Acupuncture Marketing School

• 101 | How to Get More Patient Reviews (and What to Do About the Bad Ones) with Ajay Prasad

  Today I’m joined by Ajay Prasad, founder of Repugen—a reputation management company that helps healthcare providers strengthen their digital presence by collecting and managing patient reviews.In this episode, Ajay and I explore how online reviews can help you build trust, attract more patients, and even increase the value of your practice if you decide to sell later on.We cover lots of practical insights, including:The best time to ask for reviews—and how to ask in a way that feels naturalWhat to do about negative reviews (and whether they’re really as damaging as they seem)Why it’s so important for your online reputation to reflect the quality of care you actually provideWhat many practitioners get wrong about reputation managementAnd a reminder that most patients won’t leave a review unless they’re asked—but many are happy to say yes when promptedIf it’s been a while since you asked for reviews, this episode is your reminder. Social proof matters, and reviews are one of the most powerful ways to build it.So if you're in a country where healthcare providers can ask for reviews—because I know that’s not the case everywhere—then I hope this conversation encourages you to start asking regularly.SHOW NOTES:Digital reputation management: Repugen.comPatient acquisition and comprehensive digital marketing: GMRwebteam.com🩵 Today's episode is sponsored by AcuHub. 🩵AcuHub provides remote reception specifically for acupuncture practices. I use AcuHub in my practice and I love it!With AcuHub, you can rely on a dedicated  US-based, highly trained receptionist to answer your incoming calls and inquiries, schedule appointments on your EHR software, onboard new patients, and answer questions specific to your practice. They offer month-to-month services with no contracts or termination fees, with rates between just $5-$8 per hour depending on the size of your practice.Save time and money with your own dedicated Acuhub receptionist. Visit Acu-hub.com to learn more. If you have questions about AcuHub, you’re always welcome to email me about my experience at [email protected].  Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

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• 100 | Acupuncture, Advocacy, and Investing: Redefining Success with Dr. Nell Smircina

  🎉 Welcome to Episode #100! Today I'm speaking with Dr. Nell Smircina, who wears many hats—acupuncturist, entrepreneur, advocate, and investor. In this conversation, she shares how her journey through private practice, getting an MBA, and national leadership roles shaped the way she approaches success in integrative healthcare. Whether you're just starting out or thinking about the long-term vision for your practice, this episode will encourage you to think bigger and more strategically about what’s possible. In this episode, we talk about: Nell’s evolution from private practice to business school and beyondHow she’s approaching Entrepreneurship through Acquisition (ETA) in integrative healthThe importance of advocacy and representation in the acupuncture professionRedefining success as an acupuncturist and business ownerAdvice for practitioners who want to think more strategically about growthWhy personal development is key to sustainable entrepreneurshipSHOW NOTES:DrNell.comEmail Nell at [email protected]'s LinkedIn profile Save $200 on Acupuncture Marketing School Live on Zoom (starts April 18)Save $200 Acupuncture Marketing School Self-Paced🩵 Today's episode is sponsored by Acupuncture Marketing School – the step-by-step training to help you get more patients, build a thriving practice, and finally feel confident about marketing. And, Acupuncture Marketing School is trusted by over 550 alumni and backed by more than 50 five-star reviews.Acupuncture Marketing School is currently $200 off through Thursday, April 17th. There are two options depending on your learning style: I’ll be teaching live version over six-weeks on Zoom, with real-time instruction, feedback, and a small group of classmates for accountability. That starts Friday, April 18th.If you prefer to go at your own pace, the self-paced version includes the same material in pre-recorded video format, and that’s also on sale.Both versions include the same content and guide you step-by-step how to create strong, effective marketing for your practice. I would absolutely love for you to join me. The live version on Zoom is going to be fantastic and I can’t wait to help you with your marketing. Please always feel free to email me any questions at [email protected]. I’m happy to chat with you. Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

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• 99 | Nicole Lanni’s Journey: From Coma to Consultant & Marketing with Heart

  Today, I’m joined by Nicole Lanni—functional nutritionist, hypnotherapist, and founder of Feeling Groovy Consulting. Nicole brings over 30 years of marketing expertise and 17 years in the wellness industry, helping wellness practitioners like acupuncturists grow their in ways that feel good instead of stressful.In this episode, Nicole shares how a health crisis—spending four months in a coma from toxic mold exposure—led her to a completely new path. We also dive into how to market without feeling pushy, how to use testimonials in a way you might not have thought of before, and one powerful question that can help you uncover your niche.Hope you enjoy this episode with Nicole!🩵 This episode is sponsored by Jane, and I’m excited to invite you to a free live behind the scenes webinar I’m hosting next week with the Jane team! 🩵Whether you’re thinking about switching to Jane or just curious how it works, this is a great opportunity to see the platform in action.Join me and a Jane representative on Wednesday, March 26th, at 12:00 pm Eastern Time for an inside look at Jane’s features, functionality, and what it’s like to use it as your practice management software.You’ll also get to ask all of your specific questions to make sure Jane is the right fit for your practice. Jane knows that switching EHRs is a big decision, and they’re here to help you feel confident every step of the way.If you can’t make it live, that’s no problem—a replay will be sent to everyone who registers.Register here for free.SHOW NOTES: Nicole's Website: feelinggroovyconsulting.comFree Wellness Business Audit: feelinggroovyconsulting.com/auditNicole on Instagram: @nicolemlanniNicole on FacebookFree Jane Community Q&A Webinar on March 26thSupport the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

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• 98 | Cut the Noise: Smarter Marketing & Flow State Productivity with Screws & Stilettos

  Today I’m joined by Courtney Hurley and Kelly Evans, the powerhouse sisters behind Screws and Stilettos, a marketing consulting firm that helps businesses refine what’s working, cut out what’s not, and streamline their marketing for better results. And beyond strategy, they’re also experts in flow states—teaching their clients how to tap into peak focus to work more efficiently, avoid burnout, and make time for what matters.In other words, if you want to get your marketing done faster? It’s all about entering a flow state and making it a weekly habit.In this episode, we dive into: • Why simplifying your digital marketing to one platform can be a game-changer • What’s working best in email marketing right now—image-heavy vs. text-based emails • Why you’re leaving money on the table if you’re not doing email marketing • The science of flow states and how they impact productivity • How to get into a flow state to get more done in less time • Why productivity can increase by up to 500% in a flow stateHope you enjoy this conversation with Kelly and Courtney!SHOW NOTES:Screws and Stilettos WebsiteScrews and Stilettos Free Strategy SessionFree NCCAOM PDA class on April 11thToday's episode is sponsored by a free PDA class I’m teaching on Friday, April 11th at 11am Eastern Time with Clara Cohen of AcuPro Academy. This live training will be packed with simple, effective website and social media strategies to help you attract more patients.Plus, we’re doing something extra special—a live website and social media review for a few lucky attendees!Clara has a combined 700,000 social media followers and has been creating content online for over a decade, so she brings incredible insights to the table.This class is worth 1 NCCAOM PDA credit and it’s completely free. Click here to register.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

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• 97 | Google Ads for Acupuncturists with Brett Chikowski and Conner O'Rourke of Middle Way Marketing

  Welcome! Today, I’m joined by Brett Chikowski and Conner O’Rourke, cofounders of Middle Way Marketing, a digital marketing agency specializing in healthcare practices. They help businesses with Google Ads, social media advertising, website design, and much more. I asked Brett and Conner to share their insights on running effective Google Ads and we also ended up having a really helpful discussion on website design—what works, what doesn’t, and what you need in place before running ads. In this episode, we cover: The must-haves before running Google Ads to ensure successWebsite dos and don’ts, whether or not you plan to advertiseA surprising place they recommend putting contact forms on your siteHow to choose the right keywords for Google AdsAverage monthly ad budgets and cost per click in our industryWhy customer lifetime value matters when calculating ROIHow long it typically takes to optimize Google adsAnd moreI hope you enjoy this conversation with Conner and Brett!SHOW NOTES:Middle Way Marketing homepageMiddle Way Marketing Free Consult Middle Way Marketing Instagram @middlewaymarketingMarketing Breakthrough Session with Michelle - $49Today’s episode is brought to you by Jane — a clinic management software and EMR. We all know that choosing the right EMR can feel a bit overwhelming, especially when you’re just starting out. You’re trying to juggle both your practice needs and your budget, and that’s not always the easiest combination. That’s why Jane came up with the new Balance Plan. It includes the essential features you need to keep things running smoothly in your clinic, without the extra stuff you don’t. 1:1 telehealth, unlimited support, email reminders, and more are included, no matter which plan you choose. So, if you’re looking for an EMR that helps you focus on your patients, not your costs, Jane is here for you — just like a part-time assistant. Plans start as low as $39 a month in the US. Visit jane.app/pricing to learn more — and if you’re ready to get started, use my code ACUSCHOOL1MO at sign-up for a 1-month grace period on your new account.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

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