In today’s episode of Becoming an Online Sales Queen, I’m diving into one of the biggest drivers of online business growth right now: the customer journey.Rebecca joins me from Digital Marketing Vibes, a digital marketing specialist with over 15 years of corporate marketing experience. Together, we unpack the truth about how people are actually finding you today.Spoiler alert: it’s nothing like the neat, linear funnel we were once taught.
I share the behind-the-scenes of my own visibility experiment, where I showed up as many as seven times a day across multiple platforms using repurposed long-form content. We talk about what shocked me, what worked far better than expected, and why impressions now matter more than likes.Rebecca and I break down how different platforms behave in completely different ways, why repurposing is one of the smartest tools you can use for sustainable growth, and why your brand is not your logo or Canva palette, but the feeling you create.We also have an honest conversation about the fears so many women hold around being annoying, showing up too often, or not looking “perfect” enough online.You’ll learn how to create emotional connection, how to tell stories that meet your ideal client in the exact moment their pain point feels biggest, and how to build a visibility strategy that leads to more reach, more enquiries, and more sales without burning out.This episode is warm, real, and packed with actionable marketing gold for any woman growing an online business.👉 Reach out to Rebecca via Instagram and claim your FREE Instagram Audit.https://www.instagram.com/digitalmarketing.vibes Key Takeaways• Visibility is driving sales more than anything right now and impressions matter • The customer journey is unpredictable, so you need to show up in multiple places • Repurposing content is essential for reach, consistency, and ease • Testing hooks, formats, and platforms helps you deeply understand your audience • Your brand is the emotion you create, not your logo or colours
Ready to really own your role as an Online Sales Queen™?Make sure you hit subscribe so you don’t miss future episodes designed to help you grow your business with confidence, simplicity, and ease.https://www.instagram.com/rachhowourth/