PodcastsBusinessBecoming an Online Sales Queen

Becoming an Online Sales Queen

rachaelhowourth
Becoming an Online Sales Queen
Latest episode

60 episodes

  • Becoming an Online Sales Queen

    How to Price your Offer for Premium Positioning and Clients

    27/1/2026 | 18 mins.
    If you're struggling with underpricing your offers, you're not alone. In today’s episode, I explore the crucial topic of pricing for success and positioning yourself as premium in the market. As an entrepreneur, especially in the coaching and service-based industry, how you price your offer can determine the type of clients you attract.

    Have you ever felt that your pricing is too low to justify your skills, expertise, and the results you deliver? Or maybe you’ve noticed that low-ticket clients often bring in more challenges, take less action, and are less committed to the transformation. Pricing low doesn’t necessarily lead to more sales or ease—it leads to frustration and burnout.

    I walk you through a few simple, yet powerful questions to help you evaluate your offer’s price and its alignment with the transformation it provides. When you position your offer at the right price point, you’ll not only attract the right clients but also elevate the perception of your business and brand. Tune in to learn how to take your offer to the next level, pricing confidently and positioning yourself as the go-to expert.

    This episode is a game-changer for coaches, service providers, and entrepreneurs who are ready to stop selling themselves short and start charging for the true value they provide.

    Key Takeaways
    Understand how pricing and positioning directly affect your business success.

    Learn how low-ticket offers can attract the wrong clients and hinder your growth.

    Get clear on your offer’s transformation and align your pricing with the results.

    Discover how to position yourself as a premium provider in your industry.

    Reflect on powerful questions that will guide your pricing decisions and client attraction.

    Embrace Your Inner Online Sales Queen™!

    Connect with me on Instagram for your daily dose of inspiration and join our thriving community:
    https://www.instagram.com/rachhowourth
  • Becoming an Online Sales Queen

    Authority Isn't Handed to You - It's Something You Claim

    25/1/2026 | 9 mins.
    Are you ready to claim your authority and stop shrinking yourself? 

    In this powerful episode, I share the truth about stepping into your leadership role and owning your expertise. Whether you're a coach, mentor, service provider, or entrepreneur, you have the experience and knowledge to lead others. Authority is not a title given to you by others - it’s something you decide to step into.

    Too many women hesitate to call themselves experts. But I’m here to tell you, you are an expert. Your experiences, your results, and your ability to guide others through transformation make you an authority. This episode will push you to stop waiting for validation and instead start showing up like the leader you are meant to be.

    We’ll talk about:
    Why visibility and confidence in your message are non-negotiable for building authority

    The importance of embracing your unique perspective and not diluting your message

    How to show up boldly, unapologetically, and with full body alignment

    The role leadership plays in your business success and how to step into your full potential

    This episode is your reminder to stop playing small and start showing the world your iconic power.

    Ready to fully embrace your role as an Online Sales Queen™?

    Join the community and connect with me on Instagram for daily inspiration

    https://www.instagram.com/rachhowourth
  • Becoming an Online Sales Queen

    How to Explode Your Marketing Reach and Visibility in 2026, With Special Guest: Rebecca Alphonse-Burke

    20/1/2026 | 29 mins.
    In today’s episode of Becoming an Online Sales Queen, I’m diving into one of the biggest drivers of online business growth right now: the customer journey.Rebecca joins me from Digital Marketing Vibes, a digital marketing specialist with over 15 years of corporate marketing experience. Together, we unpack the truth about how people are actually finding you today.Spoiler alert: it’s nothing like the neat, linear funnel we were once taught.
    I share the behind-the-scenes of my own visibility experiment, where I showed up as many as seven times a day across multiple platforms using repurposed long-form content. We talk about what shocked me, what worked far better than expected, and why impressions now matter more than likes.Rebecca and I break down how different platforms behave in completely different ways, why repurposing is one of the smartest tools you can use for sustainable growth, and why your brand is not your logo or Canva palette, but the feeling you create.We also have an honest conversation about the fears so many women hold around being annoying, showing up too often, or not looking “perfect” enough online.You’ll learn how to create emotional connection, how to tell stories that meet your ideal client in the exact moment their pain point feels biggest, and how to build a visibility strategy that leads to more reach, more enquiries, and more sales without burning out.This episode is warm, real, and packed with actionable marketing gold for any woman growing an online business.👉 Reach out to Rebecca via Instagram and claim your FREE Instagram Audit.https://www.instagram.com/digitalmarketing.vibes Key Takeaways• Visibility is driving sales more than anything right now and impressions matter • The customer journey is unpredictable, so you need to show up in multiple places • Repurposing content is essential for reach, consistency, and ease • Testing hooks, formats, and platforms helps you deeply understand your audience • Your brand is the emotion you create, not your logo or colours
    Ready to really own your role as an Online Sales Queen™?Make sure you hit subscribe so you don’t miss future episodes designed to help you grow your business with confidence, simplicity, and ease.https://www.instagram.com/rachhowourth/
  • Becoming an Online Sales Queen

    You’re Not Behind - You’re Building Something Big

    18/1/2026 | 8 mins.
    In this empowering episode, I’m talking about one of the biggest lies women in business tell themselves: "I should be further ahead by now." Whether you’re feeling the pressure or quietly doubting your progress, this episode will help you shift your mindset.

    Here’s the truth: You are not behind. You are building.Your journey is unique, and your pace is perfect. Too often, we get caught up in comparing ourselves to others or feeling rushed by an unspoken timeline. But the truth is, business success comes with seasons - sometimes fast, sometimes slow - and all of them are okay.

    We dive into the importance of consistency, even when it feels like you're moving slowly. I’ll guide you through how to shift your mindset from pressure to power, encouraging you to embrace the process and build confidence in your unique path.Take a deep breath, and remember: You are not behind. You are right on time. 🌱

    Key Takeaways:
    👑Shift your mindset: Stop comparing and trust that you are building at your own pace.
    👑Embrace the process: Celebrate the progress, no matter how small, and understand that success is built on consistency.
    👑Trust in your journey: Every season, whether chaotic or clear, contributes to the bigger picture.
    👑The compound effect: Consistent action leads to audience growth, trust, and, ultimately, sales.
    👑Take messy action: You don’t need to be perfect to move forward - just keep going!

    Want to step into your full power as an Online Sales Queen™?
    Connect with me on Instagram for more inspiration and to join the community
    https://www.instagram.com/rachhowourth
  • Becoming an Online Sales Queen

    Story Selling Builds Trust and Converts Buyers: Here's HOW

    14/1/2026 | 23 mins.
    In today’s episode, I’m diving into something every online business owner needs to master: building trust with your audience.

    We’re living in a time where trust is at an all-time low, which means it’s never been more important to position yourself as a trusted, credible expert in your space.

    Here’s the truth though. Trust isn’t built overnight, and it’s definitely not built by trying to be someone you’re not.

    In this episode, I’m breaking down why you don’t need to become someone else to succeed. You’re already enough. Trust is created through consistent action, sharing your lived experience, and confidently communicating the value of what you do.
    Inside the episode, I cover:
    The power of personal stories and why sharing your real experiences builds credibility and connection

    Simple trust-building strategies you can use to leverage your results and expertise without overthinking it

    A feminine sales approach that builds authority without bragging or megaphone marketing

    Story excavation and how to uncover powerful stories that truly resonate with your ideal clients

    Trust is the foundation of a sustainable, successful business. If you’re ready to own your expertise and start building deeper trust with your audience, this episode is for you.
    And if you want help turning your stories into trust-building content, I’ve got you.
    Head over to Instagram and DM me ‘15’ and I’ll send you my 15 Story Excavation Questions to help you create content that connects and converts.

    Come say hi here 🤍
    https://www.instagram.com/rachhowourth

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About Becoming an Online Sales Queen

If you're growing an online business as a Coach or Service Provider then you'll love this show with UK Sales Expert Rachael Howourth. Rach has taught over 9,200 people to sell and used to manage a corporate sales team of 60, who smashed targets of £100 million pounds. You could say she's got the t-shirt but she's actually got the matching joggers too! Tune in for tried and tested strategies to help with challenges like attracting leads on social media, creating authoritative content, selling in your Insta stories, converting sales in the DMs and on discovery calls and how to handle objections.
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