Social Media Decoded

In this episode of Social Media Decoded, Michelle Thames breaks down why most entrepreneurs are using Threads the wrong way and missing out on real visibility, authority, conversations, and opportunities online.

Threads is not just another social media app to post content and disappear.

Michelle shares why the platform rewards conversation, relationship-building, personality, and perspective over polished content and w
hy entrepreneurs who understand this shift are building authority faster than ever.

If you’ve been struggling to grow on Threads, wondering how to stand out online, or trying to build a personal brand that actually leads to opportunities, this episode is for you.

Inside this episode:
• Why Threads is different from Instagram and LinkedIn
• The biggest mistake entrepreneurs make on Threads
• How conversations build authority online
• Why visibility without connection is not enough
• How Michelle uses Threads for opportunities and networking
• The difference between posting content and building relationships
• Why recognizable brands win online
• How entrepreneurs can use Threads to grow their audience and influence

This episode is perfect for creators, founders, coaches, consultants, speakers, podcasters, and entrepreneurs who want to grow their visibility and authority online through authentic connection and conversation.

If this episode resonated with you, DM Michelle the word THREADS on Instagram to learn more about her Threads strategy and visibility approach.

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In this episode of Social Media Decoded, Michelle Thames shares the real reason she’s hosting her November conference and why curated rooms, intentional networking, and community-driven visibility matter more than ever in today’s online world.

This is not just another entrepreneurship event.

Michelle opens up about what’s missing from many business conferences today, why surface-level networking is no longer enough, and how real opportunities come from relationships, conversations, collaboration, and community.

If you’ve been feeling disconnected while building your business online, this episode will remind you why proximity, visibility, and aligned rooms can completely change your entrepreneurial journey.

Inside this episode:

• Why curated rooms create real opportunities

• The problem with surface-level networking

• Why entrepreneurs need community now more than ever

• How visibility leads to collaboration and business growth

• The vision behind Michelle’s November conference

• Why intentional networking changes everything

• Building ecosystems instead of just creating content

• The power of relationships in entrepreneurship

This episode is for women entrepreneurs, creators, founders, community builders, coaches, and service providers who are ready to grow through meaningful relationships, visibility, and collaboration.

If this episode resonated with you, DM Michelle the word EVENT to join the waitlist for the November conference.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most entrepreneurs don’t have a visibility problem—they have a conversion problem.

In this episode of Social Media Decoded, Michelle Thames sits down with Mady Lanni (PR + Comms) and Sarah Gavilla (Social Media Manager) from Manychat to talk about what’s actually working right now in social media marketing, DM strategy, and audience conversion.

If you’ve been posting consistently but struggling to turn followers into clients, this conversation breaks down how brands are using conversations, automation, and relationship-building to create real results.

In this episode, we cover:
• why content alone isn’t enough anymore
• how DMs are becoming a powerful sales channel
• what makes people actually respond online
• how creators can stand out for partnerships and speaking opportunities
• where entrepreneurs are leaving money on the table
• and how to build a system that converts attention into revenue

Whether you’re a creator, entrepreneur, coach, or brand builder, this episode will help you rethink the way you approach visibility online.

Connect with Mady: https://www.instagram.com/theprgirlie/
Connect with Sarah: https://www.instagram.com/sarahgav.social/

Connect with Michelle:
Instagram: @michellelthames
Podcast: Social Media Decoded

#SocialMediaMarketing #Manychat #DigitalMarketing #DMStrategy #PersonalBranding #ContentMarketing

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What actually changes when you get in the right room?

In this episode of Social Media Decoded, Michelle Thames breaks down what she experienced at PowerTable Live—and why it’s changing how she approaches visibility, content, and business growth.

She shares why most entrepreneurs are stuck in content-level thinking, what high-level conversations really sound like, and how proximity to the right people can unlock opportunities, collaborations, and clients.

If you’ve been posting consistently but not seeing results, this episode will help you understand what’s actually missing.

What You’ll Learn

• Why content alone doesn’t grow your business
• The importance of proximity and being in the right rooms
• How better conversations lead to better opportunities
• What high-level entrepreneurs are focusing on right now
• What to change if your business feels stuck

Visibility Breakdown

Content → Conversation → Room → Opportunity → Client

Unpopular Truth

You don’t need more content.

You need better conversations.

Call to Action

DM RESET to learn how to build a visibility system that actually converts.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’re posting. You’re showing up. People are watching.

But they’re not buying.

So what’s missing?

In this episode of Social Media Decoded, Michelle Thames breaks down what she calls the visibility gap—the space between being seen online and actually converting that visibility into clients.

She shares why engagement doesn’t equal revenue, the real reasons your audience isn’t taking action, and how to fix the disconnect between your content and your offers.

If you’ve been feeling stuck, inconsistent, or unsure why your content isn’t turning into income, this episode will help you identify exactly what’s missing and what to do next.

What You’ll Learn in This Episode

• Why visibility alone doesn’t lead to sales
• The difference between engagement and conversion
• The real reasons people aren’t buying from you
• How unclear offers and weak messaging impact your results
• Why most entrepreneurs don’t have a conversion system
• How to build a pathway from content to clients

Visibility Breakdown

Michelle explains the gap between visibility and revenue:

Content → Attention → (Gap) → Conversion → Client

Most entrepreneurs are missing the structure needed to move people from attention to action.

️ Unpopular Truth

Visibility without a system is just noise.

Spotify Listener Question

Be honest—right now, are you:

• Getting views but no sales
• Not sure what your offer really is
• Posting consistently but not converting
• Ready to fix your strategy

Ways to Work With Michelle

Michelle helps entrepreneurs turn their visibility into clients through strategy calls, VIP Days, and her community.

DM CLIENTS to learn more.

Support the Podcast

If you enjoy Social Media Decoded, leave a rating or review on Apple Podcasts or Spotify.

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why my content isn’t converting
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personal brand conversion
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