Build Your Copywriting Business

Does it ever feel like someone’s trying to put you in a box?

It can feel … constraining, to say the least. We all have multiple interests, and as our professional and personal lives increasingly get blurred, it seems silly to try to distill our identities down to a single word.

That’s why I can’t wait for you to hear Shelby’s story on today’s Build Your Copywriting Business podcast episode.

A copywriter, comedian, actor, podcaster, former teacher, and CCA student (among, many, many other things!), Shelby is sharing allllll the details on how she makes her multi-hyphenate career work. 

But even more helpful than her tips for balancing multiple income streams and passions are her tips for balancing all of your interests without burning out.

I can’t wait for you to hear all of her hard-earn wisdom …

Psst: You can hear Nicki and Kate on Shelby’s podcast Herstory right here.

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Mentioned in the Episode

Ep. 70: Tips for Tackling Blank Page Syndrome
Ep. 280: Making Herstory: Nicki Krawczyk & Kate Sitarz
The Anatomy of a Good Ad: 6 Elements to Include
Shelby’s Instagram
Herstory Podcast

Related Links

Ep. 61: Juggling Multiple Copywriting Clients
Ep. 154: How Freelancers Can Masterfully Juggle Multiple Projects – with Kaitlyn Spinney
The Three Steps to Career Change

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I know: the 3 keys to unlimited (really!) copywriting success sounds like a big promise.

But we (really!) follow through on it.

And frankly, these are the steps for success at anything, not just copywriting.

Whatever goals you have for yourself, you CAN achieve them. The only way to “fail” is if you don’t get started. Or if you stop doing the work.

OK, I’m going to stop typing (really!) because this is one episode you need to listen to ASAP.

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Mentioned in the Episode

The Real Math on Job Bidding Site “Success”
Ep. 154: How Freelancers Can Masterfully Juggle Multiple Projects – with Kaitlyn Spinney
Ep. 199: #1 Thing Getting in Your Way of Copywriting (and Other!) Success

Related Links

The Secret to Sustaining Freelance Copywriting Success
Book Pick: How to Get Out of Your Own Way and Achieve Copywriting Success
Habits of Wildly Successful Copywriters

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Any guesses on the fastest way to make people believe what you’re selling?

Show them proof.

That’s exactly what case studies do.

And it’s why case studies are one of the most valuable pieces of copy you can write—for your clients or your own business.

On this week’s Build Your Copywriting Business podcast episode we’re talking all things case studies so you can use this powerful storytelling tool to bring in business.

Whether you want to write case studies for yourself or add them to your service offerings, here’s what you need to know. 

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Mentioned in the Episode

4 Things Most Copywriters Get Wrong on Their Portfolio Websites
5 Ways to Instantly Improve Your Copywriting Portfolio Site

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A client hires you for a “VIP day.”

Suddenly, you’re tasked with:

Kicking off the project
Writing a creative brief
Coming up with a strong concept
Outlining the copy Writing the copy (for how many deliverables is another question …)
Getting feedback on that copy
Incorporating that feedback
Getting final sign off 

… all in the span of 8 hours.

And let’s be real: no one has 8 good hours of work in them every day.

On this Build Your Copywriting Business podcast episode, Kate and I are digging into why VIP days make 0 sense—for you and especially for your clients!

Just the thought of this task list stresses me out. And, I know some copywriting “gurus” tout the benefit of VIP days, but these days are reputation ruiners, my friend. Here’s why…

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Mentioned in the Episode

Copywriting Is Only 1/3 Writing—Here’s Why That Affects How You Charge
Copywriting Rush Fees: When and How to Charge Them
What Do You Bill For? (And What Don’t You?)
The Case for Slowing Down: Fast Copywriting Doesn’t Equal Better Copywriting

Related Links

How Can You Know if a Copywriting Deadline is Doable?
5 Easy Tips for Maximizing Your Time

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Raise your hand if you’ve ever thought any of the following:

“It’s too late.”
“I should have done that years ago.”
“I’m too old now.”

Well, where did that idea come from? If you’ve got 5, 10, 20+ years of a career left, that’s a lot of time to spend doing something that doesn’t make you happy.

On this Build Your Copywriting Business podcast episode, CCA student Carol is bringing the wisdom: it’s never too late.

Carol had a decades-long career in pet PR and she’s sharing how she transitioned to copywriting and the lessons she’s learned along the way.

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Mentioned in the Episode

SmartDogCopy.com
Ep. 84 When to Break the Copywriting Niche Rule
Ep. 130: 4 of the Highest Paying Copywriting Niches
Should You Get a Copywriting Internship?

Related Links

Best Backgrounds and Degrees for Getting Into Copywriting
Ep. 120: Most Common Copywriter Backgrounds

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