The Duct Tape Marketing Podcast

Most goals do not fail because of a lack of motivation. They fail because people misunderstand the odds. Kyle Austin Young explains why goal setting breaks down, how hidden risks quietly derail progress, and how his probability hacking framework helps leaders and entrepreneurs intentionally improve their chances of success. The conversation explores decision making under uncertainty, resilience, and why thinking about what could go wrong is often the smartest path forward. If you want a more realistic, strategic way to achieve big goals, this episode reframes how success actually works.
Today we discussed:
00:00 Why Goals Are About Odds, Not Motivation
03:22 Thinking Negative to Prevent Failure
04:06 Probability Hacking and the Success Diagram
07:39 How to Build a Success Diagram Step by Step
09:09 Why Averaging Odds Fails Your Goals
11:55 Failure, Repetition, and Multiple Attempts
15:38 Advantage, Persistence, and Playing the Odds
18:26 Edison, Experiments, and True Resilience
20:05 Why Reverse Engineering Success Is Risky
21:27 Where to Connect
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Marketing feels chaotic because most businesses are chasing tactics without a system to support them. In this episode, John Jantsch and Sara Nay explain why a marketing operating system brings clarity, accountability, and predictable growth. They walk through how strategy comes first, how campaigns turn strategy into action, and why systems create long-term business value. If marketing feels scattered or hard to measure, this conversation shows how to turn chaos into a repeatable system that actually works.
Today we discussed:
00:00 Why Marketing Feels Chaotic in 2025
02:21 What a Marketing OS Is and Why It Matters
04:53 Strategy-First Marketing for Small Business
08:14 Turning Strategy Into Marketing Campaigns
09:25 SOPs and Workstream Engine for Marketing
12:54 How AI Fits Into Modern Marketing Systems
15:24 Scorecards, Metrics and Marketing Dashboards
17:57 Monthly Momentum Meetings for Marketing Teams
20:27 Quarterly Optimization for Better Results
22:33 Agency vs Fractional CMO Service Models
24:32 Book a Call
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Curiosity is not a soft skill. It is one of the strongest predictors of leadership performance and team success. In this episode, John Jantsch talks with leadership strategist and researcher Debra Clary about why curious leaders build stronger, smarter teams and how asking better questions drives engagement, trust, and results. They explore how curiosity can be learned, measured, and practiced, especially in high pressure leadership environments. You will learn how bold questions can reshape culture, unlock performance, and help leaders move from giving answers to developing people.
Today we discussed:
00:00 Start
01:51 Improv, Stand-Up, and the Book Journey
03:18 Curiosity as a Superpower and Its Decline
04:40 Data Linking Curiosity to Performance
06:09 From Having Answers to Coaching Teams
09:28 Curiosity Myths and Key Traits
10:57 Measuring and Training Curiosity
12:00 Bold Questions and Team Engagement
13:18 Case Study: Defining the Real Problem
16:26 When Curiosity Is Missing at Work
18:55 Curiosity Habits Leaders Can Use
20:28 Where to Connect
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Content is about to become unlimited, cheap, and automated and that changes everything about marketing strategy. John Jantsch sits down with Peter Benei of AI Ready CMO to explore how AI is reshaping marketing teams, why production is no longer the advantage it once was, and what skills marketers must develop to stay relevant. They discuss the evolving role of the CMO, the limits of AI tools, and why judgment, taste, and strategic thinking remain human responsibilities. This episode offers a clear, practical look at what AI really means for the future of marketing.
Today we discussed:
00:00 Introduction
01:33 AI vs. Past Tools
03:58 Content Hype Reality
07:17 Automation & Quality
10:38 Human Judgment Matters
12:41 Jobs & Skills Outlook
17:31 Future of the CMO Role
19:29 Tool Landscape Predictions
24:36 Take Action
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.
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You can't self-care your way out of a toxic workplace, and leadership consultant Amy Leneker explains why. In this episode, we unpack how workplace stress, toxic positivity, and broken trust quietly undermine teams, culture, and performance. Amy shares a practical framework leaders can use to identify stress, rebuild trust, and create healthier work environments without superficial fixes. If you lead a team and want real change, this conversation challenges everything you think you know about stress and joy at work.
Today we discussed:
00:00 Start
01:10 Meet Amy Leneker
01:56 Recovering Workaholic
03:45 Three-Step Stress Method
05:54 Team Stress Framework
08:42 Joy Strategy and Evolving Culture
13:04 HR's Role
14:25 Work-Life Harmony Part 1
16:40 Generational Differences
18:45 Work-Life Harmony Part 2
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