Using Copywriting as a Launchpad to Consultancy - Catching Up with Adele (Episode 254)
I don’t like to play favorites, but according to the data, one of our most-watched student stories of all time was with Adele and her now-husband Jake (you can watch that original episode right here).
The two of them were super kind enough to share what it was like shifting from a completely unrelated job into copywriting—and supporting a loved one during that transition.
My favorite part about that episode was that Jake thought the Comprehensive Copywriting Academy was a scam, but once he saw Adele in action bought her a new laptop.
Well, that conversation was nearly four years ago (I know, I don’t understand time).
So, while we’ve seen Adele since then, it was long overdue for a podcast catch up.
You can hear our most conversation on this week’s episode of the Build Your Copywriting Business podcast.
If you’re wondering where copywriting can take you or how you evolve your career as your goals change, Adele’s got so much great advice to share.
Plus, she’s telling us where she’s taking her business next, and we couldn’t be more excited for her!!! (Yes, she’s taking a three-exclamation-marks-worthy next step.)
---------------------
Mentioned in the Episode
Changing Careers to Become a Copywriter – Adele’s Story
Related Links
What Software Do You Need to Run Your Copywriting Business?Ep. 241: ChatGPT: Friend or Foe? – with Amber Smith
---------------
Get Free Copywriting Training here
--------
41:56
--------
41:56
Creativity vs. Consumption: Are You Overdue for an Unplug? (Episode 253)
OK, if you’re honest with me, I’ll be honest with you:
How many podcasts, emails, newsletters, trainings, etc.etc.etc. are on your “to listen/watch/read” list?
Last I checked, I had 103 podcast episodes downloaded.
Kate told me her Goodreads “want to read” list currently sits at 398 books.
Will I listen to some of those podcasts? Absolutely. Will Kate read many of those books? 100%.
But there’s always going to be more.
Don’t get me wrong, consuming information is necessary!
But at a certain point all that consumption can start to feel like just another task you can check off your list.
It feels productive.
And sometimes it is. And sometimes you space out after listening to the same 30 seconds of the podcast 3x over and realize you “listened” to it … but you didn’t do anything with it.
Heck, sometimes I don’t even remember what I just heard.
So, Kate and I decided to share our best tips for unplugging on this week’s episode of the Build Your Copywriting Business podcast.
Why?
Well, sometimes the best thing you can do for your business isn’t reading another marketing or copywriting tip.
It’s not downloading another guide.
It’s not listening to podcasts (I know, shooting ourselves in the foot a little there …)
Sometimes the best thing is turning it all off for a bit and letting your brain breathe.
Now excuse me while I go stare out a window for 10 minutes. 😉
----------------
Mentioned in the Episode
Ep. 157: Are You Living in the Gap or the Gain?Avoid Burnout as a Copywriter
Related Links
8 Must-Listen Podcasts to Amp Up Your Digital Marketing KnowledgeThe Best Copywriting Courses vs. Waste of Time (and Money!)
---------------
Get Free Copywriting Training here
--------
23:41
--------
23:41
President of the Slow Turtle Club - Elyse's Story (Episode 252)
I need to get one thing out of the way:
Elyse is the self-described president of the Slow Turtle Club™. If I were to give her a title, it’d be president of the Really-Cool Canadian Copywriters Club™.
In all seriousness, if you’ve ever felt like everyone else is speeding ahead while you’re still like, “where do I even start?!” then, Elyse is going to be your new favorite person.
(And let’s be real: who hasn’t felt that way?????)
Elyse was generous enough to share her full story (and some bada*s advice) with Kate and I on this week’s episode of the Build Your Copywriting Business podcast.
She shares how she took her time to learn and build a copywriting career that fits her life and NOT the other way around.
Elyse’s story is proof that success doesn’t have to be fast to be fulfilling. Sometimes the “slow path” is the most sustainable one of all.
So, back to that “slow turtle” title…
… it’s can be smart to move slowly and with intention.
We’re asking Elyse for an invite to the club. Who’s with us? 🙋♀️
-------------
Mentioned in the Episode
Elyse Gambar-Hynes LinkedInElyse Gambar-Hynes WebsiteEp. 173: How to Elevate Your Profile & Land Copywriting Clients on LinkedInHow to Put Together a Copywriting Portfolio (Even With No Experience)Why Every Copywriter Needs a Standalone Portfolio SiteBONUS Laser Coaching: Top Tips for Wildly Effective PitchingEp. 203: Secrets to Smooth Copywriting Client RelationsEp. 134: Keep Copywriting Fun: 3 Must-Implement Business Boundaries
---------------
Get Free Copywriting Training here
--------
53:11
--------
53:11
Lessons from Nicki's new freelance client (Episode 251)
You may have heard me say that I only verrrrrry occasionally take on freelance clients.
(Supporting students in the Comprehensive Copywriting Academy is my #1 job!)
So, when I tell you this one was too good to pass up you know it’s goooood.
On this episode of the Build Your Copywriting Business podcast, I’m telling you all about it.
And I’ll be honest: even after 20+ years in copywriting, I still felt those new-client nerves creep in.
New people (including working with an on-staff copywriter!), new systems, new brand voice…the nerves are natural.
That’s why I wanted to take you behind-the-scenes. From copy test (YUP!) to onboarding to the little ways I make sure I’m showing up at my best, I’m sharing it all.
If you’re on the path to landing your first client or you’ve just landed your so-many-clients-you’ve-lost-count client, I think you’ll find this one especially valuable.
---------------
Mentioned in the Episode
How To Set Up Your Schedule When Working from HomeEp. 56: What is a Copywriting Test and Should You Do One?How to Make Time for Freelance Work
Related Links
Land Copywriting Clients With These 35 Tips
---------------
Get Free Copywriting Training here
--------
48:52
--------
48:52
A Major Midlife Shakeup from Teaching to Copywriting - Vikki's Story (Episode 250)
Imagine juggling full-time teaching, full-time parenting, and a five-year-long divorce.
Exhausting doesn’t even begin to cover it.
That was Vikki’s reality until she realized one thing: no one was coming to change her life for her. If she wanted something different, she’d have to create it.
On this episode of the Build Your Copywriting Business podcast, Vikki was suuuuper generous with sharing her story and how she went from burnout to building an entire new career.
Vikki has not only doubled her income, she’s also working less hours. Normally I’d totally get if you were like, “Nicki, spoiler alert!”
But the magic is in the way she got to this point.
Vikki is sharing all her best tips (Kate and I walked away with some new ones!), including how she kept moving forward, even when the big picture felt overwhelming.
---------------
Mentioned in the Episode
Victoria Burton Copywriting LinkedInEarning More As a Freelancer than On Staff – Catching Up With StuartAston UniversityHow to Elevate Your Profile & Land Copywriting Clients on LinkedIn
Related Links
Teacher Burnout, Guilt, and Getting Into a New ProfessionThis Teacher Now Leads a Team of Copywriters – Catching Up with Charlotte
---------------
Get Free Copywriting Training here
Ready to turn your love of writing into a successful copywriting career? Join professional copywriters Nicki Krawczyk, Kate Sitarz, and the Filthy Rich Writer team to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing for multi-billion-dollar companies, solopreneurs, and every size business in between.
To us, being “filthy rich” means having a job you love, being good at what you do, and making great money doing it. So let’s get started!
Subscribe now and make sure you never miss an episode!
Ireland