The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Andréa Jones
Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones.
Tune in every week as we redefine marketing playboo...
From Tech Overwhelm to Streamlined Systems with Kronda Adair
Ready to stop drowning in tech and start working smarter? Kronda Adair has the tools and strategies you need! In this episode, I chat with Kronda about how to streamline your business operations with systems and automation. Kronda shares her journey from building websites to launching Million Dollar Systems and Automation Club, a membership program that helps business owners master the tech side of marketing. We dive into the importance of creating efficient systems, how automation can save time, and the tools she swears by—like Airtable. Plus, we tackle that ever-controversial debate—are freebies actually worth it? Spoiler: Kronda’s got a fresh take that might surprise you. If you’re ready to take control of your systems and simplify your tech stack, this conversation is packed with actionable tips to get you there. In this episode of the podcast, we talk about: The evolution of Kronda’s offers Matching systems and automation with marketing efforts The difference between systems and automation Choosing the right tools for your business needs The value of long-form content for audience building Internal vs. external marketing …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Kronda Adair is a Black lesbian dog mom who wants more Black women to rest and let the robots handle their repetitive tasks. Through her Million Dollar Systems retainer and her Automation Club Membership, she uses her knowledge and skills gained as a web developer, content marketing coach, automation service provider, and tech strategist to help overworked business owners stop buying technology and start hiring technology to build a software team that supports their business. When she’s not working, she can be found enjoying time at home with her wife, and cat, hiking or doing dog sports with her two Vizslas, reading, cooking delicious food, or enjoying the postcard vistas of the state of Oregon. Website: https://karveldigital.com/ LinkedIn: https://www.linkedin.com/in/krondaadair YouTube: https://www.youtube.com/@KarvelDigital/videos TikTok: https://www.tiktok.com/@krondakarvel Threads: https://www.threads.net/karveldigital Instagram: https://instagram.com/karveldigital Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/340
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35:28
Creating Your 2025 Marketing Plan
Feeling overwhelmed by all the marketing “must-dos” out there? Or wondering how to create a plan that actually feels manageable and works for you? In this episode, I’m walking you through the six core elements of a successful 2025 marketing ecosystem. We’ll talk about crafting a clear POV statement, prioritizing signature content, and the value of having a strong attraction strategy. Plus, I’ll share why experimentation and playfulness are your secret weapons for creating share-worthy content. Tune in and let’s dive into how you can build a marketing plan that’s both effective and enjoyable! In this episode of the podcast, I talk about: Understanding the role of your POV in marketing Defining your unique attraction strategy to grow your audience Prioritizing signature content for consistent brand messaging Building effective strategies to attract new audiences Using experimentation to create engaging and shareable content Aligning marketing efforts with business goals and values Embracing playfulness and experimentation in your strategy ...and more! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/339
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27:30
Leveraging Your Podcast for Business With Anne Claessen [The Podcast Babes]
I’m thrilled to share my guest episode on the Podcast Babes Podcast with Anne Claessen! In this conversation, we dive into how to use social media to attract podcast sponsors and amplify your show’s growth. I share my journey of landing a podcast sponsor within my first 20 episodes, my unique Costco sample strategy for promoting episodes, and tips for creating social media posts that offer value even if people don’t click through. If you’ve ever wondered how to make your podcast irresistible to sponsors or want creative ideas to grow your audience, this episode is packed with actionable insights you won’t want to miss! In this episode of the podcast, we talk about: Landing podcast sponsors using social media strategies Creating value-first social media posts for engagement Monetizing podcasts through creative and unique approaches Promoting podcasts with the Costco sample method Using podcasts to build trust and attract clients …And More! Special thanks to: Anne Claessen, host of The Podcast Babes Listen to the original episode here: https://thepodcastbabes.com/savvy-social-media-tactics-to-attract-sponsors-featuring-andrea-jones/ Website: https://thepodcastbabes.com/ Connect with Anne on social media: Instagram: https://www.instagram.com/thepodcastbabes/ Facebook: https://www.facebook.com/The-Podcast-Babes LinkedIn: https://www.linkedin.com/in/anne-claessen/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/338
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32:48
Cracking the Social Media Algorithm Code With Ruthie Sterrett [The Consistency Corner Podcast]
I'm excited to share my guest episode on the Consistency Corner Podcast with Ruthie Sterrett! In this episode, we tackle a topic I know many of you wonder about—the ever-mysterious social media algorithm. We break down how it works, how to make it work for you, and why understanding it can transform your content strategy. Ruthie and I also dive into the role social media plays in your overall marketing, the value of genuine engagement, and the benefits of outsourcing when the time is right. If social media has ever left you scratching your head or feeling overwhelmed, this episode is full of tips and insights to help you approach it more strategically and confidently. In this episode of the podcast, we talk about: Demystifying social media algorithms and how to make them work for your business Understanding the unique role social media plays in a larger marketing strategy The importance of active engagement How to know when outsourcing social media is the right move for you Relationship building on social media & alternative relationship building methods …And More! Special thanks to: Ruthie Sterrett, host of The Consistency Corner Podcast Listen to the original episode here: https://www.theconsistencycorner.com/blog/decoding-social-media-algorithms-with-andrea-jones-episode-175 Website: https://www.theconsistencycorner.com/ Connect with Ruthie on social media: Instagram: https://www.instagram.com/theconsistencycorner Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/337
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39:08
The Shift from Tactical to Mindful Marketing With Maggie Patterson [Staying Solo Podcast]
I'm excited to share my guest episode on the BS-Free Business Podcast (now Staying Solo Podcast) with Maggie Patterson. I love Maggie's no-fluff approach to building service-based businesses and in this episode, we tackled a topic that's near and dear to my heart—the evolution of social media and how to use it more mindfully. We dug into some really big questions around setting boundaries, maintaining privacy in this digital world, and how to show up authentically online without falling into the performative trap. We also talked about my journey from solo social media freelancer to leading an agency. If you ever feel like social media is running your whole freaking life or if you've ever wondered about how to make it work for you instead of against you, give this episode a listen. In this episode of the podcast, we talk about: The preference for meaningful interactions over short, surface-level content Showing up authentically online without feeling performative The importance of tailoring marketing strategies to strengths and capacities Balancing transparency with maintaining privacy boundaries Normalizing the slow, uncomfortable process of business evolution …And More! Special thanks to: Maggie Patterson, host of Staying Solo Podcast Listen to the original episode here: https://bsfreebusiness.com/mindful-marketing/ Website: http://www.bsfreebusiness.com/ Connect with Maggie on social media: Instagram: https://www.instagram.com/bsfreebusiness/ Threads: https://www.threads.net/@bsfreebusiness TikTok: https://www.tiktok.com/@bsfreebusiness Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/336
About The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones.
Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.
Listen to The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast), The Other Hand and many other podcasts from around the world with the radio.net app
Ireland