502 episodes
- What if success isn't about building more, but rather deciding what's enough?
That might be the most radical choice you can make as a business owner.
The moment you define enough for yourself, you stop chasing someone else's scorecard and start building a business that helps you feel both paid and peaceful.
That's exactly what this new podcast series is about. Over the next six episodes of our new Paid & Peaceful series, we're challenging everything we've been taught about success, ambition, money, and what it really takes to build a business that's worth having.
Topics discussed in this episode include:
Why defining "enough" changes the way you build your business.
How hustle culture keeps us chasing more without questioning why.
Why your business should support your life—not the other way around.
How to redefine ambition and success on your own terms.
What it means to build a rich life that leaves you both paid and peaceful.
The simple question that can transform every business decision: More... for what?
For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.
If you enjoyed today's episode, please:.
Leave a positive review or rating at www.ratethispodcast.com/stayingsolor
Subscribe for new episodes every Monday.
Sign up for email updates at www.bsfreebusiness.com/solo - The '90s Chicago Bulls. The Spice Girls. The Golden Girls.
Whatever your idea of a dream team, none of them became iconic by having everyone off doing their own thing.
Your offers could learn a thing or two from them.
Because the reason you're constantly looking for your next client may not be your marketing; it might be what happens after someone says yes to working with you.
Topics discussed in this episode include:
Why your offers should work together instead of standing alone.
How an Easy Yes Offer builds trust and creates momentum.
How to create a logical Next Yes Offer for existing clients.
When and how to introduce your Next Yes without feeling salesy.
How repeat business reduces your marketing and sales workload.
For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.
If you enjoyed today's episode, please:.
Leave a positive review or rating at www.ratethispodcast.com/stayingsolo
Subscribe for new episodes every Monday.
Sign up for email updates at www.bsfreebusiness.com/solo - The best offers aren't built by adding more calls, bonuses, or Slack access. They're built by understanding why people buy.
In this episode, I'm sharing the buyer psychology behind Easy Yes Offers and the POP Framework I use to create offers that your clients want to buy.
Topics discussed in this episode include:
Why most service providers build offers backwards, and what to do instead.
The psychology behind Easy Yes Offers. Including what we can learn from a milkshake.
How Positioning, Outcome, and Process work together to make your offer more desirable, distinctive, and credible.
The ways a well-designed Easy Yes Offer creates a ripple effect across your business.
For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.
If you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/stayingsolo
Subscribe for new episodes every Monday.
Sign up for email updates at www.bsfreebusiness.com/solo - The best offers aren't built by adding more calls, bonuses, or Slack access. They're built by understanding why people buy.
In this episode, I'm sharing the buyer psychology behind Easy Yes Offers and the POP Framework I use to create offers that your clients want to buy.
Topics discussed in this episode include:
Why most service providers build offers backwards, and what to do instead.
The psychology behind Easy Yes Offers. Including what we can learn from a milkshake.
How Positioning, Outcome, and Process work together to make your offer more desirable, distinctive, and credible.
The ways a well-designed Easy Yes Offer creates a ripple effect across your business.
For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.
If you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/stayingsolo
Subscribe for new episodes every Monday.
Sign up for email updates at www.bsfreebusiness.com/solo - An offer not selling can send any business owner into a full-blown spiral. Suddenly everything feels questionable: pricing, positioning, marketing, even the whole business.
But here's the real question: is the offer actually the problem?
When I hear "it's not selling," my next question is always: why? And the answer is rarely what people expect.
Welcome back to the Easy Yes Offer series where we're digging into why some offers take off while others stall—and why "not selling" is often just the starting point of the wrong diagnosis.
Topics discussed in this episode include:
Why offers don't sell isn't always obvious.
How to validate real demand before creating new offers.
The role of clarity, positioning, and specificity in sales.
Why promotion and visibility matter more than most people think.
How to use poor sales as feedback instead of failure.
For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.
If you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/stayingsolo
Subscribe for new episodes every Monday.
Sign up for email updates at www.bsfreebusiness.com/solo
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About Staying Solo
Growing a solo service business is tough. It's even harder when you're bombarded with BS advice that steers you away from your values and why you started your business in the first place.
This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings.
Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities.
Maggie Patterson, a service business owner for 20 years, understands that to stay solo, you need to know what matters to you, what works for you, and what you should completely ignore.
In each episode, she examines one piece of conventional business advice to discover how it may hurt your business or be completely wrong for you as a solo business owner.
Join Maggie for real talk to help you avoid burnout or the desire to entirely burn down your business to open a flower shop, book store, or cat cafe. (Because those cats won't pay the bills.)
(Formerly the BS-Free Service Business Show)
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