Raise your hand if you’ve ever told someone you’re a “copywriter” and 5 minutes later you realize they think you’re a copyrighter. 🙋🙋♂️🙋♀️
We want to help you avoid that situation and ALL the others like it. That’s why Kate and I had the brilliant-beyond-brilliant idea to put together not one podcast episode this week but five super-short episodes that answer the most common questions copywriters get asked.
These are questions, frankly, you may get asked not just around the holidays (though there’s a higher probability!), but really *any* time you’re interacting with family and friends who don’t know what you do.
So, take a listen while you’re driving to holiday dinner, running a turkey trot, or walking around on a Tuesday in July (hey, if you’re like me you save a lot of episodes to come back to later!). You’ll have ready-to-go responses to scenarios like:
👨What do you say when Uncle Phil asks, “what even is copywriting?”
🧑🦰What do you say when sister-in-law Kelsey shouts, “OMG isn’t freelancing is so risky?”
👴 How do you respond when Grandpa Stan asks, “Can you even make money as a writer?”
👶 What do you say when your nephew Tyler says, “Isn’t AI destroying copywriting?”
👩🦳 How do you navigate cousin Diane asking, “Can you look over my resume?”
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Mentioned in the Episode
What Is Copywriting?BONUS Laser Coaching: Breaking the Feast or Famine Cycle, Nailing a Discovery Call, and Getting Replies on PitchesEp. 25: How Much Can a Copywriter Earn?Ep. 96: Artificial Intelligence Copywriting: Do You Need to Worry?3 Ways to Deal With Friends and Family Copywriting Rates
Related Links
Ep. 106: To Pitch or Not to Pitch Clients This Holiday Season?
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30:18
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30:18
From Teaching to Copywriting While Facing Life’s Biggest Tests - Joanna's Story (Episode 256)
What a privilege it is that you and I get to exist on the planet at the same time as Joana. And when you listen to this episode of the Build Your Copywriting Business podcast, I think you’ll get why.
Like many of us, Joanna craved more of what’s most important in life: time with family.
A teacher and mom of three, Joanna is proof that we don’t need more time. We just need to make better use of the time we have.
She joined the Comprehensive Copywriting Academy and started building her business between lesson plans and bedtime routines.
But just as things were taking off, life threw her a curveball: she was pregnant with her fourth child—and diagnosed with cancer.
What could have easily derailed most of us, became a turning point for Joanna. She shares:
How she transitioned from teaching to copywritingWhat kept her going through life’s biggest challengesHow she built a business that fits her version of success
And, let me be honest, she’s the inspiration we all need right now!
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Mentioned in the Episode
Joanna Kesner LinkedInRefining Pitches, Finding Focus, and Adding Companies to Your Pitch List
Related Links
Copywriting Lets This Mom Live Life on Her Own TermsEp. 136: Copywriting Transformed Her Quality of Life – Amy’s Story
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Get Free Copywriting Training here
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26:00
How to Write Scroll-Stopping Social Media Bios and Posts
If you’re going to spend time on social media, my friend, make it count.
As you’ve liiiiikely experienced, social media is a major time suck by design.
No one is immune.
One minute I’m looking at a business owner’s account for tips on hiring, and the next thing I know it’s been 30 minutes and I’ve watched:
👰♀️ Wedding highlights from a couple I don’t know
🎂 “Which one is cake?” video with onions and garlic cloves
🎨 And a video of an artist turning old doilies into pottery (that video was actually really cool)
Social media can be an even bigger time suck if you’re on there to find clients … but going about it the wrong way.
First, as you’ve probably heard us say, you do not need to be on social media to have a thriving copywriting career. If that’s you, then skip this episode and keep scrolling down for a different episode to watch.
(Yes, I fully realize that’s going to hurt this episode’s numbers, but hey! I’d rather be honest than have you waste time on something you don’t need.)
But, if you like social media and want to attract clients—not just likes—then this week’s episode of the Build Your Copywriting Business podcast is for you.
Kate and I are covering a lot of ground, including:
The biggest mistakes copywriters make in their biosHow to use social strategically—not aimlesslyWhy clarity always beats clevernessWhat makes your perspective the most valuable content you can share
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Related Links
Ep. 239: Do Copywriters Need a Personal Brand?Who You’re Not Following on Social Media (But Should Be)Ep. 173: How to Elevate Your Profile & Land Copywriting Clients on LinkedInEp. 143: Business Builder or Time Waster?Ep. 103: Becoming a Social Media Copywriter & Manager—Carli’s Story
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Get Free Copywriting Training here
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31:29
Using Copywriting as a Launchpad to Consultancy - Catching Up with Adele (Episode 254)
I don’t like to play favorites, but according to the data, one of our most-watched student stories of all time was with Adele and her now-husband Jake (you can watch that original episode right here).
The two of them were super kind enough to share what it was like shifting from a completely unrelated job into copywriting—and supporting a loved one during that transition.
My favorite part about that episode was that Jake thought the Comprehensive Copywriting Academy was a scam, but once he saw Adele in action bought her a new laptop.
Well, that conversation was nearly four years ago (I know, I don’t understand time).
So, while we’ve seen Adele since then, it was long overdue for a podcast catch up.
You can hear our most conversation on this week’s episode of the Build Your Copywriting Business podcast.
If you’re wondering where copywriting can take you or how you evolve your career as your goals change, Adele’s got so much great advice to share.
Plus, she’s telling us where she’s taking her business next, and we couldn’t be more excited for her!!! (Yes, she’s taking a three-exclamation-marks-worthy next step.)
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Mentioned in the Episode
Changing Careers to Become a Copywriter – Adele’s Story
Related Links
What Software Do You Need to Run Your Copywriting Business?Ep. 241: ChatGPT: Friend or Foe? – with Amber Smith
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Get Free Copywriting Training here
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41:56
Creativity vs. Consumption: Are You Overdue for an Unplug? (Episode 253)
OK, if you’re honest with me, I’ll be honest with you:
How many podcasts, emails, newsletters, trainings, etc.etc.etc. are on your “to listen/watch/read” list?
Last I checked, I had 103 podcast episodes downloaded.
Kate told me her Goodreads “want to read” list currently sits at 398 books.
Will I listen to some of those podcasts? Absolutely. Will Kate read many of those books? 100%.
But there’s always going to be more.
Don’t get me wrong, consuming information is necessary!
But at a certain point all that consumption can start to feel like just another task you can check off your list.
It feels productive.
And sometimes it is. And sometimes you space out after listening to the same 30 seconds of the podcast 3x over and realize you “listened” to it … but you didn’t do anything with it.
Heck, sometimes I don’t even remember what I just heard.
So, Kate and I decided to share our best tips for unplugging on this week’s episode of the Build Your Copywriting Business podcast.
Why?
Well, sometimes the best thing you can do for your business isn’t reading another marketing or copywriting tip.
It’s not downloading another guide.
It’s not listening to podcasts (I know, shooting ourselves in the foot a little there …)
Sometimes the best thing is turning it all off for a bit and letting your brain breathe.
Now excuse me while I go stare out a window for 10 minutes. 😉
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Mentioned in the Episode
Ep. 157: Are You Living in the Gap or the Gain?Avoid Burnout as a Copywriter
Related Links
8 Must-Listen Podcasts to Amp Up Your Digital Marketing KnowledgeThe Best Copywriting Courses vs. Waste of Time (and Money!)
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Get Free Copywriting Training here
Ready to turn your love of writing into a successful copywriting career? Join professional copywriters Nicki Krawczyk, Kate Sitarz, and the Filthy Rich Writer team to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing for multi-billion-dollar companies, solopreneurs, and every size business in between.
To us, being “filthy rich” means having a job you love, being good at what you do, and making great money doing it. So let’s get started!
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