DTC Podcast

• Ep 493: Scaling a Luxury Resale Empire: Luxe Du Jour’s Growth Story with Tammy Phan

  Subscribe to DTC Newsletter - https://dtcnews.link/signup📢 Episode Overview: Tammy Phan, CEO & Founder of Luxe Du Jour, built a multi-million dollar luxury resale marketplace that allows customers to shop, sell, rent, and restore authentic designer handbags—all without traditional venture backing or early paid media.🔑 Key Topics Covered:How Luxe Du Jour grew to 31 employees and expanded into the U.S.The three-step authentication process that builds customer trustWhy organic growth outperformed paid ads (and what’s changing now)How luxury resale is outpacing new luxury in the marketThe most valuable (and least valuable) brands in resaleFuture of blockchain & luxury authentication👂 Whether you’re scaling a DTC business, exploring resale, or growing an online marketplace, this episode is packed with insights.👉 Listen now!Timestamps:00:00 – Why Organic Marketing Outperforms Paid Media02:45 – Tammy's Journey from Bag Addict to Business Owner06:15 – Building Luxe Du Jour Through Instagram10:30 – How Luxe Du Jour Authenticates Designer Bags14:20 – The Psychology Behind Buying Luxury Items17:00 – Using Data to Price and Sell Pre-Owned Bags21:00 – Challenges Scaling Ads with Trademark Restrictions24:00 – Renting Designer Bags and Handling Risk26:20 – The Future of Luxury: Pre-Owned, Blockchain, and Sustainability30:15 – Tammy's Vision, Team Culture, and Growth GoalsHashtags:#DTCpodcast#TammyPhan#LuxeDuJour#ResaleMarket#LuxuryBags#EntrepreneurJourney#OrganicMarketing#EcommerceGrowth#SustainableFashion#PreOwnedLuxury Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

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• Ep 492: How to Win on Amazon in 2025: Search Volume Declines, Tariff Pressures & Brand Equity | AKNF

  Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast, where today we’re diving deep into Amazon advertising, ranking strategies, and the impact of tariffs with Rob and Clifford from Pilot House.If you’re selling on Amazon, you’ve probably noticed that search volume is down for the first time in years. Consumers are pulling back, competition is heating up, and costs are rising—so how do you stay profitable?In this episode, we cover: ✔️ When to prioritize profit vs. incremental revenue in your Amazon ad strategy ✔️ Amazon search volume is down—here’s how to increase conversion rates to stay ahead ✔️ Tariff chaos: How brands are adapting to unpredictable costs and logistics ✔️ Brand equity’s hidden power on Amazon: How to rank without excessive ad spendThe key takeaway? Winning on Amazon in 2025 isn’t just about ad spend—it’s about strategic ranking, conversion optimization, and leveraging off-platform brand awareness to dominate search results.Timestamps:00:00 – Amazon ad placements and bid strategy02:45 – Using Amazon Rufuss for listing optimization05:30 – Search volume decline and market shifts08:20 – Impact of tariffs on ecommerce brands11:10 – Brand equity and organic ranking on Amazon14:00 – The power of omnichannel brand awarenessHashtags:#AmazonAds #EcommerceMarketing #AmazonFBA #DTCbrands #DigitalMarketing #AmazonSEO #EcommerceGrowth #MarketingStrategy #RetailTrends #BrandBuilding Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

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• Bonus: The Future of Retail: AI, Retail Media & the Return of Human Connection – Inside ShopTalk 2025 with Marielle Bobo

  Subscribe to DTC Newsletter - https://dtcnews.link/signupRetail is evolving fast. AI, retail media networks, and shifting consumer behaviors are reshaping how brands sell. But the brands winning in 2025? They’re the ones that blend technology with human connection to create unforgettable shopping experiences.In this episode, we sit down with Marielle Bobo, VP of Content for ShopTalk Spring and Fall, to explore the biggest themes shaping retail in 2025.What You’ll Learn:✅ Retail’s New Golden Age – Why brands are refocusing on emotional connections. ✅ Retail Media Networks (RMNs) – How first-party data is changing advertising. ✅ AI in Retail – How to use automation without losing your brand’s soul. ✅ Live Shopping & Content Commerce – What brands like True Religion and Lawless Beauty are doing differently. ✅ How to Get the Most from ShopTalk 2025 – Pro networking strategies for attendees.DTC at ShopTalk 2025 🎤 📹We’re not just talking about ShopTalk—we’re bringing the event to life for our audience! The DTC Podcast team will be on the ground in Las Vegas, recording live interviews with top brands, walking the expo floor for man-on-the-street insights, and capturing the hottest takes from the biggest players in retail.📍 Find us in the Media Center for exclusive live podcast recordings. 🎥 Catch us on the show floor, getting quick-hit insights from attendees. 🔥 Want to be featured? Track us down—we’d love to chat!Whether you're attending ShopTalk 2025 or just want to stay ahead of the biggest retail trends, this episode is packed with actionable insights to help you scale your brand this year and beyond. 🎧🚀Timestamps:00:00 Introduction to ShopTalk02:15 The evolution of storytelling in retail04:45 The role of AI and human connection in retail07:30 What is retail media? Understanding RMNs10:50 Exciting keynote speakers at ShopTalk14:20 Content and commerce: How brands engage with creators17:10 The rise of live shopping and interactive experiences20:30 Tips for first-time ShopTalk attendees23:45 ShopTalk networking opportunities and meetups26:00 ShopTalk afterparty and special eventsHashtags:#ShopTalk2024 #RetailTrends #EcommerceMarketing #DTC #RetailMedia #MarketingStrategy #LiveShopping #ContentCommerce #NetworkingEvents #ShopTalkExperience Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

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• Ep 491: Scaling to $1B While Spending Just 5% on Ads – The Simple Modern Playbook

  Subscribe to DTC Newsletter - https://dtcnews.link/signupMany if not most eCommerce brands spend 15-20% of revenue on advertising—Simple Modern? Just 5%.So how did they become a category leader in drinkware, dominate Amazon, and land major retail deals with Target?In this episode, Bryan Porter, Co-founder & Chief E-commerce Officer of Simple Modern, breaks down their low-ad spend, high-efficiency growth strategy and why focusing on brand trust, product variety, and Amazon SEO led to 50M+ products sold.What You'll Learn:✅ The Amazon playbook that helped them win top search rankings. ✅ Why they only spend 5% of revenue on ads—and how they drive organic growth. ✅ How they expanded from Amazon to Target without traditional advertising. ✅ Why TikTok virality boosted Amazon sales more than TikTok Shop itself. ✅ How launching an electrolyte brand (Trevi) creates long-term customer retention.One Big Idea:👉 Customer trust and organic search matter more than ad spend.This is a must-listen for brand builders who want sustainable, profitable growth.🎧 Listen now!Timestamps00:00 - Simple Modern’s early growth on Amazon02:45 - The jump to Target and retail expansion06:30 - The rise of drinkware as a fashion category10:15 - Leveraging TikTok Shop for brand awareness14:50 - Expanding marketing efforts beyond digital ads19:30 - Scaling through licensing and product innovation24:15 - Testing TV ads and influencer marketing impact28:40 - Launching Trevi: Entering the electrolyte market33:10 - Hiring the right people and building a mission-driven team37:45 - The role of generosity and company cultureHashtags#Ecommerce #DTC #AmazonFBA #RetailStrategy #BrandGrowth #TikTokMarketing #InfluencerMarketing #ProductLaunch #StartupSuccess #BusinessPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

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• Ep 490: Meta’s New Advantage+ Update: What It Means for Advertisers & How to Win | AKNF

  Subscribe to DTC Newsletter - https://dtcnews.link/signup🚨 Meta just updated Advantage+ campaigns – what does this mean for DTC brands? 🚨Advantage+ has been Meta’s push toward AI-driven ad automation, but with new updates rolling out, advertisers need to adjust their strategies to stay ahead.On this episode of the DTC Podcast, we sit down with Pilothouse's Meta ads expert Taylor Cain to break down what’s changing, what’s staying the same, and the best strategies to maximize Advantage+ performance.What You’ll Learn:📊 The Key Changes in Meta’s Latest Advantage+ Update🔎 How to Analyze Audience Segments to See Where Your Budget is Really Going🎯 Cost Caps & Bidding Strategies That Still Work in an AI-Driven Ad System📢 Creative & Landing Page Best Practices for Higher ROAS🚀 How to Blend Advantage+ With Business-As-Usual Campaigns for More ControlMeta is simplifying the ad-buying process, but are these changes actually better for advertisers? Tune in to learn how to stay in control, optimize your spend, and scale smarter.🎧 Listen now and stay ahead of Meta’s evolving ad system!Timestamps:00:00 – Meta’s latest Advantage Plus updates02:10 – Why Meta is removing customer caps04:45 – How Advantage Plus impacts ad performance07:30 – Best practices for structuring campaigns10:15 – Creative strategy and audience segmentation13:00 – The role of cost caps in Meta ads15:45 – Social proof and Advantage Plus benefits18:30 – Using landing pages effectively in Meta campaigns21:20 – Future of business-as-usual campaigns vs. Advantage PlusHashtags:#MetaAds #FacebookAds #AdvantagePlus #DigitalMarketing #Ecommerce #PerformanceMarketing #PaidSocial #AdvertisingTips #SocialMediaMarketing #AdStrategy Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

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