Build Your Copywriting Business

Sending lots of emails to potential clients, but never getting a response?

As a business owner for 15+ years, I've received my fair of share of pitches (CCA students: you've seen some of the good and some of the bad!). 

And I can tell you that there are a handful of super-common mistakes.

But you don't have to make those same mistakes, my friend!

We're running through the biggest of the big no-nos (with real examples!) on this episode of the

By the end, you'll know how to spot these errors so you can fix them before you hit "send" on your emails.

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Be honest with me for a sec: Have you ever said any of the following before reaching out to a client?

"No one wants my pitches."

"This is hard—and I'm just going to get a no."

"This person doesn't even know me. This is basically spam."

"There's an easier way. I'll just use those job bidding sites."

As a business owner, I can tell you that all of this negative self talk is not only dangerous, it's just not true. 

When you send an email packed with value (CCA students, you know what I'm talking about), business owners are grateful.

They may not reach back out, but I can tell you they save your emails (I've got a few I've saved for upcoming projects!).

So, if you've ever said any of these, you need to listen to this episode now.

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Does it ever feel like someone’s trying to put you in a box?

It can feel … constraining, to say the least. We all have multiple interests, and as our professional and personal lives increasingly get blurred, it seems silly to try to distill our identities down to a single word.

That’s why I can’t wait for you to hear Shelby’s story on today’s Build Your Copywriting Business podcast episode.

A copywriter, comedian, actor, podcaster, former teacher, and CCA student (among, many, many other things!), Shelby is sharing allllll the details on how she makes her multi-hyphenate career work. 

But even more helpful than her tips for balancing multiple income streams and passions are her tips for balancing all of your interests without burning out.

I can’t wait for you to hear all of her hard-earn wisdom …

Psst: You can hear Nicki and Kate on Shelby’s podcast Herstory right here.

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Mentioned in the Episode

Ep. 70: Tips for Tackling Blank Page Syndrome
Ep. 280: Making Herstory: Nicki Krawczyk & Kate Sitarz
The Anatomy of a Good Ad: 6 Elements to Include
Shelby’s Instagram
Herstory Podcast

Related Links

Ep. 61: Juggling Multiple Copywriting Clients
Ep. 154: How Freelancers Can Masterfully Juggle Multiple Projects – with Kaitlyn Spinney
The Three Steps to Career Change

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I know: the 3 keys to unlimited (really!) copywriting success sounds like a big promise.

But we (really!) follow through on it.

And frankly, these are the steps for success at anything, not just copywriting.

Whatever goals you have for yourself, you CAN achieve them. The only way to “fail” is if you don’t get started. Or if you stop doing the work.

OK, I’m going to stop typing (really!) because this is one episode you need to listen to ASAP.

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Mentioned in the Episode

The Real Math on Job Bidding Site “Success”
Ep. 154: How Freelancers Can Masterfully Juggle Multiple Projects – with Kaitlyn Spinney
Ep. 199: #1 Thing Getting in Your Way of Copywriting (and Other!) Success

Related Links

The Secret to Sustaining Freelance Copywriting Success
Book Pick: How to Get Out of Your Own Way and Achieve Copywriting Success
Habits of Wildly Successful Copywriters

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Any guesses on the fastest way to make people believe what you’re selling?

Show them proof.

That’s exactly what case studies do.

And it’s why case studies are one of the most valuable pieces of copy you can write—for your clients or your own business.

On this week’s Build Your Copywriting Business podcast episode we’re talking all things case studies so you can use this powerful storytelling tool to bring in business.

Whether you want to write case studies for yourself or add them to your service offerings, here’s what you need to know. 

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Mentioned in the Episode

4 Things Most Copywriters Get Wrong on Their Portfolio Websites
5 Ways to Instantly Improve Your Copywriting Portfolio Site

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