Build Your Copywriting Business

Ever wonder what makes a banner ad actually work? 

As in: what separates a scroll-past banner ad from a stop-and-click banner ad?

While Kate and I don’t have the data from these ads, we do have some thoughts on 8 different banner ads. 

Some of these banner ads are single frames. Some are dynamic (meaning, they switch frames every few seconds).

Some have solid messaging.

Some…not so much.

While this is a very visual episode and I recommend watching on YouTube, Kate and I do read the copy out loud so you can listen, too (we know at least a couple of you listen in the school pick-up line; we’ve got you!!).

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Mentioned in the Episode

What’s a Creative Brief? A Guide to a Copywriter’s Essential Document
How Copywriting Projects Actually Come Together
How To Come Up With Wildly Effective Copywriting Concepts
Ep. 21: How Copywriters and Designers Work Together with Yoav Broum

Related Links

The Biggest Banner Ad Writing Mistakes

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Talking on the phone feels a little old school, don’t you think? ☎️

But guess what?

It’s still how a lot of business gets done.

And one phone call completely changed the trajectory of Victoria’s career.

Victoria went to school for business and launched her business as a VA in 2021. Her clients? They wanted marketing and copywriting support, too.

As she started building her skills, she realized there was so much more she could be offering—and charging.

She’s sharing how she went from VA to sending a $120,000 proposal for copywriting work

She also came to the podcast PREPARED.

Victoria is giving her top five tips for copywriters—and these are tips that are valuable whether you’re just getting started or you’ve been in the game for years.

I can’t wait for you to hear what she wrote on a sticky note and posted on her laptop!

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Mentioned in the Episode

Victoria Website
BONUS Laser Coaching: Top Tips for Wildly Effective Pitching
How to Draw Copywriting Work Opportunities to You

Related Links

BONUS Laser Coaching: Breaking the Feast or Famine Cycle, Nailing a Discovery Call, and Getting Replies on Pitches
Ep. 203: Secrets to Smooth Copywriting Client Relations

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OK first things first so we’re on the same page:

A Discovery Call is one of the most important calls you have as a copywriter.

This is where you and a client get on a 15 or so minute call and determine if you want to move forward together on a project.

But what does that look like? And how do you move forward with the project?

In this podcast episode, I’m sharing exactly what I’d say on a discovery call.

Well, if we’re getting technical, Kate is sharing exactly what she’d say on a Discovery Call. As you’ll hear, I’m playing the role of client and Kate is playing the role of copywriter as we discuss a potential project.

Listen in so you know exactly what types of questions to expect from clients and how you can (gently!) steer the conversation in way that makes you look like the pro that you are.

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Mentioned in the Episode

Ep. 224: Why You Should (Almost) Never Quote Copywriting Prices on a Call
Laser Copy Coaching: Getting Information From Clients, When to Price Your Services, and Boosting Confidence

Related Links

BONUS Laser Coaching: Breaking the Feast or Famine Cycle, Nailing a Discovery Call, and Getting Replies on Pitches
Ep. 45: How to Calm Your Nerves for Meetings with Copywriting Clients
How To Mess Up a Call With a Prospective Client

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Have your heart set on freelancing?

A lot of copywriters do. And that was Jen, too. She was freelance or bust.

In fact, the last time we talked to her, she was thriving as a freelancer, making upwards of 10K/month while home schooling her kids.

So, why the heck did she take an on-staff job?!

When you’re really clear on what you want and why you want it, you realize there are multiple ways to get there.

For Jen, flexibility and freedom are the MOST important. But freelancing isn’t the only way to get those things.

If you’ve always felt like freelancing was the only way to hit your goals, you’ll want to listen to Jen’s update. I’ll leave it to Jen to fill you in on the rest …

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Mentioned in the Episode

Ep. 51: Working at an Agency & Collaborating with Other Copywriters – Jen’s and Julie’s Story
Copywriting for Nonprofits: 2 Tips to Crafting Compelling Copy

Related Links

Ep. 36: From Full-Time, Faith-Based Nonprofit Work to Part-Time Copywriting – Kate’s Story
Ep. 236: Raising 2 Kids, Writing for Nonprofits, and Going at Your Own Pace – Stevi’s Story

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When you think of “networking,” what do you think of?

😖 “Hello my name is …” name tags and business cards being shoved at you like confetti? 

😫 Memorizing an elevator pitch that ends up feeling sales-y and robotic?

☠️ A room full of strangers that makes you feel like you’re back in the middle school lunchroom trying to figure out what table to sit at?

I hear you. All of that makes me want to run and hide under a blanket, too.

And that’s why on this this week’s Build Your Copywriting Business podcast episode, we’re sharing how you can reduce the pressure of in-person events and, dare we say it, have fun.

The biggest mistake people make when going to an event is similar to the biggest mistake people make in an email: they make it all about themselves.

Here’s how to not make this about yourself and connect with other humans in the most authentic way possible.

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Mentioned in the Episode

8 Tips for Networking Success
Use Copywriting Networking to Help Land More Clients
Find Copywriting Clients by Networking in the Right Places
The One Question That Makes Copywriting Networking Easy

Related Links

The Simplest Way to Start Finding Copywriting Clients
Ep. 213: Find Copywriting Clients Anywhere You Go

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