How To Cut It in the Hairdressing Industry

In this episode of the How To Cut It podcast in partnership with Wella Professionals, we head to the Manchester Studio to explore the story behind the launch of "Pure Perfection" from Wella Professionals. This new ammonia-free permanent colour innovation was designed to grant professionals greater choice, flexibility, and confidence behind the chair.

We are joined by two industry experts who bring unique perspectives to this launch. Callum Tierney, Managing Director of Terence Paul salons and Wella's UK Ambassador selected to represent Pure Perfection on the global stage, shares his creative journey and what it means to represent British hairdressing internationally. Alongside him is Robert Howse, Wella Professionals UKI’s Education, Digital Platforms, and Data Manager.

The conversation explores the inspiration behind the campaign and the changing preferences Callum sees among clients, including greater interest in hair health, ingredients and transparency. He also describes a move towards warmer shades such as golden blondes and coppers, and explains how the campaign’s creative direction connects with his approach to luxury, healthy-looking hair.

Rob is to outline how Pure Perfection as an ammonia-free permanent colour range has been developed for conscious product clients seeking other colour option. We also get to learn how stylists can identify clients who may welcome the option, including those concerned about colour sensitivity, staining, fragrance or residue. They also consider how salons can introduce the service through consultations, education and pricing structures, while positioning it alongside—not as a replacement for—other permanent colour ranges.

Hit play to learn more!

 



 
Timestamps

3:49 Callum’s Journey in Hairdressing0:17
Becoming a Global Campaign Ambassador
13:28 Finding Inspiration in Colour Trends
15:58 Inside Ammonia-Free Pure Perfection
22:02 Offering Clients More Colour Choices
24:20 How the Colour Works Behind the Chair
28:14 Education and Salon Business Benefits
35:50 Innovation That Keeps Hairdressing Moving
41:13 The Power of Authentic Hair Imagery
43:45 Key Takeaways and Where to Learn More

 



 
Episode Resources

For more on Wella Pure Perfection click HERE
Learn more on Wella Professionals Education click HERE
Connect with Callum on Instagram @callumtierney
Connect with Robert on Instagram @thewellahairguy
Connect with Wella Professionals UKI on Instagram @wellaprofessionalsuki
Discover the full range of Wella Professionals products visit HERE
Watch todays podcast on How To Cut It YouTube channel visit @howtocutit

In this episode, brought to you in partnership with Wella Professionals UKI, we are joined by Sarah Yorke—an industry professional turned tech founder. From her early beginnings working behind the salon chair to launching the Stylebook Directory and Stylebook Education, Sarah shares how her passion for the industry has evolved into two platforms: one that helps hair and beauty professionals grow their businesses, and another that provides social media and digital online safety training to next-generation hairdressers.

Sarah explains how her education platform equips students with vital life skills often overlooked in traditional training, including digital professionalism, online safety, and industry etiquette. These areas are now essential for professionals looking to secure employment and build a sustainable career in today’s digital-first landscape.

We also explore the exciting future of Stylebook Education as it expands beyond hair and beauty into new creative sectors. Sarah’s commitment to bridging the gap between education and industry provides a blueprint for professional success. Tune in to discover how she is setting a new standard for modern hair professionals and helping talent navigate their digital footprint with confidence.

 



 
Chapters

4:02 Early Years Behind the Chair
12:17 The Person Behind the Persona
17:15 Creating the Stylebook Directory
26:08 How the Directory Works
31:21 Building Stylebook Against the Odds
34:28 A Safer Digital Space for Students
49:00 Why Online Safety Matters
56:14 City & Guilds and Industry-Wide Ambitions
1:02:36 Global Dreams and Real-World Results
1:08:30 Advice for the Next Generation

 



 
Resources

Visit Stylebook Education HERE
Visit Stylebook Directory HERE
Connect with Stylebook Education on Instagram @stylebookeducation
Connect with Stylebook Directory on Instagram @stylebookdirectory
For more on Wella Professionals Education visit HERE
Connect with Wella Professionals UKI on Instagram  @wellaprofessionalsuki

In this final episode of the Residency takeover with Nancy Stripe, Nancy is joined by Adina Pignatare, an acclaimed American based hair educator, salon owner, viral content creator, and modern mother navigating the hair industry. Adina shares her unique journey and provides actionable advice on how to balance life as a working parent while building a brand that resonates with both your clients and your digital audience.

Throughout the conversation, Adina reveals the reality behind high-profile opportunities, including her experience working with L'Oréal Pro and celebrities like Tan France. She emphasises the importance of having a strong support system and the resilience required to manage a thriving career while juggling the demands of motherhood.

You’ll hear how Adina stays authentic to her craft and why she believes in the power of inspiring other women to pursue it all. Whether you are looking to elevate your professional path or need the motivation to push through your own hurdles, this final installment is packed with heartfelt stories and practical insights. Join us as we wrap up this inspiring series with a conversation that proves your career and personal life can successfully coexist at the highest level.

 


Chapters

5:46 Motherhood Changed the Why
9:25 Growing the Right Audience
17:39 Learning Content Creation
21:17 Inspiration and Video Tips
23:42 Realistic Color Expectations
28:44 Teaching Content and Hair
30:23 Early Struggles and Doubt
35:42 Paris First-Class Pinch Me
38:19 Tan France Challenge
46:44 Quickfire Questions and Wrap-Up

 


Episode  Resources

Connect with Adina on Instagram @adina_pignatare
For Adina’s FREE French Highlights Masterclass click HERE
Connect with Adina’s salon business @salonwest_ma
Connect with Nancy Stripe on Instagram @nancystripecolour
Sign up to the waitlist of Spotd getspotdapp.com
Connect with Spotd on Instagram @getspotdapp

We are thrilled to bring you part three of our Residency Takeover with our guest host, the award-winning colourist and educator, Nancy Stripe. In this episode, Nancy sits down with Nardia Young, a prominent British hair colour specialist and global educator based in Birmingham with over 28 years of experience. As a world-renowned Grey Blending Expert, Nardia has spent her career transforming high-maintenance tint cycles into seamless, natural silver hair.

Nardia has taken the industry by storm, but her success is built on years of hands-on experience and a deep understanding of hair health. In this conversation today, she demystifies the technical challenges of working with dark-haired canvases and the importance of precise execution. Beyond the chemistry and the colour, Nardia and Nancy explore the emotional journey of grey blending—why it is about more than just technique; it is about helping clients embrace their natural identity.

If you want to move beyond the traditional tint cycle and master the art of seamless silver transformation, this episode is a must-listen. Tune in as Nardia shares her journey, professional lessons from the salon floor, and the secrets to helping your clients fall in love with their hair all over again.

 


CHAPTERS

4:50 Nadia’s Origin Story
6:18 Brave Lift Techniques
7:59 Grey Blending Takes Shape
11:39 Preventing Hair Breakage
16:10 Consultation and Commitment
21:22 Toughest Hair Cases
25:34 Product Must-Haves
28:56 Braver Grey Blends
30:31 Pricing the Process
34:10 Community and Controversy
35:19 The Rami Incident
41:40 Future of Grey Blending
44:25 Quickfire Favourite's

 


RESOURCES

Connect with Nardia on Instagram @hairbynardia
Nardia's The Global Grey Blending Handbook click HERE
1-1 Grey Blending Call click HERE
Connect with Nancy Stripe on Instagram @nancystripecolour
Sign up to the waitlist of Spotd getspotdapp.com
Connect with Spotd on Instagram @getspotdapp

For today’s takeover episode, our month-long residency guest host Nancy Stripe sits down with the visionary Catherine Handcock OBE, a pioneering British publisher and leading advocate for the UK hair and beauty sector. As the founder of Creative HEAD and a director of the British Beauty Council, Catherine has spent decades championing professional excellence, building prestigious awards platforms, and lobbying for vital industry recognition.

Nancy and Catherine discuss the evolution of hairdressing as a vibrant, interconnected community and the power of storytelling through media. Catherine pulls back the curtain on how she successfully bridged the gap between salon life and the wider professional world, helping to set new standards for the entire industry.

They also explore the importance of recognising emerging talent and the necessity of giving a voice to those challenging the status quo. Discover why Catherine believes in innovation over tradition and why a commitment to unique vision is the ultimate tool for long-term success.

Tune in for an insightful conversation on entrepreneurship, the impact of professional advocacy, and how to build a legacy that changes an industry for the better. Whether you are seeking professional inspiration or strategic guidance, this episode offers a roadmap for leading with both passion and true purpose.

 



 
CHAPTERS

4:28 The OBE Story
8:29 Creative Head’s Legacy
24:11 New Focus Ahead
27:43 Reaching Future Hairdressers
33:39 Neurodiversity in Salons
42:07 Industry Icons and Inspiration
50:27 The Future of Hairdressing
56:28 Quickfire Questions

 


RESOURCES

Learn more on The Industry  HERE
Connect with The Industry on Instagram @theindustrysquad
Sign up for Destination Hair HERE
For more on Creative Head Magazine Click HERE
Watch a Life In Hairdressing
Connect with Creative Head on Instagram @creativeheadmag
Connect with Catherine Handcock OBE on LinkedIn HERE
Find out more on the British Beauty Council HERE
Connect with Nancy Stripe on Instagram @nancystripecolour
Sign up to the waitlist of Spotd getspotdapp.com
Connect with Spotd on Instagram @getspotdapp