Marketing feels weird right now. In this episode, I unpack why everything suddenly feels off aka the drop in engagement, the rise of AI-generated content, the overload of information, and what I'm calling the "attention rebellion". I share what's really happening behind the scenes with user behavior, why originality matters more than ever, and how brands can stand out by leaning deeper into context, discernment, and human-centered marketing. If you've felt unsettled by how fast everything is changing, you're not imagining it and this episode will help you understand what's shifting and why. In this episode of the podcast, I talk about: Why engagement is dropping everywhere What the "attention rebellion" means for your content Why context matters more than information How tool fatigue is reshaping marketing Why human-centered brands will stand out in 2026 …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/384
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27:37
Lessons Learned from Shutting Down My Membership
It's the end of an era. In this episode, I share why the Mindful Marketing Lab is officially wrapping up and what's next. This behind-the-scenes conversation dives into the lessons learned from six years of running a membership, the realities of change in marketing, and how I'm simplifying everything in my business moving forward. From AI to evolving community spaces, this episode kicks off a four-part series on what the next phase of marketing looks like. In this episode of the podcast, I talk about: Why the Mindful Marketing Lab is closing The business and personal lessons learned How marketing has changed since 2020 Why simplicity beats complexity in 2026 What's next for this new chapter …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/383
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22:42
Embracing Your True Voice in Marketing with Dr. Rhonda Alexander
You don't need a new tagline, you just need to know who you are. In this powerful conversation with Dr. Rhonda Alexander, we talk about how to show up authentically in business when you've outgrown an old version of yourself. From letting go of performance and perfection to honoring your current season of life, this episode is about rebuilding your brand from a place of truth, confidence, and ease. In this episode of the podcast, we talk about: Why clarity starts with identity, not branding The difference between performing and being authentic How to navigate slow seasons and business doubt Listening to your body for aligned decisions Honoring your energy and current season of life …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Dr. Rhonda Alexander is an award-winning author, strategist, speaker, and founder of SoulScribe Consulting & Publishing Co., where she helps high-achieving women transform their expertise into movements, books, and six-figure platforms rooted in their authenticity. With a doctorate in Strategic Leadership and a background in executive coaching, Dr. Rhonda is a trusted advisor to powerhouse women ready to pivot from success to legacy. Her work blends spiritual wisdom with business acumen, guiding women to build what's next without betraying who they are. Off stage, she's a devoted mama and chocolate lover, and her happiest place is anywhere near the ocean. Website: https://www.thedrrhonda.com LinkedIn: https://www.linkedin.com/in/thedrrhonda Facebook: https://www.facebook.com/drrhondaalexander Instagram: https://www.instagram.com/thedrrhonda Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/382
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31:48
Making Seasonal Marketing Work for Your Business with Alesia Galati
Consistency doesn't have to mean posting every single week. In this episode, I sit down with Alesia Galati to talk about the seasonal approach to content and why batching your episodes or campaigns can actually give you more freedom. We dig into how to set guardrails for your capacity, what to do when burnout shows up, and why flexibility matters more than perfection in marketing. This one's for you if you've been craving more space in your business. In this episode of the podcast, we talk about: What a seasonal approach to content looks like How to batch without draining your creativity Guardrails that protect your time and energy Why flexibility matters more than rigid schedules How to repurpose content strategically across platforms …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Alesia Galati is a podcast strategist and the founder of Galati Media, a full-service podcast management agency. Driven by her passion for audio storytelling, Alesia has helped numerous coaches, thought leaders, and businesses launch and grow their podcasts. She believes everyone has a story to tell and is dedicated to empowering others to share their voices with the world. Website: https://galatimedia.com/ LinkedIn: https://www.linkedin.com/in/alesia-galati/ Instagram: https://www.instagram.com/alesia.galati/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/381
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34:34
Making Business Feel Fun Again with Jessica Santise
Marketing doesn't have to be serious to work. In this episode, I chat with Jessica Santise (designer, event host, and creative behind Tales from the Back End Summit) about bringing fun, personality, and playfulness into your business. We talk about turning small creative ideas (like GIFs and themed branding) into signature elements, why details make your brand memorable, and how to do marketing that feels 100% you. This one's for the creatives who want their business to feel like them. In this episode of the podcast, we talk about: How Jessica built a business around creativity and fun Why branding the details matters more than perfection How to add playfulness without losing professionalism Bringing personal joy into your business brand Finding confidence to "do it your way" …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: I'm Jessica Santise, professional video editor and GIF creator with over 20+ years of experience and a background in digital marketing. I provide no-stress video editing for online business owners to help them create personality-packed videos their audience can't wait to devour. Website: https://jessicasantise.co/ Instagram: https://www.instagram.com/jessicasantise/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/380
About The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones.
Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.
Listen to The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast), The Diary Of A CEO with Steven Bartlett and many other podcasts from around the world with the radio.net app
Ireland