Acupuncture Marketing School

I've spent the past few months redesigning Acupuncture Marketing School to keep up with the changing marketing landscape, and I'm so excited to share what's new with you.
In this short bonus episode, I'm sharing some new perspectives on marketing in the age of AI that I hope will really help shift the way you approach marketing. 
And good news, this not all about catering to AI. It's about how your marketing can be built for humans but also be useful for Google and AI tools at the same time. 
I'm also sharing what's changed in AMS and how it will help you build a more intentional, effective marketing strategy for your acupuncture practice.
We'll talk about:
Why your website, Google Business Profile, SEO, content, and online reputation need to work together as a cohesive marketing ecosystem
How Google and AI are changing the way potential patients discover acupuncture practices
The new Clarity → Visibility → Momentum framework inside AMS
New lessons designed to help you identify what to prioritize and create a realistic marketing plan
My goal with the new AMS is to help you spend less time wondering what marketing strategies you should be using and more time confidently putting strategies into action.
🎉 Acupuncture Marketing School Relaunch Sale!
Save $200 on the completely updated course through Friday, October 23, 2026!
Regular price: $697
Relaunch price: $497
Coupon code: FRESHSTART200
Explore the course and enroll here:
https://michellegrasek.com/acupuncture-marketing-school/
I can't wait to share the new AMS with you!
Have questions? You're more than welcome to send me an email: michelle@michellegrasek.com
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome back! Today we're talking about some of the challenges facing the acupuncture profession, particularly building and running a successful practice.
Most acupuncturists graduate feeling unprepared for the business side of practice, and with the current economy, it's understandable that many practitioners are feeling discouraged.
These challenges are real, and today my guest Amy and I are talking about how to move forward despite them. How can we acknowledge what's unfair while focusing our energy on what we can control, so we can make proactive choices that help our practices succeed?
Amy Abelar is an acupuncturist who has been growing her multidisciplinary practice for 18 years. She’s also the founder of Acupuncture Practice Systems, where she teaches practice management, marketing, and business strategies for acupuncturists.
Amy and I discuss:
The “sphere of control” exercise Amy uses to help overwhelmed practitioners decide where to focus their energy
Why marketing and business skills are learnable, even if your acupuncture program didn't prepare you for them
How building a stable, successful practice allows you to continue serving your patients and providing stability for them
If things aren't going the way you expected, you're certainly not alone. And you have choices. You can learn new skills, try something different, ask for help, and take the next step available to you.
I hope this conversation helps you feel encouraged and empowered, and helps you figure out what that next step might be.
Show Notes:
Amy's Acupuncture Practice Systems
Amy's YouTube: @AcupuncturePracticeSystems
Amy's Instagram: @AcupuncturePracticeSystems
Rachel Rodger's book, We Should All Be Millionaires
Acupuncture Marketing School
Marketing Breakthrough Audit with Michelle
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Have you thought about running Facebook or Instagram ads for your acupuncture or chiropractic practice? If you’ve ever opened Meta Ads Manager and immediately felt overwhelmed, this episode is for you.
Today I’m talking with Jen Peterson, founder of Slay Social, about how wellness providers can use organic social media and paid ads together to reach more of the right people, without spending all day creating content.
Jen has a really practical approach to marketing, and we get into:
How much you should be prepared to spend on Meta ads if you want to give them a real chance to become profitable
Why Meta ads and Google ads reach potential patients at very different points in their decision-making process
How Jen uses awareness ads and retargeting together instead of expecting one ad to do all the work
What your Instagram profile should look like before you spend a dollar on ads, including the three posts Jen recommends pinning
What to look for when hiring someone to manage your ads, especially if you’ve been burned in the past
Jen shares so much great behind the scenes info on making your ads effective. Let’s dive in!
Show Notes:
Jen's website: slaysocialwithjen.com
Free Strategy Call with Jen
Free Social Media Audit from Jen
Instagram: @slaysocialwithjen
Facebook: @slaysocialwithjen
💚 Today’s episode is sponsored by Faire Wholesale.
Last year, I interviewed some acupuncturists who suggested that I might be able to pay my clinic rent from retail sales, and I immediately thought, WOW, I want to try that.
So I started experimenting with retail in my own acupuncture practice using Faire, and last year we brought in just over $4,000 in retail sales. My goal is still to see if we can eventually pay our clinic rent with retail alone.
We’re not selling expensive products. We don’t have a sales pitch. People buy while they’re waiting for their appointment, or at checkout. Some of our bestsellers are $5 notebooks, magnetic bookmarks, stickers, earrings, and more.
Faire makes it really easy to experiment because many brands have low first-order minimums, plus free returns for 60 days on your first order with each brand.
I’ve also written blog posts sharing the exact products that are selling in my clinic, so I’ll link those in the show notes along with my Faire link.
And if you’re new to Faire, use code AMS10 for 10% off your first order over $400. You absolutely don’t have to spend $400 to get started. Most people start under $100. But that code is there is you need it. 
Check out Faire Wholesale here.
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m talking with Britt Cunningham, founder of Brit Social Media, about whether TikTok actually is worth your time as a local, brick-and-mortar business.
Britt works with service-based businesses, including acupuncturists and other wellness entrepreneurs, to manage their social media strategy and content. 
The last time she was on the podcast, we talked mostly about Instagram, but she mentioned that TikTok has some unique advantages when it comes to reaching a local audience. That caught my attention, and since then, I’ve actually started experimenting with TikTok for my own acupuncture practice.
In this episode, we talk about:
Why TikTok may be better than Instagram in terms of getting your content in front of people who actually live near your practice
How to repurpose the Reels you’re already creating for Instagram, instead of making new content
What to post, how often to post, and what kinds of content are working well for acupuncturists and wellness practices right now
How to start showing up on video when you’re uncomfortable on camera, including an easy way to begin with B-roll
We also talk about why you probably don’t need to spend nearly as much time writing TikTok captions as you do Instagram captions, which I personally consider excellent news.
Hope you enjoy this episode with Britt!
SHOW NOTES:
Britt's Website: Britt Social Media
Instagram @brittsocialmedia
TikTok @brittsocialmedia
YouTube @brittsocialmedia
Michelle's Marketing Breakthrough Audit
🩵 Today's episode is brought to you by Jane, an EMR for health and wellness professionals, and the software I use at my practice. 🩵
One of my favorite things about Jane is their genuinely excellent customer support. If you have a question, you can call, email, or live chat with a real person, even on Saturdays, at no extra cost. And I can tell you from experience, their support team is incredibly kind, patient, and actually happy to help.
If you’re ready to learn more and get a free demo, head to jane.app/explore, and use my code ACUSCHOOL1MO for a one-month grace period on your new account. 
💖 Love the podcast? Help other acupuncturists find the podcast by leaving a review.
Michelle's Free Ten-Minute Marketing Guide for Wellness Professionals: Exactly how I'd market my practice if I only had ten minute a week - Download Here
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m talking with Sarah Cook, a copywriter and former naturopathic doctor who helps health and wellness practitioners create marketing that sounds like them, without burning themselves out in the process.
And we’re diving into a conversation that is on everyone’s minds in the past few weeks, including: 
The recent panic over AI watermarks, including what’s happening with Claude, what these watermarks actually mean, and whether to change the way you’re using AI in your marketing.
How to decide where your own line is with AI, based on your values, your audience, and what feels aligned with your integrity, instead of simply following what everyone else says you should or shouldn’t do.
Why Sarah doesn’t recommend completely automating your content creation, and how too much automation can strip away the specificity and personality that make your marketing effective.
A practical example of using AI to make marketing dramatically easier while still keeping the ideas, stories, expertise, and perspective genuinely yours.
This is a really thoughtful, practical conversation about finding the place where AI supports your marketing without replacing you in it.
Show Notes: 
Sarah's Free Download
Sarah's website: wellnesswriter.com
Instagram: @sarahcook.wellnesswriter
Michelle's Marketing Breakthrough Audit
💚 Today’s episode is sponsored by Faire Wholesale.
Last year, I interviewed some acupuncturists who told me they were making enough money from retail to pay their clinic rent, and I immediately thought, WOW, I want to try that.
So I started experimenting with retail in my own acupuncture practice using Faire, and last year we brought in just over $4,000 in retail sales. My goal is still to see if we can eventually pay our clinic rent with retail alone.
We’re not selling expensive products. We don’t have a sales pitch. People buy while they’re waiting for their appointment, or at checkout. Some of our bestsellers are $5 notebooks, magnetic bookmarks, stickers, earrings, and cute hair claws.
Faire makes it really easy to experiment because many brands have low first-order minimums, plus free returns for 60 days on your first order with each brand.
I’ve also written blog posts sharing the exact products that are selling in my clinic right now, so I’ll link those in the show notes along with my Faire link.
And if you’re new to Faire, use code AMS10 for 10% off your first order over $400. You absolutely don’t have to spend $400 to get started. Most people start under $100. But that code is there is you need it. 
Check out Faire Wholesale here.
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.