Build Your Copywriting Business

• 215. Land Copywriting Clients with Podcast Publicity - with Christina Lenkowski

  I have good news and bad news for you: pitching is always going to be the direct line to landing work, but there are other tactics you can mix in to keep things fun. (And, if you ask me, pitching CAN be fun, but I’ll save that conversation with you for another day 😉 ) I am thrilled to share Kate and I sat down with podcast pitching pro Christina Lenkowski to pick her brain on all things podcast guesting. “But Nicki, I’m an introvert!” “But Nicki, I’m no expert!” Hear me out, we cover all this. Going on podcasts as a guest can not only establish you as an expert, but allows you to reach hundreds, if not thousands of members of your target audience—all at once.  And, as the owner of the extraordinary podcast pitching service Publicity x Christina, Christina is the go-to expert on getting online entrepreneurs the visibility they need for the paydays they want (her copy, not mine—but isn’t that good?!).  Full disclosure: I’ve even used her services! Listen now to see how you may be able to add this tactic to your business strategy! --------------- Mentioned in the Episode Podcastpublicityquiz.com Related Links Top Podcast Episodes for New Copywriters8 Must-Listen Podcasts to Amp Up Your Digital Marketing Knowledge12 Business Books and Podcasts for the New Year --------------- Get Free Copywriting Training here 

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• 214. Replacing a Corporate Job Salary with a 6-Figure Copywriting Business - Tori's Story

  Ever wake up in the morning, head to work, and all you can think of is "UGH!"? Like many people, Tori went to school for something she was told she'd be good at—sales—got a corporate job after college, and ... very quickly realized she was an introvert. She hated sales. So, Tori made the difficult decision to let go of the path she thought she'd be on her entire life.  But she quickly realized it was a win-win: She could learning copywriting and change her life for the better. Or, worst case, she could gain more skills that she could use in any career. On this episode of the Build Your Copywriting Business podcast, Tori is sharing how she made the switch and what her days are like now. Kate and I are super inspired by Tori's mindset. 💎 "There's something inside of us, we all know what our dream is ... I look forward to life in a way that I didn't before." 💎 "If anything, you fail and you can go back to old habits or old positions or try again in another capacity." 💎 "The ability to have autonomy over my schedule, over my life, it makes me a better, happier, more fulfilled person and I think that pours into every area of my life." Those are just a handful of gems she dropped at minute 15 of this podcast—yes, that's just one minute of the conversation! She has incredible insights to share, so I'd really encourage you add this one to your queue. (Or watch on YouTube so you can see Tori's fabulous red sweater ...) --------------- Mentioned in the Episode Tori's portfolio: yourwritefit.com Related Links Can an Introvert Be a Successful Copywriter?The Fastest Way to Grow Your Copywriting BusinessEp. 95: Hitting 6 Figures As a Copywriter in 6 Months – Stacy’s StorySet Your Copywriting Business Up for Financial Success --------------- Get Free Copywriting Training here 

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• 213. Find Copywriting Clients Anywhere You Go

  Landing copywriting clients is a lot easier than you may think. (Reminder: CCA students, you have entire courses on how to find and land clients!) But one of the most overlooked ways to find clients? Talking to people. On this episode of the Build Your Copywriting Business podcast, Nicki and Kate joke about finding clients at the grocery store. But, truthfully, you can find clients almost anywhere! It all starts with accepting that you’re a copywriter—and getting comfortable telling people you’re a copywriter. CCA students share in the student-only Facebook group all the time that they landed a client just by making casual conversation. Because you really don’t know who could use a copywriter! And, because we’re writers and like writing, we take for granted that there are SO many people who don’t like writing. But, we know, you’re thinking: “Nicki, I can’t just go up to people and say, ‘Hi, I’m a copywriter!'” And you’re absolutely right.  So, listen to this episode to hear us share our tips for making 100% non-awkward conversation. --------------- Mentioned in the Episode Episode 198: Finding Copywriting Success Through Curiosity – Jared’s Story Related Links 5 Networking Steps to Take This MonthFind Copywriting Clients by Networking in the Right PlacesThe One Question That Makes Copywriting Networking Easy --------------- Get Free Copywriting Training here 

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• 212. The Dangers of Steady Copywriting Clients

  Having one steady, high-paying copywriting client is the dream, right? Well, to be honest, no.  Copywriting is a little bit like investing. Putting your eggs all in one basket leaves you vulnerable to the whims of one company. That’s why diversification is so important. When you have multiple copywriting clients, it doesn’t matter if work slows down with one or if they go out of business entirely! You’ve got other work. And going from a 100% full workload to 90% or even 85% workload is much better than 100% to 0%. Think about it: if you’re earning $100,000, and you lose a client that is 15% of your business, you’re still earning $85,000. If you have one client? You’re down to $0. So, on this episode of the Build Your Copywriting Business podcast, Kate and I are digging into why the allure of one magical client shouldn’t be all that appealing and how to structure your client roster so you’re setting yourself up for a thriving career—not a rollercoaster ride. And, yes, this means you never stop pitching. Pitching from a place of abundance—when you have clients and income—is much more fun than panic pitching. (Trust me: panic pitching is bad news.) --------------- Mentioned in the Episode Ep. 114: Hate Writing Your Own Portfolio? Use These Tips to Get It DoneBONUS Laser Coaching: Top Tips for Wildly Effective Pitching Related Links Ep. 204: Dangerous copywriting strategy alert: you can’t rely on SEO for landing clientsEp. 61: Juggling Multiple Copywriting ClientsBONUS: Earning More As a Freelancer than On Staff – Catching Up With Stuart --------------- Get Free Copywriting Training here 

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• 211. How to Weather the Ups and Downs of Business

  You’ve heard me say time and time again that copywriting is an incredibly fun and rewarding career.  And it is. But … it’s still a career. There are inevitably times in life—whether as a freelancer or full-time, copywriting or otherwise—when you just don’t feel 100%.  And sometimes we attribute those crummy feelings to the wrong things. Cloudy days, an odd text from a friend, a sick family member: a lot of factors in our lives can impact how we’re feeling. On this episode of the Build Your Copywriting Business podcast, Kate and I are talking about how we deal with the days when we just can’t. Those days can still be productive days—if you know how to approach them. Listen now for our best tips and tactics (and a few confessions 😳). --------------- Mentioned in the Episode Ep 157: Are You Living in the Gap or the Gain?Ep 134: Keep Copywriting Fun: 3 Must-Implement Business Boundaries Related Links Ep 144: Navigating Ups and Downs in a Copywriting Career – Tammy’s StoryEp 147: How to Avoid Freak-Outs & Solve Any ChallengeEp 143: Business Builder or Time Waster? --------------- Get Free Copywriting Training here 

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