Becoming an Online Sales Queen

In this episode of Becoming an Online Sales Queen, I sit down with Hayley Keeber, business simplification strategist and founder of She’s That Mum, to explore what it really looks like to build a successful business as a woman and a mum.

We unpack the truth behind the polished online version of entrepreneurship and contrast it with the real, messy, beautiful reality of running a business while raising a family. From time management and realistic habits to simplifying your business model, Hayley shares how to create strong foundations that actually support your life, not drain it.

We also dive into deeper conversations around identity, motherhood, infertility, and the emotional weight many women carry while trying to grow a business. This episode highlights the importance of building a business that aligns with your lifestyle, not chasing someone else’s version of success.

If you are a female entrepreneur, coach, or service provider who wants to grow your business without burnout, guilt, or sacrificing your personal life, this episode will give you clarity, permission, and practical steps to move forward.

Connect with Hayley on Socials:
Instagram: https://www.instagram.com/hayleykeeberstrategist 
Facebook: https://www.facebook.com/profile.php?id=61552846942241 

Get Access to Hayley’s private Podcast: She's THAT Mum - The Private Podcast. Which has 7 trainings to help you build your business around real life.
https://theflexibleworkingstrategist.thrivecart.com/shes-that-mum---the-private-podcast/

Are you tired of feeling like the best-kept secret on Instagram? Struggling with slow growth and low engagement? It's time to change that. In today’s episode of Becoming an Online Sales Queen, I’m sharing the exact strategies I used to hack the Instagram algorithm and grow my reach by 12.3 million people in just 30 days! 📈

Six weeks ago, my Instagram reels were getting just a few hundred views, but after working closely with my social media team and implementing some key changes, everything shifted. The secret? Curiosity-driven, controversial hooks that grab attention and stop the scroll!

I’ll walk you through the process, from testing trial reels to creating the most engaging hooks. Plus, you’ll hear how these changes led to thousands of new story views, sign-ups for my lead magnets, and increased sales for my programs. 🙌

If you're tired of slow growth and ready to skyrocket your Instagram presence, this episode is packed with actionable strategies you can start implementing today!

Want to grow your Instagram like I did? I’ve shared all my strategies in a FREE training that shows you exactly how I added 2,200+ followers in just 30 days! 🚀

👉 Watch the training here: https://www.rachaelhowourth.com/f/grow-2000-followers-on-instagram

Need more support? Join the Content Club for content prompts, templates, and community support to keep you creating content that gets you paid!

👉 Join the Content Club: https://www.rachaelhowourth.com/courses/content-club

Ready to claim your crown as an Online Sales Queen™?
Connect with me on Instagram for your daily inspiration and to join our amazing community: https://www.instagram.com/rachhowourth

Welcome back to another exciting episode of Becoming an Online Sales Queen. Today, I’m thrilled to be joined by Sarah Buckland, a UK-born, global sales and business coach who helps women scale their businesses from start-up to multi-six and seven figures. In this episode, Sarah shares her unique perspective on creating “money-making moments” - where opportunities appear when you stay open and ready to take action.

We discuss the importance of embracing fun and flow in your business, how being available for magic can lead to unexpected success, and the mindset shifts needed to turn everyday moments into opportunities. Sarah’s journey, from collaborating with others to creating offers on the fly - proves that success often comes from the least expected moments.

Tune in to hear about how Sarah went from being on a plane to signing clients, her perspective on self-awareness, and how to create an environment where magic can happen, even in a seemingly “failed” situation.

Plus, Sarah offers an amazing freebie: her guide on how to sign premium clients on social media. ⬇️
https://www.sarahbucklandcoaching.com/premium-clients 

Don’t miss out on these actionable strategies that will help you grow your client base and scale your business with intention.

Ready to claim your crown as an Online Sales Queen™?
Connect with me on Instagram for your daily inspiration and to join our amazing community: https://www.instagram.com/rachhowourth

Are you unsure whether to focus on views, likes, or followers when tracking your Instagram insights? 📊 In this episode, I break down the key metrics that actually drive results and help you grow your business. Whether you're using Instagram for content marketing or to generate leads, understanding what works on the platform is crucial.

Over the past month, I’ve had a massive increase in views – 1.4 million, to be exact – and a 805-follower growth. That’s 8% month-on-month growth, a milestone that took a little trial and error, but is now becoming predictable! If you want to know how you can replicate this success, listen closely.

We'll cover the importance of views for organic growth and how to leverage trial reels for maximum reach. Plus, I’ll explain why likes are overrated and why followers matter only if your profile is built as a sales funnel. If you want to learn how to strategically use Instagram to grow your business, boost your sales, and gain visibility, this episode is for you!

Key Takeaways:
Focus on views over likes and followers to maximise your reach and visibility.

Use trial reels to extend your reach beyond your followers and attract a wider audience.

Understand that followers are important only if your Instagram profile is designed to convert.

Learn why sales resistance and sales hesitation hold you back from turning views into paying customers.

Optimize your Instagram profile as a funnel to drive sustained growth and sales.

Ready to step into your power as an Online Sales Queen™?

Join the vibrant community and connect with me on Instagram for your daily dose of inspiration: https://www.instagram.com/rachhowourth

Are you struggling to make sales despite having clear offers, pricing, and a compelling message? You're not alone. Many women business owners experience sales resistance, a silent revenue killer that holds them back from stepping into their power and showing up authentically to sell their offers.

In this episode, I share insights on why sales resistance occurs and how it manifests in your business. If you’ve ever felt an unexplainable resistance to showing up and selling, even after ticking off all the boxes, this episode is for you. We explore how safety and comfort are often at the root of this hesitation, especially when it comes to judgment from others or fear of rejection.

I’ll also guide you on how to overcome this resistance by building confidence through consistent action, crafting clear and compelling messaging, and tapping into your authority. The best part? By mastering this, you’ll be able to remove the emotional ups and downs of inconsistent revenue and create more predictable and recurring income.

Finally, I discuss the importance of not only offering payment plans but also focusing on long-term group programmes or memberships to move away from the feast or famine cycle of one-off sales. If you’re tired of the emotional roller coaster in your business, it’s time to implement these strategies and get consistent with your sales!

Listen in for actionable tips and a mindset shift that could change the way you approach sales forever.

Ready to embody your Online Sales Queen™ persona?
Connect with me and our vibrant community on Instagram for daily inspiration: https://www.instagram.com/rachhowourth