty (and revenue).Find it quickly:00:34 - Acupuncture Patient Retention Strategies05:44 - Clinic Transformations Program Overview12:51 - Holiday Events and Promotions27:01 - Understanding the Power of Event Energy27:51 - Managing Extra Income from Gift Cards29:10 - Acupuncture Patient Retention Strategies30:29 - The Importance of Patient Appreciation Offers31:31 - The Role of Discounts and Offers34:34 - Navigating Patient Cancellations and Retention40:43 - Effective Use of Social Media in Marketing44:38 - Strategic Event Planning for ClinicsMentioned in this episode:Jane - Use code ACUSCHOOL1MO for 1 Free Month Snack Size Marketing ClubConnect with Ildi:resultscontinuum.cominstagram.com/ildi_arletteText Ildi: 403-312-7510This episode is brought to you by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

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