Ready to build a thriving, meaningful business? Learn how to market your acupuncture practice with confidence, serve more patients, and increase your income. Ho...
99 | Nicole Lanni’s Journey: From Coma to Consultant & Marketing with Heart
Today, I’m joined by Nicole Lanni—functional nutritionist, hypnotherapist, and founder of Feeling Groovy Consulting. Nicole brings over 30 years of marketing expertise and 17 years in the wellness industry, helping wellness practitioners like acupuncturists grow their in ways that feel good instead of stressful.In this episode, Nicole shares how a health crisis—spending four months in a coma from toxic mold exposure—led her to a completely new path. We also dive into how to market without feeling pushy, how to use testimonials in a way you might not have thought of before, and one powerful question that can help you uncover your niche.Hope you enjoy this episode with Nicole!🩵 This episode is sponsored by Jane, and I’m excited to invite you to a free live behind the scenes webinar I’m hosting next week with the Jane team! 🩵Whether you’re thinking about switching to Jane or just curious how it works, this is a great opportunity to see the platform in action.Join me and a Jane representative on Wednesday, March 26th, at 12:00 pm Eastern Time for an inside look at Jane’s features, functionality, and what it’s like to use it as your practice management software.You’ll also get to ask all of your specific questions to make sure Jane is the right fit for your practice. Jane knows that switching EHRs is a big decision, and they’re here to help you feel confident every step of the way.If you can’t make it live, that’s no problem—a replay will be sent to everyone who registers.Register here for free.SHOW NOTES: Nicole's Website: feelinggroovyconsulting.comFree Wellness Business Audit: feelinggroovyconsulting.com/auditNicole on Instagram: @nicolemlanniNicole on FacebookFree Jane Community Q&A Webinar on March 26thSupport the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
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98 | Cut the Noise: Smarter Marketing & Flow State Productivity with Screws & Stilettos
Today I’m joined by Courtney Hurley and Kelly Evans, the powerhouse sisters behind Screws and Stilettos, a marketing consulting firm that helps businesses refine what’s working, cut out what’s not, and streamline their marketing for better results. And beyond strategy, they’re also experts in flow states—teaching their clients how to tap into peak focus to work more efficiently, avoid burnout, and make time for what matters.In other words, if you want to get your marketing done faster? It’s all about entering a flow state and making it a weekly habit.In this episode, we dive into: • Why simplifying your digital marketing to one platform can be a game-changer • What’s working best in email marketing right now—image-heavy vs. text-based emails • Why you’re leaving money on the table if you’re not doing email marketing • The science of flow states and how they impact productivity • How to get into a flow state to get more done in less time • Why productivity can increase by up to 500% in a flow stateHope you enjoy this conversation with Kelly and Courtney!SHOW NOTES:Screws and Stilettos WebsiteScrews and Stilettos Free Strategy SessionFree NCCAOM PDA class on April 11thToday's episode is sponsored by a free PDA class I’m teaching on Friday, April 11th at 11am Eastern Time with Clara Cohen of AcuPro Academy. This live training will be packed with simple, effective website and social media strategies to help you attract more patients.Plus, we’re doing something extra special—a live website and social media review for a few lucky attendees!Clara has a combined 700,000 social media followers and has been creating content online for over a decade, so she brings incredible insights to the table.This class is worth 1 NCCAOM PDA credit and it’s completely free. Click here to register.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
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97 | Google Ads for Acupuncturists with Brett Chikowski and Conner O'Rourke of Middle Way Marketing
Welcome! Today, I’m joined by Brett Chikowski and Conner O’Rourke, cofounders of Middle Way Marketing, a digital marketing agency specializing in healthcare practices. They help businesses with Google Ads, social media advertising, website design, and much more. I asked Brett and Conner to share their insights on running effective Google Ads and we also ended up having a really helpful discussion on website design—what works, what doesn’t, and what you need in place before running ads. In this episode, we cover: The must-haves before running Google Ads to ensure successWebsite dos and don’ts, whether or not you plan to advertiseA surprising place they recommend putting contact forms on your siteHow to choose the right keywords for Google AdsAverage monthly ad budgets and cost per click in our industryWhy customer lifetime value matters when calculating ROIHow long it typically takes to optimize Google adsAnd moreI hope you enjoy this conversation with Conner and Brett!SHOW NOTES:Middle Way Marketing homepageMiddle Way Marketing Free Consult Middle Way Marketing Instagram @middlewaymarketingMarketing Breakthrough Session with Michelle - $49Today’s episode is brought to you by Jane — a clinic management software and EMR. We all know that choosing the right EMR can feel a bit overwhelming, especially when you’re just starting out. You’re trying to juggle both your practice needs and your budget, and that’s not always the easiest combination. That’s why Jane came up with the new Balance Plan. It includes the essential features you need to keep things running smoothly in your clinic, without the extra stuff you don’t. 1:1 telehealth, unlimited support, email reminders, and more are included, no matter which plan you choose. So, if you’re looking for an EMR that helps you focus on your patients, not your costs, Jane is here for you — just like a part-time assistant. Plans start as low as $39 a month in the US. Visit jane.app/pricing to learn more — and if you’re ready to get started, use my code ACUSCHOOL1MO at sign-up for a 1-month grace period on your new account.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
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96 | How to Stand Out Online as an Acupuncturist with Clara Cohen of AcuPro Academy
Welcome! I’m thrilled to have Clara Cohen with us, a seasoned acupuncturist, educator, and the founder of AcuPro Academy, where she creates East Asian Medicine and acupuncture content for practitioners worldwide. With over 10 years of experience teaching online, and a combined 700,000 social media followers, Clara’s passion for empowering acupuncturists shines through in her courses, books, and free resources.In this episode, we talk about: Why success requires business skills, not just clinical expertiseWhy standard office procedures (SOPSs) are key to successHow to make marketing and social media work for youThree tips for getting started with videoPricing on your websiteHow to stand out online as an acupuncturistAnd moreI hope you enjoy this episode with Clara!SHOW NOTES:Clara's website: acuproacademy.comFacebook: @acuproacademyYouTube: @acuproacademyInstagram: @acuproacademyPinterest: @acuproacademyTikTok: @acuproacademyBluesky: @acuproacademyX (Twitter): @acuproacademyMarketing Breakthrough Session with Michelle - $49This episode is sponsored by my new online class, Grow Your Acupuncture Practice with AcuYoga, which is on sale for 20% off this week!This strategy is one of the few marketing methods that pays you to promote your practice while getting in front of warm leads. You’ll learn how to:✔️ Increase your visibility in your community✔️ Build trust naturally with people who are already interested in health and wellness✔️ Seamlessly transition attendees into paying patients and✔️ Form valuable partnerships with local yoga studiosThis is a warm, community-centered marketing strategy that benefits everyone involved. Yoga studios love it because it offers a unique class experience for their students—so they’re likely to say YES to collaborating with you!The course includes a complete step-by-step strategy and marketing templates to bring in new patients from AcuYoga classes.And right now, it’s just $39 until Feb. 25th. The discount code is already applied on the checkout page. Click here to learn more and sign up today!Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
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95 | The Soul and Science of Money with Shaneh Woods
In today’s episode, I’m speaking with Shayna Woods, the CEO of the bookkeeping and accounting firm, Prosperity First. Shayna is unique in the accounting industry because she brings a holistic view to financial strategy and business growth. She blends traditional accounting practices with mindset coaching and emphasizes joy and ease to help entrepreneurs thrive. In this episode, we talk about: How mindsets can impact our progress in the real worldHow to balance a respect for the numbers with an awareness of your personal needs and goalsWhy prioritizing yourself first as a business owner leads to greater success How accountants often let the scarcity inherent in their training color their advice to their clientsThe concept that money loves joyAnd moreSHOW NOTES: Shaneh's website: ProsperityFirst.comShaneh's Substack @shanehsworldFollow Shaneh on Instagram @shanehsworldMarketing Breakthrough Session with Michelle - $49🩵 Today’s episode is sponsored by Jane. 🩵Before we jump into today’s episode, let me take a moment to introduce Jane — the clinic management software and EMR that I use in my practice.Change is a normal part of clinic life — maybe you’re expanding your team, introducing new offerings, or growing your patient list. As your clinic evolves, it’s important to have an EMR that not only supports those changes but also grows with you.Jane’s new Balance, Practice, and Thrive pricing plans offer flexibility, allowing you to easily switch from one plan to another depending on your current and future needs.There’s no long-term commitment, either — just simple month-to-month payments that let you focus on running your clinic. And with every plan, you get features like 1:1 telehealth, email appointment reminders, and unlimited support.Visit jane.app/pricing to find a plan that fits your needs, starting at $39 a month in the US. And when you’re ready to get started, use my code ACUSCHOOL1MO at sign-up for a 1-month grace period on your new account.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
Ready to build a thriving, meaningful business? Learn how to market your acupuncture practice with confidence, serve more patients, and increase your income. Hosted by Michelle Grasek, practicing acupuncturist and marketing coach, this podcast delivers practical marketing ideas to help you increase your visibility in your community and change more lives with the incredible power of acupuncture. Visit michellegrasek.com for free marketing checklists and workbooks, and follow Michelle on Instagram @michellegrasek for even more marketing insights and ideas.
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