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Leonie Dawson Refuses To Be Categorised

Leonie Dawson
Leonie Dawson Refuses To Be Categorised
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  • 218: Business Growth In An Economic Downturn
    Join global best-selling author Leonie Dawson and creativity coach Tamara Protassow as they share practical, compassionate strategies to grow your business during an economic downturn. You’ll learn how to replace ā€œcoastingā€ with real marketing, rebuild profit margins, set healthy prices, regulate your nervous system to make better decisions, and protect future you with retirement contributions. Perfect for women entrepreneurs who want resilient, values-aligned growth—without burnout.Timestamps00:00 – Why this matters now: Selling feels harder; downturns are normal in business cycles.02:30 – Seasons analogy: Harvest vs. fallow; post-COVID cash surge and the inevitable reset.05:00 – Coasting vs. marketing: When foot traffic dries up, you need a list, newsletters, and consistent outreach.07:30 – Skill stacking: Double down on marketing + copywriting (ā€œAdweek Copywriting Handbookā€ shout-out); use Leonie’s Sales Star and Big Money, Big Impact.11:00 – Competitor advantage: Many will pause or exit—your consistent skills + nurture engine become your edge.13:00 – Shame + survival brain: Money threat triggers dysregulation; use breathwork, nature, therapy, screen-free time to think clearly.17:30 – Boundaries with media/doomscrolling: Reclaim attention; act where you have control.20:00 – ā€œNew normalā€ myth: Revenue isn’t a straight line—expect bursts and plateaus; design for resilience, not ego.24:00 – Profit first: Audit expenses, simplify ops, cut low-margin offers, raise prices when capacity or costs demand it.28:00 – Cash runway: In upturns, build savings for payroll, tax, and ops; keep marketing while the sun shines.31:00 – Retirement (superannuation): Even as a sole trader, contribute regularly; small amounts compound over time.35:00 – Closing: We’re built for this—skill up, regulate, and take the next right action.If this helped, follow the podcast and leave a 5-star review—it helps this work reach more creative women who refuse to be average.Ready to get practical? Do one thing today:send a value-packed email to your list, orreview your pricing & profit margins, orset up/boost your retirement contribution (future-you says thanks).Want more step-by-steps? Explore Sales Star and Big Money, Big Impact inside the Academy at leoniedawson.com/academy—then tell me what you actioned this week.
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  • 217: Should You Hire Friends Or Family In Your Business?
    In this candid and sticky episode, award-winning Australian entrepreneur Leonie Dawson and her longtime friend and co-worker Tamara Protassow dive into the messy, magical, and sometimes disastrous topic of hiring friends or family in your business.With warmth, wit, and brutal honesty, they unpack personal stories, hard-earned lessons, and emotional truths about power dynamics, communication breakdowns, and the rare circumstances where it can actually work.Timestamps:00:00 – Introduction: Leonie sets the scene and introduces the question that divides entrepreneurs: should you ever hire your friends or family?01:00 – Meet Tam: Tam shares her journey as a creativity coach and long-time collaborator in Leonie’s world.03:00 – How Leonie & Tam met: The fateful tea meetup that led to years of collaboration (and some chaotic planner adventures).07:00 – The Big Question: ā€œShould you hire friends or family?ā€ Leonie’s immediate and emphatic answer: ā€œAbsolutely not.ā€09:00 – When it all goes wrong: Leonie shares stories of heartbreak, lost friendships, and the painful lessons that followed.10:30 – Why it fails: The duo explores misaligned expectations, power dynamics, blurred boundaries, and emotional baggage.17:00 – Tam’s insider view: How Tam separates roles, keeps boundaries clean, and treats employment as a privilege rather than a power play.22:00 – How Leonie makes it work now: Clear communication, explicit agreements, and exit plans keep friendships intact.26:00 – The emotional cost: Why mixing love, money, and work can trigger every wound you’ve ever had.30:00 – The rare exceptions: Brene Brown and Denise Duffield-Thomas—proof it can work, but only with deep self-awareness and constant effort.34:00 – Closing reflections: Leonie’s gratitude for the lessons learned and the friendships that survived the fire.Loved this episode?If you’re a creative woman building a business that feels good — and want more real, no-BS conversations about boundaries, leadership, and soulful success — make sure you hit follow/subscribe wherever you listen.Share this episode with a biz friend who’s considering hiring her bestie (save her the heartbreak!), and leave us a 5-star review — it helps us reach more wild-hearted entrepreneurs just like you.For more behind-the-scenes and business wisdom, visit www.leoniedawson.com šŸ’–
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  • 216: 3 Star Bookclub
    Join me & Daire Paddy as we deep dive into what we've read and watched, loved and tolerated over the last month! SUCH FUN! It's like Booktok... but Book...pod?Go stalk Daire over at:https://dairepaddy.com/
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  • 215: Building a 7 Figure Illustration Empire
    Meet my brilliant and magical friend Katie Chappell.She's an illustrator who has created a 7 figure creative business... completely obliterating the Starving Artist Myth.Learn how she got started and kept going and growing.You'll also discover:why Katie and I like to discuss bowel movements in escalatorswhere I rank in her friendship scaleand other things that have nothing to do with me.You can find Katie's cool shiz here:⁠https://www.instagram.com/katiedraws⁠⁠https://www.katiechappell.com/⁠⁠https://www.thegoodshipillustration.com/
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  • 215: The 7 Figure Illustration Business
    Meet my brilliant and magical friend Katie Chappell.She's an illustrator who has created a 7 figure creative business... completely obliterating the Starving Artist Myth.Learn how she got started and kept going and growing.You'll also discover:why Katie and I like to discuss bowel movements in escalatorswhere I rank in her friendship scaleand other things that have nothing to do with me.You can find Katie's cool shiz here:https://www.instagram.com/katiedrawshttps://www.katiechappell.com/https://www.thegoodshipillustration.com/
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About Leonie Dawson Refuses To Be Categorised

Internationally best-selling author and creator of an 8 figure creative company Leonie Dawson (that's me!) brings her ridiculous sense of humour and wild oversharing to the podcast world! What is this podcast about? Who f*cking knows! It's all a glorious mystery! But it will likely be a delicious buffet of self help, business, creativity, marketing, family and life... and I might just introduce you to some of my favourite people if I'm called. Mostly, I'm just here to create and share... and hope that it touches your heart in just the way it needs.
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