110 | Mastering Patient Retention and Loyalty in Your Acupuncture Practice with Ildi Arlette
If you’re spending most of your energy chasing new patients, you might be missing the easiest way to grow your practice. In this episode, I sit down with Ildi Arlette, founder of Results Continuum, who has spent over 24 years helping clinics across North America master the art of patient retention. We explore why 80% of your business focus should be on keeping current patients, the referral strategies that actually work today, and how to re-engage patients who’ve been absent for months or even years.What you'll learn:Why your top 1–3 services drive 80–95% of your revenue—and how to double down on them.Referral programs that work in today’s economy (hint: $50+ incentives beat the old $25 norm).Exactly how to run a warm, non-awkward “We Want You Back” email to re-activate lapsed patients.Find it quickly:00:34 - Deep Dive into Patient Retention Strategies02:52 - Meet Ildi04:47 - The Importance of Retaining Existing Patients11:12 - Effective Referral Programs17:47 - Creating a Welcoming Clinic Environment23:22 - Reactivating Previous Patients24:53 - Redefining Patient Retention25:49 - Understanding Patient Feedback27:27 - Learning from Patient Experiences29:54 - Addressing Social Reasons for Patient Absence32:05 - Effective Communication Strategies34:55 - Personalized Marketing ApproachesMentioned in this episode:Jane - Use code ACUSCHOOL1MO for 1 Free Month Snack Size Marketing ClubConnect with Ildi:resultscontinuum.cominstagram.com/ildi_arletteText Ildi: 403-312-7510This episode is brought to you by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
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109 | Local SEO for Acupuncturists: Get Found Online & Book More Patients with Samantha Mabe
Your website can do more than just look pretty—it can bring patients directly into your acupuncture clinic. In my latest episode, I spoke with website designer and SEO expert Samantha Mabe of Lemon and the Sea about the real deal behind getting your website found and booked.What you'll learn:How to use local SEO to appear in searches like “acupuncture near me” without keyword stuffing.Why writing blog posts is still the most powerful way to show up online and what to write about.Website design tweaks that instantly improve user experience and search visibility (including the one mistake Google hates).Mentioned in this episode:Tiny PNGJane - Use code ACUSCHOOL1MO for 1 Free Month Snack Size Marketing ClubConnect with Samantha:lemonandthesea.comlemonandthesea.com/reviewThis episode is brought to you by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
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109 | Mastering Patient Loyalty in Your Acupuncture Practice with Ildi Arlette
Did you know that your repeat patients make up the majority of the revenue inyour acupuncture practice? If you’re spending most of your energy chasing new patients, you might be missing the easiest way to grow your practice. In this episode, I sit down with Ildi Arlette, founder of Results Continuum, who has spent over 24 years helping clinics across North America master the art of patient retention. We explore why 80% of your business focus should be on keeping current patients, the referral strategies that actually work today, and how to re-engage patients who’ve been absent for months or even years.We also dive into simple, cost-effective ways to make your patients feel valued so they keep choosing you, even when life gets busy and competition is fierce.What you'll learn:Why focusing on your existing acupuncture patients is more profitable than chasing new ones.How to create irresistible offers and events without exhausting yourself.The retention strategies that secure long-term loyalty (and revenue).Find it quickly:00:34 - Acupuncture Patient Retention Strategies05:44 - Clinic Transformations Program Overview12:51 - Holiday Events and Promotions27:01 - Understanding the Power of Event Energy27:51 - Managing Extra Income from Gift Cards29:10 - Acupuncture Patient Retention Strategies30:29 - The Importance of Patient Appreciation Offers31:31 - The Role of Discounts and Offers34:34 - Navigating Patient Cancellations and Retention40:43 - Effective Use of Social Media in Marketing44:38 - Strategic Event Planning for ClinicsMentioned in this episode:Jane - Use code ACUSCHOOL1MO for 1 Free Month Snack Size Marketing ClubConnect with Ildi:resultscontinuum.cominstagram.com/ildi_arletteText Ildi: 403-312-7510This episode is brought to you by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
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108 | Making Community Acupuncture Financially Sustainable Without Burnout with Michelle Hamilton
Is your acupuncture practice nourishing you or draining you? In this conversation, Dr. Michelle Hamilton shares how she built a $500K hybrid clinic, ditched the sliding scale, and created a business model that supports both access and sustainability.She breaks down the emotional and financial transformation behind her pricing structure, introduces the concept of the “Healer Martyr Matrix,” and offers real-world strategies for creating a practice that aligns with your values and pays the bills.You don't have to build your practice based on what others say you should do—it's time to create a business that supports you.What You'll LearnWhy she moved away from the sliding scale model and what she replaced it with.Innovative pricing strategies that allow for accessibility and provider sustainability.Why your practice should feel good to run and how to course-correct if it doesn’t.Mentioned in this EpisodeTOMA Skincare Microneedling ClassEpisode 84: Scaling a Hybrid Community Acupuncture Practice to $500k with Michelle HamiltonEpisode 61: Community Acupuncture School with Michelle HamiltonConnect with Dr. Michelle HamiltonMichelle Hamilton's WebsiteFollow Michelle on Instagram @dr_michellehamiltonFollow Michelle on FacebookFind It Quickly02:54 - Meet Dr. Michelle Hamilton05:09 - The Journey of Practice Evolution07:46 - The Healer Martyr Matrix: Uncovering Subconscious Beliefs12:03 - Changing the Sliding Scale: A Shift to Flat Rates16:23 - Balancing Accessibility and Sustainability in Acupuncture Practice19:29 - Shifting Mindset: Service vs. Work19:55 - Importance of Self-Care and Meal Prep21:24 - Setting an Example for Patients22:42 - Community Acupuncture Pricing25:34 - Scaling Back and Focusing on Personal Projects27:04 - Raising Rates and Scholarship Fund32:37 - Invitation to Help and Definition of SuccessThis episode is brought to you by TOMA Skincare, created by fellow acupuncturists Tori and Marla. TOMA Skincare is offering my listeners a free online microneedling course, normally $39, designed to help you confidently add microneedling to your practice. Use code MICHELLEFREE to grab the class for free.Enroll Now and Save $39 >>Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
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107 | How AI is Changing Search Engine Optimization for Acupuncturists with Darcy Sullivan
AI is changing SEO for local businesses like acupuncture clinics. Are you ready?Darcy Sullivan, founder of Propel Your Company, joins us for a super actionable conversation about what local SEO looks like today for wellness businesses, especially acupuncture clinics. We cover updates to your Google Business profile, how AI is reshaping search behavior, and how to structure your acupuncture website to thrive for SEO.If you’ve been wondering how to get your clinic to show up in local search and how to avoid outdated or shady SEO tactics, this episode is for you.What you'll learn:What Google is really looking for in your Google Business profileHow AI-driven search is changing how acupuncture patients find you onlinePractical updates you can make now to your acupuncture clinic website and online listingsFind it quickly:03:05 - Google Business Profile Optimization Tips14:18 - SEO and AI: Navigating the Changes18:19 - Exploring Google AI Mode21:14 - Optimizing Your Acupuncture Website for AI Search23:42 - SEO Best Practices for Acupuncturists28:22 - Handling Multiple Location PagesMentioned in this episode:Jane - Use code ACUSCHOOL1MO for 1 Free Month Darcy's Free Webinar - How AI is Changing SEO for Local Wellness Businesses and How to AdaptDarcy's previous episode - Episode 75Connect with Darcy:propelyourcompany.cominstagram.com/PropelYourCompanyThis episode is brought to you by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
Ready to build a thriving, meaningful business? Learn how to market your acupuncture practice with confidence, serve more patients, and increase your income. Hosted by Michelle Grasek, practicing acupuncturist and marketing coach, this podcast delivers practical marketing ideas to help you increase your visibility in your community and change more lives with the incredible power of acupuncture. Visit michellegrasek.com for free marketing checklists and workbooks, and follow Michelle on Instagram @michellegrasek for even more marketing insights and ideas.
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