How to Use AI in Your Business and Create Tools for Your Offers
What if you could create custom AI tools that save you hours, elevate your client experience, and make your business run smoother? (Spoiler: you can.) In today's episode, I’m joined by my real-life bestie and AI-building genius, Kate Hejde, where we’re pulling back the curtain on how we’re both using AI to level up our businesses.We’re diving into how Kate is creating custom GPTs for herself and her clients, along with the first thing you need to know before building your own AI-powered tool. You'll also hear how to use AI far beyond just writing copy—think brain dumps, buyer personas, project organization, and more!Find it Quickly:00:41 - Diving into AI Obsession01:10 - Kate's Journey with AI Tools02:59 - My AI Tool Experience05:26 - Creating Custom AI Tools06:38 - Building Advanced AI Applications09:07 - Using AI for Business Efficiency15:21 - Launching New AI Tools and Memberships24:01 - Future PlansMentioned in this Episode:101: What Your Website Really Needs with Kate HejdeChatGPTLoveableAirtableMakeConnect with KateInstagram: @dearkatebrandstrategyWebsite: dearkatebrandstartegy.comShop: dearkatebrandstrategy.com/shopYoutube: @dearkatebrandstrategy
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Why ChatGPT Is My New Favorite Team Member (Sorry, Airtable)
ChatGPT just beat out Airtable as my most-used tool—and y’all know that’s saying a lot. In this solo episode, I’m pulling back the curtain on how I’ve trained custom GPTs to think like me, work like me, and help me serve my clients better than ever.We’re not just talking about AI for the sake of it. I’m walking you through the three custom GPTs I’ve built—what they do, how I use them daily, and why I can’t stop creating new tools for my AI Systems Squad. (Speaking of AI tools… I’m also cooking up even more inside my CRM Blueprint course 👀)Whether you’re AI-curious or just tired of starting content from scratch, this is the pep talk + strategy breakdown you didn’t know you needed.Your first AI assistant doesn’t have to be perfect. It just has to sound like you.👀 Want access to the AI Systems Squad?Join CRM Blueprint before May 9th and lock in the current price before it goes up to $997. More AI-powered client experience tools are coming, and this is your backstage pass. Learn more HERE.Find it Quickly:01:25 – Why ChatGPT is now my most-used business tool02:18 – Why I started building custom GPTs instead of using pre-built AI features03:33 – Tool #1: The Strategy Call Summary Assistant (and why note takers don’t cut it)06:12 – Tool #2: The Systems Professor Email Assistant (inside Email Like You Mean It)11:25 – Tool #3: The Repurposing Content GPT and how it ideated this very episode14:43 – Why AI won’t replace my human team (and how it helps us all work smarter)16:19 – A working weekend that turned into an AI teaching moment17:26 – Encouragement for those overwhelmed by AI—and how to get startedMentioned in this Episode:Email Like You Mean It - Join the Waitlist HERE
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18:59
How to Nail Your Offer Introduction
You've got the skills. You've got the offer. But if your leads are ghosting after you introduce it—we have a problem. In today’s episode, we're digging into one of the most critical (but often overlooked) parts of your client experience: the offer introduction. It's not just about rattling off prices or services — it's about creating clarity, building trust, and making the next step a no-brainer for your leads. Whether you’re hopping on a live sales call, recording a walkthrough video, or using tools to guide your leads, this episode will show you how to prep, present, and close with confidence.Your offer deserves a powerful introduction — let's make sure it gets one.Find it Quickly:00:28 - The Importance of Offer Introduction02:05 - Preparing for Your Offer Introduction04:42 - Effective Communication During Sales Calls05:30 - Using Video Ask for Client Engagement13:59 - Final Tips and Strategy CallsMentioned in this Episode:VideoAsk
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Why Your Best Leads Don’t Convert
You’re doing the marketing. Your portfolio is strong. You’re attracting the right people… but then they disappear. Sound familiar? Let's dive into why potential clients ghost—even when everything seems like it’s working. Spoiler: it’s not about your pricing or your talent. It’s about what happens after they hit “submit” on your contact form.I'm breaking down the common gaps in your client experience that are causing leads to fall through the cracks—from delayed replies and overwhelming next steps to missing emotional connections and unclear proposals. If you’re ready to stop getting ghosted and start getting booked, this one’s for you.Find it Quickly:00:48 - Understanding Client Ghosting02:03 - Four Common Client Experience Breakdowns06:30 - Building Confidence Through Clarity08:16 - Effective Sales Calls and Proposals
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Communicate with Clients Like a Pro: 5 Tips for a Better Experience with Christine Dammann
Is your lack of communication holding you back from creating an amazing experience for your clients? In today's episode, Christine Dammann joins us to share 5 essential tips to setting up clients for success through effective communication. Today’s episode is brought to you by my Love Your Leads private audio training! Are you providing an experience for your leads that sets an expectation on when they’ll hear from you, provides them with tools that will help them easily say yes and book you, while also making them feel seen and heard? In my private audio training, you’ll learn how to love your leads and get more booked clients through an automated booking process.Listen Now >>Find it Quickly:1:09 - Meet Christine 2:57 - Tip 1 - Send a pre-session guide9:55: Tip 2 - Set the tone with a warm welcome email10:35: Tip 3 - Text like a pro, not a clingy ex14:36: Tip 4 - Underpromise and overdeliver20:25: Tip 5 - Ask for the reviewMentioned in this EpisodeDubsadoConnect with ChristineWebsite: christinedammann.comInstagram: @christinedammannphotographyChristine's Freebie: christinedammann.com/google-freebieYoutube: youtube.com/@christinekdammann
Every creative deserves to turn their craft into a business that brings them joy and profit. Here you'll find a no-BS approach to what it takes to put the business first, prioritizing the systems and strategies that will actually move the needle and ensure your creative business is profitable rather than an expensive side-hustle. Your host is Colie James, a Disney-loving family photographer, and filmmaker turned Workflow and Automations Guru who helps creative service providers automate their sh*t, reclaim their time and get back to living!
Ireland