The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

MrBeast and James Patterson took a familiar Beast Games-style experience and carried it into a completely different format. The result was The Most Dangerous Games, which debuted at No. 3 on The New York Times hardcover-fiction list.
What interests me isn’t the size of MrBeast’s audience. It’s how recognizable the experience still feels when it moves from YouTube into a book, a contest and a larger launch campaign.
In this episode, I talk about:
Why your strongest ideas don’t have to stay in one format
How to make a new offer still feel recognizably like your brand
Why giving people a smaller experience can help them understand the bigger offer
How founder-led brands can carry the same experience across different levels of the customer journey
The question to ask when identifying what makes your approach distinct
You don’t need MrBeast-level reach to use this idea. Start with the frameworks, experiences and perspectives people already associate with your work, then look for ways they could travel into something new. 
Plan your holiday marketingGrab the free 2026 Mindful Marketer’s Holiday Handbook for help planning your Black Friday offer and holiday marketing: https://onlinedrea.com/holiday/
Registration is also open for Plan Your Black Friday Campaign With Me. It includes immediate access to the complete Black Friday Promo Kit, the live workshop and replay. Sign up here: https://onlinedrea.com/black-friday/

When marketing isn’t working, the instinct is often to add something.
More content. More ads. Another platform. A better tool. Another funnel.
But more attention can’t fix what’s already unclear underneath it. This week, I’m walking through four areas to check before you spend more money or increase your marketing output: your offer, your message, the path from attention to purchase, and what happens after someone shows interest.
I break down:
How to tell whether your offer is clear enough for someone to understand quickly
Why your messaging needs to match the problem your buyer actually wants solved
How good content can attract attention without necessarily attracting the right buyers
What a clear path from discovering you to purchasing from you can look like
Why follow-up matters when someone is interested but isn’t ready to buy today
One post shouldn’t have to complete your entire sales process. Before you add more traffic, content, ad spend, or another platform, find the weakest part of the system and strengthen that first.
Join the Mindful Marketing LabIf you’re ready to work on these pieces with support, we’re putting the Q4 planning into action inside the Mindful Marketing Lab.
If you joined me live for the Q4 planning workshop, you have until Thursday, September 24 at 11:59 PM ET to join the Lab with your first month for $47.
Join here: https://onlinedrea.circle.so/checkout/lab?coupon_code=Q4PLAN

Podcasting can be one of the most intimate ways to build trust with an audience. It can also turn into a demanding content machine when you feel like you have to keep producing, promoting, and following every rule about what a “successful” show should look like.

Becky Mollenkamp and I dig into what sustainable, values-led indie podcasting looks like when you stop measuring your show against expectations built for bigger teams, bigger budgets, and completely different circumstances. 

From perfectionism and production pressure to download numbers and community support, we look at what helps a podcast stay useful, human, and sustainable over time.

We talk about:
Why “good enough” can make podcasting more sustainable than chasing perfect production
How to choose a cadence and format that fit your actual capacity
Why your reason for podcasting matters more than chasing someone else’s download numbers
How community can help with the emotional side of podcast burnout
Why values-led podcasting spaces need more nuance and fewer one-size-fits-all formulas

A sustainable podcast doesn’t have to follow every industry rule. It needs to work for the person creating it, serve the reason it exists, and give you enough support to keep showing up over time.
Join us for Burnt Out to Standout
Burnt Out to Standout is an online event for indie podcasters building trust and growing their brands without burning out, happening September 29-30, 2026

I’ll be kicking off Day 1 with Creating Community Around Your Podcast at 1pm CT.

Get your ticket: https://mic-drop.teachery.co/enroll?a=YrbRpR43

You can know what to post, have the strategy, and still sit there overthinking whether you should share it at all.

Alexis Adams joins me to talk about the internal pressure that can make marketing feel harder than it needs to, from perfectionism and comparison to old patterns, self-doubt, and the tension between pushing through discomfort and recognizing when something genuinely isn’t aligned.

We get into:
Why learning and planning can become a safer substitute for actually taking action
How perfectionism and trying to say everything can make it harder to post
How to tell when fear is something to move through and when it may be a signal to step back
What comparison can reveal about what you actually want
How self-trust, confidence, and realistic boundaries shape the way you show up in your business

Marketing without internal pressure doesn’t mean you’ll never feel uncomfortable. It means knowing yourself well enough to understand what’s driving the decision and choosing your next step intentionally.

Work with Alexis
Website: https://www.confidentlytherapy.org/
Instagram: https://www.instagram.com/confidently.alexis 

Alexis offers a free 30-minute audit intensive focused on the mindset, perfectionism, people pleasing, self-doubt, or boundary challenges you’re working through. DM Alexis the word AUDIT to get started.

It’s easy to start planning a Black Friday promotion by asking one question: What should I discount?

But before you make the coupon code, you need to know what the campaign is actually supposed to accomplish.

I’m walking through how to plan your Black Friday campaign from the business goal out, including how to choose an offer that fits your capacity, think beyond immediate revenue, and prepare your audience before the sale ever goes live.

You’ll learn:
Why your campaign goal should come before the discount
How to choose an offer your business can realistically deliver
When a bonus, bundle, or added support may work better than lowering the price
What your audience needs to understand before they’re ready to buy
How to map out the warm-up, invitation, reminder, and follow-up stages of your campaign

A Black Friday campaign doesn’t have to be a one-off revenue push. The goal is to create something that makes sense for your business now and gives customers a clear next step afterwards.

Plan your holiday campaigns
I’ve refreshed my Holiday Planning Guide with key dates for 2026 and 2027, campaign planning support and resources to help you build your promotions through the end of the year.

Get the guide: https://onlinedrea.com/holiday