Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Her first big Amazon win should have ended when the pandemic did. Instead, it sparked a bold pivot, lean launches, AI image hacks, and a $1M fashion brand scaling fast now.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Shan Shan Fu joins Bradley in New York to share how she went from working in tech to building an e-commerce brand from scratch. She started selling stylish face masks on Amazon and Etsy during the pandemic, quickly gaining traction as demand surged. That early success gave her the confidence to pursue entrepreneurship full-time and showed her what was possible when she combined market timing with fast execution.

When the face mask boom faded, Shanshan had to reinvent the business. She pivoted into women’s clothing accessories, especially tights and stockings, and used a volume-based launch strategy to find winning products. Instead of betting everything on one item, she launched multiple products at once, knowing only a percentage would succeed. That approach helped her grow Millennials in Motion into a high six-figure brand that is now on track for seven figures.

Throughout the episode, Shan Shan explains how Helium 10 became central to her growth. She used Helium 10 tools like Cerebro, Keyword Tracker, Search Query Analyzer, Profits, and Ads to research products, track rankings, monitor profitability, and automate PPC decisions across more than 100 SKUs. She also shares how she manages a highly seasonal catalog, controls cash flow, and makes launch decisions with lean budgets.

Another major theme is speed through AI. Shan Shan talks about using AI tools like Nano Banana to improve listing images and boost click-through rates, while also using ChatGPT to help create optimized listings at scale. Her story is a strong example of how sellers can adapt when markets change, use data to reduce risk, and build a real brand by staying flexible and moving quickly!

In episode 740 of the Serious Sellers Podcast, Bradley and Shan Shan discuss:

00:00 - Introduction

02:38 - Why She Started Selling During The Pandemic

03:01 - Launching Face Masks On Amazon And Etsy

06:06 - Pivoting Into Women’s Tights And Accessories

07:35 - Discovering Helium 10 And Researching New Products

09:11 - Why She Kept Her Day Job At First

10:35 - The Biggest Challenges In The Pivot To A New Product

12:16 - Revenue Growth And Marketplace Expansion

15:04 - Managing A Seasonal Brand On Amazon

16:12 - Finding Winning Products And Variations With Data

22:42 - Launching 33 Products In One Month With AI

30:41 - The Goal To Hit $1 Million And Beyond

From Project X to seven figures, and from clean snacking to Amazon UAE growth, two e-commerce sellers from Dubai share lessons on product research, branding, and scaling.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

In this episode of the Serious Sellers Podcast, Bradley Sutton sits down in Dubai with two entrepreneurs building businesses in very different ways. Abdallah Hesham shares how he went from two failed Amazon products and thousands of dollars in losses to building a seven-figure brand inspired by Project X strategies. He explains how shifting away from basic low-review product hunting and toward deeper niche research, smarter validation, and stronger differentiation completely changed his results.

Abdallah also breaks down the tactical side of his success, including how better listing images transformed a struggling product, why he believes sellers should chase winning categories instead of just winning products, and how he uses Helium 10 tools like Magnet, Cerebro, Index Checker, Keyword Tracker, and Listing Optimizer. He also shares a smart relaunch strategy for products coming back in stock, using pricing, coupons, exact-match campaigns, and lightning deals to rebuild momentum and recover rankings.

Later, Bradley talks with Rashi Dewan, founder of Nothing Silly, a Dubai-based clean snack bar brand made with natural ingredients and no refined sugar, palm oil, or preservatives. Rashi shares how a personal passion for healthier eating turned into a business opportunity after she struggled to find truly clean snack bars on store shelves. From slow first-month sales on Shopify to steady growth on Amazon UAE and a new retail placement, her story highlights the power of conviction, branding, and persistence. Together, both guests show that whether you are building an Amazon brand or launching a food product from scratch, long-term success comes from spotting real demand, staying resilient through setbacks, and actually putting smart strategies into action.

This episode is a reminder that success rarely starts with instant wins. Sometimes it begins with failed launches, slow first sales, tough lessons, and the willingness to keep refining. Whether you connect more with Abdallah Hesham’s Amazon comeback or Rashi Dewan’s passion-driven product journey, the takeaway is the same: real growth happens when you stop chasing shortcuts, trust the process, and execute with purpose.

(Time Stamps) - 

In episode 739 of the Serious Sellers Podcast, Bradley, Abdallah, and Rashi discuss:

00:00 - Introduction

01:24 - How Project X Helped Spark A 7-Figure Product

04:43 - Why The First Two Product Launches Failed

06:06 - Finding The First Winning Product After Early Losses

07:19 - How Better Images Turned A Weak Launch Around

10:35 - Why Sellers Should Chase Winning Categories, Not Just Products

13:36 - Favorite Helium 10 Tools For Research And Optimization

16:16 - PPC And Relaunch Strategy After Going Out Of Stock

19:39 - Big Goals: Pilot License, New Brand, And Family Success

21:49 - How A Passion For Clean Eating Became A Snack Brand

24:43 - Launching On Amazon UAE And Building Steady Growth

29:17 - Final Lessons On Persistence, Product Research, And Taking Action

Sustainability became his unfair advantage on Amazon. A veteran textile designer reveals the data-first moves, fee-saving AWD shifts, and the tester story behind the explosive growth.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Isa is a Germany-born textile manufacturer who has spent decades in Turkey building his production capacities. After the post-pandemic market shift disrupted his B2B world, he made a bold move into selling direct on Amazon. His edge was clear from day one: sustainable materials, verifiable certifications, and total control over quality.

Instead of launching what his factory could make, Isa used Helium 10 data to decide what his factory should make. With tools like Black Box, Cerebro, and Magnet, he identified a long-term gap in premium, sustainable blankets. That research led him into a surprising niche as well: certified organic blankets. The result was fast traction, including multiple products ranking strongly in Germany and climbing in the US.

Isa shares that 2025 gross sales hit about $1.5M across Europe and the US, with plans to push toward $3M in 2026 and a longer-term goal of $5M. At the same time, he wants to keep the brand positioned as premium and controlled growth, based on production capacity and design standards. He is also expanding beyond Amazon into marketplaces like Otto in Germany, as well as Walmart, Wayfair, and eBay in the US.

The episode does not dodge the challenges. Storage and fulfillment fees became an expensive lesson in 2025. Isa explains how switching to AWD in the US, keeping a backup 3PL option, and moving into Pan-EU with additional VAT registrations reshaped his 2026 strategy. He also credits packaging and presentation as key differentiators, treating the unboxing like a premium experience and building listings that balance compliance with strong visuals.

In episode 738 of the Serious Sellers Podcast, Bradley and Isa discuss:

00:00 – Introduction

01:23 – Isa Dal’s Backstory

02:39 – PhD Textile Manufacturer Spots A Gap In Sustainable Products

03:55 – Amazon Selling Timeline

05:19 – The Brands Behind His Success

07:35 – Growing Beyond Amazon

08:03 – Fulfillment Plan: FBA & AWD Infrastructure

08:29 – Going All In On Helium 10

10:29 – “Completely Data Driven” Product Selection

18:13 – Biggest 2025 Challenge

27:09 – Focusing on the Unboxing Experience & Main Image Insights

Two Dubai sellers reveal how they built seven-figure brands via duty-free, Amazon UAE, and quick commerce. Plus lessons for cold-chain fulfillment, PPC scaling, and expansion lessons.

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Recording live from Worldef Dubai, Bradley Sutton sits down with two UAE-based ecommerce operators who built seven-figure businesses in very different ways. One through iconic local products and duty-free dominance, the other through acquiring and scaling an Amazon-first brand across markets.

First up is Rami Rabia of Al Nassma Chocolates, a Dubai chocolate pioneer known for camel milk chocolate and giftable products. Rami breaks down the region’s offline-heavy reality (with duty-free as a major growth engine), why COVID forced rapid channel diversification, and how Amazon UAE’s cold-chain logistics solved the biggest hurdle in selling chocolate online: heat and product sensitivity. He also shares how he uses Helium 10 to track seasonal search behavior tied to Dubai’s nonstop calendar of holidays and gifting moments, plus his interest in TikTok Shop once it launches locally.

Then Aslam Yousuf, founder of S2C, explains how he acquired an Amazon UAE brand (instead of starting from scratch), scaled it beyond $1M, and used “quick commerce” via Noon to accelerate growth. He dives into the systems behind scaling in competitive categories—brand positioning, packaging upgrades, content overhauls, marketplace expansion (India and KSA), and a hard-earned logistics lesson from choosing the wrong shipping partner. The episode wraps with his view on Helium 10’s impact and what it takes to build a regional winner that’s ready for bigger markets.

In episode 737 of the Serious Sellers Podcast, Bradley, Rami, and Aslam discuss:

00:00 – Seven-Figure Brands… on Amazon UAE (Live From Dubai)

00:55 – Meet Rami Rabia of Al Nassma Chocolates

01:17 – Camel Milk Chocolate Origin & Product Line Breakdown

02:10 – Online vs Offline Sales & Dubai Duty-Free Dominance

03:11 – COVID Forced Channel Diversification

04:41 – How Amazon UAE Solves Chocolate Fulfillment (Cold Chain)

05:48 – Helium 10 for Seasonal Keyword Demand in Dubai

08:48 – TikTok Virality & TikTok Shop Plans

09:38 – Meet Aslam Yousuf, Founder of S2C

13:42 – Acquisition to Brand Growth

14:21 – Noon Explained: 15-Minute “Quick Commerce”

24:19 – Biggest Mistake: Wrong Shipping Partner & Customs Nightmare

Corporate job by day, Kaffe Products by night. How Robert built an Amazon brand into Walmart shelves before he ever went all-in. Get all his strategies in this episode!

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

Robert Gomez from Kaffe Products is the definition of “build it while you’re still employed.” He started selling online back in 2012 (including an early mistake that got him banned), then worked his way back into Amazon the right way and launched Kaffe Products in mid-2019. The wild part is he scaled the brand while holding down a full-time corporate career, finishing as a senior finance manager at Microsoft. He didn’t go all-in until early 2023, and by then, Kaffe already had nearly 15 employees and real momentum.

In this episode, Robert breaks down why he chose the coffee niche and how he positioned Kaffe differently. Instead of competing with endless coffee bean brands, he focused on the accessory ecosystem: grinders, frothers, tools, storage, mugs, and the full coffee-making process. His very first product, a sleek coffee grinder, became a long-term winner with massive review volume online and eventually turned into his first product placed in Walmart stores nationwide. Along the way, he shares how keyword research changed his thinking, including discovering meaningful Spanish search volume on Amazon.com, and why tools like Helium 10 helped his team move faster, defend against competitors, and save serious time.

The biggest lesson is that omnichannel isn’t optional anymore; it’s leverage. Robert was thinking beyond Amazon from day one, even landing a major retail-style purchase before the product officially launched online. He explains how being “everywhere” (Amazon, Walmart.com, TikTok Shop, wholesale, and more) helps customers find you where they already shop and makes retail buyers take you seriously. He also gets real about expensive mistakes (like a $30K influencer spend that didn’t move the needle), then flips to unexpected wins like niche channels that generated hundreds of thousands in profit-heavy Q4 sales. If you want a playbook for going from Amazon to omnichannel to big-box shelves, this one is packed.

 

In episode 736 of the Serious Sellers Podcast, Bradley and Robert discuss:

00:00 - Building A Multi-Million Amazon Brand While Working Full-Time

00:44 - Meet Robert: Selling Since 2012 & Launching Kaffe Products In 2019

01:40 - Microsoft Career & Why He Didn’t Quit Until Early 2023

02:58 - Why Coffee: From Planners To Home & Kitchen Opportunity

03:56 - The Real Angle of His Business

05:08 - First Product To Now In Every Walmart Store

07:02 - How Helium 10 Fueled His Business

08:10 - Keyword Surprise: Spanish Searches On Amazon.com

11:36 - Omnichannel From Day One

16:13 - Kaffe’s TikTok Shop Strategy

17:38 - Biggest Mistakes He’s Made

19:35 - Surprise Wins of Kaffe

24:45 - What’s Next for Kaffe