Empowered Business

In this episode, I’m pulling back the curtain on a huge shift I made in my email marketing this year—one that completely transformed how I sell, connect, and engage with my audience.
The truth is, traditional promo blasts weren’t working anymore. Open rates were dropping, clicks were slowing, and my subscribers weren’t unresponsive—they were just tuned out. So, I decided to stop shouting into the inbox and start a real conversation. What followed were four “inbox experiments” that reignited my list, rebuilt connection, and brought in over $23,000 in organic revenue—all without ads, affiliates, or new funnels.
In Today’s Episode We Discuss:
Why I ditched traditional flash sales
The creation of the Empowered Edge newsletter
How email replies boost deliverability
The four inbox experiments that changed everythingExperiment 1 – Giving away my Magic App Mapper GPT
Experiment 2 –  Encouraging replies and user engagement
Experiment 3 – Turning engagement into $8,500 in 24 hours
Experiment 4 – The Taylor Swift-inspired Easter egg hunt

The five biggest lessons from these experiment
Turning replies into revenue
Resources Mentioned:
Learn more about the Quick Win Workshop: Inbox Experiments.

Grab the Reverse Idea Finder™ GPT to:
✅ Validate ideas using real customer search behavior
✅ Brainstorm product angles based on proven demand
✅ Discover gaps your new digital product can fill fast
🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼
YES, I WANT THE GPT!

© 2021-2025 Froese Media LLC | All Rights Reserved
Find us on LinkedIn, Facebook, Instagram, or Pinterest.
Visit the Empowered Shop®

Black Friday doesn’t have to be a race to the bottom.
In this roundtable episode of The Empowered Business Podcast®, I’m sitting down again with my peer mastermind to pull back the curtain on what’s actually working in our businesses this holiday season.
We’re sharing the real strategies behind our Black Friday promotions, how we’re using AI and automation to make it easier, and why you don’t need to discount everything to make big sales. If you want a peek behind the scenes of how seasoned digital product creators plan, sell, and stay sane during the busiest sales season of the year, this conversation will spark plenty of ideas you can implement right away.
In Today’s Episode We Discuss:
Planning Black Friday promotions strategically
Using Black Friday to prime for bigger launches
Creating urgency that feels good
Selling without discounts
Tripwires, bumps, and upsells that convert
What to do if you don’t have a ready-to-sell offer
Using AI for idea generation and automation
Email strategies that stand out
Mindset and experimentation
Collaborating and supporting each other.
Resources Mentioned:
Learn more  about the Weird Hermits Roundtables (and learn more about the Roundtable contributors!).

Grab the Reverse Idea Finder™ GPT to:
✅ Validate ideas using real customer search behavior
✅ Brainstorm product angles based on proven demand
✅ Discover gaps your new digital product can fill fast
🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼
YES, I WANT THE GPT!

© 2021-2025 Froese Media LLC | All Rights Reserved
Find us on LinkedIn, Facebook, Instagram, or Pinterest.
Visit the Empowered Shop®

What if I told you that one person could run four different businesses, hit a $100K month, and still have time to pick up their kid from school at 4pm? That’s exactly what Becky Beach has done, and in this episode, she’s pulling back the curtain on how she built a multi-six-figure digital product empire without burning out or hiring a massive team.
Becky breaks down her revenue streams, her email strategy across four different lists, and the one mindset shift that completely changed her mom blog business. If you’ve ever felt like you need a bigger team or more hours in the day to scale, this conversation is going to challenge everything you thought you knew about growing a sustainable business.
In Today’s Episode We Discuss:
The power of multiple income streams
Managing four businesses with minimal team support
The kids printables breakthrough
Email marketing strategy across four lists
The PLR business model and AI’s impact 
Building the Becky Beach AI shop
Traffic generation strategies
The power of networking and bundles
AI-powered productivity systems
 
Resources Mentioned:
Connect with Becky on: Instagram, X, YouTube, and Facebook. 
Grab Becky’s free workbook and the UX-Enhanced Funnel Assistant GPT to improve your conversions.
Check out The Becky Beach Show Podcast and the Business Beach Club.

Grab the Reverse Idea Finder™ GPT to:
✅ Validate ideas using real customer search behavior
✅ Brainstorm product angles based on proven demand
✅ Discover gaps your new digital product can fill fast
🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼
YES, I WANT THE GPT!

© 2021-2025 Froese Media LLC | All Rights Reserved
Find us on LinkedIn, Facebook, Instagram, or Pinterest.
Visit the Empowered Shop®

This week, I’m doing something a little different. I’m pulling back the curtain and sharing a live mastermind conversation with a powerhouse panel of online business owners—the Weird Hermits.
We call this session Traffic School, and it’s all about how to drive more eyeballs to your digital products, shops, and offers—without relying on social media. Inside this candid roundtable, we talk about what’s actually working right now to grow your audience, nurture leads, and make consistent sales.
If you’ve ever felt burned out by chasing algorithms, this conversation will feel like a breath of fresh air and a reminder that there are smarter, more sustainable ways to grow your business.
In Today’s Episode We Discuss:
Always-open offers and evergreen funnels
Email marketing frequency and mindset
Lead generation never ends
Blogging and SEO in the age of AI
Summits, bundles, and collaborations
Running ads strategically
Ethics of discounts and pricing
Baby steps for beginners
Resources Mentioned:
Learn more  about the Weird Hermits Roundtables (and learn more about the Roundtable contributors!).
Grab the Reverse Idea Finder™ GPT to:
✅ Validate ideas using real customer search behavior
✅ Brainstorm product angles based on proven demand
✅ Discover gaps your new digital product can fill fast
🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼
YES, I WANT THE GPT!

© 2021-2025 Froese Media LLC | All Rights Reserved
Find us on LinkedIn, Facebook, Instagram, or Pinterest.
Visit the Empowered Shop®

AI is everywhere, but if you’re a woman entrepreneur who’s been hesitant to dive in, you’re not alone.
In this episode, I sit down with Kinsey Soderberg, host of the Authentic AI podcast, to talk about why women need to claim their seat at the AI table—not just for business growth, but to shape the future of these tools. We’re getting real about the guilt, the judgment, and the fear of “cutting corners” that keeps so many of us from using AI, and why overcoming these barriers is critical for our businesses, our voices, and even our daughters.
This conversation is packed with practical insights, cultural commentary, and a call to action for women to stop shrinking back from technology. The reality is that it can give us our time, energy, and sanity back.
In Today’s Episode We Discuss:
Resistance to AI and the shift toward curiosity
Why women are falling behind in AI adoption and why it matters
The guilt and judgment women feel around using AI
Training your AI assistant to sound like you
The human-first approach to working with AI
Why critical thinking and creativity are more important than ever
The parallel between AI and the early internet
Introducing the Her AI Era Summit
Resources Mentioned:
Learn more about Kinsey via her website – Authentic AI® and connect with her on Instagram.
Get your free ticket to the Her AI Era Summit.
Check out Kelsey’s signature programs: AI Reels Club and AI Brand Blueprint.

Grab the Reverse Idea Finder™ GPT to:
✅ Validate ideas using real customer search behavior
✅ Brainstorm product angles based on proven demand
✅ Discover gaps your new digital product can fill fast
🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼
YES, I WANT THE GPT!

© 2021-2025 Froese Media LLC | All Rights Reserved
Find us on LinkedIn, Facebook, Instagram, or Pinterest.
Visit the Empowered Shop®