Transformation Tips from Bright Digital’s Head of AI & Innovation
This episode is all about tactics and customer value. Join Sarah and Aimane Ben M Hand, head of AI & Innovation at Bright Digital, for a packed 20 minutes on how to build a relentlessly innovative AI-first culture within your business and how to deliver AI outcomes for customers, even when trust has been eroded in the past. You'll learn:
How to drive AI adoption internally: Bright Digital’s playbook for building an AI-first mindset and scaling team innovation fast.
What to do when AI projects fail: Why 62% of mid-market companies struggle with early adoption, and how to reset the strategy.
Relational intelligence in practice: Why human connection and trust are more critical than ever in an AI-driven world.
Bright Digital’s AI service mix: From strategy and governance to hands-on agent workflows that boost client outcomes.
Practical frameworks for ROI: How to evaluate tools without falling into FOMO and build a realistic path to return on investment.
Consider this your step-by-step guide on moving beyond hype, building trust, and delivering measurable AI outcomes.
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25:26
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25:26
Why Culture Is the Real Competitive Advantage in the AI Era
Gemma Price is the founder and CEO of HubGem, a UK-based diamond HubSpot partner that has grown from a kitchen-table startup to a 20-person team serving schools and nonprofits worldwide. Her story blends bold entrepreneurship, deep commitment to culture, and a clear-eyed embrace of AI as an amplifier of human potential. In this episode, you’ll hear:
How Gemma turned her experience in education into a thriving HubSpot consultancy
Why every HubGem employee is now “AI-amplified” and what that means for scaling without losing quality
The PACE Model (playfulness, acceptance, curiosity, empathy) and how it shapes team culture and customer relationships
Practical examples of navigating client fears and resistance to AI adoption
Why HubGem’s people-first approach earned recognition at the British HR Awards
Gemma’s advice to other partners on scaling authentically while holding fast to their values
It’s a masterclass in building hybrid teams where humans and AI work together—without losing the heart of the business.
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26:05
HubSpot's New Chief Sales Officer on Partners, AI, and Upmarket
HubSpot’s new Chief Sales Officer, David Cohen, has spent the last six months traveling the globe meeting partners and customers. What he’s learned is shaping not only how HubSpot goes to market, but how to win upmarket—together. It’s a conversation about leadership, the AI transformation reshaping go-to-market, customer value, and why partners are central to winning the next era of growth.
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25:28
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25:28
AI, Sports, and Global Impact: The Engaging.io Story
From breaking into North American professional sports to scaling complex organizations worldwide, Engaging.io has built a reputation for technical depth, honesty, and impact.
In this episode, CEO Michelle O'Keeffe dives into AI adoption, why clean data beats hype, the importance of verticalization, and how a strong collaborative leadership style fuels growth across the ecosystem.
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21:11
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21:11
Stay Small, Grow Big: Building AI-First, High-Impact Teams
The next 30 minutes offer a practical playbook for founders and operators chasing enterprise-level impact without enterprise-level headcount.
You’ll learn:
• How to unify your data model so AI agents operate with precision
• Where to apply AI to collapse workflows, cut costs, and speed cycle times
• How to re-engineer delivery so humans and AI work in sync
• Change management tactics that get skeptical teams on board
• Why “AI without the bloat” is the next competitive advantage
Tune in to get energized by innovation—and don't forget to review the show and leave us a comment!
Owning the Outcome is a podcast about the bold bets, hard lessons, and breakthrough moments that define success in the HubSpot ecosystem. Hosted by Sarah McDevitt, HubSpot’s Sr. Director of Partner Strategy, each episode dives into real conversations with the leaders rewriting the rules in an AI-first world—and owning their share of a $30B opportunity along the way.
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