Build Your Copywriting Business

The other day, Kate and I were talking about the reasons why we like working on staff versus freelancing.

Candidly, Kate told me that being on staff can sometimes feel easier (don't worry, I asked her if I could share this conversation with you!).

And, hey, some seasons in our lives we just need ease in certain areas.

We want to put our feet up for a sec and breathe.

Of course, we're still producing top-notch work. Working on staff just has a different set of challenges than freelancing.

But one of the things we talked about was how ease can disguise itself as security.

And so, that's where we started this conversation of this week's Build Your Copywriting Business podcast episode.

Take a listen and let me know if this helps you bring more intention to the decisions you're making in your business.

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Mentioned in the Episode

You’re Most Secure When You Take Control
Ep. 49: How to Build Your Own Benefits as a Freelancer
How to Make Time for Freelance Work
Ep. 195: Freelance vs. Contract: Which is Better?

Related Links

Ep. 55: Building a Copywriting Side Hustle With a Full-Time Job – Claire’s Story
Ep. 75: How to Be a Part-Time Copywriter with a Full-Time Job – Catching Up with Alicia
Is it Better to Be an On-Staff Copywriter or a Freelance Copywriter?

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Are you (unintentionally) alienating your audience?

Kate and I had the pleasure of sitting down with Comprehensive Copywriting Academy student and bilingual copywriter Ceci and WOW! 

This episode of the Build Your Copywriting Business podcast is a masterclass in connecting with your audience in a meaningful way.

And Ceci’s story is incredibly inspiring, too.

As a Latina copywriter, Ceci notices when copy has been intentionally written for a Spanish-speaking audience … and when it’s been haphazardly translated into English.

 And that difference is huge.

 When you take the time to authentically connect with your audience, they’re more likely to take the action you want them to take. 

When you don’t take the time to connect with your audience?

At best, they’ll ignore the message. At worst? They’ll think negatively of the brand.

Listen now for pro tips on building deeper connections.

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Mentioned in the Episode

Ceci’s LinkedIn Profile
Ceci’s Portfolio Site
Top Tips for Wildly Effective Pitching
Fight These 10 Fears with a Systematic Process

Related Links

Ep. 40: Empowering BIPOC Businesses as a Black, Hispanic Copywriter – Ashley’s Story
How Do You Write for Translations?

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When self-doubt is loud, it’s hard to tell whether discomfort is fear or intuition.

That’s why learning to tell the difference is so important—in life … and, in this case, copywriting.

So, Kate and I figured it was time to share our best tiny-but-effective tips for building trust in your gut.

We’re talking about how to trust your instincts both when you’re writing copy and when you’re deciding to take on a client. 

The line between resistance and gut instinct can be tricky. So, let’s make sure you have a path for recognizing the difference.

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Mentioned in the Episode

Ep. BONUS – Laser Coaching: How to (Respectfully) Disagree with a Copywriting Client
How to Price Copywriting Services: By the Minute? The Hour? The Word?
Ep. 163: Are Your Copywriting Prices Leaving Money on the Table?
Ep. 76: Red Flags Copywriters Need to Look for in Clients

Related Links

Fight These 10 Fears with a Systematic Process

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I hope you’re ready for the WEALTH of information Alex is sharing.

On this episode of the Build Your Copywriting Business podcast, we are beyond lucky that CCA student, former account manager, and current copywriting dynamo Alex is sharing her wisdom from BOTH sides of the agency aisle.

On the account side, Alex managed timelines, scopes, and client relationships. 

And, lucky us, she’s sharing pro tips for how you can better manage your own timelines, scopes, and relationships to wow clients (and keep your sanity!).

As someone who was on one career trajectory for well over a decade, Alex is also sharing what it was like to make a major career pivot into copywriting and how she did it.

And, yes, she got to see copy for one of her projects in the bright lights of Times Square. How cool is that?! 

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Mentioned in the Episode

Alexandra Angst LinkedIn
How to Put Together a Copywriting Portfolio (Even With No Experience)
Break Into New Copywriting Industries Using Spec Ads
BONUS: Laser Coaching – How to Land Copywriting Work with an Ad Agency

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If you’re using AI to help you with your copywriting tasks (and I hope you are!), you need to watch this.

On this episode of the Build Your Copywriting Business podcast, we are SO lucky that the brilliant copywriter and AI expert Amber Smith is back, sharing all her knowledge around the ethics of AI.

Two of the biggest concerns when it comes to AI are:

1. Energy and water consumption

2. Plagiarism

Amber is sharing key information about both of these, including tips for lowering and limiting your consumption, plus some really mind-blowing facts around plagiarism.

One of the biggest things I learned?

You can not copyright AI-generated content in the U.S. 🤯

We talk about what that means for when and how you use AI on client work.

Trust me, you need to hear all of Amber’s insights. And a BIG thank you to Amber for sharing this wealth of information.

If you missed our first conversation on whether AI is a copywriting friend or foe, you can catch that here.

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Additional Resources

If you’re interested in learning more about AI, here are a few resources we think you’ll enjoy:

Read the International Energy Agency Energy and AI report
Read the World Economic Forum’s take on AI and energy
Read more about how data centers are using water
Learn more about the data centers in Virginia and the Top 10 Data Center Markets in the US
Get tips for writing smarter AI prompts
Read the Report on Copyright and Artificial Intelligence from the U.S. Copyright Office
Read more about why AI-generated content can’t be copyrighted in the U.S.

Mentioned in the Episode

Read more about George RR Martin and other authors suing AI
Learn more about the Colorado Artificial Intelligence Act
Read more about Chevron deference
Visit Amber’s website: copyamber.com
Hear our original conversation with Amber: Ep. 241: ChatGPT: Friend or Foe? – with Amber Smith

Related Links

Ep. 96: Artificial Intelligence Copywriting: Do You Need to Worry?
Ep. BONUS: AI & Copywriting: Using AI to Your Advantage to Wow Clients and Land High-Paying Work
Ep. 237: AI is Going to Take My Job!!! … But Is It

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