Build Your Copywriting Business

When you think of “networking,” what do you think of?

😖 “Hello my name is …” name tags and business cards being shoved at you like confetti? 

😫 Memorizing an elevator pitch that ends up feeling sales-y and robotic?

☠️ A room full of strangers that makes you feel like you’re back in the middle school lunchroom trying to figure out what table to sit at?

I hear you. All of that makes me want to run and hide under a blanket, too.

And that’s why on this this week’s Build Your Copywriting Business podcast episode, we’re sharing how you can reduce the pressure of in-person events and, dare we say it, have fun.

The biggest mistake people make when going to an event is similar to the biggest mistake people make in an email: they make it all about themselves.

Here’s how to not make this about yourself and connect with other humans in the most authentic way possible.

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Mentioned in the Episode

8 Tips for Networking Success
Use Copywriting Networking to Help Land More Clients
Find Copywriting Clients by Networking in the Right Places
The One Question That Makes Copywriting Networking Easy

Related Links

The Simplest Way to Start Finding Copywriting Clients
Ep. 213: Find Copywriting Clients Anywhere You Go

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If you heard our first conversation with Kelsey then you already know she’s a bada** human.

If you missed that conversation, I can’t even sum up all the insights she shares (so definitely check it out if you haven’t already). But the major win was Kelsey earned a promotion to senior copywriter after only a year of being with her in-house agency.

Since then, Kelsey has been up to A LOT, making the major decision to shift from an in-house agency copywriter role to an ad agency copywriter role.

We caught up with Kelsey and she shared what when into her decision to change jobs (even though she LOVED her previous role!), as well as how she went into the interview process feeling more empowered than ever before.

If you’ve ever wondered the difference between in-house and agency teams, Kelsey shares some of the differences she’s noticed as well as how she’s continuing to balance her personal and professional aspirations.

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Mentioned in the Episode

Copywriting for Ad Agencies: What to Expect and Why It’s Great for Your Career
What’s an Internal or In-House Ad Agency?
Ep. 105: Building an Agency – with Michelle Fernandez

Related Links

Ep. 99: Running a Copy Agency from Costa Rica – Poorva’s Story
Episode 140: Traveling Europe While Running a Copywriting Agency—Chris’s Story

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Even the MOST successful people have intrusive thoughts.

Yes, influencers on Instagram who share their flawless-looking morning routines five times a week.

Yes, Fortune 500 CEOs.

Yes, the author who just hit the NYT bestseller list for a third time.

The difference between them and those who don’t achieve their goals? They’ve learned to manage their intrusive thoughts.

The bad news is we can’t make them disappear for good. The good news is you can start noticing them and putting them to the test.

Listen in to hear the system that you can use to make sure your thoughts aren’t working against you

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Mentioned in the Episode

Steven Pressfield’s book, The War of Art
The Sneaky Distractions That Will Block Your Copywriting Career Progress
Create Your Own Professional Development Goals
Ep. 199: #1 Thing Getting in Your Way of Copywriting (and Other!) Success

Related Links

Why Setbacks and “Failures” Don’t Mean What You Think They Do
BONUS – Laser Coaching: A Copywriter’s Guide to Creative Thinking

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The biggest opportunity for copywriters right now?

Meta ads.

If you’re like, “But Nicki, haven’t Meta ads always been a big opportunity? And isn’t Facebook dying?”

Yes and no.

Yes, they’ve always been a huge opportunity, but I’m letting you in on some things our Meta ads rep has told us that makes fresh messaging more crucial than ever.

And, no, Facebook is very much alive (though to be clear, Meta ads encompasses Facebook, Instagram, WhatsApp, Messenger, and the Meta Audience Network).

Facebook is still the world’s largest social platform with 4 billion active monthly users.

So… yeah… there’s a lot of opportunity.

Ready to take advantage of this opportunity? Listen now.

Psst: Comprehensive Copywriting Academy students, you have a BRAND NEW Meta Ads course on your dashboard.

It’s one of the perks of your lifetime access: you get all courses we add to the program, and any updates, FREE.

Hey, we’re not the #1 all-in-one online copywriting training program for nothing 😉

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Mentioned in the Episode

Facebook Ads Library
Meta Ads specs

Related Links

Ep. 235: Major Meta Ads Updates Copywriters Need to Know About
The Cool New Tool for Facebook/Meta Ads Copywriting Research
New Meta Ad Changes Copywriters Need to Know About

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Is your copy unintentionally alienating parts of its intended audience?

We're getting tactical on this week's Build Your Copywriting Business podcast episode and digging into how you can keep your copywriting inclusive while still writing to a target audience.

You might be thinking, "Nicki, if my creative brief says the audience is men over 50, I'm going to write to men over 50, right?" 

Yes, but even well-meaning writers unintentionally limit their copy because we all write from our own experiences.

So, Kate and I are sharing tips for how you can avoid stereotypes and ask your clients the questions you need to ask to write the best copy possible.

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Mentioned in the Episode

Creative Brief: The First Step to Any Successful Copywriting Project
How Long Should It Take You to Write Copy?
4 Keys to Find Laser-Like Focus To Write Copy

Related Links

Copywriting for Nonprofits: 2 Tips to Crafting Compelling Copy
How to Write Humor for Your Copywriting Clients

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