Don't Say Content

• The LinkedIn Plagiarism Olympics: And the Gold Medal Goes To…

  Stealing ideas is as old as time, but in the age of AI and content overload, the lines between inspiration and straight-up plagiarism blur. Some folks remix, some give credit where it’s due, and some? They copy-paste, cross their fingers, and hope no one notices.When someone lifts your words, runs them through ChatGPT, and then presents them as their own—without even a casual nod in your direction—it begs the question: where do we draw the line? And more importantly, why is it so damn hard for some people to just own up to it?In this episode, Devin and Margaret get into a wild story of a LinkedIn post gone rogue and the frustrating reality of getting credit for your work (especially as a woman). They also dig into the emotional labor of thought leadership, the myth of originality, and why sometimes the best response is just… not showing up to the fight.Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/ Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

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• Personal Branding: You’re (Still) Overthinking It

  What does personal branding actually do for individuals today—especially in a world where trust in institutions and executives is fading?Personal branding is your reputation. As tech evolves and channels shift, your reputation is your leverage. Yes, even in B2B. Actually, especially in B2B.Like it or not, you already have a personal brand—even if you’re not actively building it on social. And no, you don’t need to be an “influencer” for this to matter.Resources:Subscribe to our newsletter: https://www.dontsaycontent.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

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• Fame vs Influence: Which is better?

  Fame is a rat race both to reach and then maintain. It’s not for everyone. But these days, folks who want to support themselves as content creators or “influencers” kinda have play the fame game. Only instead of hiring a PR team to stay in the zeitgeist, they have to become constant content machines and algorithm strategists to earn the popularity badge of engagement and make money. But what if you want to be seen and known and involved without living your whole life “on stage”? Influence - the real kind - is a middle ground, and it’s how Don’t Say Content became popular and sustainable and fun for us. It’s an asset of value to our listeners, to sponsors, and to us as a creative outlet. Having an influential podcast means we can be consistent, not constant. And that feels pretty good. In this episode, we’re breaking down why chasing constant visibility isn’t the only way to build a brand and how you can achieve still influence without having to be everywhere all the time constantly forever. Because let’s be real—sometimes the most powerful move is knowing when to say “best of luck on your future endeavors.”Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/ Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

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• Do Websites Even Matter Anymore?

  Are websites still pulling their weight in B2B marketing, or are we all just clinging to the past?In this episode, we’re throwing a little shade at outdated digital strategies and breaking down the chaos marketers face today—think shifting customer behaviors, the AI takeover, and the sneaky lies your web metrics might be telling you.We’ll get into what’s actually working (spoiler: word-of-mouth is still the GOAT) and what’s long overdue for a refresh. Plus, we’re answering listener questions and serving up no-BS takes on where to focus your energy.If you’ve ever wondered whether your website is a hero or a money pit, this convo will make you look at your digital playbook in a whole new way.Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/ Created in partnership with Share Your Genius: https://www.shareyourgenius.com/ 

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• The Dumbest Things We Hear at Work

  All marketers have heard absurd statements from bosses and co-workers.In this episode, we’re sharing stories from marketers about the hilarious and downright baffling requests, feedback and mandates they’ve gotten from on high: bosses and others in the C-suite, clients, know-it-all VCs and the beloved tech teams who think they can do marketing better. From unrealistic expectations to bizarre feedback (like, “make it more magical”), we take a look at the moments that will make you lift a brow.Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/ Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

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