How to Build a Profitable Music Career by Serving Fewer People | EF EP 108
THIS EPISODE IS SPONSORED BY DEEP TROPICS.Deep Tropics is an immersive dance experience in the heart of Music City, Nashville, where party truly meets purpose. Known as the most sustainable festival in North America, Deep Tropics is an energetic celebration of culture, community, and the planet. Catch headliners like Chris Lake, Lane 8, Subtronics, and more on August 15th and 16th. Secure tickets here: https://www.deeptropics.org/Think you need to appeal to everyone to succeed? This conversation with John Hanna of Deep Tropics will completely change your perspective on building a sustainable music career.While most artists chase broad appeal and try to please every possible audience, Deep Tropics has built North America's greenest festival by doing the exact opposite - doubling down on their specific values of sustainability, mindfulness, and community. Their approach proves that depth of connection trumps reach every single time.Key Takeaways:Why trying to appeal to everyone naturally dilutes your artistic visionHow to build deeper connections with your audience instead of casting a wider netWhy talent buyers prefer artists with clear positioning over generic crowd-pleasersThe business case for niching down rather than broadening your appealHow to identify and communicate your unique values as an artistWhy authentic positioning creates more opportunities than mass appealBuilding a sustainable career through community-first thinkingHow to stand out in an oversaturated market by being specificThe courage required to niche down and why it pays offCreating memorable experiences that people want to be part of, not just attendReady to level up your music career? Join my artist development program on Patreon for exclusive content and direct access to industry expertise: patreon.com/oliviamancusoStop trying to be everything to everyone. Hit play now to learn why the riches really are in the niches.Video Editor/Audio Engineer: James Fixx
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I Spent $15K on a Studio That Got Destroyed in 2 Months | EF EP 107
My studio flooded on June 25th. Everything is damaged. However, I'm here to show you how to navigate setbacks in your career without losing your momentum.In this deeply personal episode, I share the story of losing my dream podcast studio just two months after investing $15,000 into building it. From vintage furniture sourced across Chicago to countless hours of equipment setup - all destroyed by a malfunctioning pipe in the bathroom above.But this isn't a sob story. It's a lesson in resilience, emotional regulation, and why the way you handle setbacks determines your success more than the setbacks themselves.What You'll Learn: • Why every DJ needs business insurance• How to move through the stages of grief quickly instead of staying stuck for months • The difference between emotional regulation and toxic positivity • Why your support system is your most important business investment • How to audit your surroundings when crisis hits • The mindset shift that separates successful entrepreneurs from those who give upKey Takeaways:It's not what happens to you, it's how you react to itPeaks and valleys are inevitable - flexibility beats rigidityTomorrow isn't promised, so start taking risks nowTrue entrepreneurs choose uncertainty over safety every timeSupport the Show: This show is sponsored this month, but this is the first and only month the show has been sponsored. In order to reach that as a regular milestone, I need your help. If you found value in this episode, please share it with someone who needs to hear it, leave a review on Apple Podcasts or Spotify, and subscribe if you haven't already.For personalized advice on growing your career, brand, and business, check out my artist development program at patreon.com/oliviamancusoVideo Editor/Audio Engineer: James Fixx
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Why Your Ego Is the Biggest Threat to Your Music Career | EF EP 106
THIS EPISODE IS SPONSORED BY DEEP TROPICS. Deep Tropics is an immersive dance experience in the heart of Music City, Nashville, where party truly meets purpose. Known as the most sustainable festival in North America, Deep Tropics is an energetic celebration of culture, community, and the planet. Catch headliners like Chris Lake, Lane 8, Subtronics, and more on August 15th and 16th. Secure tickets here: https://www.deeptropics.org/Want to know what separates artists who build lasting careers from those who flame out? It's not talent, connections, or luck - it's ego management. Damon DeGraff's journey from managing music's biggest names to launching his own artistic career reveals how ego quietly sabotages more careers than any external factor.After decades of developing artists like D'Angelo and Mark Ronson, Damon breaks down the ego traps that keep artists stuck: focusing on what other DJs are doing instead of your own work, hoarding opportunities instead of creating abundance, and protecting your position instead of expanding your influence. His philosophy challenges everything we think we know about competition and success.Key Takeaways:-Why focusing on other artists' success is killing your momentum-How to shift from scarcity mindset to abundance thinking-The vulnerability required to transition from behind-the-scenes to spotlight-Why helping others succeed creates more opportunities for yourself-How to compete without letting ego drive your decisions-Why "what's for me will be for me" is a career game-changer-How work ethic and consistency trump natural talent-The power of putting ego aside to allow others to succeedReady to level up your music career? Join my artist development program on Patreon for exclusive content and direct access to industry expertise: patreon.com/oliviamancusoConnect with me: @oliviamancuso__Video Editor/Audio Engineer: James Fixx
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The Space Miami Formula: How to Handle Any Crowd | EF EP 105
Want to know how to read and control any room, no matter how diverse the crowd? Ms. Mada's unique perspective as both booking operations manager and resident DJ at Space Miami offers insights that most artists never get access to.From handling Miami's most eclectic crowds - mixing Space regulars with first-time tourists experiencing the legendary venue - to building her reputation as one of the industry's most respected selectors, Ms. Mada reveals what it really takes to move people through music. Her philosophy of immersive learning and strategic positioning proves that sometimes the best education comes from putting yourself directly in the environment you want to master.Key Takeaways:- How to read rooms with multiple audience types and expectations- The psychology behind effective crowd control and energy management- Why immersive learning beats online education every time- Building credibility through proximity and consistent value- Handling industry frustrations and difficult situations with grace- The importance of understanding venue dynamics and crowd psychology- How to balance artistic vision with crowd expectations- Why working in the industry while building your career accelerates growth- The art of selection: choosing tracks that move diverse audiences- Building relationships that support long-term career developmentReady to level up your music career? Join my artist development program on Patreon for exclusive content and direct access to industry expertise: https://patreon.com/oliviamancusoStop trying to learn from your bedroom. Hit play now to discover why immersive learning could be the key to mastering your craft.Connect with me: @oliviamancuso__Video Editor/Audio Engineer: James Fixx
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How to Take Your Music to New Cities with Jeff Sorkowitz | EF EP 104
Want to expand your music career beyond your home market? Jeff's strategic approach to building Short Circuit across multiple cities offers a blueprint for sustainable geographic expansion.Jeff reveals how he identifies the right partners in each market and creates authentic events that resonate with local scenes while maintaining his brand identity. His journey from corporate lawyer to label owner proves that expansion doesn't require aggressive tactics or massive budgets - just the right strategy.Key Takeaways:- How to identify the right partners and promoters in new markets- Why working with independent promoters can be more effective than major players- The importance of aligning your expectations with realistic demand- How to maintain your brand identity while adapting to different scenes- Building relationships that support long-term expansion rather than one-off events- Why being intentional about market selection prevents costly mistakes- The power of organic relationship building over forced networking- How to create events that feel authentic to each local scene- Strategic timing for multi-city tours and label showcases- Why sustainable growth beats rapid expansion every timeReady to level up your music career? Join my artist development program on Patreon for exclusive content and direct access to industry expertise: https://www.patreon.com/oliviamancusoStop limiting yourself to one market. Hit play now to learn how to strategically expand your reach across multiple cities.CHICAGO MUSIC NEXUS PRESALE ENDS TONIGHT, 6/19, AT MIDNIGHT. SECURE YOUR PASS AT THE LOWEST PRICE POINT POSSIBLE: http://www.chicagomusicnexus.comConnect with me: @oliviamancuso__Video Editor/Audio Engineer: James Fixx
Entrepreneur and Chicago Music Nexus co-founder Olivia Mancuso cues up insider tips and real-world stories to help aspiring house and techno artists turn their passion into profit.
After scaling her business from zero to six figures in six months, Olivia is ready to help with everything from setting up an LLC to building your personal brand.
Each week, she’ll share personal insights alongside interviews with artists, promoters, label owners, and agents - all with the aim of elevating your house and techno journey.
For personalized advice on growing your career, brand, and business, check out Olivia’s artist development program at patreon.com/oliviamancuso
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