Smell Ya Later

Nick Axelrod-Welk can be credited with a lot of beauty culture's millennial-charged evolution in the 2010s, having co-founded Into The Gloss, Necessaire, and Homecourt. For his next act, he's launching a beauty house: Contrapposto, beginning with fine fragrance — 3 of them, in fact.
We welcome Nick on this week's episode to talk us through the three scents created with master perfumers Frank Voelkl and Shyamala Maisondieu, the early days from editorial beauty to brand building, and how true luxury involves collaborating with artisans and masters of their own craft, the privilege to create without bounds, and such joyfully detailed nuances that further one's point of view in beauty.
[What we smell like today: Contrapposto Musc Petille, and Melting Flowers]
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Perhaps you've heard of Athena Club, one of the millennial-era DTC personal care brands of the 2010s that offered period products, razors, and deodorant. Once fragrance entered the mix (and the brand entered Target and Walmart), Athena Club unofficially reintroduced itself with an assortment of eight scents across body wash, lotion, and fragrance mists. Most recently, their scents Banana Sunmilk and Pink Marshmallow gained traction on ScentTok, and got our attention as well. We welcome SVP of Marketing Emily Ferber on this episode to discuss creating compelling scents for the mass market, how she got her start in beauty at Into The Gloss and Glossier, and what it takes for a brand to find its legs in an oversaturated market.
[What we smell like today: Bvlgari Omnia Amethyste, Phlur Vanilla Canyon]
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We have the pleasure and delight of welcoming comedian, director, and actor John Early as a guest on this week's episode to discuss his film Maddie's Secret — AND the fragrance of the same name, made in collaboration with Marissa Zappas and Ruby McCollister for the film.
We get into the gourmand of the fragrance and how it reflects the foodie elements in the film, how so many "LA girl" ingredients have come to define culinary culture,  body odor anxieties, and channeling your insecurities into a character narrative in an era of body positivity's tyranny.
[What we smell like today: Elorea Prelude, Kayali Boujee Kitty Caramel Milk]
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We're catching up with new scents we've been living in for the past couple of months — some of which were embargoed by The Brands, some of which flew under the radar until recently, and a suspicious many of which are milky, musky, lactonic scents. 
In short: what's the deal? In long: this episode.
[What we smell like today: d.grayi Pandan, Valentino Vendetta Donna]
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The Gap re-released its beloved fragrance line, "re-imagined" for today, which, in fragrance-speak, we know to mean reformulated. Formula updates are industry standard for quality protocols, but how do they change the scents themselves? Well, we can tell you in this episode just how the new line compares to the originals we have, and as we remember them.
[What we smell like today: Athena Club Banana Sunmilk, El Morocco Lulu's Back In Town]
🌐 Find more info, episodes, and merch at Smellyalater.live
☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater, and we may respond on a future episode.
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