The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)

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Most wedding planners are creating content. Not many are creating it strategically. In this roundup episode, Desirée Adams cuts through the noise on three of the biggest content creation conversations happening in the wedding industry right now: when hiring for content actually makes sense, how to repurpose what you're already creating so nothing gets left on the table, and which social media trends are worth a high-end planner's attention in 2026. If your content has been feeling like a hamster wheel, this episode will help you reset.

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Text the Wedding Planning Hotline
Doing it all yourself isn't a badge of honor. It should only be a phase. But for a lot of planners, it's a phase that's creating some of the most damaging branding mistakes in their business, without them even realizing it. In this episode of The Planner's Edit, Desirée Adams gets honest about the solopreneur trap, why it has an expiration date, and the five ways trying to hold everything yourself is hurting your brand, your clients, and your ability to grow your wedding business.

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Text the Wedding Planning Hotline
Standard operating procedures are one of the most important things you can build in your wedding business, especially if you're growing toward full-service work or thinking about bringing someone onto your team. In this deep dive episode, Desirée Adams breaks down what SOPs look like in a wedding business, where to start, how to build them, and using them to train, delegate, and scale.

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Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline
Your inquiry process is doing more work than you realize, and if it isn't set up thoughtfully, it's likely costing you bookings. In this roundup episode, Desirée Adams walks through the five systems and tools she uses to manage wedding inquiries at Verve Event Co., from the first form a couple fills out to the sales call that converts.

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Episode 141 - Five Systems Every Wedding Pro Should Have
Dubsado vs Honeybook for Wedding Pros: Which One is Right for You?
Get 20% Off Your First Month or Year of Dubsado With Code DESIREE
Episode 150 - Top Money and Time-Saving Tools for Your Wedding or Wedding Business
Unlock 3 Months of Fathom's Most Advanced AI Meeting Summaries
Work with Desiree for business coaching and mentorship

Text the Wedding Planning Hotline
Wedding planner branding has a pattern problem, and most planners are too close to their own brand to see it. In this episode, Desirée Adams gets direct about the branding mistakes that are keeping experienced planners from attracting the clients they actually want. From overused aesthetics to the misuse of the word luxury, to styled shoots that look stunning but don't convert, this is an honest, constructive look at what's getting in the way, and what to do instead.

Links Mentioned in the Episode
Find the Full Shownotes Here
Work with Desiree for business coaching and mentorship