Learn how to grow and monetize your newsletter! We interview the best newsletter operators, founders, and creators on how they grow their audiences and make mon...
How To Grow Your Email List With Paid Ads (The Right Way)
Ali Qureshi is the co-founder of Adcrate. He shares strategies on effective ads for platforms like Meta and TikTok. He also shares static and video formats, copywriting, leveraging AI, hook rates, video production and more.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 Introduction to AdCrate and Growth Strategy02:56 The Importance of Ad Creative in Paid Advertising05:47 Navigating Media Platforms: Meta vs. TikTok08:53 Static vs. Video Creatives: Balancing Production and Impact11:49 Effective Static Ad Formats and Testing Strategies15:09 Common Mistakes in Ad Creation and Copywriting Tips17:55 Leveraging AI for Ad Copy and Customer Insights20:47 Innovative Ad Formats: Memes and Interface Hacking25:42 Understanding Hook Rates and Audience Engagement28:10 Navigating Video Content Creation on a Budget35:09 The Importance of Script Writing for Ads40:50 Exploring Effective Video Lengths and Frameworks43:40 Utilizing Motion Graphics for Enhanced Engagement46:34 Iterating and Testing Ads for SuccessLinks Mentionedhttps://www.adcrate.co/
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Trends We're Buying and Selling In 2025
Matt and Ryan discuss the Honey scandal, trends for 2025, focusing on YouTube, newsletters, and the shift from vanity metrics to revenue. They also explore AI workflows, B2B newsletters, the creator-in-residence model, and the future of platforms like Upwork and overseas recruiting and more.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 Holiday Reflections and New Beginnings02:03 The Honey Scandal Explained17:48 Trends for 2025: Buying and Selling Insights27:33 The Substack Ecosystem and Creator Independence31:27 AI-Assisted Workflows for Content Creators33:22 The Shift from Vanity Metrics to Revenue Focus34:20 Emerging Newsletter Ad Networks39:00 The Rise of B2B Newsletters and Creators41:24 Challenges of Premium Newsletters44:43 The Creator-in-Residence Model48:55 The Future of Overseas Recruiting AgenciesLinks Mentionedhttps://newslettermarketingsummit.com/
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ANNOUNCEMENT
Here are the links:- Join Write, Grow Sell here >>- Register for the free live training here >>
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The Newsletter Industry In 2024 and What's Next
Matt and Ryan discuss what happened in the newsletter industry and their businesses in 2024.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
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How To Build a LinkedIn Audience From Scratch
Tommy Clark, the CEO of Compound Social and the co-founder of Bluecast AI, shares strategies for growing an audience on LinkedIn, creating engaging content, personal branding, and focusing on value propositions. Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 The Importance of Clear Value Proposition03:13 Audience Growth Strategies on LinkedIn06:04 Content Creation Fundamentals08:58 Optimizing Content for Engagement11:47 Leveraging Controversy in Content14:57 The Power of Personal Stories in Content23:58 Reflecting on Weekly Engagements24:57 The Importance of Specificity in Content25:51 Understanding Engagement on LinkedIn27:44 Strategies for Boosting Engagement29:38 The Risks of Engagement Hacking30:36 Building an Organic Audience32:01 Converting Followers into Customers34:50 Exploring Growth Hacks on LinkedIn36:14 Leveraging LinkedIn Video Content39:04 Navigating Links in Posts40:55 Insights on LinkedIn NewslettersLinks Mentionedhttps://x.com/tclarkmediahttps://www.linkedin.com/in/tclarkmedia/https://www.bluecast.ai/https://www.compoundcontentstudio.com/
Learn how to grow and monetize your newsletter! We interview the best newsletter operators, founders, and creators on how they grow their audiences and make money. Hosted by Matt McGarry and Ryan Carr.
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