Build Your Copywriting Business

I am not a believer in "slow seasons are a fact of freelancing."

I've been doing this long enough (20+ years) to know that 99% of the time, a slow season happens when you stop reaching out to clients (both past and present).

Now, some copywriters lean into these slow seasons and enjoy the break. To these copywriters I say, build in your vacations so you're not waiting for a slow season to take time off!

Buuuuuut more often, I see copywriters hit the PANIC button (yes, all-caps-style panic).

I've noticed it's gotten even worse with AI entering the conversation. I've even seen copywriters on LinkedIn wondering if they should throw in the towel.

No, my friends, the fact remains that there is no better time to become a copywriter—you're needed now more than ever. 

But it can feel pretty doom-y gloom-y. And I don't want to discount that. I want to help you address it.

So, listen in to hear our our top tips for what to do when you're in a slow season.

And no, hitting the giant PANIC button is not one of them. 😉

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CCA student Sarah is copywriting 3.5 days/week from Mauritius and here's the thing:

That could—and should!—be ALL of us.

I don't mean Mauritius (though if you LOVE island living, then ... yeah ...).

What I mean is there's absolutely NO reason all of us shouldn't be living the lives we want to live.

Yes, there are bills, and kids sports games, and endless laundry loads. But that doesn't mean those can't coexist alongside our biggest, wildest dreams.

Listen to hear how Sarah started pursuing the things she loved most—and wanted more from—in life.

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In addition to your creative brief (that you need for every project), you need to start with this step—before your fingers even hit your keyboard to write copy.

Too many copywriters skip this step and it shows in weak copy. Make sure you're not one of them.

I promise that including this step on every project will save you time AND will result in much stronger copy.

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When you’re just starting out in your copywriting career (or even just considering this as a career path), it’s hard to feel confident when you might not have landed any clients or work yet. 

That means you might need to borrow a little bit of confidence from the people who have been there, done it, and bought the T-shirt (if only we had some Comprehensive Copywriting Academy merch?!).

So, this week, we’re giving you the opportunity to hear a roundup of some of the best advice from our CCA students and working copywriters. 

But you have to promise me, one thing:

You will take this as inspiration.

Motivation.

A kick out of your comfort zone.

You will not take this as an opportunity to compare their step nine or ten with your step one.

You're right where you're supposed to be. And if they can do it, so can you.

OK, we're on the same page, right? Let's listen!

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At some point in you career you WILL have multiple projects at the same time. For most of us who want to work full-time as copywriters, that is the goal!

Many of you may be experiencing this already and, if you've had to juggle multiple deadlines, you know it isn't always easy.

I'm sharing my top tips for managing several projects and clients at the same time.

The good news is there is basically zero chance that every client you pitch is going to get back to you at the exact same time and want the work right away.

You will, however, likely have projects in various phases of the project process.

Here's what that looks like and how to best manage your schedule to avoid overwhelm.

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