The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Creating content can be something you love and still be something that pays you.
AyChristene and I dig into the business side of the creator economy, from pricing brand deals and negotiating with confidence to building multiple income streams that can actually support your life. We also talk about the mindset that keeps creators undercharging and why getting paid doesn’t make your work any less authentic.
We get into:
Why making money from your content doesn’t make you less authentic
What actually goes into pricing a brand deal beyond follower count
Why usage, deliverables, platform, and engagement all affect your rate
How creators can build income beyond brand partnerships
Why sustainable content creation also requires boundaries, support, and flexibility
There isn’t one magic number that tells you what your work is worth. The goal is to understand what you’re being asked to deliver, ask better questions before naming your rate, and build a creator business that isn’t dependent on one source of income.
Connect with AyChristeneWebsite: beacons.ai/aychristene
Empower Your Worth: The Ultimate Pricing Guide for Creators: https://beacons.ai/aychristene/empoweryourworth
Instagram: https://www.instagram.com/aychristene

Marketing doesn’t have to mean spending all day posting or trying to keep up with every platform.
Elissa Fesyk and I talk about the role conversations, referrals, and genuine relationships can play in a simpler marketing plan. We get into how to stay visible without making social media your whole strategy, how to reconnect with people without making it awkward, and what relationship marketing can look like when it actually fits your personality and capacity.
We talk about:
Why referrals can be one of the strongest ways to grow a business
How social media can support your marketing without taking over your time
What reconnecting with past clients or contacts can look like without a hard pitch
Why follow-up matters after a conversation or referral ask
How to build a simple relationship-marketing rhythm that works for your life
You don’t need hundreds of conversations or a complicated CRM to make relationship marketing work. Sometimes it starts with knowing who you want to reconnect with, making a simple ask, and giving yourself a realistic amount of time to keep those relationships moving.
Connect with ElissaWebsite: https://fesykmarketing.com/
Join Momentum Collective for free: https://momentum-collective.beehiiv.com/
Substack: https://notesfromelissa.substack.com/
Instagram: https://www.instagram.com/fesykmarketing/

You can be great at what you do and still hesitate when it’s time to tell people about it.
Sheena Yap Chan and I talk about the confidence it takes to make your expertise visible, especially when putting yourself out there doesn’t come naturally. We get into self-promotion, perfectionism, the inner work behind visibility, and what changes when you stop waiting to feel completely ready.
We talk about:
Why confidence doesn’t have to look loud or extroverted
How staying in the background can limit the opportunities people have to find your work
Why there’s often a gap between how capable we are and how capable we feel
How imperfect action helps build confidence over time
What rejection can teach you about continuing to trust yourself and try again
Being visible doesn’t require having all the answers or feeling confident every day. Sometimes it starts with trusting that you can figure things out as you go and taking the next step before you feel completely ready.
Connect with SheenaFind Sheena’s books, social links, free Visible Framework Toolkit, and other resources at: SheenaYapChan.com/links
Website: https://www.sheenayapchan.com/
Podcast: https://thetaoofselfconfidence.com/
LinkedIn: https://www.linkedin.com/in/sheenayapchan/

A business can say all the right things about inclusion and still create an experience that tells a completely different story.
I sit down with Celeste Warren to talk about what it takes to move equity from intention to action. We look at why changing who is in the room is only part of the work, how bias can get built into everyday decisions, and what leaders can do to make their values visible in the way people are hired, promoted, supported, and evaluated.
We get into:
Why hiring a diverse workforce doesn’t automatically create an equitable workplace
How policies, practices, and leadership decisions can reinforce bias
What it looks like to turn company values into everyday standards and behaviors
Why transparency matters when people are trying to understand how decisions get made
Where smaller businesses can start when they want to build a more inclusive organization
Equity isn’t just about what a company says it believes. It shows up in who gets opportunities, how decisions are made, what gets rewarded, and whether people can actually see those values reflected in the way the organization operates. 
Download Celeste's free Manager’s Equity Quick Start Guide: https://crwdiversity.com/
Grab your copy of The Truth About Equity: What It Really Is, What It Isn’t, and Why Everyone Wins When We Get It Right: https://mybook.to/TruthAboutEquity

MrBeast and James Patterson took a familiar Beast Games-style experience and carried it into a completely different format. The result was The Most Dangerous Games, which debuted at No. 3 on The New York Times hardcover-fiction list.
What interests me isn’t the size of MrBeast’s audience. It’s how recognizable the experience still feels when it moves from YouTube into a book, a contest and a larger launch campaign.
In this episode, I talk about:
Why your strongest ideas don’t have to stay in one format
How to make a new offer still feel recognizably like your brand
Why giving people a smaller experience can help them understand the bigger offer
How founder-led brands can carry the same experience across different levels of the customer journey
The question to ask when identifying what makes your approach distinct
You don’t need MrBeast-level reach to use this idea. Start with the frameworks, experiences and perspectives people already associate with your work, then look for ways they could travel into something new. 
Plan your holiday marketingGrab the free 2026 Mindful Marketer’s Holiday Handbook for help planning your Black Friday offer and holiday marketing: https://onlinedrea.com/holiday/
Registration is also open for Plan Your Black Friday Campaign With Me. It includes immediate access to the complete Black Friday Promo Kit, the live workshop and replay. Sign up here: https://onlinedrea.com/black-friday/