Acupuncture Marketing School

Join me in Wellness Marketing School Live!
Learn more and save your seat: https://michellegrasek.com/wellness-marketing-school-live/
An 8-week, small-group Zoom program where you’ll build a clear, effective marketing system for your unique practice to become the go-to practitioner in your community (with real-time guidance and support).
Limited to 20 practitioners • Begins May 8th • Enrollment closes May 7th
Email me with questions! That's what I'm here for: [email protected]
I would absolutely love to work with you - hope to see you inside!
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Join me for this free training! 
The Full-Schedule Marketing Audit for Wellness Practitioners:
Date/Time: Tuesday, May 5th at 12:00 pm Eastern Time
Register to Save Your Seat: https://michellegrasek.com/audit
Replay will be available for everyone who registers. 
I'd love to see you there.
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

If your Instagram is full of helpful content but not bringing in patients, this episode might completely shift how you think about marketing.
In today’s conversation, I sit down with Instagram strategist Molly Cahill to unpack what is actually working right now to attract patients—without chasing trends or burning out on content creation. We dive into the foundational strategies that consistently bring in bookings week after week, especially for acupuncturists and healthcare practitioners who don’t want to feel “salesy” online.
Molly shares how to simplify your content, connect more deeply with your ideal patient, and use Instagram in a way that feels aligned with your work.

In this Episode:
Why most acupuncture content doesn’t convert—and what to do instead
Simple, repeatable content formats that save time and work better
How “invisible engagement” leads to real bookings (even without likes or comments)

Find It Quickly
02:46 - Meet Molly 
04:59 - What Still Works on Instagram
07:40 - Why Education Posts Fail
10:42 - Reels Formula and B Roll
15:07 - Invisible Engagement Explained
16:03 - Authority Hooks That Convert
19:47 - Proof and Implementation Wins
21:15 - Getting Patients on Camera
25:15 - Easy B-Roll Alternatives
25:51 - Model Calls and Pro Photos
26:44 - DIY B-Roll Planning
27:29 - Ask the Right Patients
29:28 - Retention Over Acquisition
31:03 - Train the Algorithm
33:37 - Reposts and Email Scripts
34:56 - Fill Gaps With Availability
37:21 - Direct Offers Work Fast
40:27 - Status Bubble Hack
43:58 - Anchor Back to Your Why

Mentioned in this episode:
Holistic Marketing Simplified Podcast: mollycahill.com/podcast
Holistic Marketing Hub: $200 off with discount code “AMS”: tck0d5a3nkz.krtra.com/t/SJo0V7c9yBoQ
Instagram: instagram.com/mollyacahill
Website: mollycahill.com

💚 This episode is sponsored by Faire Wholesale. 💚
Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums. 
Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online. Try new items in your clinic, and if something doesn’t sell, just send it back for a refund. 
Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon. 
Increase your income with curated retail offerings today. Click here to learn more about Faire.
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

If you’ve ever felt like patients are so close to booking, but just don’t take that final step, this episode is going to change how you think about your marketing and communication.
Today, I’m joined by ghostwriter Nicole Bergstrom, who specializes in helping acupuncturists communicate more effectively with patients who are curious yet  still hesitant. We dive into how the right words, the right structure, and the right messaging can gently guide someone from “maybe” to “yes.”
In this conversation, I share how we can meet patients where they are—especially when they’re skeptical, overwhelmed, or unsure what acupuncture even really is.
In this Episode:
Why patients stay stuck in curiosity (and what actually moves them forward)
How to simplify your messaging so it builds trust instead of confusion
How email funnels can answer patient questions and lead naturally to bookings
Find It Quickly
02:45 - Meet Nicole Bergstrom
03:30 - How She Became A Ghostwriter
05:18 - Why Acupuncture Patients Hesitate
09:02 - Writing To Overcome Skepticism
11:28 - Investment Not A Cost
14:49 - Simple Language Builds Trust
16:57 - Email Funnels And Newsletters
19:46 - Seven Day Funnel Strategy

💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.
Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

If your marketing feels like it’s plateaued, it doesn’t mean your strategy is broken—it might just be out of balance.
In this episode, I’m sharing a simple but powerful way to inject new energy into your marketing by shifting your focus for your acupuncture practice. I walk through why digital marketing and in-person visibility work best together (not separately), and how you can start showing up in your community in a way that feels doable—even if you’re an introvert.
I also share real examples from my own acupuncture clinic and coaching clients so you can see exactly how this plays out in real life.
In this Episode:
Why your marketing might feel “stuck” even if you’re doing everything right
How balancing digital and in-person visibility creates momentum
Simple, introvert-friendly ways to build trust and referrals in your community
Find It Quickly
02:32 - Digital Versus In Person
04:50 - Ecosystem Balance Boost
06:07 - Introvert Visibility Wins
08:17 - Networking That Compounds
13:17 - Beyond Mixer Events
14:23 - Community Groups And Clubs
15:34 - Talks That Convert
18:26 - One Meeting Builds Trust
20:19 - Three Month Action Plan

💚 This episode is sponsored by Faire Wholesale. 💚
Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums. 
Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online. Try new items in your clinic, and if something doesn’t sell, just send it back for a refund. 
Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon. 
Increase your income with curated retail offerings today. Click here to learn more about Faire.
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.