Acupuncture Marketing School

What if growing your acupuncture practice didn’t have to mean seeing more patients one-on-one every week?
In this episode, I’m joined once again by Dr. Michelle Hamilton—doctor of Chinese medicine, owner of The Zen Den, and creator of Community Acupuncture School—to talk about creative ways acupuncturists can expand beyond the traditional treatment room model.
Michelle shares how she evolved from solo private practice into a thriving hybrid clinic with community acupuncture, infrared sauna, digital courses, events, and multiple income streams. We also talk about why visibility and real-world connection still matter deeply in marketing—even in today’s online world.
If you’ve been craving more freedom, sustainability, creativity, or scalability in your practice, this conversation is packed with ideas you can actually apply.
In this episode:
How Dr. Michelle Hamilton built and evolved her hybrid community acupuncture + private practice model
Why local visibility, in-person events, and relationship-building still work incredibly well for clinic marketing
How to identify your ideal patients and meet them where they already spend time
Find It Quickly
03:24 - Meet Michelle
08:42 - Beyond the treatment room
10:17 - Hybrid clinic origin story
11:16 - Digital products and courses
14:09 - What to teach and sell
16:52 - Pricing and value
23:32 - Events that sell out
26:34 - Turning foot traffic into leads
27:28 - Clinic Event Curiosity
29:32 - Discount Cards Strategy
31:45 - Guerrilla Marketing Stories
33:15 - New Location Visibility
35:41 - Find Your Patient Circles
38:50 - Stepping Back Clinically
41:48 - Marketing Origin Story
45:15 - Promoting Associates
48:44 - Redefining Success
Mentioned in this episode:
61: Community Acupuncture School with Michelle Hamilton
84: Scaling a Hybrid Community Acupuncture Practice to $500k with Michelle Hamilton
108: Making Community Acupuncture Financially Sustainable Without Burnout with Michelle Hamilton
Snack Size Marketing Club: michellegrasek.com/snacksize
Connect with Dr. Michelle Hamilton
Website: drmichellehamilton.com
Instagram: instagram.com/dr_michellehamilton

💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.
Ready to get started? Use the code ACUSCHOOL1MO for 1 free month. Try Jane >>
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Join me in Wellness Marketing School Live!
Learn more and save your seat: https://michellegrasek.com/wellness-marketing-school-live/
An 8-week, small-group Zoom program where you’ll build a clear, effective marketing system for your unique practice to become the go-to practitioner in your community (with real-time guidance and support).
Limited to 20 practitioners • Begins May 8th • Enrollment closes May 7th
Email me with questions! That's what I'm here for: [email protected]
I would absolutely love to work with you - hope to see you inside!
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Join me for this free training! 
The Full-Schedule Marketing Audit for Wellness Practitioners:
Date/Time: Tuesday, May 5th at 12:00 pm Eastern Time
Register to Save Your Seat: https://michellegrasek.com/audit
Replay will be available for everyone who registers. 
I'd love to see you there.
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

If your Instagram is full of helpful content but not bringing in patients, this episode might completely shift how you think about marketing.
In today’s conversation, I sit down with Instagram strategist Molly Cahill to unpack what is actually working right now to attract patients—without chasing trends or burning out on content creation. We dive into the foundational strategies that consistently bring in bookings week after week, especially for acupuncturists and healthcare practitioners who don’t want to feel “salesy” online.
Molly shares how to simplify your content, connect more deeply with your ideal patient, and use Instagram in a way that feels aligned with your work.

In this Episode:
Why most acupuncture content doesn’t convert—and what to do instead
Simple, repeatable content formats that save time and work better
How “invisible engagement” leads to real bookings (even without likes or comments)

Find It Quickly
02:46 - Meet Molly 
04:59 - What Still Works on Instagram
07:40 - Why Education Posts Fail
10:42 - Reels Formula and B Roll
15:07 - Invisible Engagement Explained
16:03 - Authority Hooks That Convert
19:47 - Proof and Implementation Wins
21:15 - Getting Patients on Camera
25:15 - Easy B-Roll Alternatives
25:51 - Model Calls and Pro Photos
26:44 - DIY B-Roll Planning
27:29 - Ask the Right Patients
29:28 - Retention Over Acquisition
31:03 - Train the Algorithm
33:37 - Reposts and Email Scripts
34:56 - Fill Gaps With Availability
37:21 - Direct Offers Work Fast
40:27 - Status Bubble Hack
43:58 - Anchor Back to Your Why

Mentioned in this episode:
Holistic Marketing Simplified Podcast: mollycahill.com/podcast
Holistic Marketing Hub: $200 off with discount code “AMS”: tck0d5a3nkz.krtra.com/t/SJo0V7c9yBoQ
Instagram: instagram.com/mollyacahill
Website: mollycahill.com

💚 This episode is sponsored by Faire Wholesale. 💚
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Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online. Try new items in your clinic, and if something doesn’t sell, just send it back for a refund. 
Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon. 
Increase your income with curated retail offerings today. Click here to learn more about Faire.
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

If you’ve ever felt like patients are so close to booking, but just don’t take that final step, this episode is going to change how you think about your marketing and communication.
Today, I’m joined by ghostwriter Nicole Bergstrom, who specializes in helping acupuncturists communicate more effectively with patients who are curious yet  still hesitant. We dive into how the right words, the right structure, and the right messaging can gently guide someone from “maybe” to “yes.”
In this conversation, I share how we can meet patients where they are—especially when they’re skeptical, overwhelmed, or unsure what acupuncture even really is.
In this Episode:
Why patients stay stuck in curiosity (and what actually moves them forward)
How to simplify your messaging so it builds trust instead of confusion
How email funnels can answer patient questions and lead naturally to bookings
Find It Quickly
02:45 - Meet Nicole Bergstrom
03:30 - How She Became A Ghostwriter
05:18 - Why Acupuncture Patients Hesitate
09:02 - Writing To Overcome Skepticism
11:28 - Investment Not A Cost
14:49 - Simple Language Builds Trust
16:57 - Email Funnels And Newsletters
19:46 - Seven Day Funnel Strategy

💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.
Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.