Frontier CMO Podcast by Think with Google

Few marketing leaders have navigated as much change as Google’s Chief Marketing Officer Lorraine Twohill. She’s one of the industry’s longest-tenured CMOs who’s led Google’s marketing through massive product and platform shifts, from Search and Chrome, to mobile, YouTube, and now AI.

Recorded at Cannes Lions 2026, Frontier CMO host Josh Spanier sits down with Lorraine to unpack how she’s built one of the world’s most influential marketing organizations, why marketers belong in the room with engineers, and why agility is the ultimate competitive advantage.

00:00 Intro

01:00 Google's Startup Days

03:45 Why Local Marketing Wins

05:45 Becoming Google's CMO

08:00 Marketing in a Product-First Company

09:30 The Chrome Growth Playbook

12:10 Human-Centered Brand Storytelling

13:00 What Creators Teach Marketers

14:20 Defining the Frontier CMO

16:15 Marketing Mistakes & Lessons Learned

18:10 Hiring Great Marketers

20:20 Career Advice for the AI Era

22:30 Google's AI Transformation

25:00 AI Productivity & NotebookLM

26:30 Leadership, Resilience & Cancer

29:20 Health, Sleep & Longevity

30:25 Signal or Noise?

32:20 Three Lessons for Every CMO

In today’s creator economy, the audience is in charge. Colin Rosenblum and Samir Chaudry explain what this means for CMOs trying to build brands people actually chose to spend time with, not just marketing they scroll past.

Back by popular demand, this Frontier CMO conversation unpacks the creator landscape and why attention without connection is a dead end. Whether you’re building a creator strategy for the first time or rethinking how your brand shows up online, this episode offers a practical playbook for building lasting creator partnerships, earning audience trust, and staying ahead of where marketing is going.

🔔 Subscribe for more insights from marketing's frontier: https://www.youtube.com/playlist?list=PLNBdIP33wJ3qH-T0AZE7DJPq-x2ppu2Jq

💡 What you'll learn in this episode:

Why brands must stop acting like "bad party guests" and start adding real value to creator narratives

How to transition your brand from a background logo to an active "character" in a creator’s universe.

How to look past superficial views and vanity metrics to measure genuine audience trust and brand ROI.

Why modern creator content looks more like high-production television, community-building, and culture than traditional social media.

🔗 Resources & Links:

Connect with Josh Spanier on LinkedIn: https://www.linkedin.com/in/joshua-spanier-4576b5/

Subscribe to the Frontier CMO newsletter: https://www.linkedin.com/newsletters/frontier-cmo-7414735485358788608/

#FrontierCMO #CreatorEconomy #MarketingStrategy #ColinAndSamir #CMO

What does it take to “win the internet for a day”?

What happens when a billion-dollar beverage company throws out the traditional marketing playbook and rises to the top without a brand book, ad agencies or creative briefs?

Recorded live at Cannes Lions 2026, Frontier CMO host Josh Spanier joins Liquid Death’s Chief Media & Digital Commerce Officer Benoit Vatere for a refreshing conversation on the ‘method behind the madness’ of one of the most talked-about brands in marketing.

From its outrageous creativity of “doing the unexpected” to its masterclass ability of turning awareness into sales, Benoit cracks open the can on how Liquid Death built a category-defining brand and why the company – less than a decade in, is only just getting started.

00:00 Liquid Death's Marketing Playbook

02:30 Why the Best Ideas Start Dumb

05:00 No Briefs. No Agencies. Just Comedy.

08:00 How Viral Campaigns Are Created

11:10 Winning the Internet vs. Driving Sales

15:10 Building a Billion-Dollar Challenger Brand

19:00 Why Liquid Death Has No Brand Guidelines

22:15 The Metrics That Actually Matter

27:00 Marketing Lessons Any Brand Can Use

28:15 Why AI Can't Replace Great Creativity

34:00 The Future of Digital Commerce

37:35 Three Takeaways for Every CMO

What do CMOs and Formula One champions have in common?

They're expected to perform under pressure, make split-second decisions, and keep showing up when the odds aren't in their favor. 

Recorded live at Cannes Lions 2026, Frontier CMO host Josh Spanier sits down with McLaren Chief Marketing Officer Louise McEwen and Formula One World Champion Lando Norris to explore how they're winning on and off the racetrack. 

In a world where most Formula One fans will never attend a race, they reveal how McLaren creates connections beyond race day and builds a brand that performs 365 days a year. 

Buckle up. This is McLaren's race to the top.

00:00:00 — Introduction & The Elite World Champion Group

00:01:00 — F1 Meets Cannes: Why McLaren Focuses on Creativity

00:02:20 — The Quest to the Front: How Putting Fans First Saved McLaren

00:04:30 — Taking Creative Risks: The Story of the Gulf Livery

00:05:15 — The "Drive to Survive" Effect & Media Value

00:06:45 — Engaging the 99%: Live Fan Events from London to Miami

00:08:35 — Brand vs. Athlete: Balancing Team Identity with Star Drivers

00:09:35 — Marketing the Narrative When the Team Isn't Winning

00:11:45 — The Rise of Female Fandom & High-Fashion Collabs

00:13:00 — Choosing the Right Global Partners & Activating Tech

00:14:05 — Making History: Lou McEwen’s Podium Moment

00:15:35 — Lando Norris Joins the Show: Life as the Face of McLaren

00:16:35 — Sinking In: "I'm Freaking World Champion"

00:19:30 — Developing the Mental Resilience to Handle Tough Moments

00:21:10 — Naps & Twitch: Lando's Unconventional Pre-Race Routine

00:22:00 — Rapid Fire Game: Signal or Noise?

00:23:10 — Summary & Field Notes: 3 Takeaways for Frontier CMOs

Chances are, one of the 400 household brands today’s guest oversees is sitting somewhere in your home right now. Maybe it’s Dove in the shower, Vaseline in the drawer, or Hellmann’s mayo in the fridge. Leandro Barreto is the Global Chief Marketing Officer of Unilever, a nearly 100-year-old company behind brands used by billions of people around the world. 

From the award-winning “Vaseline Verified” campaign to creator-led marketing strategies and partnerships with Arsenal Football Club, this episode of Frontier CMO unpacks what it’s like to be a CMO leading through an AI transformation aimed at building “desire at scale.” 

Want to know what the future of marketing actually looks like inside one of the biggest consumer brands in the world? This one’s for you.

00:00 Can AI Create Human Insight?

01:01 Meet Unilever’s Global CMO

03:00 The Power of Purpose-Led Brands

05:00 Why Creativity Is Still Human

07:00 The Vaseline Love Story

09:00 Marketing’s Evolution at Unilever

11:00 Dove and Cultural Relevance

13:00 How Unilever Tracks Culture

15:45 The Vaseline Verified Phenomenon

19:30 Social Commerce & New Growth

20:00 The Biggest Brand Mistake

22:00 AI and the Future of Marketing

26:00 Big Ideas + Content at Scale

27:45 Leading AI Transformation

29:00 Signal vs. Noise

31:30 Three Marketing Lessons to Remember