Interviews and updates at the intersection of marketing, data, privacy, and technology. With an eye on a human-centric, demand-led future in which transparency,...
As of today, February 16th, Google’s platform policies allow the collection, sharing and usage of IP addresses and other signals across websites, apps, gaming consoles or Connected TV. This has been perceived as a direct contradiction of the company’s long-term anti-fingerprinting policy. The company is expecting that a growing reliance on Privacy Enhancing Technologies will do away with the resulting privacy risks. Daniel B. Rosenzweig is the Founder & Principal Attorney at DBR Data Privacy Solutions. He advises clients on legal and technical compliance with data privacy and AI laws, and counsels companies on industry mobile app store requirements, AdTech, and privacy-enhancing technologies (PETs). Daniel’s legal practice is unique in that he develops and codes technical solutions to help serve as a bridge between legal, marketing, and technical teams, in addition to providing clients the usual legal services. References: Daniel B. Rosenzweig on LinkedIn DBR Data Privacy Solutions Google: Overview of the Platforms programs policies update (February 2025) ICO: Our response to Google’s policy change on fingerprinting AdExchanger: Does Google’s U-Turn On Fingerprinting ‘Open New Opportunities’ Or Is It ‘Irresponsible’? Peter Craddock: ePrivacy exceptions, advertising, analytics, the limits of consent and server-side processing (Masters of Privacy) Sergio Maldonado on PETs and AdTech: Some takeaways from PEPR’24 (USENIX Conference on Privacy Engineering Practice and Respect 2024)
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Markus Wünschelbaum: ripple effects of the new AI Act prohibitions on AdTech and the broader digital economy
This was a really eventful week for AI regulation, with the first rules of the AI Act starting to apply on Sunday, February 2nd and the EU Commission releasing Guidelines on Tuesday (prohibited practices) and Thursday (scope of AI systems). To cap it all, a first-ever class action under the new framework (alongside the GDPR and the Digital Services Act) was filed on Wednesday against X-Twitter and TikTok. The following conversation with Markus Wünschelbaum, with a particular focus on digital advertising and AdTech, preceded and rightly anticipated these developments. Dr. Markus Wünschelbaum currently serves as Policy and Data Strategy Advisor to Hamburg’s Data Protection Commissioner Thomas Fuchs. In this role, he advises on key data protection & AI policies and strategic initiatives. Previously, he was responsible for imposing fines, fundamental GDPR issues, and freedom of information. He began his career focusing on the intersection of labor law and data protection, having published an acclaimed doctoral thesis on this topic and working at an international law firm. References: Dr. Markus Wünschelbaum on LinkedIn Hamburg’s Data Protection Commissioner (Der Hamburgische Beauftragte für Datenschutz und Informationsfreiheit) Guidelines on prohibited artificial intelligence (AI) practices, as defined by the AI Act (EU Commission) Guidelines on AI system definition to facilitate the first AI Act’s rules application (EU Commission) Class Actions Filed Against TikTok and X in Germany: A Test for the DSA, GDPR, and AI Act (Spirit Legal - Peter Hense) Peter Hense (Spirit Legal) on Masters of Privacy Luca Bertuzzi (Euractiv)
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Alex Dittel: recent developments in Australian data privacy
Alex Dittel leads KHQ’s Data Privacy, Cyber and Digital legal practice. He brings over 15 years of experience in data protection, information security and technology commercial matters acquired during his time working for big and small technology companies and law firms in the United Kingdom and Australia. As a passionate GDPR-native data privacy lawyer, he advises on Australian as well as international data privacy matters. He holds CIPP/A, CIPP/E and CIPP/US certifications from the IAPP. References: Alexander Dittel on LinkedIn KHQ: Data Privacy, Cyber and Digital Alex Dittel: OAIC’s decision a warning re use of facial recognition technology First Tranche of Australia’s Privacy Law reforms explained (Association of Corporate Counsel)
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Data Protection vs. Privacy and Data Privacy: a January 28th conundrum
What should we celebrate on January 28th? What is the difference between Privacy and Data Protection? What about Data Privacy? Will Data Protection (or Data Privacy) evolve to encompass many of the things we now discuss in the context of AI regulation? We have asked Carissa Véliz (Oxford University), Gabriela Zanfir-Fortuna (Future of Privacy Forum), Markus Wünschelbaum (Advisor, Hamburg Data Protection Authority), Brendan Quinn, and Tim Turner. What do you think? Feel free to participate in the conversation by finding this episode’s post on: Our Spotify feed: https://open.spotify.com/show/6M2DpgfTPaGCHm31rKstBr Our LinkedIn channel: https://www.linkedin.com/company/masters-of-privacy/ Our YouTube channel: https://www.youtube.com/@MastersofPrivacy References: Council of Europe: Data Protection Day US Government: Data Privacy Day
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NextAI 2025: pondering new ideas at the heart of the Pyrenees (with Alberto Lopez Valenzuela)
This special mountain retreat will bring together a unique combination of backgrounds and nationalities. NextAI is an initiative of Alberto Lopez Valenzuela and we have asked him to share more details. Alberto Lopez Valenzuela is an entrepreneur with over 25 years of experience in the decision intelligence sector, mainly in the UK and the US. He founded alva in 2009, a London-based AI analytics firm that ended up working with hundreds of blue-chip clients, expanding to New York and establishing the company as an industry leader. In 2021 alva was acquired by US private equity firm Falfurrias Capital Partners and this, together with the incorporation of other companies, resulted in the creation of Penta. Alberto was the Managing Director of its AI division until 2023. In 2024, he founded Ordino Partners, incubating and investing in AI tech startups with a meaningful social impact. As an author, Alberto published The Connecting Leader in 2018. Masters of Privacy is a NextAI partner and Sergio Maldonado (your host) will be attending the event. References: NextAI (use this voucher code for an additional 15% discount: PRINXT25) Alberto Lopez Valenzuela on LinkedIn Ordino Partners Andorra: ski resorts, restaurants and destinations
Interviews and updates at the intersection of marketing, data, privacy, and technology. With an eye on a human-centric, demand-led future in which transparency, control, and personal agency play a crucial role.
Sergio Maldonado (host) is a dual-qualified lawyer, entrepreneur, investor, guest lecturer at various universities. LL.M in IT & Internet Law, FIP, CIPP/E/US, CIPT.
Ireland