Empowered Business

If you have been hearing the term MCP connectors everywhere lately and wondering what it actually means for your business, this episode is going to give you the real answer from people who are building with these tools every day. I sat down with five of my closest business friends, all women who run online businesses, to talk about how we are using MCP connectors inside our Claude accounts to automate workflows we used to do manually. Some of us were spending hours every week on things that now just happen.
A few of the examples we share in this conversation made the whole group stop and stare at each other. This is one of those episodes you are going to want to listen to with a notepad nearby.
In Today’s Episode We Discuss: ​
What MCP connectors actually are
Using the Kit MCP to uncover email list insights
Building live dashboards with connected data
Using Airtable as a single source of truth
The Meta Ads MCP and live ad performance reporting
Stacking MCPs to automate entire workflows
Automated content creation and newsletter workflows
Using Fathom with Claude to systematize meeting follow-up
How MCP availability is influencing tool decisions
Personal use cases beyond the business
Resources Mentioned: 
Liz Stapleton: 
How to back up Thrivecart Learn Courses
Destini Copp: 
Creator’s MBA Boardroom
How I Built an Automated Monday Kit Growth Report (Kit MCP + Claude)
How to Use the Kit MCP to Build an Email Analytics Dashboard
Monica Froese:
Empowered AI Collective
7 Ways the Kit MCP Is Making My Email Marketing Smarter
Ruth Poundwhite:
Free Quietly Ambitious Community
The Aligned AI Lab
Steph Blake:
The Blake Collective
Steal My Claude Workflows
 
FREE AI goodies from the Weird Hermits mastermind members
Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month or $497/annually and get Monica's Back Office Skills! 🙌
© 2021-2026 Froese Media LLC | All Rights Reserved
Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.
Visit the Empowered Shop®

If you've been on an email platform for years and feel like you're managing your list on vibes and surface metrics, this episode is going to hit differently. I've been on Kit since 2016 and I thought I had a solid handle on what was happening in my account. What I found when I connected the Kit MCP to Claude stopped me in my tracks. Some of it was validating. A lot of it was uncomfortable. All of it was useful.
Today I'm walking you through seven specific things I did inside my own Kit account using the Kit MCP, what I found, and what I built because of it.
In Today’s Episode We Discuss: 
What an MCP actually is and why it changes everything
Cleaning up over 1,200 tags
Analyzing broadcast performance to find patterns I couldn't see before
Building a daily campaign idea system from live data
Building an account audit dashboard and a daily campaign idea system from live data
Understanding unsubscribes as a financial picture
Replacing Zapier automations with Claude Cowork workflows
Generating campaign ideas directly from subscriber and performance data
Resources Mentioned: 
Start your free 14-day trial with Kit and have access to the MCP from day one. Available on all paid Kit plans.
Learn more about Claude Cowork, the desktop tool I use to run multi-step automated workflows without Zapier.
Explore Airtable, the tool I use to build my product library and connect it to my daily email campaign system.
Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month or $497/annually and get Monica's Back Office Skills! 🙌
Kit Email Marketing Service Provider
The email platform serious creators build on

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

© 2021-2026 Froese Media LLC | All Rights Reserved
Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.
Visit the Empowered Shop®

If you’ve been sending weekly newsletters and wondering why they’re not converting into actual revenue, this episode is going to change everything. My friend Dr. Destini Copp was in the same boat a few years ago—doing all the things the experts told her to do, staying consistent, nurturing her audience—but the money just wasn’t there. So she put on her marketing professor hat and spent six months studying the newsletters that had sold for millions of dollars. What she discovered completely transformed how she approaches email marketing.
In this presentation from our recent AI That Sells event, Destini breaks down her Mini Magazine Method and Teach and Pitch framework, and then shows you exactly how she’s automated her entire newsletter writing process using Claude. She literally wakes up on Sunday morning to a fully written, branded HTML newsletter ready to review and send. If you’ve been spending hours every week writing emails or you’ve been inconsistent because it takes too much time, this system is going to blow your mind.
In Today’s Episode We Discuss:
Why most newsletters don’t convert into revenue
The mini magazine method
The teach and pitch framework
Planning with your promotional calendar first
Automating newsletters with Claude Skills
Connecting Claude to external tools and using Cowork
Using performance data to improve results
Getting started and next steps
Resources Mentioned:
Dr. Destini Copp’s Resources:
Destini’s Website
Free Newsletter Profit Audit
Newsletter Profit Club (membership)
HobbyScool
Newsletters to Study:
Morning Brew
The Skimm
The Hustle
All Healthy
Everyday AI
Tools & Platforms:
Claude AI
Gamma App – For creating AI-generated slide presentations
Kit – Email service provider
Squarespace – Website platform
Substack – Newsletter and social media platform
The AI Newsletter Workshop & The Claude Migration Workshop are included in the Empowered Business Society® membership.
Alternatively, you can purchase each of these workshops individually within the Empowered AI Collective. 
Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month or $497/annually and get Monica's Back Office Skills! 🙌
Newsletter Profit Club
Turn your newsletter into a revenue-generating asset with systems, support & AI tools

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

© 2021-2026 Froese Media LLC | All Rights Reserved
Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.
Visit the Empowered Shop®

In this episode, I'm sharing a live roundtable conversation with my mastermind group. We discuss how AI is transforming our businesses—from fully automated blog posts and newsletters, to landing pages that update themselves, to custom skills that handle everything from SEO to project management. We dive into the real workflows making us more productive and creative, so we can serve clients faster and free up our time for what matters most.

AI doesn’t just make things faster—it makes them better. If you want more inspiration (and actionable free resources), check the full episode, and join our free Empowered AI Collective community. The future of business workflows is here!

Resources Mentioned:
Join the Empowered AI Collective on Skool and grab the All Action Pass for AI That Sells by Monday April 20th (currently $29, goes up to $49 when event kicks off).
Roundtable Speaker Free Resources
Kate Kordsmeier: Claude Prompts for your Social-Free Business
Dr. Destini Copp: Creator Business Scorecard
Liz Stapleton: 10-Minute Time Waster Audit
Jody Bore: Visibility Audit/Scorecard
Steph Blake: Steal My Ckaude Workflows
Ruth Poundwhite: The Free AI Sales Kit
Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month or $497/annually and get Monica's Back Office Skills! 🙌
© 2021-2026 Froese Media LLC | All Rights Reserved
Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.
Visit the Empowered Shop®

In this episode, I’m pulling back the curtain on a huge shift I made in my email marketing this year—one that completely transformed how I sell, connect, and engage with my audience.
The truth is, traditional promo blasts weren’t working anymore. Open rates were dropping, clicks were slowing, and my subscribers weren’t unresponsive—they were just tuned out. So, I decided to stop shouting into the inbox and start a real conversation. What followed were four “inbox experiments” that reignited my list, rebuilt connection, and brought in over $23,000 in organic revenue—all without ads, affiliates, or new funnels.
In Today’s Episode We Discuss:
Why I ditched traditional flash sales
The creation of the Empowered Edge newsletter
How email replies boost deliverability
The four inbox experiments that changed everythingExperiment 1 – Giving away my Magic App Mapper GPT
Experiment 2 –  Encouraging replies and user engagement
Experiment 3 – Turning engagement into $8,500 in 24 hours
Experiment 4 – The Taylor Swift-inspired Easter egg hunt

The five biggest lessons from these experiment
Turning replies into revenue
Resources Mentioned:
Learn more about the Quick Win Workshop: Inbox Experiments.

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month or $497/annually and get Monica's Back Office Skills! 🙌
© 2021-2026 Froese Media LLC | All Rights Reserved
Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.
Visit the Empowered Shop®