Build Your Copywriting Business

How much does a banana cost for you?

At Trader Joe’s they may be 26 cents (maybe a bit more for organic). 

At Whole Foods they may be around 70 cents.

But a banana costs relatively the same amount wherever you go, right? It’s a difference of a few cents.

Copywriting is a not a banana.

And, even if we agree on that, I don’t think you’re going to like this episode of the Build Your Copywriting Business podcast.

See, we hear all the time, “I found this pricing guide and it’s really helpful!”

But what you may not realize is those guides are actually hurting you. 

It’s presented as an easy solution to a complex problem: how much do I charge for an email? Or a homepage? Or an about page?

I hate to break it: there’s not an easy button for this.

These guides are a marketing gimmick to put $$$dollar signs$$$ in your eyes and get you to click or opt-in or buy the program.

Ready to hear me out?

Listen to today’s episode now before a pricing guide leads you down the wrong path.

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Mentioned in the Episode

The (Surprisingly Easy) Art of Negotiation for Copywriters
Copywriting Revision Rounds: How Many Rounds Do You Offer?
Ep. 17: How to Set Your Copywriting Rates
Ep. 109: The Right Way to Raise Copywriting Rates

Related Links

Increase Your Copywriting Pricing Without Burning Bridges
Why Most Advice About How to Price Your Services is Dead Wrong for You
How to Price Copywriting Services: By the Minute? The Hour? The Word?

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Get Free Copywriting Training here

Do you love a to-do list as much as I do?

I loooove a to-do list.

Well, mostly I love checking things off that list. 

But on this week’s Build Your Copywriting Business podcast episode, Kate and I dug into how we’ve been rethinking the to-do list so we don’t fall into what Kate is calling the “to-do list trap.”

If you ever put things on your list and:

Feel guilty for every day that an item sits on your list—and you don’t complete it
Feel like you have to check off every item on your list because they’re there
Or feel like your list is never-ending (because it literally will never end!)

Then you’ll come away with new ways to look at your to-do lists so you get all the benefits of a list without the burden. 

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Mentioned in the Episode

Ep. 154: How Freelancers Can Masterfully Juggle Multiple Projects – with Kaitlyn Spinney
Episode BONUS: AI & Copywriting: Using AI to Your Advantage to Wow Clients and Land High-Paying Work
Ep. 241: ChatGPT: Friend or Foe? – with Amber Smith

Related Links

4 Tools to Stay On Top of Your To-Do List
Ep. 154: How Freelancers Can Masterfully Juggle Multiple Projects – with Kaitlyn Spinney

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Get Free Copywriting Training here

Like many Comprehensive Copywriting Academy students, Caleb was a burnt out teacher looking for a different career.

On this Build Your Copywriting Business podcast episode, he’s generously sharing how he made that transition, including how he’s learned to use his ADHD as a strength.

Several people in the community have asked about working as a copywriter with ADHD and, whether or not you are managing it yourself, Caleb’s tips are wildly helpful.

As he says, he can’t just rely on “feeling” like working, but has to set up his environment so that getting started is the easiest thing to do.

And when he’s working, Caleb uses the “sprint” method to avoid the mid-day fog.

Listen to hear him explain these tactics—and others (and let us know if you try any!!).

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Mentioned in the Episode

Caleb’s LinkedIn
How to Put Together a Copywriting Portfolio (Even With No Experience)
Ep. 37: Improve Your Copywriting Productivity and Professionalism
Ep. 237: AI is Going to Take My Job!!! … But Is It

Related Links

Finding Your Copywriting Flow State
BONUS Laser Coaching: Tips for Neurodivergent Copywriters
Ep. 256: From Teaching to Copywriting While Facing Life’s Biggest Tests – Joanna’s Story

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Get Free Copywriting Training here

If you’re in the Comprehensive Copywriting Academy, you know this community is packed with talented, creative, smart, generous humans.

One of those humans is Shelby Stockton.

Shelby is a comic, copywriter, and co-host of Herstory, a podcast spotlighting the stories of badas* women throughout history.

So, this week’s Build Your Copywriting Business podcast episode is actually a special crossover episode from Herstory.

Shelby kindly invited Kate and me to talk about how we each got started in copywriting, how I built the CCA, and the realities of freelancing.

We also get into book recommendations, behind-the-scenes stories, and more.

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Mentioned in the Episode

Herstory Spotify Podcast
Helping Copywriters Start and Scale Wildly Successful Careers
The Fastest Way to Grow Your Copywriting Business

Related Links

If I Make So Much Money Writing Copy, Why Am I Teaching Copywriting?
Get Your Copy of “Copywriting Strategies” by Our Own Nicki Krawczyk
Ep. 8: Meet Nicki Krawcyzk, Founder of Filthy Rich Writer
Ep. 4: Meet Our Head Copy Coach, Kate
Episode 251: Lessons from Nicki’s New Freelance Client
Episode 258: From Scarcity to Strategy: An Honest Update on My Money Mindset

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Get Free Copywriting Training here

Our feelings on niching have never wavered: niching unnecessarily limits your opportunities, especially when you’re first starting out.

But what if you have an entire career in an industry?

You can—and should—absolutely use that experience to your advantage. 

CCA student and former healthcare worker Molly is sharing how she did exactly that on this week’s Build Your Copywriting Business podcast episode.

Molly didn’t focus her entire portfolio on healthcare copywriting.

Instead, she focused her outreach on the healthcare industry—and turned that into a six figure freelance career.

So, why’d she decide to take a full-time job? Listen to hear Molly explain …

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Mentioned in the Episode

Molly’s LinkedIn
The Real Math on Job Bidding Site “Success”
Ep. 84: When to Break the Copywriting Niche Rule

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Get Free Copywriting Training here