In this episode of the Brave Bold Brilliant Podcast, Jeannette Linfoot sits down with Mark Rushmore, Founder of SURI, to unpack what it really takes to build a disruptive, sustainable consumer brand in today’s competitive marketplace.
From challenging established industry giants to building a modern direct-to-consumer brand with purpose at its core, Mark shares the unfiltered realities of entrepreneurship; including the strategic decisions, scaling challenges, leadership mindset shifts, and lessons learned along the way.
If you're a founder, CEO, entrepreneur, or ambitious leader looking to scale your business, build a category-defining brand, or future-proof your company in 2026 and beyond, this conversation is packed with actionable insights.
In this episode, we explore:
• How SURI was built to disrupt a traditional industry
• The truth about scaling a sustainable consumer brand
• What most startups get wrong in their early growth stages
• Building a mission-driven brand without compromising profitability
• The mindset required to compete with established global players
• Lessons every founder should know before scaling
This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant.
Visit https://brave-bold-brilliant.com/ for free tools, guides and resources to help you take action now
📩 Want extra support? Email
[email protected] to book your free mentoring session with Jeannette.
Let’s make your next move your bravest yet.
KEY MOMENTS
[04:12] – The transition from Procter & Gamble to founding a sustainable startup
[12:45] – Deep dive into the business
[22:30] – The importance of pre-hab and active recovery techniques
[35:18] – Mark’s top advice for entrepreneurs looking to scale their business
CONNECT WITH JEANNETTE:
Jeannette’s linktree - https://linktr.ee/JLinfoot
https://www.jeannettelinfootassociates.com/
YOUTUBE - https://www.youtube.com/@braveboldbrilliant
LinkedIn - https://uk.linkedin.com/in/jeannettelinfoot
Facebook - https://www.facebook.com/jeannette.linfoot/
Instagram - https://www.instagram.com/jeannette.linfoot/
Tiktok - https://www.tiktok.com/@brave.bold.brilliant
VALUABLE RESOURCES
Brave Bold Brilliant - https://brave-bold-brilliant.com/
Brave, Bold, Brilliant podcast series - https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970
Mark Rushmore LinkedIn - https://uk.linkedin.com/in/mark-rushmore-b1240a19
ABOUT THE HOST
Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development.
Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams.
Podcast Description
Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant.
From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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