Becoming an Online Sales Queen

• The Trust Recession

  There is no doubt in my mind that we are in a trust recession in the online world. People have been burned by fake urgency, fake scarcity and bro style sales tactics that promised the moon and then underdelivered. The result is that your audience is more discerning than ever and they need a deeper level of trust before they say yes to your offers, whether they are low ticket, mid ticket or high ticket.In this episode, I share seven specific ways I am rebuilding and accelerating trust in my own business as we move into 2026 and how you can do the same. We talk about turning up your credibility and authority through your story, using powerful social proof and client case studies, showing your face on camera so people can feel your real energy, building genuine community, collaborating with aligned leaders, saying yes to more in-person rooms and being intentional about client retention and loyalty.I also invite you to look honestly at your own values, ethos and personal brand so that your content reflects what you truly stand for. When you lead with a whole heart, focus on connection rather than pressure and respect the timeline of your client's decision-making, you become the person they trust to walk with them long term. This is how you move through the trust recession and build a sustainable, profitable sales ecosystem that feels good for everyone involved.Key takeaways from this episodeWhy we are in a trust recession and how it is affecting buying decisions at every price point.Seven practical ways to rebuild trust, from sharing your story and social proof to using face-to-camera video and community building.How collaborations, in-person rooms and real relationships speed up trust far more than complicated funnels.The importance of retention, loyalty and creating next step offers for clients who want to stay in your world.How leading with heart, clear values and genuine care positions you as the mentor your audience can rely on in 2026 and beyond.Ready to Embrace Your Inner Online Sales Queen™?Each week, I record an episode designed to help you grow your online business and step into your power! Make sure you subscribe so you don't miss any tips/ advice!Feeling stuck or that business is too hard? Reach out to me directly on Instagram, my inbox is always open! https://www.instagram.com/rachhowourth/

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• HOT SALES TIP: Convert your Email List into Paying Clients

  Are you sending out emails to your list but still struggling to convert your audience into paying clients? I’ve been there, and I’ve got a game-changing tip to help you move your subscribers from passive readers to committed buyers. In this episode, I explain how creating a 10-minute video can make all the difference.If you're already sending great content to your email list, but they’re not taking action, it might be time to switch things up. Showing your face on camera and speaking directly to your audience can create a stronger, more authentic connection. I break down exactly how to create a short, powerful video that will lead to increased sales and bookings.I’m not talking about scripted, perfectly polished content. This is all about showing up authentically and delivering real value with actionable steps that will help your audience solve a problem. And then, you’ll smoothly transition into a call to action, whether it’s booking a call with you or making a purchase.Key takeaway:The Power of Video: A 10-minute video can do what emails alone can’t. Show up on camera and connect with your audience authentically.Deliver Real Value: Share actionable tips, mindset shifts, or journal prompts to position yourself as the expert.Effective Call to Action: Learn how to smoothly transition from value into a clear call to action—either book a call or make a purchase.Action Over Perfection: Don’t wait for the perfect video. Just take action and get started, even if it’s messy.Momentum is Key: Fast action leads to fast results. Take action today and see the difference.If you’ve been frustrated with your email list’s lack of conversion, this episode will give you the tools to finally see results!Or if you’re listening to this and realising your messaging might not be calling in the right clients from your emails - it’s not too late to join me on the 8th December for Money Making Messaging Live Sprint. It’s the perfect place to learn how to communicate your value clearly and confidently so your audience feels ready to take the next step with you.👉 Join Money Making Messaging here.https://www.rachaelhowourth.com/courses/money-making-messaging/buy 

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• In tough times of business, go back to this BASIC and very simple sales strategy

  As online business owners, we often get caught up in complex funnels, complicated strategies, and chasing the algorithm. But sometimes, going back to basics is the best thing we can do for our sales. In this episode, I’m talking about the art of conversation and how to use DMs and voice notes to build genuine connections with your audience.It’s not about sending a pitch or trying to sell instantly. Instead, it's about making real human connections that foster trust, loyalty, and eventual sales.I share how I personally reach out to new followers on Instagram without talking about my offers… and how this simple gesture creates a sense of community and trust. The result? More people engage with my content and eventually reach out to work with me.The key takeaway? Authenticity. When you reach out in a warm, personal way, you will see a major shift in your business. Start sending voice notes to your new followers and connections -it doesn’t take long, but it can make all the difference in turning followers into paying clients.In this episode, you’ll learn:The most effective (and simplest) sales strategy that’s fail-proof: connection through DMs & voice notes.How to engage with new followers authentically without pushing sales.Why sending 30-60 second voice messages can help you build long-term relationships and convert sales.Real-life results from my clients who’ve used this strategy and seen a return on their efforts.Why focusing on genuine conversations is more powerful than any automated system.Ready to go back to basics and build connections? This strategy will help you create lasting relationships that lead to sales. Tune in!Connect with Your Inner Online Sales Queen™! Don't miss a weekly episode! Subscribe to grow your online business and step into your power.If business is feeling hard and you need to go back to basics, reach out to me on Instagram https://www.instagram.com/rachhowourth/

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• Make Money, NOT Excuses: How to Get Out of Your Own Way

  In this episode of Becoming an Online Sales Queen™, we are talking about the real reason so many entrepreneurs stay stuck: excuses. It is comfortable to delay the things that stretch you, but if you want to grow your business and sign more clients, you need to stop letting excuses lead the way.I share simple mindset shifts, real-life examples, and two practical tools that will help you stop procrastinating and start taking confident action. If you are ready to move forward, build momentum, and grow your online business with clarity, this episode is for you.Key Takeaways: • Why your brain seeks comfort and how to break the habit • How small actions create big results in your business • Simple steps to stop procrastinating • How to build confidence and move towards your goalsSubscribe for weekly episodes that help you grow your online business and embody your inner Online Sales Queen™.Follow on Instagram: https://www.instagram.com/rachhowourth/ 

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• Steps to Building Instant Authority So That You're Trusted, Respected and Remembered

  In this episode of Becoming an Online Sales Queen, we’re diving into the three pillars that create instant authority online: credibility, consistency, and confidence.Because here’s the truth… authority changes everything.It’s the difference between feeling like you’re shouting into the void and becoming that woman… the one people trust, buy from, and recommend.But authority isn’t about posting more or showing up everywhere all the time. It’s about trust. It’s about your audience feeling safe in your energy, confident in your expertise, and seeing you as the go-to in your niche.Inside this episode, I’m sharing how to communicate your results with clarity, how to position yourself with confidence, and how to create content that instantly builds credibility so your audience leans in instead of scrolling past.We’ll also talk about one of my favourite topics: ROI. Because when you can clearly communicate the transformation and tangible results of your work, that’s when selling feels effortless.If you’re ready to boost your visibility, feel stronger in your sales conversations, and fully step into your next level of authority, this one’s for you.And if you’re craving that next level in real life too, there’s something so powerful about being in the room. Attending live events and retreats is one of the fastest ways to expand your confidence and embody your authority. Send me a message on Instagram @rachhowourth https://www.instagram.com/rachhowourth  and I’ll share what events I’ve got coming up. I’d love to help you step into that version of you who leads with ease and sells with certainty.

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