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Staying Solo

Maggie Patterson, BS-Free Business
Staying Solo
Latest episode

510 episodes

  • Staying Solo

    One Offer, 14 New Clients: Kim Cofino's Revenue Reset

    19/10/2026 | 36 mins.
    Need more revenue? Before you create another damn offer, look at what you're already selling.
    That's where my client Kim Cofino and I started.
    The result? 14 new clients, months before her usual fall launch. Same program. A new reason to join sooner.
    In this episode, we're unpacking that shift—and how to make more money from what you've already built, including: 
    The power of zooming out and looking at what's working well before you decide to add anything new

    How Kim aimed for three new clients and booked 14 by restructuring her offer and giving clients a new entry point to buy. 

    How Kim and I worked together to eliminate marketing busywork, dial in her positioning and simplify everything. 

    How having someone help you can help you make the decisions you've been circling for months.

    Work with me inside Revenue Reset this fall.

    For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. 
    If you enjoyed today's episode, please:
    Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/stayingsolo

    Subscribe for new episodes every Monday.

    Sign up for email updates at www.bsfreebusiness.com/solo
  • Staying Solo

    What It Actually Took to Revenue Reset My Own Business

    12/10/2026 | 27 mins.
    We've all heard the business advice to "just launch it."
    Sounds easy enough but the thing is, you can't turn an idea into a profitable offer by next Tuesday without figuring out who wants it, what it's worth, how you'll sell it, and whether you actually want to deliver it.
    When I created Revenue Reset, I spent months figuring out those pieces.  The result? 13 clients booked in the first year and a new revenue stream that helped me step away from corporate work.
    In this episode, I'm taking you behind the scenes of that process including: 
    How I turned work I've been doing for years into a productized  1:1 consulting offer. 

    My methodical approach to creating the service and everything that needed to happen to support it. 

    The questions I asked before I worried about packaging or pricing anything. 

    A look at my promotion plan and the metrics I've been tracking.

    You can learn more about working with me 1:1 in Revenue Reset here.

    For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. 
    If you enjoyed today's episode, please:.=
    Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/stayingsolo

    Subscribe for new episodes every Monday.

    Sign up for email updates at www.bsfreebusiness.com/solo
  • Staying Solo

    This is What Paid & Peaceful Looks Like

    21/09/2026 | 15 mins.
    What if your business doesn't need another offer, client or plan?
    What if the solution is for you to calm the hell down and decide what you actually want?
    In this episode, we're bringing together everything from our Paid and Peaceful series to help you make better decisions, earn more and build a business with a whole lot more peace.
    Topics discussed in this episode include:
    How the five core principles of Paid & Peaceful work together to shape everyday business decisions.

    Why defining enough helps you stop treating every opportunity for more as an obligation.

    How to think about comfy money and evaluate whether more revenue is actually making you more money.

    Choosing your own version of success and building a business around what you actually want.

    Why your business doesn't need to become your entire identity.

    How to treat capacity like currency and make deliberate trade-offs.

    For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. 
    If you enjoyed today's episode, please:
    Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/stayingsolo

    Subscribe for new episodes every Monday.

    Sign up for email updates at www.bsfreebusiness.com/solo
  • Staying Solo

    Capacity Is Currency: Spend It Where It Counts

    14/09/2026 | 20 mins.
    You've optimized your calendar, built the systems, and automated what you could. Yet somehow, you're still stretched too thin.
    So you assume you need a better productivity system—or more discipline, focus or efficiency.
    But what if productivity isn't the problem?
    What if you're simply asking yourself to do too much, under conditions that make everything harder?
    In this episode of the Paid and Peaceful series, we're looking at where your capacity is going, when productivity tips become toxic, and three questions to help you decide what's actually worth your time and energy.
    Topics discussed in this episode include:
    Why productivity isn't the problem—and how overcommitting drains capacity.

    Supportive productivity vs. "toxic productivity".

    Why capacity includes energy, emotions, sensory needs and work conditions.

    How boundaries, margin and agency create better working conditions.

    Why every "yes" has a cost and how to decide what's worth it.

    Three questions to decide what deserves your time and energy.

    For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. 
    If you enjoyed today's episode, please:
    Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/stayingsolo

    Subscribe for new episodes every Monday.

    Sign up for email updates at www.bsfreebusiness.com/solo
  • Staying Solo

    You Can't Keep Working This Hard Forever: Inside the Paid & Peaceful Mastermind (Pop-Up Episode)

    09/09/2026 | 15 mins.
    You've built a service business that works. Your clients are happy, the money is coming in, and you're damn good at what you do.
    BUT you're working harder than you want to, carrying every decision alone and wondering how long you can keep doing business this way…

    So what kind of support do you need at this stage—and is the Paid & Peaceful Mastermind the right place to get it?
    In this episode, I'm giving you the real story about what happens inside the mastermind, who's already in the room and what we'll work on together.
    In this episode, we cover:
    Who the Paid & Peaceful Mastermind is built for—and who shouldn't join

    The problems experienced service business owners bring into the room

    How we work on your salary, space and strategy so the business pays you better without demanding more of your life

    Who's already committed to the group and what members have in common

    What happens during your first 90 days, including creating your Paid & Peaceful Plan

    The one-to-one and group support you'll have throughout the 12-month mastermind


    Links for This Episode:
    Paid & Peaceful Mastermind Details
    Book your consult call
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About Staying Solo
Growing a solo service business is tough. It's even harder when you're bombarded with BS advice that steers you away from your values and why you started your business in the first place. This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings. Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities. Maggie Patterson, a service business owner for 20 years, understands that to stay solo, you need to know what matters to you, what works for you, and what you should completely ignore. In each episode, she examines one piece of conventional business advice to discover how it may hurt your business or be completely wrong for you as a solo business owner. Join Maggie for real talk to help you avoid burnout or the desire to entirely burn down your business to open a flower shop, book store, or cat cafe. (Because those cats won't pay the bills.) (Formerly the BS-Free Service Business Show)
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Staying Solo: Podcasts in Family