If the summer heat is draining your energy, your content shouldn’t be doing the same. In this episode, I’m breaking down the 3 habits that are quietly sabotaging your marketing—and what to do instead. Because you can stay visible without chasing trends, obsessing over metrics, or posting daily just to keep up. Whether you’re in a summer slump or just tired of the pressure, this episode will help you slow down, recalibrate, and market with more intention. In this episode of the podcast, I talk about: Why posting every day is outdated advice When trends are helpful—and when they’re just a distraction How over-tracking your metrics can stall your momentum The mindset shift that helps you stay consistent without burnout This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/365
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3 Posts That Build Trust Fast (Even if You’re Offline)
What kind of content actually works when you're slowing down for the summer? In this episode, I’m breaking down 3 types of posts you can share during your summer slowdown. These aren’t trendy or complicated—they’re rooted in strategy, build long-term trust, and help you stay visible without burning out. Whether you’re off traveling, spending time with family, or just need space from the algorithm, this is your content shortcut. In this episode of the podcast, I talk about: The teaching-style post that positions you as the expert What it really means to “show your work” How to create values-based content that connects Why these three post types are perfect for building trust (while you rest) This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/364
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Mastering Instagram Marketing in 2025 with Michelle Gifford
Feeling like Instagram just isn’t hitting the way it used to? You're not alone. This week, I sat down with Instagram strategist Michelle Gifford to get honest about what’s actually working right now—and what isn’t. We talk through how to make content creation sustainable, how the algorithm really works, and what makes marketing feel more aligned (especially when you’re also raising kids, juggling clients, and trying not to burn out). If you want smarter Instagram marketing without overthinking every post, this one’s for you. In this episode of the podcast, we talk about: The real reason your posts might not be performing Why batching doesn’t work for everyone How to balance trends, authenticity, and reach What the algorithm actually wants from you Tips for showing up without burning out …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Michelle Gifford is a strategist, coach, podcaster and agency owner, here when you’re ready to take your business to the next level without sacrificing what matters most! Michelle is the go-to Instagram expert for business owners who want results. She’s the secret weapon behind six and seven-figure brands who are growing, making an impact, selling out programs and bringing home serious profit – all from Instagram! Website: https://iammichellegifford.com Instagram: https://www.instagram.com/iammichellegifford/ YouTube: https://www.youtube.com/@MichelleGifford/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/363
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Building a Business Without Burnout
We’re told that marketing requires hustle, constant availability, and showing up 24/7. But at what cost? In this episode, I’m sharing the real story behind why I turned off notifications, redefined my work hours, and stopped working from the beach (yes, really). Because protecting your energy is a strategy—and boundaries aren’t walls, they’re invitations. Whether you’ve been running your business for years or you’re still finding your groove, this episode offers a permission slip to work in a way that supports your actual life. In this episode of the podcast, I talk about: The panic attack that changed how I run my business How parasocial pressure shows up for personal brands Setting boundaries in your internal and external marketing Why your preferences are a business strategy Where values-led marketing fits in This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/362
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The Art of Podcast Guesting with Sam Brake Guia
One of my favorite ways to get clients? Podcast guesting. And no—it’s not just about showing up, sharing tips, and hoping for the best. It’s about building real relationships, delivering value, and knowing how to turn one great interview into long-term opportunities. This week, I’m joined by Sam Brake Guia, podcast host and co-founder of PodWritten, to break down how to approach podcast guesting with purpose. We cover everything from pitching to what you actually say on the mic, and how to make the most of every interview—even if it doesn’t lead to clients right away. Want to build better relationships and get leads from podcasts? Start here. In this episode of the podcast, we talk about: How to prep for podcast guest interviews What to say (and avoid) as a guest The art of relationship building with hosts How to naturally share your work without over-promoting What to do when guesting doesn’t lead to sales …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Sam Brake Guia is the Co-founder of PodWritten, a podcast booking agency for health and wellness businesses, and the host of Mics to Millions, a podcast that shares interviews with top-tier hosts, insights from podcasting experts, and solo episodes to help you grow your health and wellness podcast. Website: https://podwritten.com/ LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/ Instagram: https://www.instagram.com/sambguia/, https://www.instagram.com/podwritten/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/361
About The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones.
Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.
Listen to The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast), Money Talks and many other podcasts from around the world with the radio.net app
Ireland