Coaching Collaboration

The U.S. Small Business Administration has revealed that a record number of new businesses
were started in the 12-month period ending in June 2026. In this episode, Strategic Coach® co-founder Dan Sullivan joins EOS Worldwide’s Kelly Knight and Mark O’Donnell to discuss the likely reasons behind this growth, including the impact of AI.

This episode covers:

A record number of new businesses are being started in the U.S., and the barriers to
entrepreneurship may be lower than ever.

Dan, Kelly, and Mark explore why AI may be helping more people, including younger
entrepreneurs, move from idea to company faster.

AI can help entrepreneurs get 80 percent of the way from vision to reality with less friction,
less delay, and less wasted energy.

The rise in new businesses may also be driving a greater need for coaching, clarity, and
support.

Entrepreneurs are using AI to uncover ideas, strategies, and paths they may not have seen
on their own.

The speed of AI can strengthen commitment by helping entrepreneurs quickly see a
possible game plan.

Starting a company still requires confidence, especially when the odds are against you.

AI’s impact is hard to measure because millions of people are using it in millions of different
ways.

When friction goes down, frustration often goes down with it.

Many companies have access to powerful technology, but still lack the clarity and alignment
needed to use it well.

The conversation points to a bigger shift: entrepreneurship is becoming faster, more
accessible, and more idea-driven than ever.

Resources

Unique Ability ®

Who Not How by Dan Sullivan with Dr. Benjamin Hardy

The Greater Game by Dan Sullivan and John Bowen

10x Is Easier Than 2x by Dan Sullivan with Dr. Benjamin Hardy

The Entrepreneur’s Guide to Time Management

Casting Not Hiring by Dan Sullivan and Jeffrey Madoff

The 4 C’s Formula by Dan Sullivan

You don’t have to justify your goals to anyone; wanting what you want is enough for you to pursue it.
Every successful entrepreneur has a long track record of failures and breakthroughs, but most never connect the two as part of the same process.
If you decide to eliminate failure from your life, you’re also deciding to eliminate future breakthroughs and growth.
Big jumps in capability usually come through hard times, costly mistakes, and uncomfortable detours, not when everything goes according to plan.
One powerful mindset shift is to see failure not as a verdict on you, but as neutral feedback about what needs to change.
Both failure and breakthrough are intensely emotional experiences, and most people either avoid the hard parts or move on so quickly that they miss the learning before it becomes their new normal.
When you spend too much time in activities that are outside your Unique Ability®, it drains your energy and creates avoidable failures.
Most entrepreneurs underestimate how many different groups they actually serve, which makes clarity about who you are and what you stand for even more important.
When something goes wrong, you can capture that negative emotional energy and immediately channel it into a new, higher-value project.
Feelings are real, but they’re not facts. Treating them as data instead of direction gives you more freedom.
The most successful entrepreneurs have simply learned how to utilize failure far better than the general public.
When you lack clarity about what you want, your confidence drops, and decision-making slows or stalls.
Once you experience a breakthrough, it quickly becomes your new normal, which is why you need a repeatable way to keep transforming failures into future wins.
Resources
What Is A Self-Managing Company®? (https://www.strategiccoach.com/resources/the-multiplier-mindset-blog/what-is-a-self-managing-companyr)
Unique Ability® (https://uniqueability.com/)
Thinking About Your Thinking (https://www.strategiccoach.com/resources/quarterly-books/thinking-about-your-thinking) by Dan Sullivan
The Gap And The Gain (https://gapandgainbook.com/) by Dan Sullivan with Dr. Benjamin Hardy

Is ambition something you’re born with or something you can continually grow? Dan Sullivan, Kelly Knight, and Mark O’Donnell show how treating ambition as a capability—powered by action, obstacles, and new doors of opportunity—keeps entrepreneurs excited, expanding their freedom, and avoiding the comfort traps that turn thriving companies into lifeless bureaucracies.
Ambition works like a capability: the more you use it by acting on ideas, the bigger and more exciting your future opportunities become.​
Each new door you walk through creates adjacent possibilities, so progress comes from moving forward, not waiting for the perfect option.
Guessing & Betting: Guessing is where you think about which opportunity might have the biggest payoff; betting is where you commit resources and take real ownership of the result.
Choosing one opportunity automatically rules out others, which is why clear ambition helps you decide what deserves your time and attention.​
Hitting obstacles can be fuel, triggering new goals, fresh action, and a whole series of future opportunities you can’t yet see.​
Many people are biologically wired to chase comfort, which is why retirement often becomes the ultimate form of pain avoidance.​
Entrepreneurs, by contrast, are really driven by freedom—the ability to keep growing, creating, and shaping their own game.​
The feeling that your capabilities are expanding is often reason enough to pursue a new project, independent of external rewards.​
When a business turns into a bureaucracy, entrepreneurs lose interest because their ambition no longer has room to grow.​
Regular thinking time and structured environments that support growth help entrepreneurs stay in motion instead of getting stuck in comfort.
Resources
Always More Ambitious by Dan Sullivan
Who Not How by Dan Sullivan with Dr. Benjamin Hardy
Unique Ability®
Thinking About Your Thinking by Dan Sullivan
First 100 Days
Wanting What You Want by Dan Sullivan
My Plan For Living To 156 by Dan Sullivan
Time Management Strategies For Entrepreneurs (Effective Strategies Only)
The Impact Filter®

What if ambition isn’t about reaching a destination, but a capability you can strengthen forever? Dan, Kelly, and Mark explore how entrepreneurs can shift from scarcity to abundance, compete only with themselves, and build ambition as an endless muscle. Learn why true ambition thrives on collaboration, agency, and a future bigger than your past.

What if your existing business is actually an R&D engine for a second, infinitely scalable company? Dan Sullivan reveals how top entrepreneurs transform their hard-earned solutions into licensable IP.