The Leonie Dawson Show

In today's episode, Leonie and the brilliant Tamara Protassow are back together — crystals in hand, Lemurian energy activated — for a deliciously honest conversation about what actually moves the needle in your business.
Tam shares the results of her bold 2026 experiment: marketing EVERY. SINGLE. DAY. (yes, even when it's inconvenient, even when life is chaotic, even when she's run out of words by 5pm). The results? WILD!
Then Leonie — your favourite unicorn business coach and self-confessed membership obsessive — finally pulls back the curtain on the business model that has quietly generated over $10 million, served tens of thousands of members, and given her the freedom to run her multi-million dollar business from some of the most beautiful places in Australia.
She's been running memberships since 2010. She's the OG. And she's sharing WHY she's never really talked about it before (unconscious competence is a wild thing, bestie), why she FLIES in the face of conventional membership advice, and why her renewal rates sit at a jaw-dropping 80% year after year. She also shares how her Academy members go on to become raving fans, long-term friends, and enthusiastic affiliates — a model that has sent $878,000 to small business women around the world instead of to Facebook ads.
We cover:
Marketing every single day — even imperfectly — compounds into real results within weeks, not years. Tam doubled her income in six to seven weeks.

For AUDHD brains, an all-or-nothing approach is a feature, not a bug. Use it. Make marketing the ON switch that never turns off.

The inner work IS the business work. Before Tam could market consistently, she had to examine her beliefs about visibility, consistency, and being seen.

Revenue solves most business problems. Cashflow gives you the space to fix systems, hire support, and make better decisions. Focus there first.

Memberships mean you never start the month at zero. Recurring revenue is financial security, creative freedom, and deep impact — all in one.

Leonie's 80% annual renewal rate isn't an accident. It's the result of deeply intentional systems, smart pricing, genuine generosity, and clear boundaries.

Affiliates who genuinely love your work are infinitely more powerful than paid ads. Build raving fans, then let them spread the word.

Unconscious competence is real. You might be sitting on a goldmine of expertise you haven't thought to teach — because to you, it's just... obvious.

"Marketing above all else. Nothing else happens unless I've marketed that day."  — Tamara Protassow
"Sales fixes all business problems. Bring in more sales and it'll fix a whole bunch of the other business problems you have."  — Leonie Dawson
"You're never starting at zero dollars for the month when the month flips over. That is the magic of memberships."  — Leonie Dawson
"I felt like a two-legged stool since the Academy closed. It's just the extra bit of support that I need."  — Leonie's Academy member

If this episode lit you up and you're ready to build a wildly profitable business that feels GOOD — you belong inside the Unicorn Biz & Life Academy. For just $99/year, you get access to 100+ courses, workshops, templates, and coaching sessions. AND if you join before the end of March, you'll get Million Dollar Memberships — Leonie's brand new live program — completely free.
And if this episode made you laugh, cry, or immediately open your marketing calendar — we would be SO grateful if you left us a review! It genuinely helps more magical humans like you find the show. Subscribe, share with a bestie, and come say hi on Instagram @leonie_dawson. We love you, bb! ✨
#WomenInBusiness #MembershipSite #NeurodivergentEntrepreneur #OnlineBusiness #BusinessCoach #RecurringRevenue #MarketingTips #CreativeEntrepreneur #AUDHDEntrepreneur #FemaleEntrepreneur

This episode is for every creative, every weirdo, every beautifully-wired human who has ever sat with the quiet question: can someone like ME actually build a real business? If you're neurodivergent — diagnosed or just deeply suspicious — this episode is going to crack your heart wide open. In the very best way.
Can you really run a business if you're neurodivergent?
Not only can you — it's quite literally what your brain was built for. And I'm not just saying that to be nice. I have STATISTICS. (Of course I do. It's a hyperfixation. We love it here.)
In this episode, me and my dear biz bestie Tamara Protassow (diagnosed ADHD, extremely-probably-autistic, confirmed lover of plums stolen directly from passing trees get into the realest, most validating conversation about what it actually means to run a business with a neurodivergent brain.
I'm AuDHD — officially diagnosed with both autism and ADHD — and I've built a multi-million dollar business working 10 hours a week. So when people come to me and say 'but Leonie, you just don't UNDERSTAND, my brain makes everything so much harder'...
Darlingheart. I understand completely. And I'm here to tell you: harder in some ways, yes. But also? You are sitting on an absolute goldmine of a brain. Let's talk about it.
Topics Covered
The wild thing that happens to your ADHD symptoms in the 6 months after diagnosis (it's not what you think)

Why scrolling neurodivergent TikTok might actually be making your symptoms worse

How autism shows up completely differently in women — and why nobody told us this sooner

Treating your diagnosis as information, not a life sentence

The stats that made my jaw drop: 67% of Fortune 500 CEOs show symptoms of neurodivergence

People with ADHD are 400% more likely to be entrepreneurs — the ADHD brain IS the entrepreneur brain

40% of self-made UK multi-millionaires are dyslexic. FORTY PERCENT.

Why neurodivergence is a genetic advantage that has literally kept humans fed and alive throughout history

The real accommodations toolkit that help

Where to go deeper: my ADHD & Autism Biz and Productivity Success Secrets workshop

💬 Notable Quotes
"Can you run a business if you're neurodivergent? Obviously fucking yes. That's actually what you're built for."
"The more I over-identify with the struggles, I am creating a whole identity around my limitations. And it's only such a small part of the puzzle."
"Would I want to be neurotypical? Fuck no. Do I think I would be more successful if I was? Fuck no. And the statistics back me up."
"It is the joy and the honour and the privilege of my lifetime to get to be Leonie. And that includes being neurodivergent."
"Our brains are f**king geniuses. We are innovators and creatives and we see where things can be better. We are born to do this."
🔗 Links & Resources Mentioned
Unicorn Biz & Life Academy — leoniedawson.com/academy

ADHD & Autism Biz and Productivity Success Secrets — leoniedawson.com/adhd

Primitive reflex resolution — Check out the podcast ep she talks about it here: leoniedawson.com/burnout-to-breakthrough

If this episode cracked something open for you — I want to hear about it, precious human. 💛
⭐ Subscribe so you never miss a single magical, no-BS business conversation
💌 Leave a review — it is the best thing you can do to help other neurodivergent creatives find their people
🦄 Come join us inside the Unicorn Biz & Life Academy — the ADHD & Autism workshop is in there, plus 100+ more programs to help you build the wildly profitable, weirdly authentic business your brain was made for. For under $100. I am not even joking: leoniedawson.com/academy
📲 Share this with a neurodivergent friend who needs to hear it.

#NeurodivergentEntrepreneur #ADHDBusiness #AutisticEntrepreneur #NeurodivergentCreatives #BusinessCoachForCreatives #ADHDWomen #CreativeEntrepreneur #WomenEntrepreneurs #EthicalBusiness #FeministEntrepreneur #SpiritualBusiness #ADHDProductivity #AuthenticMarketing #BusinessCoachForHippies #UnicornBusiness

Picture this: you've got a massive March launch planned, a to-do list longer than your unicorn tail, and then — you fall UP the stairs, your back seizes, your menstrual cycle murders your ADHD meds, and Mercury decides it's doing SOMETHING (retrograding? microwaving? who knows).
In this raw, funny, and deeply wise episode, Leonie Dawson shares EVERYTHING that went sideways in one wild pre-launch week — and the surprising toolkit that helped her claw her way back to clarity, momentum, and joy. From beef liver capsules to frankincense smoke bombs, from kinesiology to emergency osteopath appointments, this is what it ACTUALLY looks like behind the curtain of a successful launch.
Leonie also gets beautifully honest about the inner growth that launching demands — the fear, the freeze, the false belief that everyone else has it together while you're in chaos. Spoiler: they don't. And she proves it.
Topics Covered
What really happens behind the scenes of a launch (the chaos no one shows you)

How Leonie's Backstage Pass program was born and why 111 people signed up at $111 (!!!)

Supplement timing hacks for neurodivergent brains and Metamucil as a supplement hack

Energy clearing practices: altar work, smudging with frankincense, myrrh & dragon's blood resin

Grounding practices before and after deep coaching calls

Kinesiology and energetic support during intense business seasons

Take Action Club + Grow Mastermind: what they are and how Backstage Pass works inside them

Even the most polished-looking launch has chaos behind the scenes. You are not an anomaly. Life happens to everyone.

Leonie reframes launching as spiritual and personal expansion — you come out the other side a bigger, wider, more capable version of yourself. Launching is a growth process, not just a sales strategy:

Pre-launch energy clearing is real work: Altar reset, saining, grounding before coaching calls — these are not woo-woo bonuses, they are essential maintenance for sensitive and creative entrepreneurs.

Backstage Pass shows you the REAL launch: Not the highlight reel — the broken guitar strings, the frozen moments, the daily revenue figures, and the real-time problem-solving that gets results anyway.

The months Leonie does structured planning are consistently her highest revenue months.

 
Notable Quotes
"In every single person's launch, no matter how polished they look on the outside, life happens. Nothing goes to plan. You are not an anomaly."
"Launches grow you. They make you uncomfortable. They push you to your limits. You will lose your faith and your courage and your belief over and over again — and then find it again."
"Your bones are literally not aligned. There is no way your energy and spirit can be aligned when your bones aren't."
"I actually learned so much more about launching from Backstage Pass than any other launch program I'd ever purchased, including $2,000 masterclasses." — Backstage Pass Member
"Even when things get tricky and hard and stuck, I promise this is all part of the journey. Momentum can happen anyway." — Leonie Dawson
 
Links & Resources Mentioned
Backstage Pass: leoniedawson.com/backstage

Take Action Club + Grow Mastermind: leoniedawson.com/academy

Unicorn Biz and Life Academy (100+ programs): leoniedawson.com/academy

Creative Goddess Embodied (deep creativity program): in the Academy

Midas Touch (11-day meditation): in the Academy

Get Dopa Supplements (ADHD-specific supplement blend): mentioned as a personal product Leonie uses

#WomenInBusiness #NeurodivergentEntrepreneur #LaunchStrategy #ADHDandBusiness #CreativeEntrepreneur #WomensWellness #BusinessMindset #BackstagePass #LeonieDawson #SpiritualBusiness

What actually happens when you're doing all the marketing and nothing is landing? Is it your strategy... or is it something deeper?
In this raw, real, and out of the ordinary episode, Leonie Dawson does something she's never done publicly before — she takes co-host Tamara Protassow through a deep, live soul coaching session in real time, right here on the podcast. No edits. No script. Just pure intuitive magic.
Tamara is actively marketing a new six-month soul-led group container — something her community has literally asked for — and yet? Crickets. So instead of just tweaking her sales page, Leonie goes under the surface to find out what's really blocking the energy.
What unfolds is nothing short of spectacular. They move through inner child healing (hello, 13-year-old Tam who just wants to be in her library with snacks and zero responsibilities), energy rebalancing, ancestral timeline healing going ALL the way back to prehistoric times, a detour to Stalin's Russia, and a healing message courtesy of... Bad Bunny. (You read that right.)
This is soul coaching, energy clearing, business strategy and ancestral healing — woven together into one completely wild, deeply moving, and occasionally very funny journey.
And the update at the end? Well. Within 72 hours of the session, just at Leonie's predicted time, Tam received a VIP enrolment at $1,200. The inner work and the outer work, together? That's where the miracles live.
This episode is for you if:You're a creative, soul-led woman who's showing up, doing the marketing, and still feeling like something's blocked. If you've ever suspected the real issue isn't your strategy — it's the ancestral, energetic, or inner-child stuff underneath it — this episode is going to blow your mind wide open.
🌿 Topics Covered:
What "soul coaching" actually looks like in practice (live and unfiltered!)
Why good marketing strategy sometimes isn't enough — and what to do instead
Inner child healing and how your younger selves can block your business growth
Ancestral timeline healing and clearing inherited "I can't get what I want" energy
How trauma in your lineage can show up as marketing blocks (including a journey to Stalin's Russia)
The difference between inner work AND outer work — and why you need both
The magic 72-hour window after energy healing
A surprise VIP enrollment that arrived right on schedule
✨ Key Insights:
Strategy alone won't fix an energy block. When you're doing all the right things and nothing's converting, it's time to look beneath the surface — at your inner selves, your nervous system, and your ancestral lines.
Your younger selves have veto power. Tam's 13-year-old self didn't want to do the "exposed, vulnerable" work of showing up differently. Giving her a safe sanctuary — without making her responsible — was the unlock.
You can't always change history, but you can change the story.
Inner work + outer work = miracles. Tam was already marketing consistently. The energetic clearing gave the outer work somewhere to land.
📣 Ready for more?
If this episode cracked something open for you, you're going to LOVE what's happening inside Leonie's Unicorn Biz & Life Academy. Every single month, Leonie runs a live group coaching call just like this — intuitive, deep, strategic, and real. Plus, if you want even more access, the Academy's Grow Mastermind is where you go all-in.
👉 Come join us at leoniedawson.com/academy
And if this episode moved you, made you laugh, or made you cry (or all three at once), please leave a review and share it with a friend who needs it. It means the world. 🖤
#SoulCoaching #WomenEntrepreneurs #EnergyHealing #AncestralHealing #InnerChildHealing #NeurodivergentWomen #CreativeWomenInBusiness #SpiritualBusiness #MarketingMindset

What if the chaos you're feeling isn't a sign you're failing — but a call to come home to yourself?
In this deeply moving episode, Leonie Dawson invites you into Day 1 of her transformational 2026 Dream Quest. This isn't your typical goal-setting workshop. This is soul work for creative, neurodivergent entrepreneurs who are ready to reclaim their joy, power, and dreams in a world that feels overwhelming.
Leonie shares the profound "terrarium analogy" — a framework for understanding how to create the perfect conditions for your dreams to flourish. She walks you through what truly needs to be in your energetic container for the year ahead, and what needs to be lovingly released.
You'll discover how to protect your inner world while navigating external chaos, why your nervous system is the most important business tool you have, and how to soften into loveliness even when everything feels hard.
Drawing on ancient wisdom and modern neuroscience, Leonie weaves together stories of her three wise elders, the strength of your ancestors, and practical spiritual tools to help you craft 2026 as your most powerful year yet.
This episode is medicine for overwhelmed hearts and overstimulated nervous systems. It's permission to slow down, to tend to yourself first, and to build your life and business from a place of deep knowing rather than constant doing.
Ready to dive deeper? Join Leonie's Academy for the full 3-day Dream Quest experience and ongoing support for creative entrepreneurs.

What we cover:
Your terrarium matters more than your to-do list — The conditions you create around your dreams determine whether they flourish or wither. What's in your energetic environment?
You come from an unbroken line of survivors — Your ancestors survived famines, wars, ice ages, and climate change. Their strength, innovation, and courage live in your bones.
Nobody can steal your joy — External chaos doesn't get to determine your internal state. You have sovereignty over your one precious life.
Nervous system first, strategy second — When your nervous system is dysregulated, no amount of planning will help. Tend to your inner world first.
Soften into loveliness, not hardness — The most resilient people don't become jaded by hardship — they become more receptive to beauty, gratitude, and love.
This is soul work, not surface work — Real transformation happens when you weave intuition and spirituality back into your practical plans.
Permission to release what's not yours — You don't have to carry the weight of the world. Focus on what's actually in your terrarium.
Beauty and awe are revolutionary acts — Like Aunt Lucy seeing the mountains for the 90th year with fresh wonder, staying open to beauty is a form of resistance.
Your one precious life is non-negotiable — No external circumstance gets to diminish your life force or derail your dreams from their rightful place.
Coming home to yourself is the work — In a world pulling you in a thousand directions, centering in your deepest knowing is the most radical thing you can do.
Who this episode is for
This episode is for creative women entrepreneurs, neurodivergent business owners, spiritual seekers, and heart-centered humans who are tired of surface-level success strategies and ready for deep, transformational soul work that actually honours how you're wired.
Resources
Leonie's Academy — Join for the complete 3-day Dream Quest experience and ongoing creative entrepreneur support
2026 My Brilliant Year Goals Workbooks

#WomenEntrepreneurs #CreativeBusiness #NeurodivergentEntrepreneur #SoulWork #DreamQuest #IntuitiveBusinessStrategy #FeminineLeadership #SpiritualEntrepreneur #PersonalDevelopment #CreativeWomen