PodcastsArtsThe Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)

The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)

Desirée Adams, Verve Event Co.
The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)
Latest episode

214 episodes

  • The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)

    213 | Subtle Marketing Signals That Attract the Right Clients

    02/2/2026 | 20 mins.
    Text the Wedding Planning Hotline
    Most planners think marketing is about doing more. Posting more. Explaining more. Showing up everywhere.
    But what if the clients you’re attracting are responding to quiet signals your business is already sending?
    In this episode of The Planner’s Edit, Desirée Adams breaks down the subtle marketing signals that quietly shape who feels aligned with your business long before they ever reach out. From pricing language and inquiry forms to tone, imagery, and what you don’t say, this conversation explores how clients interpret your leadership, confidence, and positioning through small but powerful cues
    If you’ve been attracting interest but not the right inquiries, this episode will help you see what your marketing is really communicating — and where small shifts can create clearer alignment.
    Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education.

    Links Mentioned in the Episode
    Find the Full Shownotes Here
    Work with Desiree for business coaching and mentorship
  • The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)

    212 | The Hidden Risks of Destination Weddings (And How Planners Manage Them)

    26/1/2026 | 23 mins.
    Text the Wedding Planning Hotline
    Destination weddings aren’t just logistically complex. They carry invisible risks that can impact timelines, budgets, emotions, and once-in-a-lifetime moments.
    In this episode of The Planner’s Edit, Desirée Adams breaks down the most overlooked risks of destination weddings and explains why professional planners aren’t just coordinators, but risk managers. You’ll hear how thoughtful planning creates emotional safety, why buffers matter more than best-case scenarios, and where insurance and preparation quietly support your reputation and your clients’ peace of mind.
    Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education.

    Links Mentioned in the Episode
    Find the Full Shownotes Here
    Get BriteCo Insurance
    Work with Desiree for business coaching and mentorship
  • The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)

    211 | Are You Keeping Yourself from Attracting Full-Service Clients?

    19/1/2026 | 26 mins.
    Text the Wedding Planning Hotline
    A lot of planners believe they’re struggling with attracting clients for full-service planning, when what they’re really struggling with is clarity.
    In this episode of The Planner’s Edit, Desirée Adams breaks down the quiet, often overlooked ways planners unintentionally keep themselves from attracting full-service clients, even when the talent and experience are already there. This conversation isn’t about confidence or visibility. It’s about the structure, positioning, and messaging that hasn’t caught up to your skill yet.
    If you’ve ever felt capable of more, but unsure why the right clients aren’t booking yet, this episode will help you understand what’s really standing in the way, and how to start aligning your business with the level of leadership you’re ready to hold.
    Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education.

    Links Mentioned in the Episode
    Find the Full Shownotes Here
    Work with Desiree for business coaching and mentorship
  • The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)

    210 | What No One Tells You About Becoming a Full-Service Planner

    12/1/2026 | 25 mins.
    Text the Wedding Planning Hotline
    Becoming a full-service planner isn’t just about offering a bigger package, it changes how you lead, decide, and carry responsibility in ways no one really talks about.
    In this episode of The Planner’s Edit, Desirée pulls back the curtain on what actually shifts when you step into full-service planning. From the emotional weight and quieter decision-making to changing client relationships, evolving confidence, and redefining success, this conversation explores the behind-the-scenes realities planners often only discover once they’re already in it.
    If you’re considering full-service planning, or you’re already there and wondering why it feels so different than you expected, this episode will help you feel seen, grounded, and clearer about what the role truly asks of you.
    Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education.

    Links Mentioned in the Episode
    Find the Full Shownotes Here
    Work with Desiree for business coaching and mentorship
  • The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)

    209 | How to Know If You’re Ready to Become a Full-Service Planner

    05/1/2026 | 26 mins.
    Text the Wedding Planning Hotline
    There’s a moment in many planners’ careers when coordination starts to feel too small, but full-service planning still feels out of reach.
    In this episode of The Planner’s Edit, Desirée Adams breaks down how to know if you’re ready for full-service planning, and why readiness has far less to do with experience and far more to do with structure, positioning, and leadership.
    Desirée walks through the key signs that indicate you may already be thinking like a full-service planner, even if your offers haven’t caught up yet. From feeling reactive in coordination roles, to solving problems earlier than your scope requires, to recognizing when your expertise is being underutilized, this episode gives language to what many planners feel but haven’t named.
    If you’ve been wondering whether full-service planning is your next step, or what’s really holding you back, this episode will help you self-qualify and move forward with clarity.
    Join the waitlist for Desirée’s mentorship and coaching program at desireeadams.co/education — limited spots open in December for the January 2026 kickoff.

    Links Mentioned in the Episode
    Find the Full Shownotes Here
    Work with Desiree for business coaching and mentorship

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About The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)

With over 300k downloads and 150+ episodes as the host of Ask the Planner, Desirée Adams now brings you The Planner’s Edit—the essential podcast for wedding planners and event pros looking to elevate and scale their businesses. Each week, join Desirée and guest experts for candid conversations, actionable strategies, and behind-the-scenes insights into marketing, systems, client experience, and the realities of building a successful and profitable event business. Whether you’re a seasoned planner or just starting, you’ll find honest advice and inspiration to help you grow, elevate, and create lasting impact in the wedding industry.New episodes are released on Mondays.Explore past episodes, submit questions, or learn more at desireeadams.co.Follow along on Instagram @PlannersEdit.
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