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The Leonie Dawson Show

Leonie Dawson
The Leonie Dawson Show
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  • The #1 Mistake People Make With Setting Goals
    Before you set a single intention for 2026, you need to look back at 2025. Not with judgment—with love, curiosity, and a commitment to extracting wisdom from every experience.In this episode, Leonie and Tam break down why so many entrepreneurs skip the review process (hint: fear of disappointment), what happens when you do the soul archaeology work, and how to approach your year as a heroine on a journey—not a failure who didn't hit every goal.Key Topics Covered:Why avoiding the review keeps you stuck and carrying baggage forwardThe "what worked and what didn't" framework for life and businessHow to build nervous system capacity for financial reviewProcessing grief, disappointment, and uncomfortable feelings with compassionCelebrating your heroine's journey—goblins, detours, and allMining for everyday miracles and wisdom gemsUsing tarot, oracle cards, and intuitive tools to reflect on the yearNotable Quotes:"It's like a rubber band: you pull back, and then you get flung further forward. The further back you go, the more momentum you have.""If we can open up and look at it with the eyes of love and compassion, we're in a much lighter position going forward.""Life didn't 'happen to you'—you lived it. And every bit of it widened you, made you wiser, deeper, lovelier than before.""The heroine doesn't go from A to B in a straight line. She meets goblins. She helps strangers. That's what makes the story worth telling."Links & Resources Mentioned:My Brilliant Year Life Goals Workbook: leoniedawson.com/workbooksMy Brilliant Year Business Goals Workbook: leoniedawson.com/workbooksJoin the Academy for the 2026 Planning Retreat recordingFree Facebook Group: Leonie Dawson's Goals Workbooks, Courses & AcademyPodcast episode with Claire Wood on Money Mindset Ready to Do the Work?Grab your My Brilliant Year workbook (or a journal and a candle) and carve out time this week to review 2025. Look for the wisdom gems. Celebrate what worked. Learn from what didn't. And step into 2026 lighter, wiser, and more empowered than ever before.Your year—no matter how messy—deserves to be honoured. Let's do this together.#WomenEntrepreneurs #GoalSetting #BusinessPlanning #ConsciousEntrepreneurship #ADHDEntrepreneur #FemaleFounded #HolisticBusiness #BoundariesInBusiness #WomenInLeadership #YearEndReview #2026goals #GoalSetting #YearInReview #WomenEntrepreneurs #CreativeBusiness #NeurodivergentEntrepreneur #PersonalDevelopment #SoulfulBusiness #GoalsWorkbook #IntentionalLiving #HeroinesJourney
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  • 226. From School Runs to Four Laps of Australia: How One Mom Sold Everything and Built a Million-Dollar Business from a Caravan
    Gorgeous humans!This week I'm having the MOST delicious chat with my mate Jana Kingsford — author of Big Dreams (with eight more books in the works!) and the creator of the Beliefetics Method.Jana's one of those humans who actually DID the thing most people dream about but never do. She was stuck in the morning school run traffic, feeling like she couldn't do another 15 years of this… and went home and asked her husband if they could sell the house, buy a caravan, homeschool the kids and travel Australia full-time.His response? "I'm keen."That was the beginning of four laps of Australia, homeschooling three kids on the road, live streaming from cafe corners and literal trees, and building a million-dollar business from a caravan that didn't even have a toilet or shower!!!We'll cover:✨ The exact moment Jana knew her life had to change (driving home from school drop-off, crying kid, morning traffic, the works)✨ The reality of selling everything in 3 months and hitting the road✨ Homeschooling truth bombs: from distance ed panic to shutting the laptop because we're literally here✨ Why both her daughters are now thriving at uni after years of unschooling✨ Her 13-year-old son who taught himself everything from hyperfixations (unschooling magic!)✨ The morning routine that made it possible✨ How that one belief shift took her from $1K to $11K months in 5 months (and that was over 10 years ago!)✨ Why manifesting "big dreams you can't buy" is completely different to manifesting parking spots ✨ The seven stages of manifesting and why advice that works in stage one will sabotage you in stage sevenThis ep is for you if:💫 You're stuck in "going through the motions" energy and know something's gotta give💫 You dream of more freedom but think it's not realistic with kids/mortgage/all the things💫 You've manifested success before but feel weirdly resistant to going bigger again💫 You're sick of vanilla manifestation advice that doesn't address the messy middle bits💫 You want to understand the ACTUAL pattern of how big dreams unfold (not just the highlight reel)💫 You're wondering if you're brave enough to do the thing you keep dreaming aboutAbout JanaJana Kingsford is the author of Big Dreams and is currently writing EIGHT more books (taking all her courses and turning them into books like the legend she is). She's the creator of the Beliefetics Method for subconscious reprogramming, and has spent 10+ years helping entrepreneurs recognize patterns in their dream-building journeys. She traveled Australia four times in a caravan, homeschooled three kids on the road, hit multiple 6 and 7-figure milestones while living nomadically, and believes the best dreams are pilgrimages, not purchases. She now lives her best writer's life by the river.Connect with Jana:Instagram: @janakingsford #manifestation #bigdreams #believeaddict #homeschooling #caravanlife #travelaustralia #nomadic #freedomlifestyle #unschooling #entrepreneurlife #onlinebusiness #subconsciousprogramming #millionairemindset #femaleentrepreneur #digitalnomad #6figurebusiness #7figurebusiness #creativebusiness #spiritualbusiness #manifestingmethods #abundancemindset #locationindependent #businessfreedom #consciousentrepreneur #australianlife #sunshinecoast #noosa #travelschooling #homeschoolaustralia
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  • 225. How I Cut $28,000 in Business Expenses This Week (And You Can Too)
    Have you been meaning to review your business expenses but keep putting it off? This episode will give you the dopamine hit AND the accountability you need to finally tackle this money-saving goldmine.Leonie just completed her six-monthly expense challenge and uncovered $28,000 in annual savings—and she's not done yet. From discovering her email provider was charging her $18,000/year to finding $3,000 in hidden bank fees, this brutally honest conversation reveals exactly where your business money is probably leaking right now.💰 The exact tools and spreadsheets Leonie uses for her expense audits (available in the Academy)📧 Why her $1,470/month email bill became the final straw (and how she's fixing it)🏦 The credit card switch that will save $3,000 annually in international transaction fees🔧 Which Google Workspace features can replace your paid subscriptions RIGHT NOW📱 The sneaky subscription trap hiding in your app store💡 The "cancel account" trick that gets you 50% off or two months freeThis episode is perfect for you if:✨ You've been avoiding your expense audit (we see you!)✨ You're paying for software you forgot you had✨ Your subscriptions have crept up month by month✨ You're ready for serious spring cleaning in your business finances✨ You want to redirect that money to savings, donations, or new projectsProfit margin is king. Revenue minus expenses equals the money you can actually use to grow, give, and build security. Every dollar saved in unnecessary expenses is a dollar you can redirect to what actually matters in your business and life.As Leonie says: "Nobody gives as much of a fuck about expenses as the business owner." This is YOUR money, and taking back control of where it goes is one of the most empowering things you can do.This episode is your permission slip to spend time on this "CEO task" that actually MAKES you money. Grab an enormous vat of herbal tea, open up your bank statements, and let's do this together.Don't forget to press the thumbs up if this episode helped you, and tag us when you discover your own expense audit wins!#BusinessExpenses #SmallBusinessFinance #OnlineBusiness #ProfitMargin #BusinessSavings #SubscriptionAudit #CEOTips #BusinessStrategy #FinancialFreedom #WomenInBusiness #OnlineBusinessOwner #ExpenseReduction #BusinessGrowth #CreativeEntrepreneur #SpiritualBusiness #BusinessPodcast #MoneyMindset #FinancialWellness #BusinessEfficiency #SolopreneurLife #FemaleFounders #BusinessOptimization
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  • 224. From $9 PDF to Million Dollar Empire: The Wild Ride Behind My Viral Goals Workbook
    What happens when a colourful, hand-illustrated goals workbook accidentally goes viral? In this episode, Leonie shares the wild, unfiltered story behind the globally loved Goals Workbooks — used by over half a million people and generating over a million dollars in revenue.From a $9 backyard PDF to hitting #1 and #3 on Amazon Australia at the same time, this is the real journey: the magic, the meltdowns, the missing dates, the horse posters, “Operation Rescue,” print runs gone rogue, and the moment Leonie realised she never wanted to run a big product-based business again.If you’re an online business woman, planner lover, or goal-setting girly, this is your up-close peek at what scaling a physical product REALLY takes — and why simplicity, sustainability and sanity matter more than spirals and stickers.What we cover:How a homemade PDF became a million-dollar global movementThe viral moment on Twitter that changed everythingCoaches, workshops + the yearly ritual the workbooks createdWhy the workbooks are unapologetically colourful, magical + for womenThe messy truth behind printing 80,000+ products and shipping worldwideDistribution disasters, held-hostage stock + “Operation Rescue”The infamous planner missing January 1When customers received a giant horse poster (or a memorial plaque) insteadBurnout, illness + why Leonie simplified her business modelThe Workbook Charity Program that has served 250,000+ peopleThe 1% goal-setting rule and why writing goals down actually worksTimestamps:00:00 – The accidental workbook empireHow a $9 PDF became a global bestseller.03:19 – Why Leonie created her own plannerNo cute, holistic, magical goal-setting tools existed — so she made one.04:17 – The viral launch1,000+ sales in two weeks and the start of a worldwide movement.06:46 – How the workbook community grewBulk orders, workshops, and annual planning traditions.07:48 – The workbook vibeMaximalist, rainbow, unicorn energy — and why it’s not for the “beige girly” crowd.11:52 – Expanding to a full product lineLife + biz workbooks, planners, diaries, posters + pads.13:31 – The huge print runs$450k+ in printing, 100+ countries, custom shipping systems, and endless logistics.18:47 – When the US distribution house stopped shippingThousands of Christmas orders stuck. No answers. Rising panic.20:52 – Operation RescueA contractor drives across the US in snowmageddon to retrieve pallets after extortion-level “release fees.”26:59 – Running the business during rainforest blackoutsNo power, no reception, and answering thousands of customer emails from the car.28:43 – The missing-January-1 disasterThe planner misprint that still haunts Leonie and Tam.35:49 – The Lulu era: horse posters + memorial plaquesA 10% error rate and brand chaos — the final straw.43:19 – Choosing sustainability over scaleWhy Leonie walked away from the old model to preserve her health and joy.46:20 – The charity programHow 250,000+ people in floods, cancer treatment, prisons and low-income communities have used the workbooks.49:00 – The 1% rule of goal-settingWhy writing and reviewing your goals puts you in the highest-achieving category of all.51:20 – Get the 2026 Goals WorkbooksDigital versions ($9.95) or printed editions on Amazon worldwide.#goalsetting #goalsworkbook #plannergirl #plannercommunity #onlinebusiness #womeninbusiness #creativeentrepreneur #neurodivergententrepreneur #annualplanning #leoniedawson
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  • 223. From Stage 4 Cancer to Global Impact: Building a Gentle Business While Travelling Fulltime. An interview with Amanda Rootsey
    What happens when a young woman survives stage 4 cancer, lives off-grid in a shipping container, and then decides to run her entire business while traveling the world? You get the wisdom, grace, and gentle magic that is my friend Amanda Rootsey.In this soul-nourishing conversation, Mandy (affectionately known as "Second Mother" to my kids) shares how she built a thriving online business that serves teen girls globally while traveling full-time with her husband. We dive deep into what it really means to build a gentle, sustainable business that nourishes you instead of depleting you—and why you absolutely don't need to work 80-hour weeks to make it work.From her cancer journey that changed everything, to discovering how different cities draw out different parts of your identity, to accidentally winning board games while being the nicest person in the room—this conversation is a masterclass in living intentionally, working gently, and creating a business that actually feels good.✨ How surviving stage 4 cancer at 24 led Mandy to create her dream business mentoring teens✨ The research-backed reason why every teen needs supportive adults beyond their parents✨ Why your business rituals might need to shift based on where you're physically located✨ How to run a successful online business while traveling full-time (and the fears that came up)✨ The gentle business collective model and why treating yourself like a therapist for your business actually works✨ Why most teens just want adults to LISTEN, not teach or fix them✨ The magic of letting different places draw out different aspects of your identity✨ Why business class travel isn't a luxury—it's a retirement planning essentialAbout MandyAmanda Rootsey is a teen mentor, author of Shine From Within, and the founder of a global youth mentor training program that has reached 30+ countries. After surviving stage 4 cancer in her mid-twenties, Mandy created a business dedicated to helping teens feel heard, supported, and empowered. She now runs her entire business online while traveling the world full-time with her hpartner Davey, proving that you can build massive impact with gentle, sustainable business practices.📚 Book: Shine From Within by Mandy Routsey📚 Book: Susan Branch's England travel memoir (handwritten and illustrated)📚 Book: Retire Life Ready by James Wrigley🎙️ Podcast: Youth Mentor PodcastWebsite: amandarootsey.com.auInstagram: @amandarootseySubstack: UntetheredTeen Program: Shine From Within Academy#GentleBusiness #LocationIndependent #DigitalNomad #OnlineBusiness #TeenMentor #YouthMentorship #SustainableBusiness #AustralianBusinessWomen #WomenInBusiness #TravelAndWork #BusinessWhileTraveling #SlowBusiness #ConsciousEntrepreneur #MindfulBusiness #BusinessWithHeart #WorkLifeIntegration #RemoteWork #EntrepreneurLife #BusinessMastermind #AussieEntrepreneurs #SunshineCoastBusiness #BrisbaneBusiness #CancerSurvivor #SaturnReturn #IntentionalLiving #VeganTravel #BusinessClass #RetirementPlanning #OnlineAcademy #TeenGirls #Parenting #DigitalNomadLife #Laptoplifestyle
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About The Leonie Dawson Show

Internationally best-selling author and creator of an 8 figure creative company Leonie Dawson (that's me!) brings her ridiculous sense of humour and wild oversharing to the podcast world! The Leonie Dawson is a delicious buffet of self help, business, creativity, marketing, family and life... and I might just introduce you to some of my favourite people if I'm called. Mostly, I'm just here to create and share... and hope that it touches your heart in just the way it needs.
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