Collin Cadmus Podcast

• How to Crush Sales Development in 2025 w/ Sam Nelson, Founder at SDRLeader.com

  Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Sam Nelson. Sam is the Founder of SDRLeader.com. Prior to starting his own company he spent almost 6 years at Outreach where he climbed from their top performing SDR into management and leadership positions. Needless to say, Sam has been at the forefront of all things Sales Development over the past decade, so I’m excited to dive in and get his thoughts on what he thinks is working and what isn’t for B2B outbound in 2025 and beyond. Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated. Without further adieu, let’s dive in and get his thoughts.--TOPICS:00:00:00 Intro 00:01:16 Broken Outbound Model 00:11:55 What’s Working Today 00:17:34 AI in Sales 00:26:11 Choosing the Right Employer 00:33:14 Biggest Mistakes in Sales Dev 00:44:59 SDRLeader.com--QUESTIONS:1. Is traditional outbound sales broken, dead, or dying? If yes, how so? 2. What’s actually working for outbound sales today? 3. What’s your take on AI in sales over the next 5-10 years? 4. How can salespeople identify and choose the right employer? 5. What are the biggest mistakes SDRs and leaders are making today? 6. What is SDRLeader.com?--LINKS:SDRLeader: https://www.sdrleader.com Sam on X: https://x.com/realSamNelson Collin on X: https://x.com/collincadmus Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system Sales Coaching: https://www.collincadmus.com/sales-coaching Founder Coaching: https://www.collincadmus.com/founder-coaching Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast Revenue Growth Blog: https://www.collincadmus.com/blog--Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing. Available on: YouTube, Rumble, Spotify, and Apple Podcasts.

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• Growing Owner.com to $1 Billion Valuation w/ Kyle Norton, CRO at Owner.com

  Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Kyle Norton. Kyle graduated from Queen’s University in 2008 and then started his career in sales where he quickly rose into President’s Club and earned his way through multiple sales leadership positions, including Shopify, before landing his most recent and current position where he serves today as the CRO at Owner.com. Kyle was also a co-owner of a mixed martial arts academy called OpenMat, and he’s the host of The Revenue Leadership Podcast, which I’ve linked below in the show notes. Owner.com has experienced exponential growth the past 3 years under Kyle’s leadership and they sell to restaurants which is how I started my sales career, so I’m particularly excited to get his thoughts on all that’s changing in B2B sales and find out what’s working and what isn’t working for his team in 2025. Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated, as it really helps to grow the audience. Without further adieu, let’s dive in and get his thoughts. --TOPICS:00:00:00 Intro 00:03:42 Broken Outbound Model 00:07:25 What’s Working Today 00:27:02 Growth-at-all-Costs 00:41:55 VP Sales Average Tenure 00:55:44 AI in Sales 00:56:37 Owner.com--QUESTIONS:1. Is traditional outbound sales broken, dead, or dying? If yes, how so? 2. What’s actually working for outbound sales today? 3. What are your thoughts on the Growth-at-all-Costs model? 4. What do you think is the reason for low VP Sales average tenure? 5. What’s your take on AI in sales over the next 5-10 years? 6. What roles are you hiring for at Owner.com?--LINKS:Owner: https://www.owner.com Kyle’s Podcast: https://www.therevenueleadershippodcast.com Kyle on X: https://x.com/kylecnorton Collin on X: https://x.com/collincadmus Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system Sales Coaching: https://www.collincadmus.com/sales-coaching Founder Coaching: https://www.collincadmus.com/founder-coaching Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast Revenue Growth Blog: https://www.collincadmus.com/blog--Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing. Available on: YouTube, Rumble, Spotify, and Apple Podcasts.

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• Building a Sales Community to 10,000+ Members w/ Sam Jacobs, CEO at Pavilion

  Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Sam Jacobs. Sam graduated from the University of Virginia in 1999 and spent the first couple years of his career as a consulting analyst and finance associate before starting his own music label. He then served as the Managing Director for Gerson Lehrman Group prior to getting into tech sales leadership at Axial, Livestream, The Muse, and Behavox, until starting his most recent and current venture where he serves today as the Founder and CEO of Pavilion, the world’s number one private community for GTM leaders. I’ve known Sam since the early days of Pavilion, when it was formerly known as The Revenue Collective, and he’s helped to guide and mentor me through critical phases of my career, but the last time we spoke was 4 years ago when we hosted Stock Options Straight Talk, a video you can find on my YouTube channel where we covered everything your employer doesn’t want you to know about your stock options. Needless to say, I have a tremendous amount of respect for Sam and I’m excited to catch up and get his thoughts on all that’s changing in B2B sales and find out what he thinks is working and what isn’t in 2025 and beyond. Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated, as it really helps to grow the audience. Without further adieu, let’s dive in and get his thoughts.--TOPICS: 00:00:00 Intro 00:02:27 Broken Outbound Model 00:09:46 What’s Working Today 00:14:03 Growth-at-all-Costs 00:22:10 VP Sales Average Tenure 00:32:54 Sales Quota Attainment 00:37:28 AI in Sales 00:43:07 Pavilion--QUESTIONS:1. Is traditional outbound sales broken, dead, or dying? If yes, how so? 2. What’s actually working for outbound sales today? 3. What are your thoughts on the Growth-at-all-Costs model? 4. What do you think is the reason for low VP Sales average tenure? 5. What do you think is the reason for low sales quota attainment? 6. What’s your take on AI in sales over the next 5-10 years? 7. What is Pavilion and who should join?--LINKS:Pavilion: https://www.joinpavilion.com Sam’s Book: https://a.co/d/cy0ARJM Sam on X: https://x.com/samfjacobs Collin on X: https://x.com/collincadmus Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system Sales Coaching: https://www.collincadmus.com/sales-coaching Founder Coaching: https://www.collincadmus.com/founder-coaching Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast Revenue Growth Blog: https://www.collincadmus.com/blog--Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing. Available on: YouTube, Rumble, Spotify, and Apple Podcasts.

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• Mastering LinkedIn and Social Selling w/ Darren McKee

  Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Darren McKee. Darren started his career in the service industry in 2010 before working his way into corporate recruiting. He then spent time as an Operations Manager before transitioning into sales in 2017 where he worked his way through multiple enterprise AE roles and eventually became the Vice President of Sales and Strategic Partnerships for Skye, until starting his most recent and current venture as the founder of his own training and coaching business, where he teaches the art of LinkedIn and social selling. It’s safe to say, Darren is absolutely crushing it and if you’re not already following his content or signing up for his coaching sessions, you should. In March of 2020 he had almost no presence on LinkedIn but today he’s got over 136,000 followers and he cranks out top tier content every day. Needless today, I’m excited to get his thoughts on all that’s changing in B2B sales and find out what he thinks is working on LinkedIn and with social selling in 2025. Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated, as it really helps to grow the audience. Without further adieu, let’s dive in and get his thoughts.--TOPICS:00:00:00 Intro 00:03:54 Broken Outbound Model 00:10:12 What’s Working Today 00:18:05 Growth-at-all-Costs 00:25:35 AI in Sales 00:33:56 LinkedIn Content 00:47:29 Social Selling & Brand 00:50:14 Darren’s Coaching--QUESTIONS:1. Is traditional outbound sales broken, dead, or dying? If yes, how so? 2. What’s actually working for outbound sales today? 3. What are your thoughts on the Growth-at-all-Costs model? 4. What’s your take on AI in sales over the next 5-10 years? 5. What’s working (and not working) for LinkedIn content creation in 2025? 6. What do salespeople need to know about social selling and brand? 7. What are you working on and who should get involved?--LINKS:Darren’s Training: https://darrenmckee.co Collin on X: https://x.com/collincadmus Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system Sales Coaching: https://www.collincadmus.com/sales-coaching Founder Coaching: https://www.collincadmus.com/founder-coaching Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast Revenue Growth Blog: https://www.collincadmus.com/blog--Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing. Available on: YouTube, Rumble, Spotify, and Apple Podcasts.

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• Mental Wellness and Sales Leadership w/ Alex Smith, Director of Sales at TestGorilla

  Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Alex Smith. Alex received her bachelors degree from The University of Alabama in 2012 and then started her sales career at SinglePlatform where we met and worked together in NYC as she quickly rose from a top performing salesperson to sales management positions. After SinglePlatform Alex became the Director of Sales Development at Ritual Hot Yoga, Flexport, and Headspace, until landing her most recent and current position as Director of Sales at TestGorilla. She also serves as a consultant and advisor to top startups around the world. Alex is one of the most energetic and positive people I’ve ever had the pleasure of working with, and I’ve been watching her career from afar for many years. But it’s been a long time since we last caught up, so I’m excited to get her thoughts on all that’s changing in B2B sales and find out what’s working and what isn’t for her team at TestGorilla. Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated, as it really helps to grow the audience. Without further adieu, let’s dive in and get her thoughts.--TOPICS:00:00:00 Intro 00:03:52 Broken Outbound Model 00:12:07 Sales Prospecting Tools 00:20:02 What’s Working Today 00:27:18 Growth-at-all-Costs 00:42:00 AI in Sales 00:53:45 Learning Curve as Director of Sales 01:02:54 Growth Plans for 2025--QUESTIONS:1. Is traditional outbound sales broken, dead, or dying? If yes, how so? 2. What are the most important tools for outbound sales prospecting? 3. What’s actually working for outbound sales today? 4. What are your thoughts on the Growth-at-all-Costs model? 5. What’s your take on AI in sales over the next 5-10 years? 6. What’s been the biggest learning curve in your first 8 months as Director of Sales? 7. What are your growth plans for 2025 and are you hiring?--LINKS:TestGorilla: https://www.testgorilla.com ZenSeller: https://www.thezenseller.com Quantum Consulting: https://www.quantumsalesconsulting.com Alex on YouTube: https://www.youtube.com/@fditakeover Collin on X: https://x.com/collincadmus Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system Sales Coaching: https://www.collincadmus.com/sales-coaching Founder Coaching: https://www.collincadmus.com/founder-coaching Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast Revenue Growth Blog: https://www.collincadmus.com/blog--Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing. Available on: YouTube, Rumble, Spotify, and Apple Podcasts.

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