The Duct Tape Marketing Podcast

What if your biggest expense isn't your mortgage, but your income tax? In this episode, John Jantsch sits down with Jack Ojo, founder of Ojo Wealth Strategies and author of Two Smart to Be an Umpire, to break down how small business owners can legally reduce taxes and build real wealth. They cover how to reduce taxes as a small business owner, when to choose S corp vs LLC for tax savings, defined benefit pension plans for high income earners, Roth conversion strategies, and why maxing out your 401k still matters. If you're an entrepreneur looking for smarter tax planning strategies that protect against worst-case scenarios while accelerating long-term wealth, this episode delivers practical, actionable advice.
Today we discussed:
00:00 From Umpire to Wealth Advisor
03:07 Reinventing After a Career Setback
06:52 Biggest Tax Myths Business Owners Believe
10:30 What to Do After a Banner Revenue Year
12:57 Salary vs Distributions Explained
14:35 Multi-State Employees and Tax Strategy
16:36 Why 401k Plans Still Win
18:31 Paying Your Kids Through Your Business
21:07 How to Connect with Jack
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AI is moving fast but most organizations were never built for this kind of speed.  John sits down with Stephen Wunker to explain why simply adding AI tools is not enough. They explore how to redesign business processes, identify golden workflows, and build an AI infused organization with strong governance and data foundations. You will learn how distributed intelligence, experimentation, and leadership alignment can unlock real productivity gains and smarter decisions across your company.
Today we discussed:
00:00 The Octopus AI Model
04:20 AI Risks and Data Guardrails
08:16 Golden Workflows
13:22 The Three Hearts of AI
15:31 Super Intelligent Firms
17:04 AI Marketing Agility
19:02 Rethinking Work With AI
21:04 Where to Learn More and Connect
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Businesses don't win by selling more features or even better experiences anymore. In this episode, Joe Pine explains why the real value today comes from selling outcomes and guiding customers toward meaningful transformation. We unpack the transformation economy, how it differs from the experience economy, and why charging for outcomes changes pricing, guarantees, and business models. You will learn how both B2B and B2C companies can productize transformation, align messaging with real results, and help customers become who they want to be.
Today we discussed:
00:00 Why Transformation Matters Now
11:43 Productizing Transformation
14:00 Pricing and Outcome-Based Models
16:48 Messaging Around Who Customers Become
20:16 How to Start a Transformation Strategy
24:28 Connect With Joe
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AI did not just disrupt consulting, it changed what it takes to survive. Steve Cunningham shares how AI nearly wiped out his business, forced a complete reinvention, and ultimately led him to become an AI native full stack consultant. The conversation explores why context, workflows, and AI ready deliverables now matter more than traditional expertise alone. If you are a consultant, agency owner, or service professional wondering how AI is reshaping your role, this episode makes the stakes clear and the path forward practical.
Today we discussed:
00:00 How AI Wiped Out Steve's Business
03:54 What an AI-Native Consultant Really Is
08:11 Giving AI the Right Context
11:53 Choosing AI Platforms Without Lock-In
14:54 Deliverables for Humans and AI
17:37 Guardrails for Safe AI Work
20:22 Steve and SimpleConsultants
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Most goals do not fail because of a lack of motivation. They fail because people misunderstand the odds. Kyle Austin Young explains why goal setting breaks down, how hidden risks quietly derail progress, and how his probability hacking framework helps leaders and entrepreneurs intentionally improve their chances of success. The conversation explores decision making under uncertainty, resilience, and why thinking about what could go wrong is often the smartest path forward. If you want a more realistic, strategic way to achieve big goals, this episode reframes how success actually works.
Today we discussed:
00:00 Why Goals Are About Odds, Not Motivation
03:22 Thinking Negative to Prevent Failure
04:06 Probability Hacking and the Success Diagram
07:39 How to Build a Success Diagram Step by Step
09:09 Why Averaging Odds Fails Your Goals
11:55 Failure, Repetition, and Multiple Attempts
15:38 Advantage, Persistence, and Playing the Odds
18:26 Edison, Experiments, and True Resilience
20:05 Why Reverse Engineering Success Is Risky
21:27 Where to Connect
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