Social Media Decoded

• Posting Daily Doesn’t Work — Here’s What Actually Gets You Clients on Instagram

  In this episode, Michelle Thames breaks down why posting every day isn’t the key to growing your business on Instagram. Instead, she shares a proven visibility and conversion strategy that gets real results—even if you post just a few times a week. If you’re tired of content that doesn’t convert, this episode shows you what actually works. What You’ll Learn in This Episode Why daily posting can be hurting your engagement and clarity How to shift from quantity to strategy and increase your visibility with less content The content mix that builds trust and leads to sales How to position your brand as the go-to expert in your niche The exact weekly posting framework Michelle teaches her clients to attract high-quality leads How to repurpose content and extend the life of every post What Instagram’s algorithm actually rewards (and how to align your strategy) _________________________________________________________________ How to get clients on Instagram Instagram content strategy for entrepreneurs Instagram posting strategy 2025 Content that converts on Instagram Social media marketing without burnout What to post on Instagram to get sales Instagram tips for business owners How often should I post on Instagram Who This Episode Is For Entrepreneurs frustrated with inconsistent results on Instagram Creators and service providers spending too much time posting without ROI Coaches and digital product sellers looking to grow with less content Anyone who wants to convert followers into paying clients more effectively Key Takeaways It’s not about how often you post, but what you post and how you position it Strategic visibility builds authority faster than daily content You need a clear call to action and consistent brand messaging in every post Focus on building relationships and trust—not just visibility Learn the difference between content that entertains and content that converts Resources Mentioned in This Episode Free 7-Day Visibility Audio Challenge (DM “CHALLENGE” to Michelle on Instagram @michellelthames) July 19 Webinar: “Get Visible & Booked Without Burnout” Elevate & Empower Coaching Community — Learn how to build your content system and visibility engine with expert support

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• How to Make Instagram Work When You’re Busy & Tired (Without Burning Out)

  This episode walks you through how to stay visible on Instagram when you're exhausted, managing a full plate, or simply feeling unmotivated. Michelle Thames shares a simplified approach to content that keeps your brand top of mind without burning you out in the process. What You’ll Learn in This Episode Why Instagram feels like a chore when you’re overwhelmed and what to do instead The simplified visibility strategy Michelle uses with her clients who are short on time A weekly content plan you can follow even when you’re low-energy or creatively drained How to use voice notes, behind-the-scenes footage, and low-lift content to stay consistent What to stop doing immediately if you want to preserve energy and still grow online The mindset shift you need to create sustainably and show up powerfully A practical way to organize your Instagram workflow to save time each week ______________________________________ Instagram marketing when busy Consistent Instagram content strategy Instagram for tired entrepreneurs Social media without burnout Easy content plan for Instagram Visibility strategies for small business Instagram time-saving tips Who This Episode Is For Entrepreneurs who want to market their business without sacrificing peace Coaches, creators, and service providers trying to maintain visibility with limited time Multi-passionate women growing their brand while balancing other priorities Anyone feeling stuck or inconsistent on Instagram Key Takeaways You don’t need to show up every day to grow. You need a strategy that works with your life. Your best content already exists. Learn how to repurpose and repackage instead of always starting from scratch. Prioritize clarity over creativity. Simple, direct content performs better than overly produced trends. Focus on energy-efficient content creation tools like templates, systems, and batching. Instagram growth is not about perfection. It’s about being visible with intention. Resources Mentioned in This Episode Michelle’s 7-Day Visibility Audio Challenge. DM “CHALLENGE” on Instagram @michellelthames to receive it. Registration for the free July 19th webinar “Get Visible & Booked Without Burnout” The Elevate & Empower Coaching Community, where you can implement what you learn with accountability and support Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

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• Q&A: Selling, Events, and Next-Level Authority — How I Sold Out Retreats Using Instagram & Stories

  What You’ll Learn in This Episode: The behind-the-scenes strategy Michelle used to sell out her high-ticket retreats using only organic Instagram marketing How to create urgency and demand for your events using Instagram Stories The authority-building moves that made Michelle’s audience trust her enough to buy premium offer The role of consistency and intentional storytelling when launching in a “small but mighty” way Tips on audience engagement, community nurturing, and visibility that builds long-term success How to plan content strategically to build buzz around a launch or event Listener Q&A: “How do I sell if I’m not blogging anymore?” “How do I create a content strategy when I feel overwhelmed planning it all out?” If you're searching for: How to sell out retreats using Instagram Marketing strategies for small events Instagram Story sales strategies Organic content launch tips How to build authority with Instagram This episode delivers real, tested strategies that work. Perfect For: Coaches, consultants, and creators planning retreats, events, or premium offers Entrepreneurs looking to grow their personal brand authority and sell with Instagram Multi-passionate women who want to build visibility and revenue—without burning out Key Takeaways: Selling doesn’t require a giant audience — it requires connection and clarity Instagram Stories can become your best sales tool when used with intention Your audience wants to be part of something—storytelling makes them lean in Retreats and events sell best when people can visualize the transformation Resources: Want my full system for selling with stories? Join my 7-Day Visibility Audio Challenge (DM me “CHALLENGE” on IG @michellelthames) Join my FREE Webinar all about Instagram July 19th HERE Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

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• You Don’t Need a Big Audience, You Need THIS

  Think you need 10K followers to get clients? Think again. In this episode, Michelle Thames breaks down the real reason why your audience size doesn’t matter as much as you think — and what actually moves the needle when it comes to visibility, authority, and sales. If you're tired of chasing numbers and ready to make your small audience work for you, this is the episode you need. What You'll Learn in This Episode: The truth about audience size vs. audience quality — and why chasing vanity metrics keeps you broke How to identify your "conversion content" and use it to build trust fast Michelle’s 3-part framework to nurture a small but mighty audience into paying clients Real client examples of how entrepreneurs with under 1,000 followers have made consistent sales The biggest mindset shift you need to finally get seen and paid without burning out on content How to craft content that connects, converts, and positions you as the authority — even in a crowded niche Why This Episode Matters If you're searching for: How to grow your business with a small audience How to make sales on Instagram without 10K followers Client attraction strategies for solopreneurs High-converting content plan for small creators Content that builds trust and authority fast This episode will give you the roadmap. Perfect For: Coaches, consultants, and creatives who feel stuck under 1,000 followers Side-hustlers ready to make their online presence profitable Entrepreneurs who want to build authority, visibility, and consistent sales — without posting 24/7 Resources Mentioned: 📌 Michelle’s 7-Day Visibility Audio Challenge — DM “CHALLENGE” on Instagram to join📌 Want more support? Join the the Elevate & Empower Coaching Community today Connect With Michelle: Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!  

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• From Side Hustle to 7-Figure Success: How Micro Influencers Drive eCommerce Sales with William Gasner of Stack Influence

  Welcome back to Social Media Decoded, the podcast where we break down social media and digital marketing strategies so you can build a powerful online brand and make more sales. In today’s episode, host Michelle Thames sits down with William Gasner, CMO of Stack Influence, to uncover exactly how micro and nano influencers are changing the game for eCommerce brands. William shares his journey from handmaking cutting boards for farmers markets to becoming a 7-figure eCommerce seller, plus the influencer marketing secrets that have helped thousands of brands succeed. In this episode, you’ll learn: ✅ How to leverage micro and nano influencers for massive ROI✅ Why product seeding is the ultimate strategy to launch or scale eCommerce brands✅ The biggest mistakes brands make with influencer marketing (and how to avoid them)✅ Proven ways to integrate influencer campaigns on Amazon, Walmart, and other marketplaces✅ What’s next for influencer marketing in the evolving eCommerce landscape Key Topics Covered: William’s story: From side hustle to eCommerce success The evolution of influencer marketing: Celebrities vs. micro/nano influencers Product seeding strategies that work in 2025 and beyond Actionable tips for selling more on Amazon and Walmart using influencers Viral content creation tips for eCommerce brands The future of influencer marketing: Trends and predictions About Our Guest: William Gasner is the CMO of Stack Influence, a leading influencer marketing platform specializing in connecting brands with micro and nano influencers. A 6X founder and 7-figure seller, William’s work has been featured in Forbes, Business Insider, and Wired. Through his expertise, he’s helped countless brands launch, scale, and dominate their markets. Connect with William: Website: stackinfluence.com Instagram: @stackinfluence LinkedIn: William Gasner Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners Rate & Review: If you loved this episode, please leave us a rating and review on Apple Podcasts. Your feedback helps more entrepreneurs find the show! influencer marketing strategies for eCommerce micro influencer marketing tips how to seed products to influencers selling products with influencer marketing Amazon influencer strategies eCommerce marketing podcast social media marketing for online stores

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