SGPT Marketing

• The Power of Email Marketing

  Email is underrated by most SGPT gym owners, here's why it matters:  Email Still Works (When Done Right)You own the list - no risk from algorithm changes or social platform declineIt’s direct and consistent - emails always land in the inbox (unlike social posts)Most other gyms don’t use email properly, so it’s a big opportunity to stand out Emails Build Trust and Drive SalesEmail is a tool to build brand and trust with prospectsConsistent strategy = more brand familiarity, trust, and higher conversionsEmail should align with your ads, website and organic content for maximum effect Why Most Gym Owners Give Up Too SoonSporadic campaigns = poor resultsYou need a systemised, authentic strategy that’s designed to nurture leads over time 🎓 Want to learn our full marketing strategy - including seeing the exact email templates that we use at our own personal training gym, INTENT91?Join our complimentary 1-hour webinar:🗓 Wednesday 16th July🕛 12 - 1pm BST📍 Live on Zoom – Click here to register  For more on how we help SGPT gyms grow:📧 Email: [email protected]🌐 Visit: hamperagency.co.uk📱 DM us on Instagram: @hamperagency

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• The Ultimate SGPT Marketing Strategy: Part 2

  The Ultimate SGPT Marketing Strategy is built on four pillars - in this episode, we break down the final 2: 3. Email Marketing: The Underrated PowerhouseThis is where most gyms are leaving money on the table. Miles and George uncover:Why email still beats algorithms for long-term trust and conversionHow email builds familiarity and sales-readiness over timeReal examples of leads converting after 6-12 months of email nurturingWhy this should be a non-negotiable part of your gym’s weekly marketing routine 4. Backend Systems: The Difference Between Hobby and BusinessThe final piece that makes everything work better: your CRM. Here’s what they cover:Why spreadsheets don’t cut it anymore if you want to growHow a proper CRM increases conversion from lead to saleWhat automations to build (and how they free up your time)The follow-up messages that workWhat gym owners often get wrong when trying to “DIY” a system 🎓 Want the full strategy, with email templates, CRM walkthroughs and ad examples?Join our complimentary 1-hour webinar:🗓 Wednesday 16th July🕛 12 - 1pm BST📍 Live on Zoom – Click here to register For more on how we help SGPT gyms grow:📧 Email: [email protected]🌐 Visit: hamperagency.co.uk📱 DM us on Instagram: @hamperagency

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• The Ultimate SGPT Marketing Strategy: Part 1

  The Ultimate SGPT Marketing Strategy is built around four core pillars - this week, we dive into the first two: 1. Paid Ads: The Engine Behind Consistent GrowthMeta ads are still the fastest and most predictable way to grow an SGPT gym - when they’re done right.George and Miles explain:Why most gym owners struggle with ads (and give up too early)What a strong campaign looks like behind the scenesThe real ROI potentialWhy running one single ad campaign isn’t enoughHow to use ads without feeling like “every other gym” 2. Organic Channels: Support, Trust and Brand ProofYour website, Instagram content and member referrals should align and support your paid ads.They cover:How disjointed messages break trustWhy prospects will check your site and feed before enquiringWhat makes a strong “shop window” for your gymThe subtle but powerful retention and referral benefits of organic contentReal-world examples from INTENT91 of how these channels all talk to each other 🎓 Want the full strategy with templates, walkthroughs and campaign examples?Register now for our complimentary webinar:🗓 Wednesday 16th July🕛 12 - 1pm BST📍 Live on Zoom – Click here to sign up For more on how we help SGPT gyms grow:📧 Email us: [email protected]🌐 Visit: hamperagency.co.uk📱 DM us on Instagram: @hamperagency

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• Organic Content: Is It Worth It?

  Posting on Instagram. It takes time - but is it worth it?Here’s how we use it at INTENT91, and how we recommend you do too: Don't rely on organic content as your sole marketing strategyTo put it simply, you will not get as much bang for your buck with organic content as paid ads. Organic content is time consuming and there is no guarantee that people in your local area will see your content. However, organic content can help increase the likelihood that a prospect convertsYour ads, website and emails all need to align. Your content is like your shop window - it can help to build trust and reinforce your message.  The retention and community benefitsWhen members see themselves in your content, they’re more likely to engage, share, and stay. Your feed becomes part of the brand experience and prospects feel like you are the place to go to get help with their specific problems. How to keep it simple and consistentYou don’t need to post 5 days a week - but you do need to show up regularly with content that matches the message you’re putting out elsewhere. Pick an upload schedule and stick to it, whatever is achievable for you and your gym. The Ultimate SGPT Marketing StrategyRegister now for our complimentary webinar:🗓 Wednesday 16th July🕛 12 - 1pm BST📍 Live on Zoom – Click here to sign up If you want a marketing strategy that combines organic content with ads, landing pages and more - all tailored to SGPT gyms - reach out to us at [email protected], visit hamperagency.co.uk or DM @hamperagency on Instagram.

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• Instant Forms vs Landing Pages

  If you’re running paid ads for your gym, one of the most important decisions you’ll make is what happens after someone clicks. Should you send them to a landing page or keep them on Facebook with an instant form? Here’s how we break it down:Instant FormsEasy to set up and live in minutesKeep users on Facebook or InstagramAuto-filled details reduce frictionBut:You’ll often get outdated or incorrect infoUsers submit with little attention or interestResult: more leads, fewer conversions Landing PagesHigher intent leads who’ve read your offerSpace to build trust, show social proof, and align messagingStronger connection between the ad and the next stepBut:Harder to build if you’re not confident with techRequires CRM and more setup timeLower volume, but higher quality leads At the moment, for our own personal training gym, INTENT91, and our many clients, landing pages are far ahead of instant forms for getting high quality leads that are more likely to convert. If you want landing pages for your campaigns, as well as a proven marketing strategy tailored for SGPT gyms, then reach out to us at [email protected], visit hamperagency.co.uk or DM @hamperagency on Instagram.

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