How to Adapt, Thrive, and Stay Human in an AI-Driven World
We are diving into the future of marketing in 2025 with Sara Nay, CEO of Duct Tape Marketing. Together, we discuss how AI is reshaping the marketing landscape and why blending cutting-edge technology with timeless human elements, like emotional intelligence and storytelling, is key to staying ahead. John shares actionable insights on hyper-personalization, defining your brand voice, and building trust in a world of automation. Learn how to adapt, thrive, and create authentic connections in an AI-driven world!
Today we discussed:
[00:00] Opening
[01:15] AI vs Previous Tech Excitement
[03:25] Approaching AI Strategically
[05:02] Adopting the Right Mindset Around AI
[10:47] The Human Element Stands Out
[13:04] Importance of Storytelling for Your Brand
[13:49] AI's Impact on Marketing
[16:08] The Future of Personalization
[18:55] Marketing Focus for 2025
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👉 Get Your Free Prompts: https://dtm.world/freeprompts
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23:00
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23:00
How to Think Strategically About AI Tools
Dan Sanchez is an AI marketing strategist, consultant, and creator of the AI-Driven Marketer podcast. He’s a leading voice in the intersection of artificial intelligence and marketing strategy, helping businesses harness AI for content creation, automation, and growth. In this episode, Dan shares how marketers can think strategically about AI tools like ChatGPT—using them not just to automate tasks, but to enhance problem-solving, productivity, and creative strategy. Tune in to learn how to cut through the noise, avoid overwhelm, and make AI your most valuable co-pilot in the ever-evolving world of marketing.
Today we discussed:
00:00 Opening
00:09 Introducing Dan Sanchez
01:57 Approaching AI Strategically
04:04 Creating New Things with AI
06:36 Evolution of AI Prompting
08:50 Humans Changing Role in Marketing
11:38 Developing Skills vs Delegating Tasks
13:51 AI Agents Affect on Marketing
17:50 Advice on Using Deep Research
More About Dan Sanchez:
Check out Dan Sanchez's Website: https://danchez.com
Connect with Dan Sanchez on LinkedIn: https://www.linkedin.com/in/digitalmarketingdan/
Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.
Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
👉 Get Your Free Prompts: https://dtm.world/freeprompts
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25:07
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25:07
AI’s Real Role in Marketing
Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media Studios and a leading authority on digital marketing, content strategy, and SEO. With two decades of hands-on experience and author of Content Chemistry, Andy joins John Jantsch to explore how AI is transforming content creation, analytics, and marketing strategy. They dive deep into using AI for genuine performance gains, not just efficiency, and share practical insights to help marketers stay ahead. Tune in to discover how to leverage AI without sacrificing quality — and why building real human connections still matters most.
Today we discussed:
00:00 Opening
00:09 Introducing Andy Crestonida
01:03 What is AI's Impact on Marketers in 2025
03:26 Making More Time for Relationships
04:59 The State of AI in UX
08:29 AI's Impact on Content Creation
10:09 Is Keyword Ranking Important in 2025?
11:14 There's More to Content Than Search
14:00 Important Metrics for Insightful Data
15:54 How AI Can Help with Analyzing Metrics
17:36 Tuning out Noise
18:46 How AI Can Help with Leads
Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.
Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
👉 Get Your Free Prompts: https://dtm.world/freeprompts
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23:31
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23:31
Win Clients by Leading, Not Following
Blair Enns is a globally recognized thought leader in creative agency sales and the founder of Win Without Pitching, a revolutionary approach that empowers agencies to lead client engagements without giving away free work. He is the author of bestselling books including Pricing Creativity and his latest, The Four Conversations. In this episode, Blair breaks down his powerful new framework for selling expertise—moving from pitching and price haggling to confidently leading sales conversations. Listeners will learn how to increase closing ratios, price based on value, and shift from being seen as a vendor to a trusted advisor.
Today we discussed:
00:00 Opening
00:53 The Cost of Letting the Client Run the Show
04:36 What are the Four Conversations?
06:58 Show Your Expertise without Giving it Away
08:34 Avoid Evaluating the Client
10:08 Power Dynamics of the Sale
12:56 The Value Conversation
16:18 Working Around Client Budget
18:20 Price the Client, Not the Service
19:53 Moving From Vendor to Trusted Advisor
Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.
Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
👉 Get Your Free Prompts: https://dtm.world/freeprompts
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23:14
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23:14
How to Win Media with AI-Powered PR
Jon Mest is the founder of JustReachOut.io, a cutting-edge PR software platform, and ChatRank.ai, a breakthrough tool for AI-driven SEO. With over a decade of experience helping entrepreneurs and businesses land powerful media coverage, Jon shares his insights on how AI is transforming PR and search strategies. In this episode, he reveals how to build authentic media pitches, win attention in AI-powered search overviews, and why hyper-specific storytelling is the new secret to visibility. Tune in to learn how to future-proof your SEO and PR efforts in the evolving world of digital marketing.
Today we discussed:
00:00 Opening
00:45 How Has AI Changed the Way You Should Approach PR
02:31 Why PR is Rebounding
04:56 Relationship Between PR and the New SEO
06:55 How to Impact AIO
11:11 What Mistakes Do People Make when Pitching Media
14:32 How Important are Compelling Hooks
16:04 The Importance of Social Proof
17:40 Amplifying Your Current Press
Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.
Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
👉 Get Your Free Prompts: https://dtm.world/freeprompts
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
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