Social Media Decoded

• How to Grow on Instagram Without Being Online 24/7

  In this episode of Social Media Decoded, Michelle Thames shares her signature content system for growing on Instagram without being glued to your phone. She walks you through how to batch, plan, and repurpose content so you can stay visible and consistent—even with a busy schedule. Learn how to use ChatGPT, automation, and intentional content themes to grow smarter (not harder) and avoid burnout. What You’ll Learn: ✔️ How to build a sustainable weekly Instagram workflow ✔️ The 4-part content system Michelle uses to stay visible in under 90 minutes/week ✔️ The difference between posting constantly and posting strategically ✔️ How to repurpose and automate your content for more reach with less effort ✔️ What metrics to focus on that actually lead to growth and conversions Resources & Links: Grab the Visible & Booked audio course for $17  Start the FREE 7-Day Visibility Audio Challenge  Follow Michelle @michellelthames Support the podcast ☕  Instagram growth strategy, Instagram batching system, social media automation, how to grow without burnout, content repurposing for Instagram, Michelle Thames podcast

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• From Momager to Media Mogul: How Kia J. Brooks Turned 42 Million Views into Digital Gold

  In this powerhouse episode of Social Media Decoded, host Michelle Thames sits down with viral sensation and powerhouse momager Kia J. Brooks—the brilliant strategist behind daughter Flau’jae Johnson’s explosive growth in both sports and entertainment. Kia pulls back the curtain on how she generated 42 million views on Facebook in just one month, turned that attention into real revenue, and built a thriving personal and professional brand while managing motherhood, business, and fame. Whether you're a content creator, manager, or entrepreneur looking to turn your platform into profit, this episode delivers real strategy, no fluff. 🎧 In This Episode, You’ll Learn: How Kia reached 42M views on Facebook and the exact strategy behind her viral content Tips for monetizing content through platform tools, brand partnerships, and organic growth How she built Flau’jae’s brand from grassroots to global recognition in sports and music Why storytelling and authenticity are key to building a strong digital presence Time management and mindset shifts for mompreneurs and multi-hyphenate women How to protect your peace while managing fame and brand growth online What every creator needs to know about turning attention into income About Kia J. Brooks: Kia J. Brooks is a businesswoman, motivational speaker, digital strategist, and mother of 7—best known as the mom and manager of Flau’jae Johnson, rapper and LSU women’s basketball star. She is the definition of “momager to mogul,” using her experience to help others grow, monetize, and lead with purpose. Connect with Kia: Instagram: @kiajbrooks Facebook: Kia J. Brooks Watch Flau’jae: @flaujae

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• What Multipassionate Entrepreneurs Get Wrong About Marketing

  In this honest and empowering episode, Michelle Thames challenges the idea that multi-passionate entrepreneurs need to "niche down" to succeed. Instead, she explains why clarity—not restriction—is the key to building a powerful brand that converts. Learn how to streamline your message, structure your content, and market your multiple passions without overwhelming your audience. What You’ll Learn: ✔️ Why “picking one niche” isn’t the only path to success ✔️ What causes confusion in your content—and how to fix it ✔️ How to use brand clarity to market multiple offers or ideas ✔️ Michelle’s 3-step framework to create a magnetic, multi-passionate brand ✔️ How to use storytelling and values to connect with your audience Resources & Links: Grab Visible & Booked audio course for $17  Start the FREE 7-Day Visibility Audio Challenge Follow Michelle @michellelthames Buy Michelle a matcha ☕  marketing for multi-passionate entrepreneurs, brand clarity, niche vs clarity, personal branding tips, storytelling in marketing, Michelle Thames podcast

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• From Kazakhstan to Global Success: Dr. Shadé Adu’s Proven Formula for Digital Branding & Online Course Creation

  In this episode of Social Media Decoded, host Michelle Thames sits down with Dr. Shadé Y. Adu, award-winning digital brand strategist, international speaker, and bestselling author, to uncover the secrets behind building a magnetic personal brand and launching profitable online courses. Dr. Shadé shares her inspiring journey of starting her business over a decade ago in Kazakhstan, how she scaled it into a global brand, and the exact framework she uses to help women entrepreneurs grow their income, influence, and impact. If you're looking for expert insights on digital branding, online course creation, or how to build a brand that stands out in a crowded online space, this episode is a must-listen! What You’ll Learn in This Episode: How Dr. Shadé started her brand in Kazakhstan and scaled it globally The biggest mistakes entrepreneurs make in digital branding Her 3-step formula for income, influence, and impact How to create and launch a successful online course—even with a small audience Unique ways to stand out in a saturated digital space Why personal branding is key to building generational wealth Tools, mindset shifts, and strategies for scaling online Connect with Dr. Shadé Y. Adu: 🌐 Website: https://www.shadeyadu.com📸 Instagram: @heydrshade Resources & Mentions: Learn more about Michelle’s free 7-Day Visibility Challenge  Want help launching your podcast? Work with Michelle → email me [email protected] Subscribe & Leave a Review: Loved this episode? Don’t forget to subscribe, rate, and leave a review on Apple Podcasts or Spotify. Your feedback helps us reach more amazing entrepreneurs like you! 🎧 Listen to more episodes of Social Media Decoded 

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  26:55
• The 3 Visibility Shifts I’d Make If I Started Over Today

  In this episode of Social Media Decoded, Michelle Thames breaks down the three visibility shifts she would make if she were starting her business from scratch in 2025. After 15+ years in marketing and building a multiple six-figure personal brand, Michelle shares the key things she’d do differently to build momentum faster, attract aligned clients, and grow with intention. This episode is packed with strategy, personal examples, and actionable tips for entrepreneurs who are ready to get visible and paid. What You’ll Learn: ✔️ Why building authority early is more powerful than being everywhere ✔️ How to center your brand around ONE power offer to increase clarity and conversions ✔️ Why owning your audience through email is critical in today’s content landscape ✔️ How Michelle uses her $17 offer and free challenge to build a simple visibility funnel ✔️ The exact steps you can take to implement these shifts right now Why This Episode Matters: If you’ve been stuck in the content hustle, struggling to grow your audience or convert views into clients, these three visibility shifts will help you work smarter. Whether you’re just starting out or ready to pivot, this episode will show you how to build a brand that’s known and booked. Resources & Links: Get the Visible & Booked audio course for just $17  Start the FREE 7-Day Visibility Audio Challenge  Support the show by buying Michelle a matcha ☕  Follow Michelle on all platforms @michellelthames

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