Are You Missing the Most Important Part of the “Let Them” Theory? (Episode 247)
You’ve probably heard Mel Robbins’ “Let Them” theory by now. (If not, pick up a copy or get on your library’s waitlist—trust us, there’s a waitlist for good reason!)
Let them underestimate you.
Let them judge.
Let them do their thing.
It’s a powerful mindset shift—but it’s only the beginning.
On this episode of the Build Your Copywriting Business podcast, Kate and I are giving our take on the book (5 out of 5 stars!), but, more importantly, breaking down why stopping at “let them” could keep you stuck.
If you’ve been spiraling with:
“What will people think when I update my LinkedIn to say ‘copywriter’?”
“Is this copy good enough? What if my client hates this?”
“I’m bothering people. Why would they want to hear from me?”
Then I really would love you to join the conversation and listen in! Take 30 minutes (15 if you listen on double speed like me 😉) and get the mindset framework that will help you get un-stuck.
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Mentioned in the Episode
The Let Them Theory by Mel RobbinsThe 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage by Mel RobbinsThe High 5 Daily Journal by Mel Robbins
Related Links
8 Copywriting Books Copywriters Need to Read to Build Marketing and Mindset Skills3 Books Every Copywriter Must ReadBook Pick: How to Get Out of Your Own Way and Achieve Copywriting Success
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From Copywriter to Launching Her Own Business - Jeanette's Story (Episode 246)
What if you pursue copywriting and realize … this still isn’t the right path?
After getting laid off, Jeanette launched her copywriting business (in an impressive 30 days!).
But six months in despite hitting her goals, she realized something still didn’t feel right.
So, she pivoted again.
On this episode of the Build Your Copywriting Business podcast, Jeanette was generous enough to share how she used the skills she learned as a copywriter to launch her very own business.
Owning her identity as an introvert has led Jeanette to the most fulfilling work of her life (so far!), running a business aimed at supporting introverts like herself.
Whether you’re mid-pivot or post-panic in your copywriting career, Jeanette’s story will inspire you to go for more.
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Mentioned in the Episode
Jeanette website: jesuisjeanette.comCan an Introvert Be a Successful Copywriter?Why Brand Voice Matters in Copywriting
Related Links
Ep. 232: From Copywriter to Product Marketer (And Homeowner in Spain!) – Alba’s StoryEp. 225: What Jobs Can I Do As a Copywriter?
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The Cost of Holding On: Escaping the Sunk Cost Trap (Episode 245)
“But I’ve already spent so much time and energy on this…”
Ever found yourself stuck in something—whether it’s a career, a relationship, or even a client—because it felt too late to walk away?
That’s the sunk cost fallacy talking. And it might be holding you back from the career (and life!) you actually want.
On this episode of the Build Your Copywriting Business podcast, we’re breaking down why we cling to paths that aren’t working for us.
If you’ve struggled with the difference between giving up or letting go to move forward, this is for you.
Feeling that gut pull that something’s not right? This is your permission slip to trust it.
Remember: past you doesn’t get to run the show for present and future you anymore.
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Mentioned in the Episode
Ep. 214: Replacing a Corporate Job Salary with a 6-Figure Copywriting Business – Tori’s StoryEp. 218: Copywriting Opens Doors to Career Opportunities – Sunny’s StoryEp. 229: Changing a Habit? Here’s the Cycle You’re Going Through
Related Links
Ep. 175: Career Resolutions to Make Right NowEp. 223: If Not Now, When? A Deep Dive Into Decision MakingEp. 186: Are You Stuck in an Employee Mindset?
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From Hairstylist to Copywriter (Currently Working from Morocco!) - Katherine's Story (Episode 244)
She left her hairstylist job one day … and landed an agency copywriting role the next.
Her portfolio when she landed the job? 100% spec ads.
She’s never stepped foot in an office.
And right now? She’s working remotely from Morocco, contracting with agencies around the world.
To say we’re in awe of Katherine’s path is an understatement.
After more than a decade behind the chair, she knew it was time to make the emotional decision to move on. And if you’re feeling that same pull—even if you love your current career—Katherine’s story is one you need to hear.
Katherine was kind enough to spend some time sharing her story on the Build Your Copywriting Business podcast, including the strategies that helped launch her copywriting career.
As someone who loved her job, she’s offering deep insight into how she knew it was the right time to make a change.
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Mentioned in the Episode
Ep. 100: Take Advantage of the Digital Nomad LifestylePortfolio Examples That Wow ClientsBreak Into New Copywriting Industries Using Spec Ads
Related Links
Ep. 232: From Copywriter to Product Marketer (And Homeowner in Spain!) – Alba’s StoryBONUS – Laser Coaching: How Can I Work Remotely from Anywhere in the World?
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Checklist for Taking Your Copy to the Next Level (Episode 243)
You’ve written your copy. You’ve proofread it. You’re ready to send it off to the client…
…Or are you?
In this week’s episode of Build Your Copywriting Business, we’re walking you through the often skipped step that comes between “done writing” and “client ready.”
Think: a mini checklist—but not your typical copyediting or proofreading list.
We’re talking strategy and specific copy tweaks that will make your message stronger (and, ultimately, work better!).
These are the questions we run through every single time before handing off copy to a client—and after this episode, you’ll have them in your toolkit, too.
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Mentioned in the Episode
What Your Headlines Are MissingWhat’s a CTA or Call to Action?How to Write a Sales Page That’ll Make Your Client EcstaticWhere Content Belongs on Your Copywriting Portfolio Site
Related Links
Ep. 74: Copywriting Checklist: 5 Things to Check Before Submitting Copy4 Things Most Copywriters Get Wrong on Their Portfolio Websites
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Ready to turn your love of writing into a successful copywriting career? Join professional copywriters Nicki Krawczyk, Kate Sitarz, and the Filthy Rich Writer team to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing for multi-billion-dollar companies, solopreneurs, and every size business in between.
To us, being “filthy rich” means having a job you love, being good at what you do, and making great money doing it. So let’s get started!
Subscribe now and make sure you never miss an episode!
Ireland