Ready to turn your love of writing into a successful copywriting career? Join professional copywriters Nicki Krawczyk, Kate Sitarz, and the Filthy Rich Writer t...
Having one steady, high-paying copywriting client is the dream, right?
Well, to be honest, no.
Copywriting is a little bit like investing. Putting your eggs all in one basket leaves you vulnerable to the whims of one company. That’s why diversification is so important.
When you have multiple copywriting clients, it doesn’t matter if work slows down with one or if they go out of business entirely! You’ve got other work.
And going from a 100% full workload to 90% or even 85% workload is much better than 100% to 0%. Think about it: if you’re earning $100,000, and you lose a client that is 15% of your business, you’re still earning $85,000. If you have one client? You’re down to $0.
So, on this episode of the Build Your Copywriting Business podcast, Kate and I are digging into why the allure of one magical client shouldn’t be all that appealing and how to structure your client roster so you’re setting yourself up for a thriving career—not a rollercoaster ride.
And, yes, this means you never stop pitching. Pitching from a place of abundance—when you have clients and income—is much more fun than panic pitching. (Trust me: panic pitching is bad news.)
---------------
Mentioned in the Episode
Ep. 114: Hate Writing Your Own Portfolio? Use These Tips to Get It DoneBONUS Laser Coaching: Top Tips for Wildly Effective Pitching
Related Links
Ep. 204: Dangerous copywriting strategy alert: you can’t rely on SEO for landing clientsEp. 61: Juggling Multiple Copywriting ClientsBONUS: Earning More As a Freelancer than On Staff – Catching Up With Stuart
---------------
Get Free Copywriting Training here
--------
18:39
211. How to Weather the Ups and Downs of Business
You’ve heard me say time and time again that copywriting is an incredibly fun and rewarding career.
And it is. But … it’s still a career.
There are inevitably times in life—whether as a freelancer or full-time, copywriting or otherwise—when you just don’t feel 100%.
And sometimes we attribute those crummy feelings to the wrong things.
Cloudy days, an odd text from a friend, a sick family member: a lot of factors in our lives can impact how we’re feeling.
On this episode of the Build Your Copywriting Business podcast, Kate and I are talking about how we deal with the days when we just can’t. Those days can still be productive days—if you know how to approach them.
Listen now for our best tips and tactics (and a few confessions 😳).
---------------
Mentioned in the Episode
Ep 157: Are You Living in the Gap or the Gain?Ep 134: Keep Copywriting Fun: 3 Must-Implement Business Boundaries
Related Links
Ep 144: Navigating Ups and Downs in a Copywriting Career – Tammy’s StoryEp 147: How to Avoid Freak-Outs & Solve Any ChallengeEp 143: Business Builder or Time Waster?
---------------
Get Free Copywriting Training here
--------
29:59
210. Part Time Social Worker, Part Time Copywriter - Alicia's Story
Every time we talk with Comprehensive Copywriting Academy students, Kate and I leave feeling inspired.
That’s exactly what it was like talking to Alicia.
From a young age, Alicia knew she wanted to help people. It’s what got her into social work. But, like many of those in the social work field, Alicia faced extreme burnout.
On this episode of the Build Your Copywriting Business podcast, Alicia is sharing her story, including how she transitioned from social work to copywriting, how her social work skills lend themselves to copywriting, and how she pushed past self-imposed roadblocks.
Hint: it’s OK to take messy action—as long as you’re taking action!
Alicia is proving that some careers don’t have to be full-time careers. Sometimes, you can put together a full-time career out of two part-time careers.
So, I’d encourage you to listen to this episode for a little inspiration. Ask yourself, like Alicia did, “what do you want life to look like?”
---------------
Mentioned in the Episode
Building Your Portfolio Copywriting by Working With Small BusinessesEp. 114: Hate Writing Your Own Portfolio? Use These Tips to Get It DoneHow to Put Together a Copywriting Portfolio (Even With No Experience)Alicia Website: www.copysilk.com
Related Links
Ep. 156: 11 Years in Social Work to a $10K/Month Copywriting Career – Sonali’s StoryEp. 75: How to Be a Part-Time Copywriter with a Full-Time Job – Catching Up with AliciaHow to Be a Part-Time Copywriter from Home
---------------
Get Free Copywriting Training here
--------
47:12
209. 1 Tactic to Try for More Powerful Copywriting
When used correctly, storytelling is a powerful copywriting tactic. But why do I say “when used correctly?” Because sometimes copywriters and clients use storytelling in the entirely wrong way.
On this episode of the Build Your Copywriting Business podcast, Kate and I are breaking down when and how to use this tactic. Plus, we’re giving some examples of storytelling in action—including scenarios where it isn’t appropriate.
---------------
Mentioned in the Episode
Ep. 5: Why Choosing a Copywriting Niche is Terrible Advice
Related Links
How Long Should It Take You to Write Copy?How to Write Copy that Makes Your Clients Irresistible
---------------
Get Free Copywriting Training here
--------
22:32
208. Are You Doing These 4 Things That Clients Look for in Freelancers?
🎶 What a client wants, what a client needs …
… whatever makes them happy gets you money … 🎶
I apologize if you have Christina Aguilera stuck in your head. BUT if it helps you remember the key takeaways from this episode, then you’re welcome. 😉
On this episode of the Build Your Copywriting Business podcast, Kate and I are talking about four crucial things that clients look for in a freelancer.
Doing these things is the difference between building long-term relationships with clients or having one-and-done projects with clients (and, potentially, reputation damage).
So, make sure you’re putting your best foot forward. Listen now!
----------------
Mentioned in the Episode
Setting Boundaries as a CopywriterEp. 5: Why Choosing a Copywriting Niche is Terrible AdviceCreative Brief: The First Step to Any Successful Copywriting ProjectQuestions You Need to Ask Your Copywriting Clients
Related Links
Ep. 182: What’s the Best Way to Communicate with Copywriting Clients?Ep. 10: Your Ideal Clients Want You to Pitch Them
---------------
Get Free Copywriting Training here
Ready to turn your love of writing into a successful copywriting career? Join professional copywriters Nicki Krawczyk, Kate Sitarz, and the Filthy Rich Writer team to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing for multi-billion-dollar companies, solopreneurs, and every size business in between.
To us, being “filthy rich” means having a job you love, being good at what you do, and making great money doing it. So let’s get started!
Subscribe now and make sure you never miss an episode!
Ireland