335. Is AI the Future of Marketing? Winning Customer Trust in the Age of Automation
Is AI the beginning of the end for authentic businesses... or the biggest opportunity you’ve had in years?
In this episode, we’re digging into the rapid rise of AI, what big brands like Shopify and Duolingo are getting wrong, and why consumers are already feeling burned out by AI overload.
You’ll learn how to leverage AI tools without losing the personal connection you have with your customers.
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Full Episode Show Notes
http://ecommercebadassery.com/335
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Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
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19:11
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19:11
334. Should You Run a Prime Day Sale? Let's Talk About it!
If you’re wondering whether you should run a “Not Prime Day” sale for your own store, or if you’re just trying to stay focused amid all the noise... this episode is for you.
We’ll cover:
What Prime Day really does to shopper behavior
A quick + dirty strategy for running your own sale
When it makes zero sense to join the frenzy
How to use this moment to build momentum, or consciously sit it out
The key mindset shift to keep your business on track year-round
Even if you’re not planning to run a sale, the questions and strategy we’re talking through today will help you stay grounded and intentional, no matter what shiny distraction comes next.
Shopify Secrets:
https://checkout.ecommercebadassery.com/shopify-secrets/
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Full Episode Show Notes
http://ecommercebadassery.com/334
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
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8:43
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8:43
333. What I Learned Selling D*ldos on the Internet
What do you do when you can’t run ads, your social content gets buried, and you’re banned from the usual marketing playbook?
That was my reality at my previous day job. With multiple report cards and important eyes on my results, I had no choice but to make it work.
In this episode, I'm sharing the top lessons I learned (or was reminded of) running a 7-figure eCommerce business. Lessons that still apply today, no matter what you sell or how long you’ve been in business.
We'll Cover:
Why constraints were actually a good thing
The most valuable asset in any eCommerce business
The marketing tactics you might be missing out on
The #1 thing that makes people buy
The real trick to long-term business growth
One of the biggest ways business owners waste time
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Full Episode Show Notes
http://ecommercebadassery.com/333
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
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18:14
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18:14
332. More Revenue Streams, More Problems? Strategic vs. Reactive Expansion
That revenue stream you’ve been thinking about adding…is it a smart move or a shiny distraction that is pulling you away from what’s already working in your business?
In this episode, we’re breaking down the difference between strategic vs. reactive expansion — so you can stop chasing growth that doesn’t serve you, and start building with intention.
Whether you’re planning your next big move or feeling stuck in decision overload, this episode will help you pause, evaluate, and move forward with confidence.
Inside the Episode:
Why even “good” ideas can kill your momentum if they’re reactive
Real-world examples of when to expand — and when to rein it in
The questions to ask yourself BEFORE you try something new
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Full Episode Show Notes
http://ecommercebadassery.com/332
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
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24:05
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24:05
331. Mid-Year Check-in: Are You on Track to Hit Your Goals?
How is it June already?! If you’ve been head-down in the day-to-day, this is your reminder to pause and check in on your big-picture goals — because what you do now will make or break your Q4 results.
In this quickie episode, I’m giving you the mindset nudge and tough-love questions you need to refocus for the second half of the year (plus a little story about shiny object syndrome you might just relate to).
Inside the Episode:
Why NOW is the time to do a gut check on your business
3 simple questions to refocus your strategy for Q3 and Q4
How one Lounge member shifted her priorities after a classic shiny object moment
Proof that doing less is almost ALWAYS the right answer
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Full Episode Show Notes
http://ecommercebadassery.com/331
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business.
Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store.
After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.
Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.
WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST:
- Email Marketing Strategies for eCommerce Businesses
- Social Media Strategies for product-based businesses to attract new customers
- Technical training for eCommerce industry platforms like Shopify + Klaviyo
- Social Media and Email Marketing Content ideas for product-based business owners
- Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses
- Guest experts to share the latest strategies for marketing your eCommerce business
- The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business
- How to use data to make educated decisions in your business and how to determine YOUR best next steps
- How to increase conversion and average order value on your eCommerce website
- How to do SEO (Search Engine Optimization) for eCommerce websites
- and a whole lot more!
If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place.
WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS?
Check out Jessica’s courses and programs at eCommerceBadassery.com, including:
- Email Badassery: Create a high-converting email automation system & make money while you sleep
- SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social
- Shopify Badassery: Master your Shopify store and backend
- The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
Ireland