Geoff Woods is the #1 international bestselling author of The AI-Driven Leader: Harnessing AI to Make Faster Decisions and the founder of AI Leadership and the AI Driven Leadership Collective. As a former Chief Growth Officer of a global company, Geoff brings real-world expertise in using AI to transform how leaders think and make decisions. In this episode, he reveals how AI can serve as a powerful thought partner—enhancing strategic focus, overcoming operational overwhelm, and unlocking breakthrough solutions using his CRIT framework. Tune in to learn how the most effective leaders are leveraging AI to stay ahead in a rapidly evolving business landscape.
Today we discussed:
00:00 Opening
00:48 Introducing Geoff Woods
01:19 How AI Enhances Leaders Strategic Thinking
03:17 AI as a Thought Partner
04:46 How AI Can Help with Operation Tasks
06:16 Focusing on the 20%
07:52 The C.R.I.T. Framework
13:11 Addressing the AI Culture Shift
16:22 How is AI Changing Decision Making
17:45 What's AI's Role in Leadership
19:28 How to Start Integrating AI Into Your Leadership Practices
More About Geoff Woods:
The AI-Driven Leader by Geoff Woods on Amazon: https://www.amazon.com/AI-Driven-Leader-Harnessing-Smarter-Decisions/dp/B0DB8QL3ZK?utm_source=chatgpt.com
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23:49
Why Balance Is a Lie for Entrepreneurs
Mike and Kass Lazerow are seasoned entrepreneurs and investors, best known for co-founding Golf.com and Buddy Media—acquired by Salesforce for $745 million. They've backed nearly 100 early-stage startups, contributing to over $10 billion in realized gains. In this episode, they dive into the raw, often messy reality of entrepreneurship, sharing hard-earned lessons from their journey and their latest book. Listeners will gain powerful insights on thriving in uncertainty, embracing the grind, and building successful businesses and lives through focus, transparency, and relentless drive.
Today we discussed:
00:00 Introducing Mike and Kass Lazerow
00:50 The Title of the Book
01:44 How to Make Working with Your Spouse... Work
03:39 The Imbalanced Life
05:58 Everyone is Born an Entrepreneur
07:54 Favorite Cheat Codes
09:47 Embracing Uncertainty
12:06 Lessons in Failure
15:05 When to Pivot
18:05 Leaving a Legacy
More About Mike & Kass Lazerow:
Check out
Mike & Kass Lazerow's Website: https://kassandmike.com/
Shoveling $h!t by Mike & Kass Lazerow on Amazon: https://www.amazon.com/Shoveling-Story-About-Entrepreneurs-Success/dp/B0DY21NS7W
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22:23
AI Ethics in Marketing: Why Strategy and Responsibility Must Go Hand in Hand
Paul Chaney is a veteran digital marketer, B2B content strategist, and publisher of the AI Marketing Ethics Digest on Substack. In this episode, Paul joins host John Jantsch to explore the crucial yet overlooked intersection of AI and marketing ethics. From the risks of "shadow AI" and techno-stress to building responsible governance frameworks and his Generative AI Business Adoption Hierarchy, Paul offers a grounded, strategic perspective on how businesses can navigate AI adoption with integrity. Tune in to learn why ethical guardrails aren't just about compliance—they're essential for protecting your brand, your team, and your customers.
Today we discussed:
00:09 Introducing Paul Chaney
00:42 Why Paul launched the AI Marketing Ethics Digest
02:58 Transparency, bias, and brand reputation in AI output
05:00 Strategy before technology: avoiding “bad work faster
06:55 What “shadow AI” is and how it can harm organizations
07:55 The need for usage policies and monitoring internal AI use
10:32 The Generative AI Business Adoption Hierarchy explained
13:20 Embedding AI into business culture with governance and clarity
15:27 What is AI techno-stress and how is it impacting workforces?
18:02 Lack of training is a hidden ethical risk for employee well-being
20:08 Why many business owners may give up on AI—and what that means for consultants
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24:21
The Anti-Agency Model: A Bold New Future for Marketing Services with Sara Nay
Sara Nay, CEO of Duct Tape Marketing and longtime collaborator with John Jantsch, joins the show to unveil a bold new approach to delivering marketing services—the Anti-Agency Model. With over 15 years of experience leading strategy and innovation, Sara breaks down why the traditional agency model is failing both marketers and small businesses, and how AI is reshaping everything from execution to internal team leadership. This episode explores the shift from outsourced marketing to building in-house systems supported by AI, empowering businesses to take ownership of their growth. Tune in to discover how agencies and fractional CMOs can embrace this future-ready model and drive deeper value for clients.
Today we discussed:
00:00 Introduction
01:18 How the current agency model fails businesses and agencies alike
02:48 The misalignment between agency incentives and business goals
03:26 Using AI to elevate—not eliminate—marketers
07:06 The evolution toward system installers and strategic leaders
09:47 Business owner reactions to the anti-agency concept
12:13 Adding consistency as the fourth “C” of effective marketing
13:53 Workshop overview: structure, tools, and outcomes
15:57 Licensing a system, not just learning a method
17:19 Who this workshop is designed to help
18:23 Who your ideal client is for this new model
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24:49
Why Tiny Experiments Might Be the Key to Sustainable Success
Anne-Laure Le Cunff is a neuroscientist, entrepreneur, and founder of the wildly popular Ness Labs—a platform focused on mindful productivity and creative experimentation. A former marketing executive at Google, Anne-Laure brings both scientific rigor and real-world insight to the conversation. In this episode, she shares ideas from her new book Tiny Experiments, revealing how to break free from rigid goal-setting and design small, curiosity-driven experiments that foster personal and professional growth. Listeners will walk away with a powerful mindset shift and practical tools for embracing uncertainty and unlocking creativity through experimentation.
Today we discussed:
00:09 Introduction to Anne-Laure and the concept behind Tiny Experiments
02:11 How a health scare triggered Anne-Laure's career shift
03:41 Why we're obsessed with goals—and how it can be harmful
05:42 The myth of public accountability: Why telling people your goals might not help
06:47 What exactly is a tiny experiment?
07:36 Reframing weight loss or health goals as experiments
09:33 Applying the PACT framework to business and marketing
11:47 How fear of failure—and fear of success—affect experimentation
13:23 Practicing curiosity-driven intelligence in life and business
16:54 Using AI as a tool for reflection and experiment design
17:57 Personal stories: How tiny experiments shaped Anne-Laure’s life and work
19:53 Where to connect with Anne-Laure and learn more
More About Anne-Laure Le Cunff:
Check out Anne-Laure Le Cunff's Website: https://nesslabs.com
Tiny Experiments by Anne-Laure Le Cunff on Amazon: https://www.amazon.com/s?k=tiny+experiments+anne-laure+le+cunff
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
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