Lives of Tomorrow

WGSN CEO Carla Buzasi speaks with Forecast Director Lisa White about Connected Creativity and why human connection, craft and shared experiences matter more as AI and digital life expand.
They explore how brands can respond to changing consumer needs through co-creation, sensory experiences and emotional design. Listen to discover how to spot emerging trends, create more meaningful brand experiences and use AI transparently without losing the human touch.

WGSN’s CEO Carla Buzasi speaks with VP of Creative Intelligence Andrea Bell about their White Paper on why Gen X is one of the most commercially important yet overlooked consumer groups today.
They explore how brands can better understand Gen X’s spending power, priorities and pressures across work, intergenerational families and the time crunch. Find out how to make this diverse group feel understood, respected and relaxed through food, alcohol, beauty, vacations and luxury experiences.

WGSN CEO Carla Buzasi speaks with WGSN Head of Retail Forecasting Laura Saunter, about why service is becoming retail’s biggest differentiator where the human is becoming more valuable than ever.
They explore how AI is changing the role of store associates, why beauty is leading the way, and which customers and markets may shape the future of retail service. Listen in to find out how your customers want to feel, be seen and served.

WGSN CEO Carla Buzasi speaks with IWSR President and Managing Director Marten Lodewijks about how consumer behaviour is moving from excess to intention across beer, wine, spirits, ready-to-drink and non-alcoholic categories. 
Marten explains how wellness, inflation and generational change are reshaping beverage habits. They also explore why premiumisation still matters, where simplification is winning and why the best products are the ones people want to come back to. Hear why people still want enjoyment while increasingly wanting simpler choices, better quality and less friction.

In this episode, host Carla Buzasi, CEO of WGSN, is joined by Andrea Bell, Vice President of Creative Intelligence at WGSN, to explore the Sentient Consumer white paper. They discuss how GenAI will personalise shopping by 2028, the shift toward emotional and sensorial intelligence and the neurological impact of digital task-switching. Find out why the future of brand trust depends on integrating AI with human judgment.