Reaching the 75th episode is more than a milestone, it’s a moment to look back at the evolving world of marketing, AI, and what’s next for revenue leaders.
In this episode, Adam Kaiser and Saima Rashid reflect on the impactful conversations they've had with guests over time. From AI-driven marketing to human-focused sales tactics, they share key moments that have shaped the show.Adam and Saima highlight memorable episodes, including their conversations with Seth Godin, Leah Davidson, and Tricia Gelman. They zoom in on the evolving role of AI in B2B marketing, including the rise of zero-click search and the implications for SEO strategies.
In this conversation, you’ll learn:How AI is transforming marketing and sales strategiesWhy AI fluency is now a must for marketing teamsThe impact of zero-click search on SEO and content strategyHow CMOs are adapting to AI-powered workflows and processesJump into the conversation:
(00:00) Introduction
(01:07) Pop culture and podcast milestones
(03:01) Memorable guests and episodes
(03:17) Seth Godin's impactful insights
(04:25) Sales and marketing alignment
(07:07) The rise of zero click search
(09:22) SEO in the age of AI
(12:07) Content strategy for modern marketing
(14:34) AI in organizational structures
(20:54) A look back at the journey of growth and collaboration
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22:20
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22:20
The 5X Model for Leadership Excellence
PE-backed leadership comes with big expectations and big opportunities.
In this episode, Samantha Allison and Taavo Godtfredsen, co-founders of AdvantageCEO and authors of The 5X CEO, join Adam and Saima to share how top-performing leaders consistently deliver 5X+ returns for investors. Backed by interviews with over 75 high-performing CEOs, their five-part framework reveals how leaders can beat the odds, scale smarter, and build enduring value.
Sam and Taavo zoom in on the five pillars of the 5X model which are strategic clarity, scalable talent, relentless focus, disciplined execution, and energized culture, and how each one plays a critical role in driving performance during the high-stakes hold period.
In this conversation, you’ll learn:Why 50% of PE-backed CEOs don’t make it through the hold period and how to be in the other halfHow to connect every role to the investment thesis and value creation planWhat “relentless focus” looks like in action How to scale yourself and your team without burning outJump into the conversation:
(00:00) Introducing Taavo Godtfredsen and Samantha Allison
(05:41) The 5X Model
(08:56) Adapting to PE ownership
(15:41) PE firm's role in strategic planning
(27:55) Scalable talent in action
(30:51) Unique CEO stories
(34:30) Combating burnout
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38:51
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38:51
A Guide to Building a Buying Group Strategy
Shifting to buying groups isn’t just a strategy change. It’s a cultural shift that touches everything from campaigns to content to measurement.
In this episode, Yesica Schaaf, VP of Global Demand Generation Marketing at Veeam, joins Adam and Saima to break down how her team made the leap from a traditional lead-based model to a fully operational buying group motion, and why ripping the band-aid was the best decision they made.
Yesica shares the end-to-end transformation, starting with persona research and content mapping all the way through to building a new measurement model and redefining campaign execution. She also explains how Veeam is treating AI not just as a content tool, but as an actual member of the buying group and what that means for the future of marketing strategy.
In this conversation, you’ll learn:Why Veeam shifted to a buying group model and how they got startedHow they identified and filled content gaps across personas and the buyer journeyHow they evolved their measurement model, including buying group scoring and attributionWhy AI is now considered a “persona” in their buying groupsJump into the conversation:(00:00) Introducing Yesica Schaaf
(01:13) Transition to B2B buying groups
(02:01) Case study introduction
(05:22) Initial strategy and personas
(07:21) Content mapping and gaps
(11:48) Execution with 6Sense
(13:24) Cultural and measurement changes
(15:05) Implementing new technologies
(17:55) Lessons learned from the transition
(19:41) Future of buying group engagement
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22:46
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22:46
Leading an AI-First Marketing Org
Imagine integrating AI into your marketing strategy to automate workflows and drive measurable results across your team.In this episode of Revenue Makers, Rachel Truair, CMO at Simpro Software, shares her experience of embedding AI within her marketing organization. Rachel talks about her team’s shift from initial AI experimentation to fully operationalizing AI. She highlights how AI is now embedded in everything her team does, from optimizing workflows to building better customer personas. She also gives practical examples of how AI tools are transforming processes, increasing efficiency, and enhancing customer insights.
In this conversation, you’ll hear about:The cultural shift required to adopt AI across marketing teamsHow AI is used to automate workflows, campaigns, and inbound outreachThe importance of data-driven decision-making and how AI supports this processThe role of AI in voice of the customer initiatives and digital twins for persona-buildingJump into the conversation:
(00:00) Introducing Rachel Truair
(01:37) The importance of AI experimentation
(03:42) From foundational to operational AI
(05:32) Cultural shifts and AI integration
(07:55) Voice of the customer and digital twins
(17:03) AI in content creation and SEO
(19:17) Building a competitive moat in AI search
(23:38) Experimentation and team dynamics
(24:39) AI-Driven campaigns and web strategy
(29:11) Automating outbound and inbound outreach
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36:52
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36:52
The Growth Marketing Episode
What if your marketing budget could actually build pipeline instead of just plug holes?In this episode of Revenue Makers, Alana Hass, Head of Integrated Campaigns and Growth Marketing at FireMon, shares her 20 years of experience in B2B tech marketing. She discusses the value of strategic budget planning, the role of consistent brand messaging in long-term growth, and how marketing budgets should be viewed as investments in trust and pipeline. Alana also explores the evolving landscape of growth marketing and the need for cross-functional collaboration.In this conversation, you’ll hear about:The importance of planning marketing budgets for consistency and long-term impactHow brand trust is essential for building pipeline and opportunitiesThe interplay between brand, demand, and growth marketingReal-world examples of how consistent brand messaging drives resultsJump into the conversation:(00:00) Introducing Alana Hass (02:30) Why marketing budgets should focus on long-term consistency(05:10) The impact of human behavior on B2B buying decisions(08:00) How brand trust drives pipeline growth(11:20) Balancing short-term needs with long-term brand-building(13:40) The role of cross-functional teams in growth marketing(16:00) Showcasing brand impact through measurable results(19:15) Real-world examples of growth marketing at FireMon(22:00) Aligning marketing and sales for maximum impact(25:10) How consistent branding shapes strategy and results
There's so much noise when it comes to marketing and sales strategies, and it can be hard to differentiate between the junk and what will actually drive impact. We’re here to help make sense of the nonsense.
Through conversations with other revenue leaders, we’re going to explore the projects and campaigns they’ve executed to drive their business forward.
Whether mundane or illogically ridiculous, we’ll share key insights as we break down how, and why, they were successful in making revenue.
Proudly brought to you by 6sense, let’s make sense of the strategies others have tried so you can be one step ahead of the rest.
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