Lives of Tomorrow

In this special episode of Lives of Tomorrow, host Akeem Nicol discovers 2025’s highlights from WGSN CEO Carla Buzasi. They reflect on WGSN’s major achievements; acquiring BevAlc industry leader IWSR and launching WGSN TikTok Dashboards. Carla reveals insights on adapting to consumer behaviour changes, the impact of tariffs and the importance of human intelligence and interaction in the AI age. Listen to uncover 2026 trends, including ‘gatekeeping’ and the return of gold.

In this episode, WGSN’s CEO Carla Buzasi is joined by Head of Marketing, Events and Culture Forecasting Cassandra Napoli and VP of Content and Director of Beauty Clare Varga to discuss 2026’s top trends. They delve into Beauty’s secret ingredient tipping the scales, salmon sperm, plus digital privilege, the slow punk movement and the rise of unserious everything – exploring how these trends are shaping consumer behaviour and industries. Gain insights into digital detox, the impact of GLP-1 drugs across industries and the significance of guardian design in fashion.

In this Lives of Tomorrow episode, WGSN’s CEO Carla Buzasi and Head of Colour, Material, Finish (CMF) Reiko Morrison delve into the fascinating world of CMF design, focusing on WGSN’s Colour of the Year for 2026, Transformative Teal.Reiko shares her journey as a CMF designer and the rigorous process of selecting the WGSN Colour of the Year, revealing how it reflects societal shifts, embodying balance, unity and eco-accountability, making it relevant across industries and cultures.

In this episode, WGSN CEO Carla Buzasi explores the Future Consumer 2028 Forecast with Ella Hudson, Head of Consumer and Macro Forecasting, Insight at WGSN. We explain the four key consumer personas: the Ascendants, Keepers, Restorers and Challengers, and discuss how these groups will shape the future of consumer behaviour. Find out about the importance of trust, transparency and adaptability in a rapidly changing world.

In this episode of Lives of Tomorrow hosted by WGSN CEO Carla Buzasi, we explore the pressing issue of climate change and its impact on our daily lives. Our guests, Allyson Rees, senior lifestyle strategist and Matt Zara, consumer tech strategist share insights on how communities are adapting and the role of brands in fostering resilience. We discuss innovative strategies for future-proofing our world and the importance of community-driven solutions.