Empowered Business

• 105: 2025 Black Friday Playbook: Proven Strategies from My Peer Mastermind

  Black Friday doesn’t have to be a race to the bottom.In this roundtable episode of The Empowered Business Podcast®, I’m sitting down again with my peer mastermind to pull back the curtain on what’s actually working in our businesses this holiday season.We’re sharing the real strategies behind our Black Friday promotions, how we’re using AI and automation to make it easier, and why you don’t need to discount everything to make big sales. If you want a peek behind the scenes of how seasoned digital product creators plan, sell, and stay sane during the busiest sales season of the year, this conversation will spark plenty of ideas you can implement right away.In Today’s Episode We Discuss:Planning Black Friday promotions strategicallyUsing Black Friday to prime for bigger launchesCreating urgency that feels goodSelling without discountsTripwires, bumps, and upsells that convertWhat to do if you don’t have a ready-to-sell offerUsing AI for idea generation and automationEmail strategies that stand outMindset and experimentationCollaborating and supporting each other.Resources Mentioned:Learn more  about the Weird Hermits Roundtables (and learn more about the Roundtable contributors!).Grab the Reverse Idea Finder™ GPT to:✅ Validate ideas using real customer search behavior✅ Brainstorm product angles based on proven demand✅ Discover gaps your new digital product can fill fast🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼YES, I WANT THE GPT!© 2021-2025 Froese Media LLC | All Rights Reserved Find us on LinkedIn, Facebook, Instagram, or Pinterest. Visit the Empowered Shop®

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• 104: How Becky Beach Streamlined Her Way to $100K Months Using AI and Automation

  What if I told you that one person could run four different businesses, hit a $100K month, and still have time to pick up their kid from school at 4pm? That’s exactly what Becky Beach has done, and in this episode, she’s pulling back the curtain on how she built a multi-six-figure digital product empire without burning out or hiring a massive team.Becky breaks down her revenue streams, her email strategy across four different lists, and the one mindset shift that completely changed her mom blog business. If you’ve ever felt like you need a bigger team or more hours in the day to scale, this conversation is going to challenge everything you thought you knew about growing a sustainable business.In Today’s Episode We Discuss:The power of multiple income streamsManaging four businesses with minimal team supportThe kids printables breakthroughEmail marketing strategy across four listsThe PLR business model and AI’s impact Building the Becky Beach AI shopTraffic generation strategiesThe power of networking and bundlesAI-powered productivity systems Resources Mentioned:Connect with Becky on: Instagram, X, YouTube, and Facebook. Grab Becky’s free workbook and the UX-Enhanced Funnel Assistant GPT to improve your conversions.Check out The Becky Beach Show Podcast and the Business Beach Club.Grab the Reverse Idea Finder™ GPT to:✅ Validate ideas using real customer search behavior✅ Brainstorm product angles based on proven demand✅ Discover gaps your new digital product can fill fast🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼YES, I WANT THE GPT!© 2021-2025 Froese Media LLC | All Rights Reserved Find us on LinkedIn, Facebook, Instagram, or Pinterest. Visit the Empowered Shop®

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• 103: Traffic School Roundtable: Proven Ways to Drive Sales Off Social

  This week, I’m doing something a little different. I’m pulling back the curtain and sharing a live mastermind conversation with a powerhouse panel of online business owners—the Weird Hermits.We call this session Traffic School, and it’s all about how to drive more eyeballs to your digital products, shops, and offers—without relying on social media. Inside this candid roundtable, we talk about what’s actually working right now to grow your audience, nurture leads, and make consistent sales.If you’ve ever felt burned out by chasing algorithms, this conversation will feel like a breath of fresh air and a reminder that there are smarter, more sustainable ways to grow your business.In Today’s Episode We Discuss:Always-open offers and evergreen funnelsEmail marketing frequency and mindsetLead generation never endsBlogging and SEO in the age of AISummits, bundles, and collaborationsRunning ads strategicallyEthics of discounts and pricingBaby steps for beginnersResources Mentioned:Learn more  about the Weird Hermits Roundtables (and learn more about the Roundtable contributors!).Grab the Reverse Idea Finder™ GPT to:✅ Validate ideas using real customer search behavior✅ Brainstorm product angles based on proven demand✅ Discover gaps your new digital product can fill fast🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼YES, I WANT THE GPT!© 2021-2025 Froese Media LLC | All Rights Reserved Find us on LinkedIn, Facebook, Instagram, or Pinterest. Visit the Empowered Shop®

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• 102: The Future of AI Needs Women's Voices with Kinsey Soderberg

  AI is everywhere, but if you’re a woman entrepreneur who’s been hesitant to dive in, you’re not alone.In this episode, I sit down with Kinsey Soderberg, host of the Authentic AI podcast, to talk about why women need to claim their seat at the AI table—not just for business growth, but to shape the future of these tools. We’re getting real about the guilt, the judgment, and the fear of “cutting corners” that keeps so many of us from using AI, and why overcoming these barriers is critical for our businesses, our voices, and even our daughters.This conversation is packed with practical insights, cultural commentary, and a call to action for women to stop shrinking back from technology. The reality is that it can give us our time, energy, and sanity back.In Today’s Episode We Discuss:Resistance to AI and the shift toward curiosityWhy women are falling behind in AI adoption and why it mattersThe guilt and judgment women feel around using AITraining your AI assistant to sound like youThe human-first approach to working with AIWhy critical thinking and creativity are more important than everThe parallel between AI and the early internetIntroducing the Her AI Era SummitResources Mentioned:Learn more about Kinsey via her website – Authentic AI® and connect with her on Instagram.Get your free ticket to the Her AI Era Summit.Check out Kelsey’s signature programs: AI Reels Club and AI Brand Blueprint.Grab the Reverse Idea Finder™ GPT to:✅ Validate ideas using real customer search behavior✅ Brainstorm product angles based on proven demand✅ Discover gaps your new digital product can fill fast🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼YES, I WANT THE GPT!© 2021-2025 Froese Media LLC | All Rights Reserved Find us on LinkedIn, Facebook, Instagram, or Pinterest. Visit the Empowered Shop®

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• 101: Digital Shop Success: How Natalie Gingrich Made $20K from Content She Already Had

  This episode of the Empowered Business Podcast is all about turning hidden content into serious cash flow.I’m sitting down with my longtime friend and peer, Natalie Gingrich, founder of The Ops Authority and creator of the Director of Operations certification. Natalie used the system I teach in the Digital Shop Experience to pull content out of her Google Drive and launch a brand-new shop that generated over $20,000 right out of the gate. Her story proves that your digital “dust collectors” can become powerful revenue streams when you package and sell them the right way.If you’ve ever wondered how to scale beyond high-ticket programs or stop leaving money on the table, this conversation will show you exactly what’s possible.In Today’s Episode We Discuss:Natalie’s transition from corporate to entrepreneurshipBuilding the Director of Operations certificationThe untapped potential of hidden contentCreating and launching the Ops ShopTurning the shop into an ascension ladderThe $20,000 launch strategyWhat’s next for the Ops ShopResources Mentioned:Learn more about Natalie via her website and connect with her on Instagram, Facebook, and Linkedin.Join the free Ops Insiders Facebook Group for directors of operations and project managers.Check out Natalie’s shop – The Shop for Ops.Grab the Reverse Idea Finder™ GPT to:✅ Validate ideas using real customer search behavior✅ Brainstorm product angles based on proven demand✅ Discover gaps your new digital product can fill fast🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼YES, I WANT THE GPT!© 2021-2025 Froese Media LLC | All Rights Reserved Find us on LinkedIn, Facebook, Instagram, or Pinterest. Visit the Empowered Shop®

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