The Place2Place podcast sets up a chain of connections between place brand and place marketing leaders. Eavesdrop on two people having an honest conversation ab...
Lithuania & Slovenia: Creating a brand platform that engages stakeholders
Marius Gurskas, Director of Communications for the Government Chancellery of Lithuania, returns on this episode of Place2Place to speak with Karmen Novarlic, Head of Department – Business Communication at Slovenian Tourist Board. Listen in to discover how the Slovenian Tourist Board has worked to strengthen the country’s emotional appeal, how clear values allow the team to adapt quickly to change, and innovative new ways they’re using technology to reach their audiences. Hosted on Acast. See acast.com/privacy for more information.
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20:23
Scotland & Lithuania: It takes two to tango, but three to nation brand
How can nations engage their citizens in creating and promoting a place brand strategy for their country? Listen in as Claire Prentice, Head of Brand Scotland & Net Zero Marketing, talks with Marius Gurskas, Director of Communications for the Government Chancellery of Lithuania, about the launch of their strategy, the nation’s data-led initiatives to reputation monitoring, and how they’re strengthening their values through positive actions. Hosted on Acast. See acast.com/privacy for more information.
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23:05
Portugal & Scotland: How place brands can put global citizenship front and centre
Luis Araujo, President of Tursimo de Portugal, joins us once more on Place2Place – this time to connect with Claire Prentice, Head of Brand Scotland and Net Zero Marketing. From sustainability to the ways a smaller country can make a big impact, listen in to this conversation to discover how Scotland are developing a collaborative narrative to tell Scotland’s story to the world. Hosted on Acast. See acast.com/privacy for more information.
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23:18
Puerto Rico & Portugal: Purpose, differentiation, and collaboration
What can destinations do to encourage a more purposeful experience? In this episode of Place2Place, Discover Puerto Rico's Brad Dean returns to speak with Luís Araújo, President of Turismo de Portugal, to discover how Luís believes that destinations should come together to promote a more meaningful, sustainable traveller mindset rather than competing individually for visitation. Hosted on Acast. See acast.com/privacy for more information.
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22:59
Helsinki & Puerto Rico: Hoping for the best and preparing for the worst
Clarisse Berggårdh, CEO of Helsinki Partners, invites Brad Dean, Discover Puerto Rico's CEO, to join the next episode of Place2Place to talk about what drives place branders to enter the industry and the ins and outs of creating a crisis management play book. Listen in as Brad and Clarisse discuss how forward planning can give place brand and marketing organisations an invaluable edge should crisis strike. Hosted on Acast. See acast.com/privacy for more information.
The Place2Place podcast sets up a chain of connections between place brand and place marketing leaders. Eavesdrop on two people having an honest conversation about their experience promoting and managing the reputation of countries, cities, or regions. Hosted on Acast. See acast.com/privacy for more information.
Ireland