Business-First Creatives

• How to Build a Content Ecosystem that Sells for You with Latesha Lynch

  What if you could create just one piece of content and let it do the work of fifty? That’s exactly what we’re unpacking in today’s episode. Latesha Lynch joins us in today's episode to introduce us to her concept of inception marketing—the idea that you don’t need a million pieces of content to drive engagement, conversions, and trust. Through smart structure and intentional seeding, one high-value piece can become the engine of your entire ecosystem.Find It Quickly00:50 - The Social Media Exodus01:27 - Inception Marketing Explained02:12 - Balancing Motherhood and Business05:07 - Inception Marketing Strategies09:12 - Content Organization and AI Tools11:59 - Adapting Marketing to Different Channels15:39 - Understanding Different Buyer Types18:10 - Content Consumption Habits18:37 - The Importance of Guiding Your Audience18:45 - The Shift from Blogging to Social Media19:19 - Seeding Content Across Platforms20:32 - Planning Your Marketing Strategy21:27 - Setting Up Core Content22:44 - Connecting Content for Better Engagement23:42 - Creating and Tracking Content26:50 - Balancing Marketing and Sales30:12 - Engaging with Your Audience32:28 - Tools and Tips for Effective MarketingMentioned in this EpisodeContent Organization HubSegmentation EpisodeConnect with Lateshahermarketingcoach.cominstagram.com/hermarketingcoachlinkedin.com/in/lateshalynch

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• Your Workflow Isn’t the Exception: Why the CRM Blueprint Works for Every Photographer

  So many photographers swear their workflow is “the exception” — too many what-ifs, too many touchpoints, too many edge cases to fit inside any kind of universal framework. But here’s the truth: every single client journey still moves through the same five phases… and that’s exactly why the CRM Blueprint works for every photographer.In this episode, I’m breaking down how weddings, births, branding, newborns, seniors — all of them — share a common structure, and how the Blueprint uses genre-specific templates and a universal framework to make your workflows both personalized and predictable.I’ll also walk you through what makes this launch different: the live Map Your Process workshop, the 3-week support sprint, and why this is the closest the DIY course ever gets to done-with-you support. If you’ve been telling yourself your systems are too complicated to fix… this episode is the proof they aren’t.Grab the Birthday Bash Bonuses before they're gone!https://coliejames.com/blueprint

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• What's the Best Way To Set Up Your CRM? CRM Blueprint vs. Systems in Session with Megan Norman

  Have you been wondering what's the best way to set up your CRM? Today’s session is going to be a mix of a case study and answers to some specific questions I’ve been getting lately about Systems in Session. I thought Megan Norman would be the perfect person to bring on because she’s been part of my world for a while—first as a Blueprint student, then as a one-on-one client when she hired me for an audit. After that, she joined Systems in Session and gave her entire business a serious glow-up from that perspective. Now, she’s part of my retainer program.Find It Quickly00:25 - Client Relationships and Long-Term Engagements01:24 - Megan's Journey with Systems in Session04:42 - The Blueprint Course Evolution06:37 - Audit and Systems Overhaul09:42 - Customizing Workflows for Maximum Efficiency22:07 - Reintroducing the Baby Plan26:36 - Client Experience Enhancement27:09 - Adapting to Business Changes28:08 - The Value of Revisiting Systems29:20 - Hands-On System Implementation32:29 - Maximizing Efficiency During Peak Times33:41 - Elevating Client Experience Post-Booking36:35 - The Importance of Detailed Workflows44:02 - The Benefits of System AuditsMentioned in this EpisodeSystems in SessionCRM BlueprintSystems in Session: Mastering Your Client Journey ft. Erin Belles (a Done-With-You Dubsado Setup Case Study!)Connect with MeganWebsite: megannorman.comInstagram: instagram.com/megannormanphotographyFacebook: facebook.com/MeganNormanPhotography

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• Dubsado 3.0 First Impressions: The Good, the Bad, and the Missing

  Dubsado 3.0 is officially here… and y’all, the internet is having feelings.In this episode, I’m breaking down what’s new, what’s missing, and what photographers actually need to pay attention to. No fluff. No hype. Just the real talk you need before jumping into the new version.Read the full breakdown here → https://coliejames.com/dubsado-3-0-whats-new/Work with me inside Systems in Session → https://coliejames.com/systemsJoin CRM Blueprint → https://coliejames.com/blueprint00:00 — Why everyone is freaking out about Dubsado 3.0A quick reality check on the rollout, expectations, and why mixed opinions are completely valid.01:17 — The 3.0 switch + how to go back to 2.0 if you need toIf it’s your busy season, do NOT force the transition.02:44 — My biggest disappointments (aka: my Dubsado wishlist that still isn’t here)Contracts on schedulers, conditional logic, project dates + appointments, multi-client emails, and team accounts.07:28 — What is coming soonA few features currently in progress that will make life better in the next updates.09:36 — The rebuild: why 3.0 matters even if features didn’t changeNew backend → faster future updates (finally!).10:28 — Dashboard changesWhat’s actually better, what’s hidden, and why Threads users are spiraling over revenue numbers.14:06 — New Messages areaA real inbox inside Dubsado — finally.18:06 — The new Flows BuilderSame triggers, new layout, and why this matters for future conditional logic.19:52 — Time tracking improvementsHelpful update for those who bill hourly.20:08 — Scheduler availability upgradesA legitimately great improvement — no more clicking nine to five a million times.22:54 — Project view strugglesWhat feels off, what’s improved, and what I hope changes next.23:44 — Final thoughts + what to do nextWhy this update sets the stage for an actually powerful Dubsado… once the features catch up.

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• Workflow Overwhelm? Create These 3 Microsystems First

  You’re never going to find time to fix your workflows — you have to make the time. And today, I’m giving you the exact place to start.In this episode, I’m breaking down the three microsystems every creative needs before building a full workflow: your instant inquiry response, your five-minute booking proposal, and your booking confirmation email.These simple assets become the anchor activities for your inquiry, booking, and onboarding workflows — and they’re the fastest way to build momentum (and confidence) inside your client experience.If mapping workflows has ever felt overwhelming, unclear, or like something you’ll “get to eventually,” this episode shows you how to begin without building everything at once.And if you want to build these microsystems with me, join the January Support Sprint inside CRM Blueprint at coliejames.com/blueprint.Mentioned in this episode:3 Must Have Elements in Each Client Communication5 Workflows Every Photographer NeedsHow to Create a 5-Minute Booking Process

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