How To Cut It in the Hairdressing Industry

In this How To Cut It 'Classic Rerun' podcast recording  from April 2019, we revisit a powerful conversation with Eugene Souleiman, one of the world's most respected session hairstylists in the fashion world.

Eugene shares his journey from humble beginnings in South East London to becoming a global icon in editorial and runway hairdressing. He reflects on training with legendary hairdresser Trevor Sorbie and explains why mastering technical skills is essential before breaking creative boundaries.

We dive into the fast-paced world of session styling — from preparing for runway shows to making quick decisions under pressure. Eugene discusses designer collaborations and why creating a complete look goes beyond just hair.

Perfect for hairdressers, session stylists, and hair artists seeking inspiration to grow their craft and think bigger creatively.

#EugeneSouleiman #SessionStylist #Hairdressing #HairPodcast #RunwayHair

 
Chapters

2:31: The Launch of Spotd
5:11: Introducing Eugene Souleiman
6:06: Eugene's New Studio
8:50: Moving to the Countryside
10:06: Working on a Book
13:45: Reflecting on Early Career
17:37: Discovering Hairdressing
21:19: Treasuring Client Relationships
23:16: Working with Trevor Sorbie
27:57: The Journey of Creativity
30:35: Session Styling Realities
35:39: Passion for Hair
37:45: Finding Your Mojo
49:17: Understanding the Culture Shift
56:27: A Return to Education
1:01:45:  Quick Fire Questions



 
Resources from todays episode

JOIN THE WAITLIST TO THE NEW SPOTD APP LAUNCHING SUMMER 2026 GETSPOTDAPP.COM
CONNECT WITH SPOTD ON INSTAGRAM @GETSPOTDAPP
FOLLOW SPOTD ON TIKTOK @GETSPOTDAPP
CONNECT WITH EUGENE SOULEIMAN ON INSTAGRAM @EUGENSOULEIMAN
FOR MORE ON HAIR MASTERY WITH EUGENE SOULEIMAN CLICK HERE
CONNECT WITH HAIR MASTERY ON INSTAGRAM @HAIR_MASTERY

We wrap up our “Next Gen Legacy” mini-series, created in collaboration with Wella Professionals UKI, with hosts Tasha Grossman (CEO, Hobbs Salons) and Tilly Capel (Operations Director, Lara Johnson Lifestyle).

In this final episode, we explore how modern salons are evolving and why ongoing education is essential to staying relevant. From guest-artist swap days to smarter training, we share practical ways to keep teams inspired and skills sharp.

We also dive into rebuilding client visit frequency post-COVID and making sure services and pricing reflect today’s expectations. Tasha shares what’s worked with subscription offers like the Blow Dry Club, while Tilly reveals plans for a retail subscription.

Throughout the conversation, we focus on what fuels sustainable growth: continuous learning, strong direction, and a community-first salon culture that keeps clients loyal and teams motivated.

 


Chapters


9:17: Focus on Education for 2026

14:52:  Driving Client Frequency

19:45: The Importance of Feedback

 



 
Resources from todays episode

Wella Professionals Store HERE
Wella Professionals UKI on Instagram @wellaprofessionalsuki
Wella Professionals Education HERE
Wella Professionals UKI on TikTok HERE
HOB Salons on Instagram @hob_salons
Lara Johnson Lifestyle on Instagram @larajohnsonlifestyle
Watch on How To Cut It YouTube Channel HERE
How To Cut It on Instagram @howtocutit
How To Cut It on TikTok @howtocutit

Episode two of our three-part mini-series Next Gen Legacy explores leadership in family-run salon businesses. A How To Cut It podcast series in partnership with Wella Professionals UKI, this episode features its hosts Tash Grossman (CEO, HOB Salons) and Tilly Capel (Operations Director, Lara Johnson Lifestyle) on what it takes to step into authority, modernise operations, and protect a legacy.

In today's conversation Tash opens up about moving beyond “the founder’s daughter,” driving performance, and making tough calls—including closing the HOB Camden Academy and launching a new education partnership with Wella Professionals. While Tilly reveals how feedback-led culture, flexible policies, and smart structures help retain talent and support teams.

Expect honest lessons on identity, change management, and building a salon that works for today’s clients and careers. Hit play.

 


Chapters

16:29: Leadership in Family Businesses
28:40: Closing the HOB Camden Academy
32:59: Partnership with Wella Professionals
37:44: Challenges and Opportunities in Business

 


Resources from todays episode

Wella Professionals Store HERE
Wella Professionals UKI on Instagram @wellaprofessionalsuki
Wella Professionals Education HERE
Wella Professionals UKI on TikTok HERE
HOB Salons on Instagram @hob_salons
Lara Johnson Lifestyle on Instagram @larajohnsonlifestyle
Watch on How To Cut It YouTube Channel HERE
How To Cut It on Instagram @howtocutit
How To Cut It on TikTok @howtocutit

Inspired by International Women’s Day, Next-Gen Legacy is a new three-part mini-series hosted by Tash Grossman and Tilly Capel, in partnership with Wella Professionals UK & Ireland. The series spotlights the next generation of female leaders modernising family-run salon businesses while protecting what makes them special.

In Episode 1, “Our Story,”Tash (CEO of HOB Salons) shares her rise from Saturday girl to leading a legacy brand. Tilly (Operations Director at Lara Johnson Lifestyle) explains why she first chose law, then returned with a fresh business mindset.

Expect honest lessons on leadership, family dynamics, team culture, and adapting to changing clients. They also discuss maintaining service standards during industry shifts, building trust across generations, and leading with confidence even when you’re not behind the chair. Practical takeaways include communication, decision-making, and creating a clear vision for sustainable growth.



Chapters

2:53: The Next Gen Legacy Begins
4:01: Our Journeys Unfold
7:17: Family Business Realities
12:51: Leadership and Learning
16:56: Overcoming Industry Challenges
22:15: The Importance of Community
25:15: Adapting to Change
29:44: Pricing Strategies and Client Relations
36:23: Navigating Price Increases
42:27: Building Lifelong Client Relationships
44:42: Hope for the Future
46:50: Wrap-Up and Next Episode Preview



Resources from todays episode

Watch the full interview on How To Cut It YouTube Channel HERE
Tash Grossman on Instagram @tashmeg
Tilly Capel on Instagram @tillycapel
Wella Professionals Store HERE
Wella Professionals UKI on Instagram @wellaprofessionalsuki
Wella Professionals Education HERE
Wella Professionals UKI on TikTok HERE
HOB Salons on Instagram @hob_salons
Lara Johnson Lifestyle on Instagram @larajohnsonlifestyle
How To Cut It YouTube @howtocutit
How To Cut It on Instagram @howtocutit
How To Cut It on TikTok @howtocutit

In this episode brought to you by Wella Professionals, Dom chats with Jon Walker, Education Brand Manager, and Katharina Liebner, Senior Manager of Product Development at Wella Professionals, about the intricate research and development behind new hair care products.

We explore the collaborative process that involves stylists in product creation, addressing hair damage with Wella's Ultimate Repair line and the growing trend of "skinification." Jon and Katharina share insights on rigorous testing protocols, the complexities of launching new products, and tease upcoming offerings.

Listening in today you will gain a deeper appreciation for the meticulous work that empowers stylists and enhances your craft.

Chapters

8:16 The Science of Hair Damage
12:46 Skinification in Hair Care
15:06 The Importance of a Complete Regimen
19:17 The Technical Story of Ultimate Repair
23:27 Testing New Products
28:23 The Role of Consumer Feedback
31:13 The Latest Product Launches
33:20 Behind the Scenes at Wella
38:25 Consumer Pain Points in Hair Care
41:22 Trends and Innovations in Hair Care
45:56 The Future of Wella Professionals



Resources from todays episode

FOR MORE ON ULTIMATE REPAIR CLICK HERE
VISIT WELLA STORE HERE
CONNECT WITH WELLA PROFESSIONALS UKI ON INSTAGRAM @WELLAPROFESSIONALSUKI
WATCH THE PODCAST INTERVIEW ON YOUTUBE HERE @HOWTOCUTIT
CONNECT WITH HOW TO CUT IT ON INSTAGRAM @HOWTOCUTIT