237. "AI is Going to Take My Job!!!" ... But Is It?
Ready for the truth about AI and copywriting?
AI is shifting the way everyone does work. Including copywriters.
YAWN! Boring. 🥱
Yup. That’s a headline that doesn’t get clicks.
“AI is destroying these 5 industries” does get clicks.
On this episode of the Build Your Copywriting Business podcast, Kate and I are having a conversation about how technology, marketing, and the world have always shifted (even since we started our careers!) and will continue to shift.
The key to future-proofing your career is staying on top of these shifts as these come.
AI is simply another one of these shifts.
What we’ve seen from actually using these tools and working with clients? AI is making it more efficient for us to do certain tasks in our jobs.
That means there will be more work for copywriters as clients realize we can move through projects a bit faster.
Businesses have a never-ending to-do list of projects. It’s not like you will get through your copy projects and suddenly there are no more projects.
And if that does happen? That’s probably a good indicator for you to re-pitch your clients 😉
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Mentioned in the Episode
Ep. 145: Catchy Hook or Clickbait? How to Tell the DifferenceEp. BONUS: AI & Copywriting: Using AI to Your Advantage to Wow Clients and Land High-Paying Work
Related Links
Ep. 117: Best Free Software for CopywritersCan Copywriting Software Replace Skilled Copywriters in 2025?What Software Do You Need to Run Your Copywriting Business?
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15 Books to Add to Your Summer Reading List
I am SO excited to share this summer reading list with you—straight from the Comprehensive Copywriting Academy community!
We crowdsourced dozens of recommendations and (after a very heated debate) narrowed it down to 15 top picks: a mix of can’t-put-it-down novels and business-building gems.
On this this episode of the Build Your Copywriting Business we’re breaking down why each book made the list—and how they can help you grow as a copywriter and enjoy some much-needed downtime.
Your challenge? Pick at least one book for fun and one to fuel your business.
Got a favorite summer read we missed?
Leave a comment! We’d love to grow this list with even more crowd-sourced gems. (And I’m always looking to add to my Goodreads list.)
And I’d love to know: which book are you diving into first?
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Mentioned in the Episode
Four Thousand Weeks: Time Management for Mortals by Oliver BurkemanOnline Influence by Bas WoutersI will Teach you to be Rich by Ramit SethiThe Obstacle Is the Way by Ryan HolidayThe Ministry of Time by Kaliane BradleyGod of the Woods by Liz MooreTapestries by Kien NguyenStories Sell by Matthew DicksLetter to my Daughter written by George BishopThe Four Tendencies by Gretchen RubinThe Perfect Horse by Elizabeth LettsMindset: The Psychology of Success by Carol S DweckJobs to Be Done: Theory to Practice by Anthony W UlwickThe Only Good Indians by Stephen Graham JonesMass Persuasion Method by Bushra Azhar
Related Links
Our Roundup of Books Copywriters Will Enjoy
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34:09
236. Raising 2 Kids, Writing for Nonprofits, and Going at Your Own Pace - Stevi's Story
If you’ve followed the Comprehensive Copywriting Academy for any amount of time, you know there are as many ways to shape a copywriting career as there are copywriters.
Stevi’s story is the perfect example of how building your career in a way that works for you is essential to long-term success.
And what works for you may change. And then change again.
On this episode of the Build Your Copywriting Business podcast, Stevi is sharing how she made the decision to leave a nonprofit job she loved to pursue writing—even with two small children, a mortgage, and a pandemic thrown into the mix.
I’m going to be honest, I have no idea what we’re cracking up about in this photo, but I will say that this entire conversation with Stevi was a complete delight.
She shares how, like many of us!, she bounced around between various jobs to pay the bills, but kept coming back to building a career as a writer (she does have a degree in creative writing after all).
And, what was incredible to hear, was how Stevi and her husband got creative in how they approached their goals, their schedules, and their priorities so they could build their lives in a way that works for them.
Her story really highlights how incredible it is to have a career that allows you to pivot to fit your lifestyle in any given moment.
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Mentioned in the Episode
Replacing Teaching Income with Copywriting Income in 6 Weeks – Erin’s StoryThis CCA Student Makes 6 Figures…While Living on a Mediterranean Island – Brittany’s StoryEp. 136: Copywriting Transformed Her Quality of Life – Amy’s Story
Related Links
Ep. 47: Raising a Family and Building a Copywriting Business—Peta’s StoryEp. 107: Building a Copywriting Business as a Mom – with Kate K, Dorothy & JenCopywriting Lets This Mom Live Life on Her Own Terms
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235. Major Meta Ads Updates Copywriters Need to Know About
Meta’s making a major shift—and it’s about to change how ads work on their platforms in a big way
If you’ve ever written (or plan to write) Meta ads for clients, this is something you need to understand. Because while you might not be managing ad budgets or running campaigns (and honestly, we don’t recommend it unless you’re trained to do it)…
You are responsible for writing the copy that gives the ads the best chance to drive results.
On this episode of the Build Your Copywriting Business podcast, we’re breaking down Meta’s phase-out of detailed audience targeting—and what it means for you as a copywriter.
No need to hit the panic button, just the “listen” or “watch” button.
We’ll tell you exactly what you need to know to stay ahead and keep delivering for your clients.
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Mentioned in the Episode
Meta Ads LibraryMeta advertising standardsEp. 18: How to Land Your First Copywriting Clients—Without Experience
Related Links
Find Copywriting Clients on Facebook: 3 Tips and 1 Big WarningThe Cool New Tool for Facebook/Meta Ads Copywriting Research
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234. "I Can't Ask for Permission. I Just Need to Do It." - Holly's Story
I love this quote so much I have to repeat it: “I can’t ask for permission. I just need to do it.”
That’s what Holly said when she decided to draft a proposal for a copywriting position and present it to her boss …
… even though she was working a full-time customer success position.
… even though she was well aware she had bills to pay and this was a “risk.”
That proposal? It was rejected.
But you’ll want to listen to this one to hear the full story and—spoiler!—happy ending.
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Mentioned in the Episode
Hollyseybertcopy.comEp. 117: Best Free Software for CopywritersEp. 211: How to Weather the Ups and Downs of BusinessBONUS Laser Coaching: Top Tips for Wildly Effective Pitching
Related Links
Ep. 218: Copywriting Opens Doors to Career Opportunities – Sunny’s StoryBONUS Laser Coaching: Finding Confidence Learning Something NewBONUS Laser Coaching: Build Confidence & Overcome Imposter Syndrome as a Copywriter
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Get Free Copywriting Training here
Ready to turn your love of writing into a successful copywriting career? Join professional copywriters Nicki Krawczyk, Kate Sitarz, and the Filthy Rich Writer team to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing for multi-billion-dollar companies, solopreneurs, and every size business in between.
To us, being “filthy rich” means having a job you love, being good at what you do, and making great money doing it. So let’s get started!
Subscribe now and make sure you never miss an episode!
Ireland