325. The Goldmine You're Sitting On: How Zero Party Data Can Transform Your eCommerce Strategy
Struggling to stand out in a noisy eCommerce world? This episode holds the key.
With customer acquisition costs climbing and third-party data becoming less reliable, the eCommerce brands that thrive in 2025 will be the ones that truly know their customers. In this replay-worthy episode, I’m breaking down exactly how to collect and use zero and first-party data to create hyper-personalized shopping experiences that increase conversions and drive repeat purchases.
From the right tech tools to the best quiz platforms, plus real examples of how to use customer insights to level up your email flows, campaigns, and website—this episode is your roadmap to making every interaction count.
Tune in to learn:
The difference between zero and first-party data (and why it matters)
What data to collect based on your product type
How to leverage email, quizzes, and segmentation for personalization that actually works
My favorite tools (and the ones to avoid) for collecting and using customer data
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Full Episode Show Notes
http://ecommercebadassery.com/325
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Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
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_______
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Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
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22:02
324. The CEO Skill You Forgot You Had & How to Get it Back
Overthinking every move in your biz? You’re not alone.
I’m diving into the real reason you’re not making progress—and spoiler alert, it’s not because you need another course or a better strategy.
We’re talking about what happens when you stop trusting yourself, why imperfect action is often the best kind, and how to start rebuilding that decision-making muscle you had when you first started your business.
It’s a quick pep talk to help you get out of overthinking mode and back into momentum. You’ve got this—now it’s time to act like it.
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Full Episode Show Notes
http://ecommercebadassery.com/324
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Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
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9:53
323. How to Protect Your eCommerce Business From Trump’s New Tariffs
Tariffs Are Changing—Here’s What eCommerce Business Owners Need to Know
Big changes are coming to U.S. trade policy, and yep... they could totally shake up your product-based business. Whether you’re importing goods from China, selling to U.S. customers from overseas, or just trying to keep your margins intact—these new tariffs might hit closer to home than you think.
In this episode of the eCommerce Badassery Podcast, I’m breaking down the latest updates on Trump’s tariff changes, how they could impact your business, and what you can actually do about it.
I’ll walk you through what’s changing with the De Minimis exemption, what this means for small shippers, and why now’s the time to roll up your sleeves and get closer to your numbers, your products, and your customers.
We’re talking negotiation tactics, alternative sourcing strategies, and creative ways to cut costs without sacrificing quality. I’m even sharing how I survived and thrived during the 2009 recession—because we’ve done hard before, and we can do it again.
Whether you manufacture overseas, ship internationally, or just want to stay one step ahead of the chaos... this is a must-listen.
What You’ll Learn:
What the latest U.S. tariff changes mean for product-based businesses
How the De Minimis exemption is changing—and why it matters
Real strategies to protect your margins (even if your costs go up)
How to negotiate smarter with suppliers and get creative with sourcing
Why expanding to international markets outside the U.S. might be your smartest move yet
And why now is the time to stay focused, not freak out
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Full Episode Show Notes
http://ecommercebadassery.com/323
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Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
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26:00
322. Fix This One Thing to Make Everything Else in Your Marketing Work Better
Before you tweak your website, or write another Instagram caption… fix this.
There’s one area of your marketing that impacts every touchpoint your customer has with your brand—and most eCommerce businesses are completely underutilizing it.
It’s not flashy. It’s not complicated. But once you optimize it, everything else gets easier—and your marketing actually starts converting the way it’s supposed to.
In this episode, I’m pulling back the curtain on the most overlooked, high-impact piece of your marketing puzzle—and how to start thinking differently about how you use it.
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Full Episode Show Notes
http://ecommercebadassery.com/322
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
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14:47
321. High-Impact Low Effort Tweaks to Improve Your eCommerce Conversion
I know your to-do list is already a mile long… but the simple tweaks I’m sharing in this episode are the kind of things that are worth bumping everything else to the bottom of the list.
We’re talking small, strategic changes you can make this week to turn more browsers into buyers—without a full website overhaul, complicated tech, or overwhelm.
If you want to turn more of those browsers into buyers, these 4 simple tweaks are exactly where your focus should be right now
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Full Episode Show Notes
http://ecommercebadassery.com/321
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place! eCommerce Badassery is a business and marketing podcast for product-based businesses.
Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store.
After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.
Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.
Plus, join us every Thursday for our weekly Biz Bite episodes where Jessica answers ONE frequently asked question from eCommerce business owners just like YOU. These episodes are designed to get you quick answers to important questions so you can make smart decisions in your eCommerce business.
What We’ll Cover on the eCommerce Badassery Podcast:
- Email Marketing Strategies for eCommerce Businesses
- Social Media Strategies for product-based businesses to attract new customers
- Technical training for eCommerce industry platforms like Shopify + Klaviyo
- Social Media and Email Marketing Content ideas for product-based business owners
- Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses
- Guest experts to share the latest strategies for marketing your eCommerce business
- The latest software tools to help you run your eCommerce business like the CEO you are
- How to use data to make educated decisions in your business and how to determine YOUR best next steps
- How to increase conversion and average order value on your eCommerce website
- How to do SEO (Search Engine Optimization) for eCommerce websites
- and a whole lot more!
If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place.
Learn more at eCommerceBadassery.com
Ireland