Build Your Copywriting Business

A client hires you for a “VIP day.”

Suddenly, you’re tasked with:

Kicking off the project
Writing a creative brief
Coming up with a strong concept
Outlining the copy Writing the copy (for how many deliverables is another question …)
Getting feedback on that copy
Incorporating that feedback
Getting final sign off 

… all in the span of 8 hours.

And let’s be real: no one has 8 good hours of work in them every day.

On this Build Your Copywriting Business podcast episode, Kate and I are digging into why VIP days make 0 sense—for you and especially for your clients!

Just the thought of this task list stresses me out. And, I know some copywriting “gurus” tout the benefit of VIP days, but these days are reputation ruiners, my friend. Here’s why…

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Mentioned in the Episode

Copywriting Is Only 1/3 Writing—Here’s Why That Affects How You Charge
Copywriting Rush Fees: When and How to Charge Them
What Do You Bill For? (And What Don’t You?)
The Case for Slowing Down: Fast Copywriting Doesn’t Equal Better Copywriting

Related Links

How Can You Know if a Copywriting Deadline is Doable?
5 Easy Tips for Maximizing Your Time

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Raise your hand if you’ve ever thought any of the following:

“It’s too late.”
“I should have done that years ago.”
“I’m too old now.”

Well, where did that idea come from? If you’ve got 5, 10, 20+ years of a career left, that’s a lot of time to spend doing something that doesn’t make you happy.

On this Build Your Copywriting Business podcast episode, CCA student Carol is bringing the wisdom: it’s never too late.

Carol had a decades-long career in pet PR and she’s sharing how she transitioned to copywriting and the lessons she’s learned along the way.

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Mentioned in the Episode

SmartDogCopy.com
Ep. 84 When to Break the Copywriting Niche Rule
Ep. 130: 4 of the Highest Paying Copywriting Niches
Should You Get a Copywriting Internship?

Related Links

Best Backgrounds and Degrees for Getting Into Copywriting
Ep. 120: Most Common Copywriter Backgrounds

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Time to put on your business owner hat:

Would you pay someone to clean your house?
What about do your grocery shopping?
What if someone could find clients for you? Would that be worth it for you?

On this Build Your Copywriting Business podcast episode, I’m not asking you to commit to hiring someone to do any of these things.

But I’d encourage you to listen to this episode and explore the possibilities. 

If you charge your clients $75/hour and you can hire someone at $25 or even $50/hour to do a task better and faster for you, is that worth it?

It’s all math. 

And it’s worth playing around with the numbers to see what opportunities you might be overlooking.

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Mentioned in the Episode

BONUS Laser Coaching: Lower the Pressure on Pitching
BONUS Laser Coaching: Top Tips for Wildly Effective Pitching

Related Links

When to Be in Client-Finding Mode
Land Copywriting Clients With These 35 Tips
BONUS – Laser Coaching: How Do I Find Clients for Freelancing?

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Get Free Copywriting Training here

How much does a banana cost for you?

At Trader Joe’s they may be 26 cents (maybe a bit more for organic). 

At Whole Foods they may be around 70 cents.

But a banana costs relatively the same amount wherever you go, right? It’s a difference of a few cents.

Copywriting is a not a banana.

And, even if we agree on that, I don’t think you’re going to like this episode of the Build Your Copywriting Business podcast.

See, we hear all the time, “I found this pricing guide and it’s really helpful!”

But what you may not realize is those guides are actually hurting you. 

It’s presented as an easy solution to a complex problem: how much do I charge for an email? Or a homepage? Or an about page?

I hate to break it: there’s not an easy button for this.

These guides are a marketing gimmick to put $$$dollar signs$$$ in your eyes and get you to click or opt-in or buy the program.

Ready to hear me out?

Listen to today’s episode now before a pricing guide leads you down the wrong path.

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Mentioned in the Episode

The (Surprisingly Easy) Art of Negotiation for Copywriters
Copywriting Revision Rounds: How Many Rounds Do You Offer?
Ep. 17: How to Set Your Copywriting Rates
Ep. 109: The Right Way to Raise Copywriting Rates

Related Links

Increase Your Copywriting Pricing Without Burning Bridges
Why Most Advice About How to Price Your Services is Dead Wrong for You
How to Price Copywriting Services: By the Minute? The Hour? The Word?

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Get Free Copywriting Training here

Do you love a to-do list as much as I do?

I loooove a to-do list.

Well, mostly I love checking things off that list. 

But on this week’s Build Your Copywriting Business podcast episode, Kate and I dug into how we’ve been rethinking the to-do list so we don’t fall into what Kate is calling the “to-do list trap.”

If you ever put things on your list and:

Feel guilty for every day that an item sits on your list—and you don’t complete it
Feel like you have to check off every item on your list because they’re there
Or feel like your list is never-ending (because it literally will never end!)

Then you’ll come away with new ways to look at your to-do lists so you get all the benefits of a list without the burden. 

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Mentioned in the Episode

Ep. 154: How Freelancers Can Masterfully Juggle Multiple Projects – with Kaitlyn Spinney
Episode BONUS: AI & Copywriting: Using AI to Your Advantage to Wow Clients and Land High-Paying Work
Ep. 241: ChatGPT: Friend or Foe? – with Amber Smith

Related Links

4 Tools to Stay On Top of Your To-Do List
Ep. 154: How Freelancers Can Masterfully Juggle Multiple Projects – with Kaitlyn Spinney

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Get Free Copywriting Training here