The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

You can be great at what you do and still hesitate when it’s time to tell people about it.
Sheena Yap Chan and I talk about the confidence it takes to make your expertise visible, especially when putting yourself out there doesn’t come naturally. We get into self-promotion, perfectionism, the inner work behind visibility, and what changes when you stop waiting to feel completely ready.
We talk about:
Why confidence doesn’t have to look loud or extroverted
How staying in the background can limit the opportunities people have to find your work
Why there’s often a gap between how capable we are and how capable we feel
How imperfect action helps build confidence over time
What rejection can teach you about continuing to trust yourself and try again
Being visible doesn’t require having all the answers or feeling confident every day. Sometimes it starts with trusting that you can figure things out as you go and taking the next step before you feel completely ready.
Connect with SheenaFind Sheena’s books, social links, free Visible Framework Toolkit, and other resources at: SheenaYapChan.com/links
Website: https://www.sheenayapchan.com/
Podcast: https://thetaoofselfconfidence.com/
LinkedIn: https://www.linkedin.com/in/sheenayapchan/

A business can say all the right things about inclusion and still create an experience that tells a completely different story.
I sit down with Celeste Warren to talk about what it takes to move equity from intention to action. We look at why changing who is in the room is only part of the work, how bias can get built into everyday decisions, and what leaders can do to make their values visible in the way people are hired, promoted, supported, and evaluated.
We get into:
Why hiring a diverse workforce doesn’t automatically create an equitable workplace
How policies, practices, and leadership decisions can reinforce bias
What it looks like to turn company values into everyday standards and behaviors
Why transparency matters when people are trying to understand how decisions get made
Where smaller businesses can start when they want to build a more inclusive organization
Equity isn’t just about what a company says it believes. It shows up in who gets opportunities, how decisions are made, what gets rewarded, and whether people can actually see those values reflected in the way the organization operates. 
Download Celeste's free Manager’s Equity Quick Start Guide: https://crwdiversity.com/
Grab your copy of The Truth About Equity: What It Really Is, What It Isn’t, and Why Everyone Wins When We Get It Right: https://mybook.to/TruthAboutEquity

MrBeast and James Patterson took a familiar Beast Games-style experience and carried it into a completely different format. The result was The Most Dangerous Games, which debuted at No. 3 on The New York Times hardcover-fiction list.
What interests me isn’t the size of MrBeast’s audience. It’s how recognizable the experience still feels when it moves from YouTube into a book, a contest and a larger launch campaign.
In this episode, I talk about:
Why your strongest ideas don’t have to stay in one format
How to make a new offer still feel recognizably like your brand
Why giving people a smaller experience can help them understand the bigger offer
How founder-led brands can carry the same experience across different levels of the customer journey
The question to ask when identifying what makes your approach distinct
You don’t need MrBeast-level reach to use this idea. Start with the frameworks, experiences and perspectives people already associate with your work, then look for ways they could travel into something new. 
Plan your holiday marketingGrab the free 2026 Mindful Marketer’s Holiday Handbook for help planning your Black Friday offer and holiday marketing: https://onlinedrea.com/holiday/
Registration is also open for Plan Your Black Friday Campaign With Me. It includes immediate access to the complete Black Friday Promo Kit, the live workshop and replay. Sign up here: https://onlinedrea.com/black-friday/

When marketing isn’t working, the instinct is often to add something.
More content. More ads. Another platform. A better tool. Another funnel.
But more attention can’t fix what’s already unclear underneath it. This week, I’m walking through four areas to check before you spend more money or increase your marketing output: your offer, your message, the path from attention to purchase, and what happens after someone shows interest.
I break down:
How to tell whether your offer is clear enough for someone to understand quickly
Why your messaging needs to match the problem your buyer actually wants solved
How good content can attract attention without necessarily attracting the right buyers
What a clear path from discovering you to purchasing from you can look like
Why follow-up matters when someone is interested but isn’t ready to buy today
One post shouldn’t have to complete your entire sales process. Before you add more traffic, content, ad spend, or another platform, find the weakest part of the system and strengthen that first.
Join the Mindful Marketing LabIf you’re ready to work on these pieces with support, we’re putting the Q4 planning into action inside the Mindful Marketing Lab.
If you joined me live for the Q4 planning workshop, you have until Thursday, September 24 at 11:59 PM ET to join the Lab with your first month for $47.
Join here: https://onlinedrea.circle.so/checkout/lab?coupon_code=Q4PLAN

Podcasting can be one of the most intimate ways to build trust with an audience. It can also turn into a demanding content machine when you feel like you have to keep producing, promoting, and following every rule about what a “successful” show should look like.

Becky Mollenkamp and I dig into what sustainable, values-led indie podcasting looks like when you stop measuring your show against expectations built for bigger teams, bigger budgets, and completely different circumstances. 

From perfectionism and production pressure to download numbers and community support, we look at what helps a podcast stay useful, human, and sustainable over time.

We talk about:
Why “good enough” can make podcasting more sustainable than chasing perfect production
How to choose a cadence and format that fit your actual capacity
Why your reason for podcasting matters more than chasing someone else’s download numbers
How community can help with the emotional side of podcast burnout
Why values-led podcasting spaces need more nuance and fewer one-size-fits-all formulas

A sustainable podcast doesn’t have to follow every industry rule. It needs to work for the person creating it, serve the reason it exists, and give you enough support to keep showing up over time.
Join us for Burnt Out to Standout
Burnt Out to Standout is an online event for indie podcasters building trust and growing their brands without burning out, happening September 29-30, 2026

I’ll be kicking off Day 1 with Creating Community Around Your Podcast at 1pm CT.

Get your ticket: https://mic-drop.teachery.co/enroll?a=YrbRpR43