In this episode the hosts interview Jacques, CEO of Raindrop Agency, discussing the agency's journey. Particularly their work with Dr. Squatch, which grew from a $3 million company to a billion-dollar sale. They explore the dynamics of creative advertising, the importance of storytelling, and the agency's unique approach to brand campaigns. The conversation also touches on the role of AI in creative production and the future of advertising, emphasizing the need for brands to invest in narrative-driven campaigns rather than relying solely on UGC.Chapters:00:00 Introduction05:24 Jacques and the Raindrop Agency10:00 The Dr. Squatch Success Story20:40 Creative Philosophy and Agency Operations36:10 The Ideal Client and Brand Building54:39 Campaign Strategy and Timelines01:09:13 The Role of AI in Creative AdvertisingPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here:https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here:https://9operators.com/
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1:23:33
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1:23:33
E124: Winning Big In Consumer With Grüns' Founder Chad Janis
In this conversation, Chad Janis shares his journey from investment banking to entrepreneurship, detailing his experiences in the consumer goods sector and the founding of Grüns. He discusses the importance of understanding consumer behavior, managing customer acquisition costs, and the challenges of scaling operations. Chad emphasizes the significance of team culture and the need for innovation in product development, particularly in the supplement industry. He also shares insights on financing growth and maintaining quality and trust in a competitive market.Chapters:00:00 Introduction04:03 The Entrepreneurial Mindset - Insights from Chad's Background08:44 Understanding Consumer Behavior - Lessons from Investment14:00 Customer Acquisition Costs - The Key to Sustainable Growth20:41 Balancing LTV and CAC - Strategies for Success28:21 Product Development - Crafting the Perfect Gummy36:16 Scaling Challenges in Operations42:46 The Importance of Operational Backbone50:07 Rapid Growth Strategies57:17 Navigating the Supplement Industry's Challenges01:03:01 Navigating Quality and Safety in Supplements01:08:28 Financing Strategies for Sustainable Growth01:15:34 The Importance of Control in Business01:27:13 Building a Strong Team for Long-term SuccessPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here:https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here:https://9operators.com/
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1:33:27
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1:33:27
E123: The Meta Incrementality Report: Lessons from 640 Haus Experiments
This week on the Operators Podcast, Olivia Kory from Haus joins the hosts to talk about incrementality in digital advertising, particularly focusing on Meta's role and effectiveness. Olivia shares insights from over 640 incrementality tests, revealing how Meta ads significantly impact business performance.The conversation also touches on the challenges of measuring organic demand, the importance of proper testing methodologies, and the operationalization of incrementality in marketing strategies. The hosts explore personal journeys in e-commerce and the implications of relying heavily on Meta for advertising success.Chapters:00:00 Introduction19:07 The Role of Incrementality in Marketing Strategy28:59 Challenges and Opportunities in Marketing Measurement36:46 The Science Behind Incrementality Testing40:03 Diving into the Meta Report49:14 Understanding Meta's Impact on Brands54:18 The Power of Omni-Channel Marketing01:04:03 The Future of Advertising with AI01:21:32 The Shift from Manual to Automated Strategies01:26:31 Mid Funnel Testing01:39:32 The Future of Marketing Beyond ClicksPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/
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1:54:53
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1:54:53
E122: Selling Your Business
In this episode of the Operators Podcast, the hosts discuss various topics including the current trends in M&A, particularly focusing on minority deals and the role of private equity. They delve into the importance of understanding deal structures, the significance of brand age in valuation, and provide practical tips for navigating the deal process. The conversation emphasizes the need for businesses to be prepared and informed when engaging with private equity firms and the complexities involved in selling a business.Chapters:00:00 Introduction05:42 Host Catch-up08:17 M&A Trends and Insights18:45 Understanding Minority Deals27:57 The Role of Private Equity37:24 Navigating the Deal Process46:54 The Importance of Brand Age in Valuation56:14 Final Thoughts and TipsPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
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1:26:58
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1:26:58
E121: Building a $100M Brand. AGAIN.
00:00 Introduction11:12 Starting from Scratch: Building a $100 Million Brand16:59 Choosing the Right Category for Success22:34 Product Development: Better vs. Different28:21 Marketing Strategies for New Brands30:06 The Importance of Distribution and Marketing Strategies33:21 Understanding Capital Requirements for Consumer Brands37:31 Navigating the Challenges of Starting a Brand40:39 Building a Strong Team and Finding Co-Founders45:27 Scaling Operations and Outsourcing Functions55:22 The Growth Milestones of a Business01:00:35 Understanding the Role of Marketing in Business01:07:31 The Importance of Advertising Skills01:10:13 Avoiding Common Pitfalls in Business Growth01:14:01 The Realities of Sustainable GrowthPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.
Ireland