Build Your Copywriting Business

OK, OK major caveat before you listen to this Build Your Copywriting Business podcast episode: If you've made any of these mistakes you're not alone.

Kate and I have made a few of these.

But we're not here just to rattle off a list of no-nos and tell you, "don't do it!"

We're talking through the biggest mistakes we see freelancers (copywriters, or otherwise!) make again and again, and sharing how you can avoid them.

A lot of this is—you may have guessed it—mindset work. 

Because it's very easy as freelancers to blame our lack of work on outside variables—AI, the economy, crummy clients.

But when you strip away the feeling and look at the facts (Kate even brought statistics for this one ...), you realize there's a lot more in our control that maybe, just maaaaaybe we've let go.

Ready to get honest with each other? 

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Not gonna lie: AI is great for a lot of things … but it’s not gonna teach you how to write copy.

If you’re like, “But Nicki, you’re just trying to sell me on the CCA.”

Nope. (But, CCA students: tell ’em how it’s waaaaay more fun to learn alongside bada** humans. 😉)

What I am saying is AI isn’t the answer. At least for this.

It’s a robot. It’s never worked as a copywriter a day in its life.

On episode of the Build Your Copywriting Business podcast, we’re breaking down exactly how the learn-copywriting-from-AI strategy is bound to backfire.

The tricky thing is, AI seems super confident. So, too many people are treating it like a know-it-all expert.

Don’t let it trick you.

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OK, OK, you know I hate click bait. But Jeff Goldblum really did help Eli land his first clients—for piano lessons.

Wait, what?!

On this episode of the Build Your Copywriting Business podcast, Eli generously shared how he started copywriting before he even knew it was a career (that's where Jeff Goldblum comes in) and how he's using humor (definitely check out his LinkedIn!) to land clients.

The takeaway? Leave "playing it safe" for the generic AI copywriting. 

If you want to stand out, and really connect with humans, then write copy. Like a human.

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View Eli's portfolio

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Time to hop in the way, way back machine, friends!

We're sharing the good, the bad, and the, yes, ugly lessons we learned from our first copywriting clients, including how Kate missed a client meeting (that led to $100K+ in work) and how Nicki sent postcards to land her first clients.

Get ready for some stories we're sharing for the first time, and some tactics you'll want to try ... and some you'll want to avoid.

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Do the headlines about AI and job prospects have you a little depressed, confused, or even downright angry?

Join the club.

Gee, it’s almost as if it benefits the media and the AI companies for us to feel scared and powerless!

(It absolutely does.)

That's why a few weeks back, Kate and I gave a free training on the state of the copywriting industry.

No speculation. No B.S.

And...not to brag...but after the training, one CCA student called me the GOAT (thank you, Alandria 🥰). 

We're covering:

✅ The surprising stats that aren’t scary or sexy...so naturally they don't make the news

✅ The 180-degree turnaround even the AI companies themselves have made

✅ What real copywriters are earning today (and gearing up to earn in the future)

Spoiler: things actually aren’t doom and gloom…

In fact, we’re entering into a whole new era for copywriting!

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