Cat & Cloud Podcast

Originally aired March 10, 2025
Some exciting news: as we approach Cat & Cloud's 10 year anniversary, we are gearing up to launch some changes to the Cat & Could Podcast. New segments. Fresh industry voices. Candid insights into all things craft, hospitality, culture and leadership development. While we're heads-down, we're pulling some of our favorite episodes from the archive.
This week: We're pulling a Chris Baca and Charles Jack (Chuck) conversation from last year discussing the C Market. Chuck covers what the C Market is, why coffee prices are at an all time high, and his thoughts on why and how to get away from a market based approach to setting prices. 
Stay tuned for fresh content Winter 2026.
Podcast Info and Contact: www.catandcloud.com/podcast 
Instagram: www.instagram.com/catcloudcoffee/ 
Webstore: www.catandcloud.com/ 
Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions 
Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale
Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.
Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.
Hosted by Chris Baca and Jared Truby

Originally aired March 11, 2024
Some exciting news: as we approach Cat & Cloud's 10 year anniversary, we are gearing up to launch some changes to the Cat & Could Podcast. New segments. Fresh industry voices. Candid insights into all things craft, hospitality, culture and leadership development. While we're heads-down, we're pulling some of our favorite episodes from the archive.
This week: what does it look like from a team member's perspective to experience a coffee origin trip? Jorge Madrigal, one of the most cross-trained members on the team, details his trip to Colombia. Along the way, Chris and Jorge touch on a recurring theme of what expertise and care look like at every step in the system, and how it all ties in to putting relationships and experience first.
Stay tuned for fresh content Winter 2026.
Podcast Info and Contact: www.catandcloud.com/podcast 
Instagram: www.instagram.com/catcloudcoffee/ 
Webstore: www.catandcloud.com/ 
Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions 
Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale
Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.
Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.
Hosted by Chris Baca and Jared Truby

Originally aired March 11, 2024
Some exciting news: as we approach Cat & Cloud's 10 year anniversary, we are gearing up to launch some changes to the Cat & Could Podcast. New segments. Fresh industry voices. Candid insights into all things craft, hospitality, culture and leadership development. While we're heads-down, we're pulling some of our favorite episodes from the archive.
This week: Doing the Right Thing, a Cat & Cloud After-hours episode. Jared, Chris, and Charles get into a wide range of topics spanning the business, with a single through-line: what does it actually mean to do right by people?
Stay tuned for fresh content Winter 2026.
Podcast Info and Contact: www.catandcloud.com/podcast 
Instagram: www.instagram.com/catcloudcoffee/ 
Webstore: www.catandcloud.com/ 
Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions 
Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale
Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.
Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.
Hosted by Chris Baca and Jared Truby

Originally aired January 25, 2025
Some exciting news: as we approach Cat & Cloud's 10 year anniversary, we are gearing up to launch some changes to the Cat & Could Podcast. New segments. Fresh industry voices. Candid insights into all things craft, hospitality, culture and leadership development. While we're heads-down, we're pulling some of our favorite episodes from the archive.
This week: The Seven Steps of Service. What are they? What are they for? And why are they so straightforward? Learn why these fundamentals shape how we train hospitality in our cafes, and why leaning into the spirit of a system this simple can transform guest experience.
Stay tuned for fresh content Winter 2026.
Podcast Info and Contact: www.catandcloud.com/podcast 
Instagram: www.instagram.com/catcloudcoffee/ 
Webstore: www.catandcloud.com/ 
Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions 
Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale
Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.
Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.
Hosted by Chris Baca and Jared Truby

Summer camp but for coffee professionals! Learn about what Jared & Charles were up to this week at Camp Coffee Shop, a brand new retreat hosted by Barista Magazine all about building community in the coffee industry. This was four days of coffee workshops and skill-building sessions, unplugged in nature, with everyone from new business owners to coffee industry veterans.

Jared gives us the industry veteran perspective. He covers a summary of the talk he gave, Building a Cafe People Love to Work In, impressions of panels and workshops he attended from other long-time industry friends, and how it compares to the vibes of a larger trade show like SCA's World of Coffee.

Learn more about Camp Coffee Shop: https://www.campcoffeeshop.com/
Podcast Info and Contact: www.catandcloud.com/podcast 
Instagram: www.instagram.com/catcloudcoffee/ 
Webstore: www.catandcloud.com/ 
Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions 
Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale
Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.
Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.
Hosted by Chris Baca and Jared Truby