Build Your Copywriting Business

You know why copywriting is so fun?

Once you understand the foundations, you unlock a superpower you have for the rest of your life. 🦸

Features vs. benefits, clear CTAs, how the audience and medium impact the message: once you understand that, you can wield that superpower on any project with any client.

That’s what CCA student and agency owner Michelle realized. And it unlocked a world of opportunity for her.

We love Michelle’s motto—”say yes and figure it out later.”

You say “yes” not because you know everything.

You say “yes” because you know you have a strong foundation and trust yourself to figure out the remaining 5-10% to get the project done.

As copywriters, we never stop learning.

New social platforms, new clients, new audiences: change is the one constant in our careers.

But if we adopt Michelle’s mentality, then instead of fearing “new” we can see it for all the opportunities that it presents.

Hear her explain this philosophy and the rest of her journey

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Mentioned in the Episode

Copywriting Resources to Add to Your Tool Box
Amp Up Your Copywriting Productivity with Ultra Scheduling
Use an Entrepreneur Mindset to Grow Your Copywriting Income
How to Set Up Your Schedule When Working from Home

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The other day, Kate and I were talking about the reasons why we like working on staff versus freelancing.

Candidly, Kate told me that being on staff can sometimes feel easier (don't worry, I asked her if I could share this conversation with you!).

And, hey, some seasons in our lives we just need ease in certain areas.

We want to put our feet up for a sec and breathe.

Of course, we're still producing top-notch work. Working on staff just has a different set of challenges than freelancing.

But one of the things we talked about was how ease can disguise itself as security.

And so, that's where we started this conversation of this week's Build Your Copywriting Business podcast episode.

Take a listen and let me know if this helps you bring more intention to the decisions you're making in your business.

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Mentioned in the Episode

You’re Most Secure When You Take Control
Ep. 49: How to Build Your Own Benefits as a Freelancer
How to Make Time for Freelance Work
Ep. 195: Freelance vs. Contract: Which is Better?

Related Links

Ep. 55: Building a Copywriting Side Hustle With a Full-Time Job – Claire’s Story
Ep. 75: How to Be a Part-Time Copywriter with a Full-Time Job – Catching Up with Alicia
Is it Better to Be an On-Staff Copywriter or a Freelance Copywriter?

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Get Free Copywriting Training here

Are you (unintentionally) alienating your audience?

Kate and I had the pleasure of sitting down with Comprehensive Copywriting Academy student and bilingual copywriter Ceci and WOW! 

This episode of the Build Your Copywriting Business podcast is a masterclass in connecting with your audience in a meaningful way.

And Ceci’s story is incredibly inspiring, too.

As a Latina copywriter, Ceci notices when copy has been intentionally written for a Spanish-speaking audience … and when it’s been haphazardly translated into English.

 And that difference is huge.

 When you take the time to authentically connect with your audience, they’re more likely to take the action you want them to take. 

When you don’t take the time to connect with your audience?

At best, they’ll ignore the message. At worst? They’ll think negatively of the brand.

Listen now for pro tips on building deeper connections.

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Mentioned in the Episode

Ceci’s LinkedIn Profile
Ceci’s Portfolio Site
Top Tips for Wildly Effective Pitching
Fight These 10 Fears with a Systematic Process

Related Links

Ep. 40: Empowering BIPOC Businesses as a Black, Hispanic Copywriter – Ashley’s Story
How Do You Write for Translations?

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When self-doubt is loud, it’s hard to tell whether discomfort is fear or intuition.

That’s why learning to tell the difference is so important—in life … and, in this case, copywriting.

So, Kate and I figured it was time to share our best tiny-but-effective tips for building trust in your gut.

We’re talking about how to trust your instincts both when you’re writing copy and when you’re deciding to take on a client. 

The line between resistance and gut instinct can be tricky. So, let’s make sure you have a path for recognizing the difference.

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Mentioned in the Episode

Ep. BONUS – Laser Coaching: How to (Respectfully) Disagree with a Copywriting Client
How to Price Copywriting Services: By the Minute? The Hour? The Word?
Ep. 163: Are Your Copywriting Prices Leaving Money on the Table?
Ep. 76: Red Flags Copywriters Need to Look for in Clients

Related Links

Fight These 10 Fears with a Systematic Process

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Get Free Copywriting Training here

I hope you’re ready for the WEALTH of information Alex is sharing.

On this episode of the Build Your Copywriting Business podcast, we are beyond lucky that CCA student, former account manager, and current copywriting dynamo Alex is sharing her wisdom from BOTH sides of the agency aisle.

On the account side, Alex managed timelines, scopes, and client relationships. 

And, lucky us, she’s sharing pro tips for how you can better manage your own timelines, scopes, and relationships to wow clients (and keep your sanity!).

As someone who was on one career trajectory for well over a decade, Alex is also sharing what it was like to make a major career pivot into copywriting and how she did it.

And, yes, she got to see copy for one of her projects in the bright lights of Times Square. How cool is that?! 

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Mentioned in the Episode

Alexandra Angst LinkedIn
How to Put Together a Copywriting Portfolio (Even With No Experience)
Break Into New Copywriting Industries Using Spec Ads
BONUS: Laser Coaching – How to Land Copywriting Work with an Ad Agency

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Get Free Copywriting Training here