Confessions Crossover: Decades in Higher Ed, Unlimited Hot Takes
Jaime sits down with Jenny Li Fowler, host of Confessions of a Higher Ed Social Media Manager, for a no-holds-barred conversation packed with hot takes on higher education marketing, leadership dysfunction, and the systemic cultural habits holding institutions back. Drawing from decades of experience, Jaime and Jenny bring a sharp, refreshingly honest lens to some of higher ed’s most persistent challenges—from siloed departments and underfunded marketing teams to presidents chasing prestige at the expense of authenticity.
- - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Ep. 90: Finding Fit Beyond the Campus Walls
Jaime Hunt chats with Justin Bouldt, Assistant Director of Admissions at the University of Nevada, Reno, about an innovative yield-boosting initiative—the College Town Pass. Designed to enhance campus visits by giving prospective students a curated way to explore the city of Reno and nearby Lake Tahoe, the College Town Pass has delivered impressive results, including a 74% yield rate among users. Tune in to hear how a Pokémon Go-inspired concept turned into a high-impact enrollment marketing strategy.Guest Name: Justin Boult, Assistant Director of Admissions, University of Nevada, RenoGuest Social: linkedin.com/in/justinbouldt/Guest Bio: Justin Boult is the assistant director of admissions at the University of Nevada, Reno. He earned both of his degrees – a bachelor of business and a master’s in educational leadership at UNR.
- - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Ep. 89: Busting Silos Between Marketing and Admissions
In this energizing episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Brandy Kift, AVP of Marketing Strategy at Bucknell University, to unpack how her team has successfully broken down the silos between marketing and admissions. Brandy shares the inside story of how Bucknell transformed their approach to enrollment marketing by fostering mutual trust, aligning content strategy with recruitment goals, and leveraging data and AI for meaningful student engagement. If you're searching for strategies to build better collaboration across departments and increase application numbers, this is a must-listen.Guest Name: Brandy Kift, Assistant Vice President of Marketing Strategy at Bucknell UniversityGuest Social: www.linkedin.com/in/brandykiftGuest Bio: Brandy Kift is an accomplished marketing strategist with more than two decades of experience spanning healthcare, K-12 software, and higher education. As Assistant Vice President of Marketing Strategy at Bucknell University, Brandy leverages her extensive background to lead innovative initiatives in branding, reputation building, and recruitment marketing. During her six years at Bucknell, she has cultivated a talented team of marketers and content creators whose work has contributed to record application numbers and earned national recognition.
- - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Ep. 88: Why and How to Report Marketing Impact
Jaime Hunt sits down with Kerry Salerno, Chief Marketing and Communications Officer at Babson College, to explore the power of data-driven marketing. Together, they dive into how Kerry's team leverages impact reports and key performance indicators (KPIs) to align marketing strategies with institutional goals. From agile team structures to quarterly dashboards and annual reports, this episode is packed with insights on building a high-performance marketing culture. If you’ve ever struggled to quantify the impact of your marketing work—or convince leadership it matters—this episode is a must-listen.Guest Name: Kerry Salerno, Vice President and Chief Marketing and Communications Officer, Babson CollegeGuest Social: https://www.linkedin.com/in/kerrysalerno/Guest Bio: Kerry Salerno serves as Babson College’s Chief Marketing and Communications Officer, overseeing brand, reputation and enrollment marketing and communication strategies. She is responsible for building brand awareness, engagement, adoption, and advocacy for the institution and each of its revenue generating programs, as well as overseeing institutional communications strategies. Prior to Babson, Kerry was at Northeastern University where she served in a variety of roles related to enrollment marketing and communications, most recently as Vice President of Enrollment, Marking and Recruitment for the Northeastern University Professional Advancement Network. Kerry received her B.S. in Marketing and her M.B.A from Bentley University.
- - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Ep. 87: Breaking Free of “Best Kept Secret” Status
In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Anne Peters, Chief Marketing and Communications Officer at UTSA, to explore what it really means to “raise the profile” of a university. Spoiler alert: it’s not just about rankings. From community-driven branding campaigns to strategic data storytelling, Anne shares a wealth of insights on how institutions of any size can authentically build visibility and credibility. Whether your campus has a football program, a medical school, or neither, this conversation is packed with actionable ideas for enrollment marketers.
- - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
About Confessions of a Higher Ed CMO — with Jaime Hunt
Confessions of a Higher Ed CMO is like a conference in a podcast, offering a blend of professional wisdom, innovative ideas, and personal anecdotes. Whether you're a higher ed marketer, a faculty member curious about the behind-the-scenes of university branding, or just someone with an interest in the intersection of education and marketing, the podcast is your gateway to the lesser-known narratives of higher education.
In each episode, host Jaime Hunt engages in candid and insightful conversations with leading minds in the field, exploring not just the nuts and bolts of marketing, but also the diverse and often unexpected challenges and stories that define higher education marketing.
Our guests, a mix of seasoned CMOs, innovative thinkers, and key influencers in the higher ed sector, don't just share their professional triumphs; they open up about their personal journeys and share their candid insights.. The podcast goes beyond the conventional, bringing to light the real stories behind campus campaigns, the evolving nature of student engagement, and the creative challenges in this unique field.
With a host renowned for establishing a warm and engaging rapport, each episode feels less like an interview and more like a conversation between old friends. The discussions are not only thoughtful and informative but sprinkled with moments of humor and fun, capturing the essence of what it's like to navigate the complex world of higher education marketing. Confessions of a Higher Ed CMO is hosted by Jaime Hunt and is a proud member of the Enrollify Podcast Network.
Listen to Confessions of a Higher Ed CMO — with Jaime Hunt, Inside Business with Ciaran Hancock and many other podcasts from around the world with the radio.net app
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