Oliver Patel: How the Digital Omnibus affects the EU AI Act
On Wednesday November 19 2025, the European Commission unveiled its Digital Omnibus Package, which was basically split in two proposals: a proposed Regulation on simplification for AI rules; and a proposed Regulation on simplification of the digital legislation. We will tackle the first one today.Today we are reviewing that AI-related block with Oliver Patel, who is AI Governance Lead at the global pharma and biotech company AstraZeneca, where he helps implement and scale AI governance worldwide. He also advises governments and international policymakers as a Member of the OECD’s Expert Group on AI Risk and Accountability.References:* Oliver Patel, “Fundamentals of AI Governance” (now available for pre-order)* Enterprise AI Governance, a newsletter by Oliver Patel* Oliver Patel on LinkedIn* Oliver Patel: How could the EU AI Act change?* EU proposal for a Regulation on simplification for AI rules (EU Commission, covered today)* EU proposal for a Regulation on simplification of the digital legislation (EU Commission, not covered today)* Europe’s digital sovereignty: from doctrine to delivery (Politico). This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.mastersofprivacy.com/subscribe
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Zino Rost van Tonningen: first-party data and LLMs in mobile advertising
Can the growing use of first-party data in mobile app advertising result in more effective, privacy-preserving ads? Are app store policies (around fingerprinting and the use of deterministic IDs) more relevant than specific data protection laws and enforcement actions? Can AI take contextual information to the next level? Will LLMs result in collecting less data in order to anticipate customer journeys?Zino Rost van Tonningen is the CEO of TyrAds, a cutting-edge adtech company revolutionizing mobile app marketing with privacy-first programmatic solutions. With over a decade of experience in growth and product strategy for fast-moving brands, Zino combines creative agility with strategic rigor to help startups and established app publishers scale effectively in today’s cookieless ecosystem.References:* Zino Rost van Tonningen on LinkedIn* TyrAds: Mobile App Growth Simplified* Spotify: How We Automated Content Marketing to Acquire Users at Scale* Apple Developers: User privacy and data use* ATT opt-in rates in 2025: Benchmarks, insights and how to increase yours (Purchasely)* Overview of the SDK Runtime on Android This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.mastersofprivacy.com/subscribe
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Stefano Bennati: dealing with privacy threats in generative AI
Dr. Stefano Bennati has over a decade of experience developing tools and processes to ensure data-centric organizations comply with privacy, licensing, and responsible AI standards.Our guest has led privacy engineering and responsible AI teams with a global mandate. His work includes building and deploying compliance tools such as code scanners, AI-powered algorithms for personal data detection and anonymization, design processes for compliance with ISO 27701 Privacy IMS and ISO 42001 AI IMS standards. His latest work is a book (co-authored with Dr. Engin Bozdağ) is titled “AI Governance: Secure, privacy-preserving, ethical systems”, a practical and accessible guide to govern AI and mitigate security, privacy, ethics and regulatory risks.References:* Dr. Stefano Bannati on LinkedIn* AI Governance: Secure, privacy-preserving, ethical systems (Engin Bozdağ, Stefano Bennati) - Use this code to get a 50% discount between Nov 25 and Dec 9th 2025: MLBozdag.* Lokke Moerel: using personal data in the development and deployment of AI models (Masters of Privacy, December 2024)* An overview of machine unlearning (Chunxiao Li et al., 2025)* Discussion Paper: Large Language Models and Personal Data (Hamburgische Beauftragte für Datenschutz und Informationsfreiheit)* EDPB Opinion 28/2024 on certain data protection aspects related to the processing of personal data in the context of AI models This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.mastersofprivacy.com/subscribe
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US ePrivacy compliance, CIPA and VPPA claims for EU lawyers - and dummies
As promised last week, today’s episode provides greater context on US ePrivacy audits, CIPA/VPPA claims, and EU-US comparative law as it affects the rollout or maintenance of MarTech solutions on websites and mobile applications.References:* “The slippery slope of consent banners in preventing CIPA and VPPA claims: why effective Opt-Outs will prevail - also in the EU” (Sergio Maldonado, November 2025 - you are listening to Part I of the more comprehensive analysis)* Jennifer Oliver: privacy litigation over pixels, trackers, and cookies (Masters of Privacy, August 2025)* From wiretapping and video rentals to website pixels, SDKs, and APIs. CIPA/VPPA litigation, risk management, and practical strategies (Nov 2025 update)* Toolbox: Fast CIPA/VPPA website auditing and case law matching for legal professionals (Alpha release). This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.mastersofprivacy.com/subscribe
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Masters of Privacy LIVE NYC November 2025 (with Daniel Rosenzweig)
In this live recording (November 6th 2025) we have tackled website protections from pixel-related litigation or public enforcement, paying closer attention to technical measures and the bridge between legal compliance and code-based strategies.Our repeat guest is Daniel B. Rosenzweig, Founder & Principal Attorney at DBR Tech Law. He advises clients on legal and technical compliance with data privacy and AI laws, and counsels clients on industry mobile app store requirements, AdTech, and privacy-enhancing technologies.Daniel’s legal practice is unique in that he develops and codes technical solutions to help serve as a bridge between legal, marketing, and technical teams, in addition to providing clients foundational legal services (e.g., conducting risk assessments, drafting disclosures, etc.). He excels at assisting organizations put the law into action by translating complex legal requirements into actionable technical implementations.Our next live recording session is scheduled for Wednesday January 14th 2026. Find more information on the Events section of the Masters of Privacy website.References:* Daniel B. Rosenzweig on LinkedIn* DBR Tech Law* From wiretapping and video rentals to website pixels, SDKs, and APIs. CIPA/VPPA litigation, risk management, and practical strategies (Nov 2025 update, Masters of Privacy)* Daniel Rosenzweig: OK, fingerprinting (Masters of Privacy, February 2025)* Jennifer Oliver: privacy litigation over pixels, trackers, and cookies This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.mastersofprivacy.com/subscribe
Interviews and updates at the intersection of marketing, data, privacy, and technology. With an eye on a human-centric, demand-led future in which transparency, control, and personal agency play a crucial role.
Sergio Maldonado (host) is a dual-qualified lawyer, entrepreneur, investor, guest lecturer at various universities. LL.M in IT & Internet Law, FIP, CIPP/E/US, CIPT. www.mastersofprivacy.com