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Acupuncture Marketing School

Michelle Grasek, MS, L.Ac.
Acupuncture Marketing School
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  • 105 | Savings, Retirement, and Debt Strategies for Acupuncturists with Robin Valadares
    In today’s episode, I’m joined by Robin Valadares, a physical therapist and financial literacy educator with a passion for helping self-employed healthcare professionals—including acupuncturists—navigate their financial future.In this conversation, Robin shares:Actionable advice on debt strategies for acupuncturistsWhy it’s essential to start saving for retirement—even if the contributions are smallHis answer to the common debate: should you prioritize paying off debt or start saving for retirement first?Ideas for diversifying your income for securityHow to build a solid financial foundationAnd moreShow Notes:Robin’s Website: http://www.financiallyfulfilledphysio.comInstagram: @financiallyfulfilledphysioSubmit your financial info to be added to the database: Healthcare AnonymousRobin's email: [email protected]🩵 This episode is brought to you by Jane, a clinic management software built to help you focus on what matters most — your patients.Building rapport with your patients is important during appointments, and that can be challenging when you’re also trying to take timely and detailed documentation. That’s why Jane built AI Scribe – to help you document important information, without the manual note-taking.This feature transforms your session recordings into chart entries. All you have to do is  review your notes, sign the chart, and you’re done!And since security is a top priority at Jane, AI Scribe was built securely in-house to be fully HIPAA and PIPEDA-compliant.With a tool you can trust, Jane helps you spend more time on [patients/clients*] care.To learn more about how Jane can help change how you feel about documentation, head to meet.jane.app/documentation to book a demo or sign up.And if you’re ready to go, don’t forget to use my code ACUSCHOOL1MO for a one-month grace period on your new account.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
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  • 104 | Passive Income for Wellness Practitioners with Allie Joy
    Today I’m talking with Allie Joy, a Licensed Professional Counselor and Board Certified Art Therapist. She runs Creatively Clinical, where she helps other wellness providers incorporate creativity into their own practices. Allie also loves empowering providers to find ways to diversify their income so they can lead a more balanced life. In this episode, we talk about: How burnout led Allie to make space for creative projects Allie's Burnout Book Club for Wellness ProfessionalsHow she turned her passion for creating into an income stream Ideas for designs you can create that can then be applied to print-on-demand products The pros and cons of having physical products in addition to print-on-demand And more SHOW NOTES:Allie's website: creativelyclinical.comAllie's course: Make Passive Income Using Print on DemandInstagram: @creativelyclinicalJoin Allie's free Burnout Book Club for Wellness ProvidersShield of Sparrows, this month's book club selectionToday's sponsor: Handcraft Health - Free Clinic Account🧡 Today’s episode is sponsored by Handcraft Health. Drop shipping for TCM is here! Handcraft Health is an online platform that lets you send personalized product recommendations directly to your patients—from a catalog of over 20,000 products. This catalog includes a huge range of Chinese herbal medicine (patent formulas, custom granules, topicals, plasters, and more) along with supplements, vitamins, homeopathic remedies, and more. They handle all the packaging and shipping, so there’s no inventory to manage or extra admin tasks. You earn a percentage of each sale while offering outstanding care. I use Handcraft Health in my practice and love that it's simple. I can send patients a single link for everything they need—whether it’s a patent formula or everyday vitamins—and it gets delivered right to their door. Click here to create your free clinic account.If you have questions, email me at [email protected]. I’m happy to share my experience with you! Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
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  • 103 | Maximize Clinic Success: Use What You Already Have with Ildi Arlette
    Today, I’m talking with Ildi Arlette, a business coach who specializes in helping healthcare clinics grow—without constantly chasing after the “next new thing.”In this conversation, we focus on how to make your clinic more profitable and in-demand by using what you already have.In today’s episode, we discuss:That you have more resources at your disposal than you realizePractical ways to leverage what’s already working in your businessSimple strategies like add-on services to increase revenue without extra workThe myth of the “missing piece” in business—and how to stop chasing itWhether you’re a solo practitioner or managing a team, this episode is packed with helpful ideas to make your clinic stronger and more profitable.I hope you enjoy this episode with Ildi!Show Notes:Ildi’s website: http://www.resultscontinuum.comIldi’s group coaching: Clinic TransformationsInstagram: @ildi_arletteLeave a review for the Acupuncture Marketing School PodcastToday’s Sponsor: Sign Up for Handcraft Health 🧡 Today’s episode is sponsored by Handcraft Health. 🧡If you’ve ever used Fullscript to prescribe supplements, think of Handcraft Health as Fullscript for TCM.You can send personalized recommendations from a huge catalog of over 20,000 products—including an extensive selection of Chinese herbs (they have everything), plus vitamins, supplements, Ayurvedic and homeopathic remedies, and more.Handcraft Health is an easy way to increase revenue and provide top-quality care, while earning a percentage of each product.I use Handcraft Health in my practice and love how simple it makes things. It’s so much easier to send one link for both Chinese herbs and everyday supplements. You can even order custom granule formulas and have them shipped directly to your patients. It’s truly a comprehensive library of TCM products.If you have questions, feel free to email me at [email protected]—I’m happy to share my experience.I hope you’ll explore Handcraft Health a bit. I really think you’ll like it.Click here to create your free clinic account. Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
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  • 102 | How to Get Acupuncture Patients from Instagram in 2025 with Molly Cahill
    This week I’m joined by Instagram expert Molly Cahill, who specializes in helping acupuncturists and chiropractors use Instagram in a way that feels natural, strategic, and actually brings in patients. Molly shares realistic, actionable strategies to grow your local audience—without burning out.In this episode, we cover: How to get more local followers on InstagramMolly's 4 pillars for using Instagram to grow your acupuncture practiceWhether going viral really helps your business (her answer may surprise you!)A clever “easy button” strategy for local reach using ReelsThe one type of post you should be doing at least once a monthAnd much moreWhether you’ve been showing up on Instagram for a while or you’re just getting started, you’ll walk away with clear, practical tips to get more patients from Instagram in 2025. SHOW NOTES:Holistic Marketing Hub: $200 off with discount code "AMS"  Molly's Free Instagram Engagement Checklist Instagram: @mollyacahillWebsite: https://mollycahill.com Holistic Marketing Simplified Podcast Faire Wholesale Signup 💚 Today's episode is sponsored by Faire Wholesale. 💚Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums. Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online. Try new items in your clinic, and if something doesn’t sell, just send it back for a refund. Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon. Increase your income with curated retail offerings today. Click here to learn more about Faire.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
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  • 101 | How to Get More Acupuncture Patient Reviews (and What to Do About the Bad Ones) with Ajay Prasad
    Today I’m joined by Ajay Prasad, founder of Repugen—a reputation management company that helps healthcare providers like acupuncturists strengthen their digital presence by collecting and managing patient reviews.In this episode, Ajay and I explore how online reviews can help you build trust, attract more acupuncture patients, and even increase the value of your practice if you decide to sell later on.We cover lots of practical insights, including:The best time to ask for reviews—and how to ask in a way that feels naturalWhat to do about negative reviews (and whether they’re really as damaging as they seem)Why it’s so important for your online reputation to reflect the quality of care you actually provideWhat many practitioners get wrong about reputation managementAnd a reminder that most patients won’t leave a review unless they’re asked—but many are happy to say yes when promptedIf it’s been a while since you asked for reviews, this episode is your reminder. Social proof matters, and reviews are one of the most powerful ways to build it.So if you're in a country where healthcare providers can ask for reviews—because I know that’s not the case everywhere—then I hope this conversation encourages you to start asking regularly.SHOW NOTES:Digital reputation management: Repugen.comPatient acquisition and comprehensive digital marketing: GMRwebteam.com🩵 Today's episode is sponsored by AcuHub. 🩵AcuHub provides remote reception specifically for acupuncture practices. I use AcuHub in my practice and I love it!With AcuHub, you can rely on a dedicated  US-based, highly trained receptionist to answer your incoming calls and inquiries, schedule appointments on your EHR software, onboard new patients, and answer questions specific to your practice. They offer month-to-month services with no contracts or termination fees, with rates between just $5-$8 per hour depending on the size of your practice.Save time and money with your own dedicated Acuhub receptionist. Visit Acu-hub.com to learn more. If you have questions about AcuHub, you’re always welcome to email me about my experience at [email protected].  Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
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About Acupuncture Marketing School

Ready to build a thriving, meaningful business? Learn how to market your acupuncture practice with confidence, serve more patients, and increase your income. Hosted by Michelle Grasek, practicing acupuncturist and marketing coach, this podcast delivers practical marketing ideas to help you increase your visibility in your community and change more lives with the incredible power of acupuncture. Visit michellegrasek.com for free marketing checklists and workbooks, and follow Michelle on Instagram @michellegrasek for even more marketing insights and ideas.
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