Acupuncture Marketing School

Most of us in health and wellness are equipped with talent and passion — but not enough belief in ourselves.
We often have the skills to run our practice, yet the action to do it all never comes. Vicky Shilling joins us in today's episode to dive into why self‑trust is the real missing piece in your marketing and practice growth. As The Trust Yourself Business Coach, Vicky has coached countless health and wellness practitioners who know the strategy, but still can’t take action because of self‑doubt and imposter syndrome.
If your inner voice is constantly asking “Who am I to show up?” or “No one will pay for this,” this episode is for you. You’ll learn why you don’t need another strategy, how to recognize when you’re stuck in a “learning loop,” and how to collect evidence that it’s safe to be visible in your community.
In this episode:
Vicky's TRUST method for working with that inner voice with curiosity and compassion
Small experiments help retrain your brain toward confidence
You can’t out‑strategy self‑doubt—you must work with it
Find It Quickly:
00:35 - The Power of Self-Trust in Business
00:56 - Meet Vicky Shilling
01:26 - Understanding Self-Doubt and Imposter Syndrome
01:39 - Strategies to Overcome Self-Doubt
02:35 - Sponsor Message: Jane Practice Management Software
04:23 - Interview with Vicky Shilling Begins
04:38 - Vicky's Journey and Expertise
08:12 - The Importance of Mindset in Business
10:31 - Vicky's Trust Method Explained
15:04 - Overcoming Fear and Finding Evidence
17:47 - Real-Life Examples and Client Success Stories
19:46 - Facing Fears and Taking Action
22:23 - Overcoming the Fear of Criticism
23:28 - Handling Disappointment in Business
25:00 - Dealing with Online Trolls
28:24 -Embracing Your Unique Perspective
33:20 - The Never-Ending Journey of Self-Development
Connect with Vicky:
Website: vickyshilling.com
Book: vickyshilling.com/book
Self-Trust Lab Assistant: subscribepage.io/lab-assistant
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Does the thought of looking at your books give you a headache? Let’s change that. Finances can feel heavy, especially when you're running a heart-centered business and trying to balance passion with profit. In this episode, Kelly Marshall joins us to share how she helps conscious entrepreneurs get clarity and confidence with their finances.
Kelly brings a refreshing, holistic perspective to bookkeeping. With a background that blends corporate financial expertise and energy work, she meets her clients with empathy, strategy, and a belief that good people can change the world when they feel empowered about money.
In this Episode:
How Sacred Money Archetypes reveal your financial habits and empower your decisions.
The biggest mistakes small business owners make with bookkeeping (and how to fix them).
Why compassionate, judgment-free support from your financial team is essential for success.

Find It Quickly:
00:36 - Meet Kelly Marshall: Financial Wellness Coach
01:12 - Understanding Conscious Entrepreneurship
01:46 - Jane: Your Practice Management Solution
03:26 - Kelly Marshall's Financial Services
12:01 - Exploring Money Mindset and Archetypes
22:12 - Introducing the New Team Member
22:29 - Balancing Risk and Growth
22:54 - Supporting Your Business Partner
23:21 - Sponsor Break: Jane App
23:56 - Understanding Archetypes for Success
24:52 - The Importance of Bookkeeping
25:52 - Three-Step Bookkeeping Methodology
28:01 - Building Client Relationships
30:52 - Common Bookkeeping Mistakes
39:30 - Personal Definitions of Success
40:46 - Where to Find More Information

Mentioned in this Episode:
Kendall SummerHawk: kendallsummerhawk.com
Denise Duffield-Thomas: denisedt.com

Connect with Kelly:
Website: terracarefinancial.com
Instagram: instagram.com/kelly.marshall.8
Facebook: facebook.com/groups/2026160704129573
Quiz: https://terracarefinancial.com/sma

💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.
Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

What if your marketing didn’t require constant posting or starting from scratch every week, and could take up a lot less time for a lot more payoff? In this episode, I’m joined by Jana Osofsky (also known as Jana O), marketing strategist for wellness practitioners and creator of the Blog First marketing ecosystem.
We talk about writing content that meets people where they are, avoiding jargon that turns patients away, and using blogs as the foundation for everything from emails to social posts. Jana also explains how to use AI thoughtfully without losing your voice, why specificity matters more than niching down, and how to create marketing that feels spacious, aligned, and effective without burning out.
What You’ll Learn:
How to turn one blog into a full month of marketing content.
How to write in a way that attracts patients in a way that makes sense to them and you.
How to use AI as a support tool–not your marketing strategist–to amplify your voice, leverage SEO and increase your credibility.

Timestamps: 
2:49 - Meet Jana Osofsky
6:31 - Jana’s business beginnings & entering her repurposing era
11:24 - SEO, marketing, and your blog
18:17 - How to write for your audience
20:01 - Acupuncturist example: moving through buyer awareness
25:47 - Do you really need to niche down?
32:07 - Why topic selection goes first before creating content
34:54 - How to use AI for your marketing content
42:22 - Jana’s definition of success
Mentioned in this episode:
Eugene Schwartz's Book: breakthroughadvertisingbook.com
Connect with Jana:
Website: janaomedia.com
Free Blog Training: janaomedia.com/free-blog-training
Michelle’s Retreat: michellegrasek.com/planning-retreat
💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.
Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

If you’ve ever felt like you’re shouting into a void on Instagram (posting, hoping for engagement, and seeing nothing in return), this episode is for you.
I’m joined by Instagram marketing expert Molly Cahill. Molly works with acupuncturists and chiropractors, helping local, brick‑and‑mortar practices use Instagram authentically and strategically to bring patients through the door.
We dig into why marketing for a local service business is actually easier in many ways than marketing an online business. We also unpack what’s actually going on with Instagram engagement in 2025, and what you should be doing instead of just chasing likes.
What you'll learn:
You don’t need thousands of followers to make Instagram work.
True engagement is less about likes and more about reach + relational action.
Real collaborations with local businesses, patient ambassadors, and micro‑influencers create visibility and trust in your immediate community.
Find it quickly:
00:34 - Instagram Marketing with Molly Cahill
01:05 - Understanding Instagram Engagement
04:07 - Engagement Strategies for Local Businesses
08:27 - Outbound Engagement Techniques
12:32 - Collaborating with Local Businesses
18:36 - Real-Life Success Stories
21:49 - Digital Marketing Insights
23:16 - Building Community Connections
25:08 - Leveraging Micro-Influencers
26:30 - Engaging with Local Influencers
28:41 - Patient Ambassadors and Facebook Groups
Mentioned in this episode:
Holistic Marketing Hub: $200 off with discount code “AMS”: tck0d5a3nkz.krtra.com/t/SJo0V7c9yBoQ
Molly’s Free Instagram Engagement Checklist: tck0d5a3nkz.krtra.com/t/cUp9tgFxj0Yf
Molly’s previous episode on the podcast: 
Molly’s previous episode on the podcast: michellegrasek.com/social-media-for-acupuncturists
Follow Molly Cahill on Instagram: instagram.com/mollyacahill
Molly Cahill Website: mollycahill.com
Holistic Marketing Simplified Podcast: mollycahill.com/podcast

💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.
Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Have you ever felt like you’re doing everything right in your clinic, yet you still don’t have the practice you envisioned?
What if the missing ingredient isn’t more marketing, but a clearer bridge between where you are and where you want to be? In this episode, I’m joined by Dr. Michelle Wendling, chiropractor and business coach for wellness practitioners. 
Michelle shares her refreshing approach to building a practice that actually fits you and not someone else’s version of success. We dive into how to stay curious instead of fearful, how to communicate your value so patients understand their progress, and how to support them through stressful seasons. Michelle also breaks down simple systems that help acupuncturists create practices that feel lighter, more aligned, and genuinely sustainable.
What you'll learn:
How to reframe success so your practice matches your personality and values
Simple ways to communicate patient progress that strengthen trust and retention
How acupuncturists and other wellness professionals can guide patients through stressful seasons with care
Find it quickly:
3:41 - Meet Dr. Michelle Wendling
7:34 - Finding your business recipe
10:25 - Stay in the curious and reframe your stories
21:08 - When you want to make more money
25:14 - The four step patient conversation for growth mindset
34:06 -Booking clients for the holiday season
42:41 - Michelle’s definition of success
Mentioned in this episode:
Email: [email protected]
Website: bethebestchiropractor.com
Facebook: https://www.facebook.com/michelle.wendling.96
💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.
Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.