Social Media Decoded

If you’re podcasting but not seeing growth—or thinking about starting a podcast—this episode will show you how to make it work for your business.

In this episode of Social Media Decoded, Michelle Thames breaks down exactly how she uses Riverside to record high-quality podcast episodes, clip content, and turn those clips into visibility across multiple platforms.

She explains how one podcast episode can become several pieces of content, helping you stay consistent without constantly creating from scratch. Michelle also shares how these clips lead to discovery, conversations, and ultimately clients.

If you want to simplify your content strategy while increasing your reach, this episode will give you a practical framework you can start using immediately.

What You’ll Learn in This Episode

• How to record high-quality podcast episodes using Riverside

• Why podcasting alone isn’t enough for growth

• How to clip your content into short-form videos

• How to repurpose content across multiple platforms

• How to turn podcast clips into visibility and opportunities

• The simple system for growing your podcast consistently

Visibility Breakdown

Michelle shares her simple podcast growth system:

Record → Clip → Share → Convert

By repurposing each episode into multiple pieces of content, entrepreneurs can increase visibility without creating new content every day.

Room Story

Michelle shares how people often discover her through short clips, then move into her podcast, community, and offers—showing how one piece of content can lead to deeper connection and opportunities.

Unpopular Visibility Truth

Recording a podcast is not enough.

Repurposing and distribution are what drive growth.

Spotify Listener Question

Are you currently repurposing your podcast content?

• Yes

• No

• I want to start

• I didn’t know I should

Tools Mentioned

Riverside (recording + clipping platform)

Get started with Riverside here:

https://riverside.sjv.io/XmV0aa

Ways to Work With Michelle

• Join the Community

• Book a Strategy Call

Support the Podcast

If you enjoy Social Media Decoded, leave a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee link.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if the reason you’re not getting clients isn’t your strategy…

…but the fact that you’re building alone?

In this episode of Social Media Decoded, Michelle Thames pulls back the curtain on what’s actually happening inside her community. She shares real stories and wins from women who are taking action, building confidence, and turning visibility into real opportunities.

From launching offers and creating lead magnets to booking speaking engagements and hitting major milestones, Michelle breaks down what’s working right now and why proximity plays such a powerful role in business growth.

If you’ve been consuming content but not seeing results, this episode will help you understand the shift you need to make.

What You’ll Learn in This Episode

• How entrepreneurs are getting clients in real time

• Why consistency matters more than perfection

• The role of proximity in accelerating opportunities

• How small wins build momentum

• Why action beats overthinking every time

• What actually leads to confidence and growth in business

Visibility Breakdown

Michelle shares three key patterns she sees in her community:

Consistent Action

Showing up even when it’s not perfect or convenient.

Quick Execution

Taking action instead of overthinking or waiting.

Proximity

Being in rooms where conversations, collaborations, and opportunities happen.

Room Story

Michelle highlights real wins from her community members, including:

• Launching a masterclass after gaining confidence from a speaking opportunity

• Creating a first lead magnet and refining offers

• Gaining organic followers through consistent content

• Celebrating one year of going full-time in business

• Taking action even during challenging or busy life moments

Unpopular Visibility Truth

Most people don’t struggle to get clients because of strategy.

They struggle because they’re building alone.

Spotify Listener Question

Which one do you need most right now?

• Consistency

• Clarity

• Community

• Confidence

Ways to Work With Michelle

Michelle is currently hosting events, open houses, and community experiences designed to help entrepreneurs get visible, connected, and paid.

To get access to everything happening this month:

DM Michelle on Instagram @michellelthames the word ROOM

Support the Podcast

If you enjoy Social Media Decoded, leave a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee link in the show notes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Before you step into a new quarter, it’s important to pause and assess what’s actually working in your business.

In this episode of Social Media Decoded, Michelle Thames shares a visibility reset to help entrepreneurs fix the gaps that are preventing their content from turning into real opportunities and clients.

She breaks down the four key areas that often hold entrepreneurs back: messaging clarity, content direction, conversion pathways, and proximity. Instead of focusing on doing more, Michelle explains how making a few intentional adjustments can create stronger results in the next 90 days.

If you’ve been posting consistently but not seeing the growth or income you expected, this episode will help you identify what needs to change before Q2.

What You’ll Learn in This Episode

• What to fix in your visibility strategy before Q2
• How unclear messaging impacts growth and conversions
• Why content without direction leads to burnout
• The importance of having a clear next step for your audience
• How proximity and relationships accelerate opportunities
• Why alignment matters more than doing more

Visibility Breakdown

Michelle shares four areas to reset before Q2:

Messaging
Make sure people clearly understand what you do and who you help.

Content Direction
Focus on authority, proof, and perspective instead of posting randomly.

Pathway
Give your audience a clear next step to engage with you.

Proximity
Get into rooms, conversations, and environments where opportunities happen.

Room Story

Michelle shares how entrepreneurs who make small adjustments to their messaging and visibility often see immediate shifts in opportunities, conversations, and client inquiries.

Unpopular Visibility Truth

You don’t need a new strategy for Q2.

You need to fix your current one.

Spotify Listener Question

What do you need to reset before Q2?

• Messaging
• Content
• Conversion pathway
• Connections / proximity

Ways to Work With Michelle

Michelle is hosting live events, open houses, and community experiences this month designed to help entrepreneurs reset their visibility and create real opportunities.

To get the full list of events:

DM Michelle the word RESET

Support the Podcast

If you enjoy Social Media Decoded, leave a rating or review on Apple Podcasts or Spotify. You can also support the show through Buy Me a Coffee.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you’re trying to figure out how to make money in your business right now, this episode will give you clarity.

In this episode of Social Media Decoded, Michelle Thames walks through three practical ways entrepreneurs can generate $3,000 in a single month using strategies that are simple, effective, and actionable.

She breaks down how to monetize what you already know, leverage your existing audience, and create offers that convert quickly. Instead of focusing on growth for the sake of visibility, Michelle explains how to focus on conversations, connection, and clear offers that lead to revenue.

If you’ve been posting content but not seeing income, this episode will help you shift your focus and take action toward making money now.

What You’ll Learn in This Episode

• Three ways to generate $3,000 in your business this month

• How to monetize your existing skills and knowledge

• Why you don’t need more followers to make money

• How to leverage your current audience for sales

• The power of conversations in converting leads into clients

• Why live experiences and simple offers can drive faster results

Visibility Breakdown

Michelle explains three key ways to generate revenue:

Sell What You Already Know

Turn your expertise into a simple offer such as a strategy session, audit, or consulting package.

Leverage Your Existing Audience

Focus on conversations, engagement, and relationships instead of trying to grow your audience first.

Create an Experience

Host a workshop, event, or live session to create urgency, connection, and faster conversions.

Room Story

Michelle shares how many entrepreneurs generate income not from complicated strategies, but from taking action—hosting events, starting conversations, and offering clear services to the audience they already have.

Unpopular Visibility Truth

You don’t need a bigger audience to make money.

You need a clear offer, consistent messaging, and real conversations.

Spotify Listener Question

Which one are you going to focus on this month?

• Selling what I already know

• Leveraging my audience

• Creating an experience

• A mix of all three

Ways to Work With Michelle

If you want help mapping out your next $3K (or more), you can:

Attend an Event This Month

Join Michelle live for a workshop, open house, or community experience.

Book a 1:1 Strategy Call

Work directly with Michelle to create a clear plan for your content, offers, and revenue.

Support the Podcast

If you enjoy Social Media Decoded, consider leaving a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee Link here.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you’ve been posting content but don’t have a clear system to turn that visibility into clients, this episode will show you what’s missing.

In this episode of Social Media Decoded, Michelle Thames walks through her exact funnel using Shine Pages and Kit, explaining how she guides her audience from discovery to conversion in a simple and effective way.

She breaks down each step of her process, from content and landing pages to email marketing and offers, and explains how everything connects into one ecosystem. Instead of relying on complicated funnels, Michelle shares how a clear and intentional system can create consistent opportunities and growth.

Michelle also shares how she uses conversation and connection alongside automation, allowing her to build relationships while still having a scalable business model.

If you’re ready to stop posting randomly and start building a system that works, this episode will give you a clear starting point.

What You’ll Learn in This Episode

• How to build a simple funnel using Shine Pages and Kit

• Why most funnels fail due to complexity

• How to turn content into leads and clients

• The role of landing pages in conversion

• How email marketing builds trust and relationships

• Why conversation is still a key part of conversion

• How to create a visibility ecosystem instead of relying on one platform

Visibility Breakdown

Michelle explains her simple funnel structure:

Content → Landing Page → Email → Offer

Each step is designed to move people from discovery to connection to conversion without overwhelming them.

Room Story

Michelle shares how clients often enter her ecosystem through content, then move deeper through email, events, and conversations before becoming clients. This shows how visibility, trust, and proximity work together to create opportunities.

Unpopular Visibility Truth

You don’t need a complicated funnel.

You need a clear one.

Watch the Behind-the-Scenes Video

Michelle also recorded a full behind-the-scenes walkthrough of her funnel, showing exactly how she uses Shine Pages and Kit in her business.

Watch the full video here: https://www.loom.com/share/7dc83d701f094354886a9f46eb8d4ad7

Tools Mentioned

Shine Pages (website + funnel platform)

Kit (email marketing platform)

Affiliate links are included in if you want to use the same tools Michelle uses.

Spotify Listener Question

Do you currently have a funnel set up for your business?

• Yes

• No

• Working on it

• Not sure where to start

Ways to Work With Michelle

If you want help building your funnel and visibility strategy, you can:

Book a Strategy Call

Work directly with Michelle to map out your funnel, content, and conversion plan.

Join the Community

Connect with other women entrepreneurs building visibility, relationships, and opportunities.

Details can be found in the show notes.

Support the Podcast

If you enjoy Social Media Decoded, consider leaving a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee link, which helps keep the podcast running.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.