Empowered Business

• 100. The Future of Email Marketing: AI, Automation & Deliverability with Cheryl Rerick

  We’ve officially hit 100 episodes of the Empowered Business Podcast®, and I couldn’t imagine a better way to mark the milestone than diving into a conversation about one of the most powerful tools in my own business—email!In this episode, I’m joined by my go-to email strategist, Cheryl Rerick, to talk about what’s really happening with deliverability, how AI is reshaping our inboxes, and what it means for the way we connect with our customers. This is a practical, no-BS conversation packed with strategies you can use right now to protect your list, increase engagement, and keep your emails profitable.In Today’s Episode We Discuss:Cheryl’s entrepreneurial journey: Cheryl opens up about how motherhood pushed her to build a flexible online business and how her love of email turned into a long-term, sustainable career.The biggest deliverability shake-up in 20 years: We break down the major changes from Google, Yahoo, and Microsoft, what SPF, DKIM, and DMARC actually mean, and why authenticating your domain is no longer optional.Why list cleaning is essential: I share my own experience cutting tens of thousands of people from my email list, what that did for my profits, and why engagement matters more than vanity metrics.How AI is changing the inbox: We dig into AI-powered summaries, what they mean for your open rates, and how to adapt your emails so they still stand out.Why personal connection still wins: I explain how bringing more of myself into my emails has transformed my engagement and why people will always choose to buy from people, not bots.Practical takeaways for better email marketing: From keeping a consistent sending schedule to protecting your domain and focusing on human-first messaging, we cover the steps you can take right now to strengthen your email strategy.Resources Mentioned:Learn more about Cheryl via her website and connect with her on Instagram. IG Threads, Facebook, andJoin me for a hands-on workshop where you’ll go from idea to fully functioning GPT, ready to use as a lead magnet, product, upsell, or internal tool. 👉 Join me live on September 18, 2025, from 2-4 PM Eastern Time. Sign me up! The AI Content Engine: See the Hidden GPT System Transforming Digital ProductsIt’s happening Tues, Sept 23, at 1 PM Eastern.✅ 6 custom AI tools I use to create and sell digital products faster✅ How to train AI to think like a strategist✅ And why using AI the right way is your edge in this noisy marketSave your spot 👉 🚨 The AI Content Engine🚨 Grab the Reverse Idea Finder™ GPT to:✅ Validate ideas using real customer search behavior✅ Brainstorm product angles based on proven demand✅ Discover gaps your new digital product can fill fast🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼YES, I WANT THE GPT!© 2021-2025 Froese Media LLC | All Rights Reserved Find us on LinkedIn, Facebook, Instagram, or Pinterest. Visit the Empowered Shop®

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• 99: How Ruth Poundwhite Balances AI with Staying Authentic

  AI is changing the way we run our businesses, but here’s the truth—it’s not a magic button that can replace your unique voice, perspective, or expertise.In this episode of the Empowered Business Podcast®, I sit down with Ruth Poundwhite, author, coach, and host of the Soulful Sales Show, to talk about how we can use AI as a support tool without losing the human connection that makes our work stand out. Together, we explore the balance between speed and authenticity, why self-trust is more important than ever, and how to build businesses that honor both our values and capacity.In Today’s Episode We Discuss:The role of copywriting in the age of AI: We discuss whether AI threatens traditional copywriting businesses and why the value of human nuance, voice, and connection will always matter in marketing.How I use AI in my business: I open up about how I rely on AI to organize ideas, structure products, and speed up workflows—but why my own perspective and personal stories are what truly connect with my audience and drive sales.Finding your unique voice amidst AI-generated content: Ruth shares her “lightbulb moment” when she realized her sales copy sounded polished but completely lost her philosophy and soul—and how she shifted back to infusing her voice into every piece of content.The importance of self-trust in the AI era: We talk about how easy it is to outsource decision-making to AI and why entrepreneurs—especially newer ones—need to practice discernment, strengthen their intuition, and trust their own ideas before leaning on tech.Human connection versus AI dependency: From using AI as a “friend” to the rise of AI clones, we unpack the risks of replacing real human interaction with artificial support—and why genuine connection remains irreplaceable in business.AI and mental health: We dive into both the helpful and harmful ways AI can impact mental health, from reducing overwhelm and providing structure to the risks of over-reliance and misinformation.Why women must be part of the AI conversation: Ruth and I talk about why it’s critical for women to actively shape how AI develops—ensuring our perspectives and needs aren’t left out of the equatiJoin me for a hands-on workshop where you’ll go from idea to fully functioning GPT, ready to use as a lead magnet, product, upsell, or internal tool. 👉 Join me live on September 18, 2025, from 2-4 PM Eastern Time. Sign me up! The AI Content Engine: See the Hidden GPT System Transforming Digital ProductsIt’s happening Tues, Sept 23, at 1 PM Eastern.✅ 6 custom AI tools I use to create and sell digital products faster✅ How to train AI to think like a strategist✅ And why using AI the right way is your edge in this noisy marketSave your spot 👉 🚨 The AI Content Engine🚨 Grab the Reverse Idea Finder™ GPT to:✅ Validate ideas using real customer search behavior✅ Brainstorm product angles based on proven demand✅ Discover gaps your new digital product can fill fast🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼YES, I WANT THE GPT!© 2021-2025 Froese Media LLC | All Rights Reserved Find us on LinkedIn, Facebook, Instagram, or Pinterest. Visit the Empowered Shop®

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• 98. Real Strategies for Recurring Revenue from My Peer Mastermind

  In this episode of The Empowered Business Podcast®, I’m bringing you behind the scenes into a candid conversation I had with my peer mastermind members. We gathered for an unfiltered roundtable discussion on recurring revenue—what’s working, what’s not, and the real strategies we use to build consistent income streams in our businesses.You’ll hear insights from multiple business owners, including different approaches to memberships, payment plans, and beyond. My goal is to give you practical ideas and fresh perspectives that you can apply right now to grow reliable revenue in your own business.In Today’s Episode We Discuss:Starting a membership with a small audienceLow-ticket vs high-ticket membership modelsMy unique “come and go as you please” membership philosophyThe human element in the age of AIGet it done weeks and live workshop modelsRecurring revenue beyond membershipsPayment plan strategies and alternativesEvergreen vs open/closed cart modelsManaging memberships during life challengesCreative recurring revenue ideasResources Mentioned:Get to know the fabulous women in my peer mastermind group: Destini CoppSage GraysonKate KordsmeierFaith MariahLiz StapletonRuth PoundwhiteJoin me for a hands-on workshop where you’ll go from idea to fully functioning GPT, ready to use as a lead magnet, product, upsell, or internal tool. 👉 Join me live on September 18, 2025, from 2-4 PM Eastern Time. Sign me up! The AI Content Engine: See the Hidden GPT System Transforming Digital ProductsIt’s happening Tues, Sept 23, at 1 PM Eastern.✅ 6 custom AI tools I use to create and sell digital products faster✅ How to train AI to think like a strategist✅ And why using AI the right way is your edge in this noisy marketSave your spot 👉 🚨 The AI Content Engine🚨 Grab the Reverse Idea Finder™ GPT to:✅ Validate ideas using real customer search behavior✅ Brainstorm product angles based on proven demand✅ Discover gaps your new digital product can fill fast🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼YES, I WANT THE GPT!© 2021-2025 Froese Media LLC | All Rights Reserved Find us on LinkedIn, Facebook, Instagram, or Pinterest. Visit the Empowered Shop®

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• 97: From Side Hustle to Wholesale Sales Powerhouse with Andee Hart

  In this episode of the Empowered Business Podcast, I’m joined by Andee Hart, an entrepreneur, sales strategist, mentor, and host of the She Sells Differently podcast. Andee’s journey from Fortune 500 sales executive to thriving candle business owner is nothing short of inspiring. We dig into her countercultural sales strategies, how she grew from making candles in her kitchen to selling in hundreds of boutiques, and the practical realities of leaving corporate life to go all in on your business. Whether you sell physical or digital products, you’ll take away valuable insights on sales, scaling, and standing out in a crowded market.In Today’s Episode We Discuss:How Andee’s candle business started during the pandemicThe realities of rapid business growthMaking the leap from corporate to entrepreneurshipUnderstanding business structures and taxesWholesale vs. direct-to-consumer salesMarketing strategies for physical productsStanding out in a saturated marketCountercultural sales strategiesResources Mentioned:Connect with Andee on Linkedin, Instagram and Pinterest – visit her website at andeehart.com.Learn more about the She Sells Differently podcast.Check out Andee’s list of sales tools for entrepreneurs.Explore Hart Design Company’s beautiful decor on Instagram.As always, the best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society®.Join me for a hands-on workshop where you’ll go from idea to fully functioning GPT, ready to use as a lead magnet, product, upsell, or internal tool. 👉 Join me live on September 18, 2025, from 2-4 PM Eastern Time. Sign me up! The AI Content Engine: See the Hidden GPT System Transforming Digital ProductsIt’s happening Tues, Sept 23, at 1 PM Eastern.✅ 6 custom AI tools I use to create and sell digital products faster✅ How to train AI to think like a strategist✅ And why using AI the right way is your edge in this noisy marketSave your spot 👉 🚨 The AI Content Engine🚨 Grab the Reverse Idea Finder™ GPT to:✅ Validate ideas using real customer search behavior✅ Brainstorm product angles based on proven demand✅ Discover gaps your new digital product can fill fast🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼YES, I WANT THE GPT!© 2021-2025 Froese Media LLC | All Rights Reserved Find us on LinkedIn, Facebook, Instagram, or Pinterest. Visit the Empowered Shop®

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• 96: This Sales Funnel Alternative Has a 95% Retention Rate with Amy Vaughan

  This week on the Empowered Business Podcast, I’m chatting with Amy Vaughn, CEO of Together Digital—a powerhouse community that’s redefining how women grow online businesses. We’re digging into why the old-school sales funnel just doesn’t cut it anymore and how a relationship-first approach can actually scale your impact faster.Amy breaks down the “ask and give” networking model, why so many women feel left out of traditional spaces, and how real connection leads to real growth. We also talk about where AI fits into all of this—and how it’s leveling the playing field for business owners and moms alike.If you’re ready to ditch transactional tactics and build something that actually feels good and grows, you’re going to love this one.In Today’s Episode We Discuss:How relationship-first business models outperform traditional sales funnels: I talked with Amy about how her community, Together Digital, flips the script on traditional funnels by putting the human experience first—and why that approach actually drives better results.Why networking feels broken (and how we can fix it): We explored how women often feel shut out of typical networking environments and what it looks like to create more inclusive, authentic spaces where real connection can thrive.The power of the “ask and give” exchange: Amy broke down how her community encourages women to both ask for help and give generously—and how this simple shift builds deeper trust and stronger business relationships.Why scaling doesn’t mean removing yourself from your business: We challenged the idea that founders have to “step back” to grow. Amy explained why doing 1:1 onboarding and staying close to her members actually fuels scalability and retention.Rethinking community design for women: We talked about how everything from the layout of networking events to the tone of conversation impacts whether women feel safe and seen—and how small changes can create a big impact.How AI is helping women work smarter, not harder: Amy shared how she uses AI to multiply her small team’s efforts and how her members are using it to lead innovation inside their companies and simplify their lives at home.How to lead the AI conversation at work—even if you’re not a tech expert: We discussed the importance of women staying at the forefront of AI adoption and how to confidently advocate for its responsible use in any professional setting.Resources Mentioned:Connect with Amy on LinkedIn and learn more about her community at TogetherInDigital.com. You can also find her on YouTube, Instagram & Facebook.As always, the best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society®.© 2021-2025 Froese Media LLC | All Rights Reserved Find us on LinkedIn, Facebook, Instagram, or Pinterest. Visit the Empowered Shop®

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