DTC Podcast

• Ep 567: Ecom CMOs: How Pilothouse Used Meta’s Update to Drive 30% Higher CTR with Fewer Campaigns

  Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signupMeta's latest update wasn’t just noise. Pilothouse strategist Taylor Cain breaks down how Andromeda’s smarter delivery system let them consolidate campaigns, increase CTRs, and scale cleaner than ever this BFCM.For CMOs optimizing Meta spend across brands or business units...30% YoY CTR lift through creative-persona alignment + fewer campaignsWhy campaign consolidation is outperforming classic testing structuresPartnership ads: how Pilothouse uses Meta’s dynamic features to drive both reach + retargetingHow to rethink frequency, offer alignment, and creative iterations mid-campaignWhat MTA tools like Triple Whale unlocked when real-time tracking mattered mostWho this is for: CMOs, paid media directors, and growth leads navigating platform complexityWhat to steal:Test in your best campaign, not in isolation (if the creative is ready)Meme-style statics backed by real offers = full-funnel magicLet performance inform your campaign segmentation — not the other way aroundTimestamps:00:00 Meta’s Shift Away From Traditional Testing01:08 What Actually Drove BFCM Winners02:56 Andromeda’s Real Impact on Performance04:22 Why CTR Jumped During BFCM05:47 Consolidation Is Beating Fragmentation07:37 How Creative Is Fed Into Winning Campaigns11:00 Why Partnership Ads Took Off This Year23:52 The Email + Paid Connection That Mattered MostHashtags:#ecommerce #dtc #digitalmarketing #paidmedia #metads #andromeda #adcreative #performancemarketing #bfcmmarketing #q4marketing #retentionmarketing #emailmarketing #attribution #triplewhale #marketingstrategy #growthmarketing #ugcads #creatorads #partnershipads Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF567Follow us on Instagram & Twitter - @dtcnewsletter

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• Bonus: How Hungryroot Scaled Meta Spend by 10x with Partnership Ads + Meta and adMixt on Cyber5 Success Strategies

  Subscribe to DTC Newsletter - https://dtcnews.link/signupThis episode of the DTC Podcast is a triple threat: Meta’s Jake Bailey returns to unpack the Cyber 5 data, Hungryroot’s Adam Weber shares how they scaled partnership ads to 50%+ of spend, and adMixt’s Kevin Simonson drops a masterclass on testing, attribution, and scenario planning.https://hungryroot.comhttps://admixt.comhttps://meta.comWhat’s inside:Why Cyber Monday hit softer — and which brands still crushedThe shift from segment-based targeting to real personas (with matching creators)Why partnership ads are outperforming UGC — and how Hungryroot scaled themMeta’s new catalog + partnership ad combo (early tests: +20% performance)Q5 lead gen strategy: when volume spikes, competition dropsIf you’re running paid on Meta, an agency managing $500K+ budgets, or a brand that needs a serious Q5 plan, this episode is a must listen.Timestamps00:00 Creative diversification and the rise of partnership ads02:00 Hungryroot’s personalization model and marketing approach04:00 Cyber Five performance trends and consumer behavior08:00 Why partnership ads outperformed traditional UGC12:00 How Hungryroot uses creators to reach distinct customer avatars16:00 Evolution of whitelisting to partnership ads and catalog formats20:00 How creator deal structures work in practice24:00 The importance of agility and rapid pivots during Cyber Five28:00 Q5: Why January is Hungryroot’s biggest moment32:00 Campaign structure, testing, and Meta’s automation shift37:00 Organic content, measurement, and 2026 predictionsHashtags#metaads #blackfridaymarketing #cybermondaystrategy #partnershipads #ugcads #ecommercemarketing #d2cpodcast #hungryroot #admixt #creativediversificationSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

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• Ep 566: What to Fix First: Growth Metrics Every 7-Figure Brand Needs to Track with Sarah Carusona

  Subscribe to DTC Newsletter - https://dtcnews.link/signupWhen Sarah Carusona showed up to a DTC event last year, she didn’t know it would spark her first client. That client’s still with her. Today she runs BA Commerce, where her team drops into brands and drives growth from the inside.For DTC founders scaling from $5M to $20M who need strategy and execution in one package.What you’ll learn:Why fractional CMOs often fall short and what brands really need insteadHow to drop in a trained operator who owns growth from top to bottomThe key metrics Sarah watches before touching a budget: contribution margin, AMER, LTV, and the “organic ratio”Why most influencer budgets are broken and what happens when you tie pay to performanceHow to focus your team’s time when there’s no room for fluffWho this is for:Founders and growth leads who are tired of hiring gaps, agency fluff, and shiny-object distractionsWhat to steal:Rebuild your org chart around execution, not job titlesStructure your influencer deals like paid media, not PRGet obsessed with contribution margin and work backward from thereTimestamps00:00 Why micro-iterations waste ad spend02:00 Sarah’s global move and early consulting leap04:00 Building BA Commerce and the growth operator model09:00 How Sarah evaluates brands and sets growth metrics12:00 Creative fatigue, Andromeda, and persona-driven ads15:00 Creator partnerships and a tiered influencer program17:00 Why organic content still drives the biggest wins19:00 Modern Meta account structure and testing philosophy21:00 The biggest mistakes high-growth brands make23:00 Why product quality drives everything in growth25:00 Attribution, incrementality, and Sarah’s forecasting model27:00 How Sarah uses AI and where she draws the lineHashtags#dtcpodcast #ecommerce #dtcbrands #mediabuying #growthmarketing #metaads #ugcads #influencermarketing #digitalstrategy #founderstories #shopifybrands #emailmarketing #smsmarketing #marketingpodcast #directtoconsumer Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

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• Ep 565: BFCM + Meta in 2025: Shorter Promo Windows and Scrappy Pivots That Crushed

  Subscribe to DTC Newsletter - https://dtcnews.link/signupJacob and Jocelyn from the Pilothouse Meta team break down what actually moved the needle for Meta advertisers this Black Friday/Cyber Monday. The biggest unlock? Being scrappy. The brands that crushed it weren’t over-optimized, they were just fast. Fast to tweak offers. Fast to drop weird creative. Fast to kill what wasn’t working.For DTC marketers managing Meta ads during promo periods.Why classic percentage-off offers still worked bestWhat BOGO and free shipping offers actually drove performanceHow scrappy creative (think stick figures and UGC) outperformed polished adsWhy lighter audience exclusions won this yearWhich account structures flopped and what replaced themWho this is for: Growth leads, ad buyers, DTC founders gearing up for Q1What to steal:Shift back to shorter promo windows and preserve spend for tentpole daysRun weird, low-fi creative without abandoning your personasUse lighter exclusions to let Meta optimize delivery more freelyTimestamps00:00 Black Friday performance trends and buying intent02:00 Why brands with flexible offers won04:00 Creative pivots and scrappy content outperforming polished ads06:00 Best offers of the season and what actually moved customers08:00 Millennial-targeted creative and why variety mattered10:00 Meta delivery updates and lighter exclusion strategies12:00 Dayparting, lifetime budgets and what stopped working14:00 Post-click learnings and which landing pages converted16:00 Emerging channels like AppLovin and Pinterest18:00 How top brands are approaching post-BFCM and holiday scalingHashtags#DTC #MetaAds #BFCM2025 #EcommerceMarketing #CreativeStrategy #PerformanceMarketing #PaidSocial #AppLovin #PinterestAds #BlackFridayInsights #CyberMondayMarketing #DigitalAdvertising Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF565Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

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• Bonus: How Nearly 50,000 Brands Spent $607M This BFCM – Insights from Triple Whale

  Subscribe to DTC Newsletter - https://dtcnews.link/signupEric sits down with Anthony DelPizzo, Director of Product Marketing at Triple Whale, to unpack what actually happened across $2.9B in tracked revenue and $607M in ad spend. This episode is your shortcut to what worked, what didn’t, and what’s next.Black Friday/Cyber Monday 2025 is in the books — and Triple Whale tracked every click, conversion, and creative that moved the needle.View the Report: triplewhale.comWhat’s inside:Why new customers made up 48% of BFCM revenue — and what that means for retention nowTikTok’s surge: ROAS up 28%, CPMs down 30% — here's why brands shiftedGoogle and Meta platform breakdown: who won, who lost, and who overchargedWhat Triple Whale’s real-time BFCM Live dashboard revealed in secondsHow Mobi AI became the virtual teammate nearly 50,000 brands relied on mid-saleIf you’re a DTC marketer, growth lead, media buyer, retention strategists, or anyone planning for 2026 Q4, this episode is a must listen.Timestamps00:00 BFCM early surge and overall sales performance02:00 New vs returning customer trends and major revenue drivers04:00 Rising ad costs and platform efficiency shifts06:00 TikTok, AppLovin and alternative channels gaining traction08:00 Email and SMS insights from post-purchase data10:00 Meta and Google cost changes and ROAS movement12:00 Diversification and placement performance on major platforms14:00 Category winners and unit economics16:00 Shopify outage and real-time data advantages18:00 How brands used Moby AI for BFCM decision-making20:00 Top lessons for brands heading into 2026Hashtags#DTC #TripleWhale #BFCM2025 #EcommerceMarketing #DigitalAdvertising #MetaAds #GoogleAds #TikTokAds #Attribution #MarketingData #AIForMarketing #MobyAI #Shopify #PerformanceMarketing #OmnichannelMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

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