Building a community isn’t as simple as posting content and hoping for the best. It’s about real connections, authentic conversations, and making people feel like they’re part of something bigger than just your brand.In this episode, Devin and Margaret explore what it really takes to build a community-driven brand, the challenges that come with it, and why it’s way more than just the “marketing tactics” you read about. They break down how to foster genuine relationships and why understanding your audience is the key to it all.Because in the end, real community is about showing up, being human, and letting people be part of something meaningful.Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/ Created in partnership with Share Your Genius: https://www.shareyourgenius.com/
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36:26
Stop Selling Like a Dinosaur
B2B buyers used to be wowed by a sleek product demo and a well-placed buzzword. Now? They’re rolling their eyes at your AI-powered, next-gen whatever.The reality: your buyers have changed. They’re more diverse, more skeptical, and they don’t care about your shiny tech unless it actually solves a problem. They grew up with software, they expect it to just work, and they see through the fluff. So why are so many marketers still selling like it’s 2015?In this episode, Devin and Margaret get into what’s actually shifting—generational shifts, demographic changes, the great wealth transfer—and why this is the biggest opportunity since SEO became a thing. If you want to keep up (or at least not get left behind), it’s time to rethink your playbook.Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/ Created in partnership with Share Your Genius: https://www.shareyourgenius.com/
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32:46
Let Go, You Control Freak (Your Team Will Thank You)
Control and creativity don’t always play nice together—especially when you’re leading a team. Knowing when to hold tight to your vision and when to let go is a balancing act that even the best struggle with. Some leaders micromanage every detail, others delegate so freely they lose sight of the bigger picture. And somewhere in between? That’s where the magic happens.So how do you trust someone else to take the reins without losing the essence of what makes the work great? And how do you know when it’s time to step back versus step in?In this episode, Devin and Margaret explore the messy reality of creative control, why it’s so easy to cling too tightly, and how data can help cut through your own bias. Because good leadership means making yourself less necessary. Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/ Created in partnership with Share Your Genius: https://www.shareyourgenius.com/
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46:14
The LinkedIn Plagiarism Olympics: And the Gold Medal Goes To…
Stealing ideas is as old as time, but in the age of AI and content overload, the lines between inspiration and straight-up plagiarism blur. Some folks remix, some give credit where it’s due, and some? They copy-paste, cross their fingers, and hope no one notices.When someone lifts your words, runs them through ChatGPT, and then presents them as their own—without even a casual nod in your direction—it begs the question: where do we draw the line? And more importantly, why is it so damn hard for some people to just own up to it?In this episode, Devin and Margaret get into a wild story of a LinkedIn post gone rogue and the frustrating reality of getting credit for your work (especially as a woman). They also dig into the emotional labor of thought leadership, the myth of originality, and why sometimes the best response is just… not showing up to the fight.Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/ Created in partnership with Share Your Genius: https://www.shareyourgenius.com/
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37:01
Personal Branding: You’re (Still) Overthinking It
What does personal branding actually do for individuals today—especially in a world where trust in institutions and executives is fading?Personal branding is your reputation. As tech evolves and channels shift, your reputation is your leverage. Yes, even in B2B. Actually, especially in B2B.Like it or not, you already have a personal brand—even if you’re not actively building it on social. And no, you don’t need to be an “influencer” for this to matter.Resources:Subscribe to our newsletter: https://www.dontsaycontent.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/
Marketing and business strategy podcast for executives and marketing leaders who want to improve outcomes from marketing.Marketing veterans Devin Bramhall (Animalz, Help Scout) & Margaret Kelsey (InVision, OpenView) use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite.Join us for in-depth conversations about B2B marketing behind the scenes:How to run effective marketing teamsHiring best-in-class marketing teamsMarketing strategy: Product-led Growth (PLG), Community marketing, Influencer marketing, micro influencersTrends in B2B marketing: AI, TikTok, YouTube, LinkedIn, social platforms, email, and moreCreated in partnership with Share Your GeniusAn award-winning B2B podcast production company: https://www.shareyourgenius.com/
Ireland