Jake and Cody talk about the day-to-day of working in and owning a marketing agency: What makes their agency successful, mistakes they've made, and experiences ...
How to Get Sued by the FTC (ft. Anik Singal w/ Lurn & Complily) | Episode 138
Anik Singal was sued by the FTC for $15m all because of four simple words in his call script. We brought Anik on the podcast to talk about compliant marketing and how marketers, agencies, and coaches all over the world are violating FTC rules and are in danger of being sued.In preparation for this interview, Jake read Anik's book that he co-authored with his partner and compliance lawyer, Greg Christiansen, "Don't Say That!". Jake references parts in the book that blew his mind and has Anik elaborate on them extending those examples to the agency and coaching spaces.Some of the crazy things we learned:You can't use results-based testimonials in marketing without substantiating them.Videos with fancy cars and money guns create negative net impressions and can be violating FTC rules.If you say something is of a certain value, you have to prove it... with past sales.We learned a ton more and now are taking a hard second look at our marketing.----------------------------------Anik Singal is the founder of Lurn, an online education platform. Following the lawsuit and FTC investigation covered in the podcast, he co-created Complily, an AI-powered compliance tool that helps marketers ensure their materials meet FTC standards.Anik also co-authored the book "Don't Say That!", which serves as a guide for marketers to keep them out of trouble with the FTC regarding rules they probably didn't know existed! His experiences have made him a vocal advocate for compliant marketing practices.Check out Anik's AI-powered marketing compliance software, Complily:complily.comAlso, take a look at the resources and book on Anik and Greg's site dontsaythat.com----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u
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2:02:30
Sketchy SEO and Lead Gen Tactics Aren't Sustainable | Episode 137
We don't use sketchy SEO or cheap lead gen tactics at our agency. Our competitors and peers do these things. However, sooner or later, those tactics are going to stop working, and when they don't, will you be prepared?Maybe they will end up working forever, but we've been able to communicate our clean SEO and marketing approach to our clients and it turns out, that clients prefer to stay with us even if the results don't come as fast.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u
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44:29
These Clients Will Destroy Your Niche Agency Model | Episode 136
**Episode Start at 19:04****Cold Open (How Was Christmas? / Weird SEO Agency Guy)****Headlines without Context: 14:23**----------------------------------Be careful about which clients you choose to take on. Some clients are simply distractions from what you set out to build for your own agency. For us, it was an agency in the landscaping and lawn care niche. Any client that doesn't fit that description is a distraction and ultimately pulls us further away from successful scalability.One client might make you $1,000/mo but may cost you thousands in lost opportunity each month simply by having to continually deviate from your processes that produce results for your other niche clients.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u
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52:07
From Graphic Design Freelancers to Successful Brand Strategy Agency (ft. Lucy & Imogen from Lumo Design Studio) | Episode 135
As data-oriented digital marketers, we often have little to say about brand strategy and graphic design agencies.That's where Lucy and Imogen from Lumo Design Studio jump in to tell us their story about how they went from freelance graphic designers to a full brand strategy agency busy enough to turn down work.Lucy and Imogen walk through what it was like when they first started trying to sell postcards and brochures to providing comprehensive branding solutions for large companies.Neither of them had formal education in the subject and they battled imposter syndrome as they built their, now-successful, branding agency in Australia.Tune in to this episode to see how they got started and got their first clients, how they became experts in branding with no specialized education in it, how they pivoted to get recurring work from clients, and how they never thought web design and development was going to be a staple to their agency.----------------------------------LUMO is a brand strategy and design agency started by Lucy and Imogen in Brisbane, Australia. You can connect with Lucy and Imogen via their website or on LinkedIn:www.lumodesignstudio.comhttps://www.linkedin.com/in/lucy-borrill-a5b21935/https://www.linkedin.com/in/imogen-borrill/----------------------------------Sponsors:Wix Studio is a sponsor of this episode and introduced Lumo Design Studio to the Agency Growth Podcast.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u
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2:20:04
How Many Accounts Can One Person Handle? | Episode 134
**Cold Open (Travelling light as a business owner)****Skip the Cold Open at 9:04)**We answer the difficult question of "how many accounts can one person at your agency actually handle?" Answers are all over the place on the internet. Some people saying as little as 10 while other saying as many as 50 or even 100.Well, it depends on what that person's role is and how much time they dedicate on that account. Additionally, the time spent on the account isn't an indicator of the quality of work or results -- that's often a factor of the business model.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u
Jake and Cody talk about the day-to-day of working in and owning a marketing agency: What makes their agency successful, mistakes they've made, and experiences along the way.
This podcast isn't just for agency owners. It's for anyone working in an agency or anyone looking for a peer-to-peer connection on starting their own thing with real advice from real professionals -- not wannabe marketing gurus.
Ireland