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489 episodes

Your Easy Yes in Action
20/04/2026 | 13 mins.
Your business isn't hard to sell; you're just making it harder than it needs to be.
When your capacity is maxed, "do more" isn't a strategy. It's the problem.
In this episode, I'm breaking down the mismatch between your capacity and generic advice—and what to fix so your business becomes an easy yes for your clients (and not a no for you).
Topics discussed in this episode include:
Why "do more" isn't the fix.

The real issue: too hard to say yes.

How positioning and offers create friction.

What Easy Yes Energy looks like.

How to simplify and work within your capacity.

🔥Join the Squad through April 23, 2026🔥
For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.
If you enjoyed today's episode, please:
Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/stayingsolor

Subscribe for new episodes every Monday.

Sign up for email updates at www.bsfreebusiness.com/solo
How to Be an Easy Yes Without Being Everywhere
13/04/2026 | 16 mins.
Most service providers think they need to be everywhere, all the time, just to stay visible. So they either force it or avoid it completely.
Both paths lead to the same result: not enough clients.
In this episode, I'm breaking down the marketing mistakes that keep you stuck and how to shift to an approach that actually creates easy yeses.
Topics discussed in this episode include:
Why doing "more marketing" isn't the problem and what your marketing should actually be doing.

Why showing up everywhere isn't turning into clients.

5 key marketing mistakes blocking your easy yeses, and how to fix them.

What it takes to move someone from "interested" to "ready to work with you."

🔥Join the Squad through April 23, 2026 🔥
For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.
If you enjoyed today's episode, please:.
Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/stayingsolo

Subscribe for new episodes every Monday.

Sign up for email updates at www.bsfreebusiness.com/solo
The Easy Yes Energy Blocks Stopping You from Booking Clients
08/04/2026 | 14 mins.
Despite what conventional business advice may tell you, if you're not booking clients, it's probably not a visibility problem.
More marketing won't fix what's broken underneath.
In this episode, we're breaking down the four Easy Yes Energy blocks that stop clients from saying yes and how to fix them so your more of your consults convert into paying clients.
Topics discussed in this episode include:
Why more marketing won't fix a conversion problem

The 4 "Easy Yes" blocks that stop clients from booking.

The journey of attention, interest, desire and action you need to take your clients on with Easy Yes Energy.

How to deal with these blocks if you're identifying with what I'm sharing.

Join the Staying Solo Squad wait list.
For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.
If you enjoyed today's episode, please:
Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/stayingsolor

Subscribe for new episodes every Monday.

Sign up for email updates at www.bsfreebusiness.com/solo
Considered vs Chosen: Why You're Stuck in the Maybe Pile
06/04/2026 | 14 mins.
Clients are interested—but they're not choosing you.
If you're stuck in the "maybe" pile, it's not a sales problem. It's an Easy Yes Energy problem.
In this episode, we're getting into why clients hesitate, what most people get wrong, and how to become the clear yes instead of just another option.
Topics discussed in this episode include:
Why interested clients don't convert and what keeps you stuck in the "maybe pile."

Why it's not a sales problem and what you need to do instead.

How clients actually decide: the 5-step "consideration journey."

The key positioning gaps that cause you to lose leads you never even see.

Join the Staying Solo Squad wait list.
For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.
If you enjoyed today's episode, please:
Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/stayingsolo

Subscribe for new episodes every Monday.

Sign up for email updates at www.bsfreebusiness.com/solo
Creating Your Easy Yes Offer
30/03/2026 | 16 mins.
If your bigger packages have stopped selling, it's not your work; it's your entry point.
Clients aren't ready to make big decisions right now. They want something simple, clear, and low-risk to start.
That's where your Easy Yes Offer comes in.
In this episode, we break down what it is, why most offers miss the mark, and how to create one that your clients actually say yes to.
Topics discussed in this episode include:
Why are bigger packages harder to sell in today's market?

What an Easy Yes Offer is and how it reduces buyer risk.

3 common reasons offers don't sell.

The POP framework: positioning, outcome, and process.

How to design a simple, high-value starting offer (without underpricing).

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.
If you enjoyed today's episode, please:
Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/stayingsolor

Subscribe for new episodes every Monday.

Sign up for email updates at www.bsfreebusiness.com/solo

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About Staying Solo

Growing a solo service business is tough. It's even harder when you're bombarded with BS advice that steers you away from your values and why you started your business in the first place. This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings. Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities. Maggie Patterson, a service business owner for 20 years, understands that to stay solo, you need to know what matters to you, what works for you, and what you should completely ignore. In each episode, she examines one piece of conventional business advice to discover how it may hurt your business or be completely wrong for you as a solo business owner. Join Maggie for real talk to help you avoid burnout or the desire to entirely burn down your business to open a flower shop, book store, or cat cafe. (Because those cats won't pay the bills.) (Formerly the BS-Free Service Business Show)

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