Build Your Copywriting Business

If you’re in the Comprehensive Copywriting Academy, you know this community is packed with talented, creative, smart, generous humans.

One of those humans is Shelby Stockton.

Shelby is a comic, copywriter, and co-host of Herstory, a podcast spotlighting the stories of badas* women throughout history.

So, this week’s Build Your Copywriting Business podcast episode is actually a special crossover episode from Herstory.

Shelby kindly invited Kate and me to talk about how we each got started in copywriting, how I built the CCA, and the realities of freelancing.

We also get into book recommendations, behind-the-scenes stories, and more.

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Mentioned in the Episode

Herstory Spotify Podcast
Helping Copywriters Start and Scale Wildly Successful Careers
The Fastest Way to Grow Your Copywriting Business

Related Links

If I Make So Much Money Writing Copy, Why Am I Teaching Copywriting?
Get Your Copy of “Copywriting Strategies” by Our Own Nicki Krawczyk
Ep. 8: Meet Nicki Krawcyzk, Founder of Filthy Rich Writer
Ep. 4: Meet Our Head Copy Coach, Kate
Episode 251: Lessons from Nicki’s New Freelance Client
Episode 258: From Scarcity to Strategy: An Honest Update on My Money Mindset

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Our feelings on niching have never wavered: niching unnecessarily limits your opportunities, especially when you’re first starting out.

But what if you have an entire career in an industry?

You can—and should—absolutely use that experience to your advantage. 

CCA student and former healthcare worker Molly is sharing how she did exactly that on this week’s Build Your Copywriting Business podcast episode.

Molly didn’t focus her entire portfolio on healthcare copywriting.

Instead, she focused her outreach on the healthcare industry—and turned that into a six figure freelance career.

So, why’d she decide to take a full-time job? Listen to hear Molly explain …

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Mentioned in the Episode

Molly’s LinkedIn
The Real Math on Job Bidding Site “Success”
Ep. 84: When to Break the Copywriting Niche Rule

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Ever wonder what makes a banner ad actually work? 

As in: what separates a scroll-past banner ad from a stop-and-click banner ad?

While Kate and I don’t have the data from these ads, we do have some thoughts on 8 different banner ads. 

Some of these banner ads are single frames. Some are dynamic (meaning, they switch frames every few seconds).

Some have solid messaging.

Some…not so much.

While this is a very visual episode and I recommend watching on YouTube, Kate and I do read the copy out loud so you can listen, too (we know at least a couple of you listen in the school pick-up line; we’ve got you!!).

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Mentioned in the Episode

What’s a Creative Brief? A Guide to a Copywriter’s Essential Document
How Copywriting Projects Actually Come Together
How To Come Up With Wildly Effective Copywriting Concepts
Ep. 21: How Copywriters and Designers Work Together with Yoav Broum

Related Links

The Biggest Banner Ad Writing Mistakes

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Talking on the phone feels a little old school, don’t you think? ☎️

But guess what?

It’s still how a lot of business gets done.

And one phone call completely changed the trajectory of Victoria’s career.

Victoria went to school for business and launched her business as a VA in 2021. Her clients? They wanted marketing and copywriting support, too.

As she started building her skills, she realized there was so much more she could be offering—and charging.

She’s sharing how she went from VA to sending a $120,000 proposal for copywriting work

She also came to the podcast PREPARED.

Victoria is giving her top five tips for copywriters—and these are tips that are valuable whether you’re just getting started or you’ve been in the game for years.

I can’t wait for you to hear what she wrote on a sticky note and posted on her laptop!

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Mentioned in the Episode

Victoria Website
BONUS Laser Coaching: Top Tips for Wildly Effective Pitching
How to Draw Copywriting Work Opportunities to You

Related Links

BONUS Laser Coaching: Breaking the Feast or Famine Cycle, Nailing a Discovery Call, and Getting Replies on Pitches
Ep. 203: Secrets to Smooth Copywriting Client Relations

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OK first things first so we’re on the same page:

A Discovery Call is one of the most important calls you have as a copywriter.

This is where you and a client get on a 15 or so minute call and determine if you want to move forward together on a project.

But what does that look like? And how do you move forward with the project?

In this podcast episode, I’m sharing exactly what I’d say on a discovery call.

Well, if we’re getting technical, Kate is sharing exactly what she’d say on a Discovery Call. As you’ll hear, I’m playing the role of client and Kate is playing the role of copywriter as we discuss a potential project.

Listen in so you know exactly what types of questions to expect from clients and how you can (gently!) steer the conversation in way that makes you look like the pro that you are.

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Mentioned in the Episode

Ep. 224: Why You Should (Almost) Never Quote Copywriting Prices on a Call
Laser Copy Coaching: Getting Information From Clients, When to Price Your Services, and Boosting Confidence

Related Links

BONUS Laser Coaching: Breaking the Feast or Famine Cycle, Nailing a Discovery Call, and Getting Replies on Pitches
Ep. 45: How to Calm Your Nerves for Meetings with Copywriting Clients
How To Mess Up a Call With a Prospective Client

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Get Free Copywriting Training here