Build Your Copywriting Business

I know: the 3 keys to unlimited (really!) copywriting success sounds like a big promise.

But we (really!) follow through on it.

And frankly, these are the steps for success at anything, not just copywriting.

Whatever goals you have for yourself, you CAN achieve them. The only way to “fail” is if you don’t get started. Or if you stop doing the work.

OK, I’m going to stop typing (really!) because this is one episode you need to listen to ASAP.

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Mentioned in the Episode

The Real Math on Job Bidding Site “Success”
Ep. 154: How Freelancers Can Masterfully Juggle Multiple Projects – with Kaitlyn Spinney
Ep. 199: #1 Thing Getting in Your Way of Copywriting (and Other!) Success

Related Links

The Secret to Sustaining Freelance Copywriting Success
Book Pick: How to Get Out of Your Own Way and Achieve Copywriting Success
Habits of Wildly Successful Copywriters

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Any guesses on the fastest way to make people believe what you’re selling?

Show them proof.

That’s exactly what case studies do.

And it’s why case studies are one of the most valuable pieces of copy you can write—for your clients or your own business.

On this week’s Build Your Copywriting Business podcast episode we’re talking all things case studies so you can use this powerful storytelling tool to bring in business.

Whether you want to write case studies for yourself or add them to your service offerings, here’s what you need to know. 

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Mentioned in the Episode

4 Things Most Copywriters Get Wrong on Their Portfolio Websites
5 Ways to Instantly Improve Your Copywriting Portfolio Site

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A client hires you for a “VIP day.”

Suddenly, you’re tasked with:

Kicking off the project
Writing a creative brief
Coming up with a strong concept
Outlining the copy Writing the copy (for how many deliverables is another question …)
Getting feedback on that copy
Incorporating that feedback
Getting final sign off 

… all in the span of 8 hours.

And let’s be real: no one has 8 good hours of work in them every day.

On this Build Your Copywriting Business podcast episode, Kate and I are digging into why VIP days make 0 sense—for you and especially for your clients!

Just the thought of this task list stresses me out. And, I know some copywriting “gurus” tout the benefit of VIP days, but these days are reputation ruiners, my friend. Here’s why…

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Mentioned in the Episode

Copywriting Is Only 1/3 Writing—Here’s Why That Affects How You Charge
Copywriting Rush Fees: When and How to Charge Them
What Do You Bill For? (And What Don’t You?)
The Case for Slowing Down: Fast Copywriting Doesn’t Equal Better Copywriting

Related Links

How Can You Know if a Copywriting Deadline is Doable?
5 Easy Tips for Maximizing Your Time

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Get Free Copywriting Training here

Raise your hand if you’ve ever thought any of the following:

“It’s too late.”
“I should have done that years ago.”
“I’m too old now.”

Well, where did that idea come from? If you’ve got 5, 10, 20+ years of a career left, that’s a lot of time to spend doing something that doesn’t make you happy.

On this Build Your Copywriting Business podcast episode, CCA student Carol is bringing the wisdom: it’s never too late.

Carol had a decades-long career in pet PR and she’s sharing how she transitioned to copywriting and the lessons she’s learned along the way.

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Mentioned in the Episode

SmartDogCopy.com
Ep. 84 When to Break the Copywriting Niche Rule
Ep. 130: 4 of the Highest Paying Copywriting Niches
Should You Get a Copywriting Internship?

Related Links

Best Backgrounds and Degrees for Getting Into Copywriting
Ep. 120: Most Common Copywriter Backgrounds

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Time to put on your business owner hat:

Would you pay someone to clean your house?
What about do your grocery shopping?
What if someone could find clients for you? Would that be worth it for you?

On this Build Your Copywriting Business podcast episode, I’m not asking you to commit to hiring someone to do any of these things.

But I’d encourage you to listen to this episode and explore the possibilities. 

If you charge your clients $75/hour and you can hire someone at $25 or even $50/hour to do a task better and faster for you, is that worth it?

It’s all math. 

And it’s worth playing around with the numbers to see what opportunities you might be overlooking.

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Mentioned in the Episode

BONUS Laser Coaching: Lower the Pressure on Pitching
BONUS Laser Coaching: Top Tips for Wildly Effective Pitching

Related Links

When to Be in Client-Finding Mode
Land Copywriting Clients With These 35 Tips
BONUS – Laser Coaching: How Do I Find Clients for Freelancing?

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Get Free Copywriting Training here