Acupuncture Marketing School

Today we're talking about Google Ads for acupuncturists and how to actually turn your advertising budget into new patients.
My guest is Isaac Justesen, CEO of Patient Partners, a marketing agency specializing in Google Ads, SEO, and website optimization for wellness practices like chiropractors, acupuncturists, and physical therapists.
In this episode, we discuss:
Why more website traffic doesn't always mean more patients, and simple changes that can help turn visitors into bookings.
Google Ads versus Facebook and Instagram Ads, and which is better for businesses with smaller budgets.
How much to spend on Google Ads, what to expect per lead, and how quickly you might see results.
Common Google Ads mistakes that waste your advertising budget.
Isaac shares practical strategies you can implement right away, even if you're not ready to invest in paid advertising.
If you've tried Google Ads without seeing results, or you're considering them for the first time, I hope this episode will help you make more informed decisions about your advertising budget!
SHOW NOTES:
Save $100 on your first month with Isaac with code GRASEK100
Patient Partners Website
On Instagram @patientpartners.co
Free SEO Audit with Isaac
Free Strategy Call with Isaac
🩵 Today's episode is brought to you by Jane, a practice management software that makes life easier for you and your patients. 
With online booking, automated waitlists, and secure messaging, Jane helps patients access care while reducing administrative work for your practice.
The automated waitlist notification is one of my favorite features because it helps fill last-minute openings without the back-and-forth of contacting patients individually. It's actually one of the features that made me switch to Jane!
Learn more at jane.app/explore and use code ACUSCHOOL1MO for a one-month grace period on your new account.
💖 Michelle’s Free Ten-Minute Marketing Guide for Wellness Professionals: Exactly how I’d market my practice if I only had ten minute a week – Download Here
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Preparing your acupuncture practice for sale might not be on your radar right now, but it's never too early to start thinking about it!
In this episode, I'm joined by Dr. Ruth Mannschreck, a dentist who has spent nearly two decades coaching private practice owners. Ruth shares how to make your practice more valuable and attractive to potential buyers, while also making it easier to run today.
We also discuss why even solo practitioners have options when it comes to selling their businesses. Yes, really.
In this episode, we cover:
How to increase the value of your acupuncture practice before you're ready to sell.
What potential buyers consider risky and how to address those concerns.
Why your marketing, reputation, and referral relationships matter to buyers.
How to build a practice identity that isn't entirely dependent on you.
How better systems and streamlined operations benefit you now and make your practice easier to sell later.
I also share my experience stepping back from treating patients and transitioning them to another acupuncturist, and a unique and delightful example of a solo practitioner who successfully sold her practice.
SHOW NOTES: 
Ruth's website: shorelinestrategies.com
Ruth on Instagram: @ruthmannschreck
Michelle's Marketing Breakthrough Audit
Faire retail blog post: Specific Products That Sell Well at My Acupuncture Practice
💚 Today's episode is sponsored by Faire Wholesale.
I've been experimenting with retail at my acupuncture practice using Faire, and we're on track to bring in $5,500 in retail sales this year, a 36% increase over last year!
Some of our bestsellers are just $5 notebooks and $3 magnetic bookmarks, and we don't use sales pitches. Faire makes it easy to experiment with low order minimums and free returns for 60 days on your first order with each brand.
I've shared our bestselling retail products in several blog posts, and I'll soon be sharing what we're stocking for the holidays!
New to Faire? Use code AMS10 for 10% off your first order over $400. You don't have to spend $400, of course. Most people start out with an order around just $100. But the code is there if you need it! 
Visit Faire Wholesale today and start experimenting with retail. 
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

I've spent the past few months redesigning Acupuncture Marketing School to keep up with the changing marketing landscape, and I'm so excited to share what's new with you.
In this short bonus episode, I'm sharing some new perspectives on marketing in the age of AI that I hope will really help shift the way you approach marketing. 
And good news, this not all about catering to AI. It's about how your marketing can be built for humans but also be useful for Google and AI tools at the same time. 
I'm also sharing what's changed in AMS and how it will help you build a more intentional, effective marketing strategy for your acupuncture practice.
We'll talk about:
Why your website, Google Business Profile, SEO, content, and online reputation need to work together as a cohesive marketing ecosystem
How Google and AI are changing the way potential patients discover acupuncture practices
The new Clarity → Visibility → Momentum framework inside AMS
New lessons designed to help you identify what to prioritize and create a realistic marketing plan
My goal with the new AMS is to help you spend less time wondering what marketing strategies you should be using and more time confidently putting strategies into action.
🎉 Acupuncture Marketing School Relaunch Sale!
Save $200 on the completely updated course through Friday, October 23, 2026!
Regular price: $697
Relaunch price: $497
Coupon code: FRESHSTART200
Explore the course and enroll here:
https://michellegrasek.com/acupuncture-marketing-school/
I can't wait to share the new AMS with you!
Have questions? You're more than welcome to send me an email: michelle@michellegrasek.com
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome back! Today we're talking about some of the challenges facing the acupuncture profession, particularly building and running a successful practice.
Most acupuncturists graduate feeling unprepared for the business side of practice, and with the current economy, it's understandable that many practitioners are feeling discouraged.
These challenges are real, and today my guest Amy and I are talking about how to move forward despite them. How can we acknowledge what's unfair while focusing our energy on what we can control, so we can make proactive choices that help our practices succeed?
Amy Abelar is an acupuncturist who has been growing her multidisciplinary practice for 18 years. She’s also the founder of Acupuncture Practice Systems, where she teaches practice management, marketing, and business strategies for acupuncturists.
Amy and I discuss:
The “sphere of control” exercise Amy uses to help overwhelmed practitioners decide where to focus their energy
Why marketing and business skills are learnable, even if your acupuncture program didn't prepare you for them
How building a stable, successful practice allows you to continue serving your patients and providing stability for them
If things aren't going the way you expected, you're certainly not alone. And you have choices. You can learn new skills, try something different, ask for help, and take the next step available to you.
I hope this conversation helps you feel encouraged and empowered, and helps you figure out what that next step might be.
Show Notes:
Amy's Acupuncture Practice Systems
Amy's YouTube: @AcupuncturePracticeSystems
Amy's Instagram: @AcupuncturePracticeSystems
Rachel Rodger's book, We Should All Be Millionaires
Acupuncture Marketing School
Marketing Breakthrough Audit with Michelle
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Have you thought about running Facebook or Instagram ads for your acupuncture or chiropractic practice? If you’ve ever opened Meta Ads Manager and immediately felt overwhelmed, this episode is for you.
Today I’m talking with Jen Peterson, founder of Slay Social, about how wellness providers can use organic social media and paid ads together to reach more of the right people, without spending all day creating content.
Jen has a really practical approach to marketing, and we get into:
How much you should be prepared to spend on Meta ads if you want to give them a real chance to become profitable
Why Meta ads and Google ads reach potential patients at very different points in their decision-making process
How Jen uses awareness ads and retargeting together instead of expecting one ad to do all the work
What your Instagram profile should look like before you spend a dollar on ads, including the three posts Jen recommends pinning
What to look for when hiring someone to manage your ads, especially if you’ve been burned in the past
Jen shares so much great behind the scenes info on making your ads effective. Let’s dive in!
Show Notes:
Jen's website: slaysocialwithjen.com
Free Strategy Call with Jen
Free Social Media Audit from Jen
Instagram: @slaysocialwithjen
Facebook: @slaysocialwithjen
💚 Today’s episode is sponsored by Faire Wholesale.
Last year, I interviewed some acupuncturists who suggested that I might be able to pay my clinic rent from retail sales, and I immediately thought, WOW, I want to try that.
So I started experimenting with retail in my own acupuncture practice using Faire, and last year we brought in just over $4,000 in retail sales. My goal is still to see if we can eventually pay our clinic rent with retail alone.
We’re not selling expensive products. We don’t have a sales pitch. People buy while they’re waiting for their appointment, or at checkout. Some of our bestsellers are $5 notebooks, magnetic bookmarks, stickers, earrings, and more.
Faire makes it really easy to experiment because many brands have low first-order minimums, plus free returns for 60 days on your first order with each brand.
I’ve also written blog posts sharing the exact products that are selling in my clinic, so I’ll link those in the show notes along with my Faire link.
And if you’re new to Faire, use code AMS10 for 10% off your first order over $400. You absolutely don’t have to spend $400 to get started. Most people start under $100. But that code is there is you need it. 
Check out Faire Wholesale here.
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.