*This is a rerun of a previous DTM episode. Keith Lauver is a serial entrepreneur, seasoned marketing strategist, and founder of Atomic Elevator, the company behind Ella—an AI-powered marketing platform transforming how brands approach strategy and execution. He has launched six companies and raised over $34 million through product-driven growth. In this episode, Keith shares how High Definition Marketing and AI tools like Ella are redefining marketing for small businesses and agencies alike. Discover how to align your marketing strategy with execution, break through brand stagnation, and drive real business growth with smarter, not louder, tactics. Today we discussed: 00:00 Introduction 00:41 What is High Definition Marketing? 01:59 How Has Marketing Strategy Changed? 08:17 ELLA and DTM Partnership 12:52 ELLA Elevates Your Marketing Team 16:46 How are AI Tools Evolving? More About Keith Lauver: Check out Keith Lauver's Website: https://www.atomicelevator.com Connect with Keith Lauver's on LinkedIn: https://www.linkedin.com/in/keithdlauver/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts
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20:41
AI, Content Strategy, and Building a Brand That Lasts
*This is a rerun of a previous DTM episode. Manick Bhan is the founder and CTO of Search Atlas, a cutting-edge SEO and content marketing platform powering over 20,000 websites and 5,000 agencies. A serial entrepreneur and respected thought leader in the SEO industry, Manick previously founded RankPay and has spent over a decade pushing the boundaries of search technology. In this episode, he joins John Jantsch to break down the future of SEO, the disruptive impact of AI and LLMs like ChatGPT, and how marketers can evolve beyond outdated strategies. Listeners will gain actionable insights into building high-converting content, mastering SEO automation, and future-proofing their digital marketing efforts. 00:00 Opening 01:03 Introducing Manick Bhan 01:32 Why Was Search Atlas Created? 03:53 Is SEO Dead? 06:12 Why is Conversion Higher From AI Search Than Google?:07:32 RIsk vs Opportunity with AI Search 09:12 Optimizing Content for Competitive Search 42 How Should Marketers Think about AI Today? 14:28 Quality vs Quanity 17:42 Rented vs Owned Spaces 20:09 Lessons Learned from a Founder Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts
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23:10
Trust, Storytelling, and the Future of Brands
John Jantsch talks with Ernie Ross — branding strategist, founder of Ross Rethink, and creator of the Intangence Methodology. They explore how trust, storytelling, and human connection are redefining brand value in an age of AI and skepticism. Discover why authentic storytelling drives emotional connection, how meaning creates market worth, and what the future holds for purpose-driven brands built on trust. 00:00 Introduction 00:33 Meet Ernie Ross 01:10 What Is Intangence? 04:27 Trust as Brand Currency 07:40 AI Can't Replace This 10:56 Storytelling That Connects 13:07 Ethics of Emotion 14:32 Where to Start 16:49 Questioning Reality 18:35 Intangibles Drive Value Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts
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Why Hope Is a Leadership Strategy
Dr. Julia Garcia is a psychologist, speaker, and author of The Five Habits of Hope: Stories and Strategies to Help You Find Your Way. In this episode, she joins John Jantsch to explore how hope isn't just a feeling—it's a leadership strategy that drives resilience, innovation, and connection. Julia reveals how emotional habits like release, repurposing, and emotional risk-taking can transform workplace culture and empower teams to thrive. Discover how leading with hope can build stronger, more human organizations. 00:00 Start 00:33 Meet Julia Garcia 01:10 Hope as a Habit 02:32 Debunking Hope Myths 04:37 Owning Your Own Story 06:07 Reframing Your Identity 07:47 Fighting Loneliness Together 10:28 Practicing Hope Daily 11:54 Hope in Business Culture 15:06 The Release Exercise 18:17 Realistic vs Unrealistic Hope 20:09 Connect with Julia Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts
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20:54
The Human Side of AI Branding
Mark Kingsley is a renowned brand strategist, consultant, and author of Brands in the Age of AI. In this episode, he joins John Jantsch to explore how artificial intelligence is reshaping the foundation of branding—from trust and differentiation to the very nature of human connection. Kingsley challenges marketers to move beyond chasing algorithms and instead use AI as a tool to humanize brands, build authentic emotional connections, and create more meaningful experiences in a rapidly changing digital world. 00:00:00 Introduction 00:00:33 Meet Mark Kingsley 00:01:14 AI vs. Human Branding 00:04:45 Trust in the AI Era 00:08:48 Storytelling That Works 00:14:04 Brand OS Explained 00:16:46 AI's Hidden Limits 00:18:16 Small Business AI Strategy Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
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