In this solo episode, John unpacks why traditional SEO is no longer enough and how businesses must shift toward search visibility in the age of AI. He explores the impact of zero click searches, E-E-A-T, and AI overviews, and shares actionable strategies to stay visible across Google and beyond. 00:00 Opening 00:58 Evolution of Search Engine Optimization 03:01 The Current State of Search 03:41 Focus on Search Visibility Instead of Rank 06:13 How to Demonstrate EEAT 09:04 Audit Your Content Gaps 10:07 Help Pages 11:46 FAQ Pages and Trust Elements 13:03 Refreshing Your Content 13:41 Utilize Your Google Business Page 14:35 Find Out How AI Is Sourcing Information 15:42 Common Mistakes Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts
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19:55
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19:55
Building a Business That Runs Without You
Dr. Sabrina Starling, founder of Tap the Potential and host of the Profit by Design Podcast, is known for helping entrepreneurs create profitable, sustainable businesses that thrive without constant owner involvement. In this conversation, she shares powerful insights on succession planning, the “$10K Hour” framework, and why mindset is the real key to growth. She also opens up about her personal journey of resilience and how it reshaped her approach to legacy and leadership. Listeners will gain practical strategies to delegate effectively, build systems that last, and free themselves to focus on what truly matters. Today we discussed: 00:00 Start 00:52 Meet Sabrina Starling 01:30 Mindset = Growth 02:43 Letting Go for Joy 05:31 Planning Your Legacy 09:02 Family & Team Legacy 10:49 Legal Succession Basics 13:09 Running Without You 13:40 Grief & New Perspective 15:22 Transition Planning 18:19 Take Time Away 19:09 The $10K Hour Activities Get a 30-day free trial today at morningmate.com Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts
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23:17
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23:17
Why Thought Leadership Is the New PR
Amy Rosenberg, seasoned PR strategist, agency founder, and author of A Practical Guide to Public Relations for Businesses, Nonprofits and PR Leaders, joins John Jantsch to unpack the evolving role of PR. She explains why thought leadership is now the cornerstone of visibility, how PR fuels SEO and even AI search, and why businesses need to be more practical in their approach. Listeners will gain clear strategies for building credibility, boosting online authority, and making PR work smarter in today’s digital landscape. Today we discussed: 00:00 Introduction 00:52 Meet Amy Rosenberg 01:22 PR Myths Busted 02:49 AI Changes in Modern PR 04:20 PR's Digital Evolution 05:53 PR Meets SEO 07:44 Thought Leadership Matters 09:42 Starting Your Thought Leadership 11:20 Podcasts for PR Power 13:15 Social Media PR Strategy 15:10 Proving PR ROI 17:24 Getting Started Tips Get a 30-day free trial today at morningmate.com Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts
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19:56
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19:56
Building Resilience at Any Age
Former national TV news anchor and founder of Rylan Media, Lynn Smith, joins John Jantsch to share lessons from her new book Just Keep Going. Drawing from career pivots, setbacks, and reinvention, Lynn reveals how resilience can be cultivated in children and adults alike. From overcoming fear to embracing courage, she explains why building resilience early creates stronger leaders later in life. Tune in to discover how to keep moving forward—no matter your age or stage. Today we discussed: 00:00 Start 00:51 Meet Lynn Smith 01:27 Why She Wrote This Book 02:51 The Core Message 04:24 Who This Book Helps 05:48 Writing for Kids is Hard 07:07 Pictures Tell Stories Too 08:59 Teaching Kids Resilience 11:59 Her Career Pivot Story 13:24 The Role of Self-Awareness in Resilience 14:51 Modeling Strength for Kids 17:18 Teaching Resilience Tools 19:07 What's Next? 19:52 Keep Going Moments Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts
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22:14
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22:14
The New SEO Playbook for Business Growth
*This is a re-release of a previous DTM episode. John dives deep into the evolving landscape of SEO in this solo episode. He breaks down what today’s marketers need to know about zero-click searches, AI content, Google Search Console, and how to build search strategies that actually drive conversions. Whether you're a local business owner or a digital agency, this episode delivers a fresh SEO playbook packed with actionable insights to boost visibility, authority, and high-intent traffic. Don't miss this essential update on what really works in SEO today. Today we discussed: [00:00] Opening [00:09] Introduction [01:52] Search Presence and Visibility [04:10] Embracing AI for Content [05:59] Local Search Isn't Going Anywhere [08:29] Prioritize Intent Based SEO [11:06] Link Building [13:58] Long Tail Queries Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
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