Social Media Decoded

Most entrepreneurs don’t have a visibility problem—they have a conversion problem.

In this episode of Social Media Decoded, Michelle Thames sits down with Mady Lanni (PR + Comms) and Sarah Gavilla (Social Media Manager) from ManyChat to talk about what’s actually working right now in social media marketing, DM strategy, and audience conversion.

If you’ve been posting consistently but struggling to turn followers into clients, this conversation breaks down how brands are using conversations, automation, and relationship-building to create real results.

In this episode, we cover:
• why content alone isn’t enough anymore
• how DMs are becoming a powerful sales channel
• what makes people actually respond online
• how creators can stand out for partnerships and speaking opportunities
• where entrepreneurs are leaving money on the table
• and how to build a system that converts attention into revenue

Whether you’re a creator, entrepreneur, coach, or brand builder, this episode will help you rethink the way you approach visibility online.

Connect with Mady: https://www.instagram.com/theprgirlie/
Connect with Sarah: https://www.instagram.com/sarahgav.social/

Connect with Michelle:
Instagram: @michellelthames
Podcast: Social Media Decoded

#SocialMediaMarketing #ManyChat #DigitalMarketing #DMStrategy #PersonalBranding #ContentMarketing

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What actually changes when you get in the right room?

In this episode of Social Media Decoded, Michelle Thames breaks down what she experienced at PowerTable Live—and why it’s changing how she approaches visibility, content, and business growth.

She shares why most entrepreneurs are stuck in content-level thinking, what high-level conversations really sound like, and how proximity to the right people can unlock opportunities, collaborations, and clients.

If you’ve been posting consistently but not seeing results, this episode will help you understand what’s actually missing.

What You’ll Learn

• Why content alone doesn’t grow your business
• The importance of proximity and being in the right rooms
• How better conversations lead to better opportunities
• What high-level entrepreneurs are focusing on right now
• What to change if your business feels stuck

Visibility Breakdown

Content → Conversation → Room → Opportunity → Client

Unpopular Truth

You don’t need more content.

You need better conversations.

Call to Action

DM RESET to learn how to build a visibility system that actually converts.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’re posting. You’re showing up. People are watching.

But they’re not buying.

So what’s missing?

In this episode of Social Media Decoded, Michelle Thames breaks down what she calls the visibility gap—the space between being seen online and actually converting that visibility into clients.

She shares why engagement doesn’t equal revenue, the real reasons your audience isn’t taking action, and how to fix the disconnect between your content and your offers.

If you’ve been feeling stuck, inconsistent, or unsure why your content isn’t turning into income, this episode will help you identify exactly what’s missing and what to do next.

What You’ll Learn in This Episode

• Why visibility alone doesn’t lead to sales
• The difference between engagement and conversion
• The real reasons people aren’t buying from you
• How unclear offers and weak messaging impact your results
• Why most entrepreneurs don’t have a conversion system
• How to build a pathway from content to clients

Visibility Breakdown

Michelle explains the gap between visibility and revenue:

Content → Attention → (Gap) → Conversion → Client

Most entrepreneurs are missing the structure needed to move people from attention to action.

️ Unpopular Truth

Visibility without a system is just noise.

Spotify Listener Question

Be honest—right now, are you:

• Getting views but no sales
• Not sure what your offer really is
• Posting consistently but not converting
• Ready to fix your strategy

Ways to Work With Michelle

Michelle helps entrepreneurs turn their visibility into clients through strategy calls, VIP Days, and her community.

DM CLIENTS to learn more.

Support the Podcast

If you enjoy Social Media Decoded, leave a rating or review on Apple Podcasts or Spotify.

visibility vs sales
why my content isn’t converting
how to get clients online
content to clients strategy
personal brand conversion
why people aren’t buying from me
social media marketing strategy for entrepreneurs
how to turn followers into clients

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Speaking is one of the fastest ways to build visibility in your business—but visibility alone doesn’t pay you.

In this episode of Social Media Decoded, Michelle Thames shares what most people don’t understand about speaking opportunities and why getting on stage is only the beginning.

She walks through what actually happens after the stage, why most speakers don’t convert, and how to build a system that turns visibility into real opportunities and paying clients.

If you’ve been focused on getting booked but not seeing results, this episode will show you exactly what’s missing.

What You’ll Learn in This Episode

• Why speaking alone doesn’t lead to clients
• What happens after you get off stage (and why it matters)
• How to create a clear next step for your audience
• The importance of follow-up and continuing the conversation
• How to build a system that converts visibility into revenue
• Why messaging and positioning impact conversion

Visibility Breakdown

Michelle shares her framework for converting speaking opportunities:

Stage → Connection → Follow-Up → Ecosystem → Client

Speaking creates visibility, but your system is what drives conversion.

Unpopular Truth

The stage gets you seen.

The system gets you paid.

Spotify Listener Question

Be honest—after you speak, do you:

• Follow up with people
• Have a clear next step
• Just move on to the next thing
• Not sure what to do next

Ways to Work With Michelle

Michelle helps entrepreneurs build visibility systems that convert through strategy calls, VIP Days, and her community.

DM CLIENTS to learn more.

Support the Podcast

If you enjoy Social Media Decoded, leave a rating or review on Apple Podcasts or Spotify.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What actually happens when you get in the right room?

In this live, on-the-ground episode of Social Media Decoded, Michelle Thames shares real-time insights from PowerTable Live—one of the rooms where high-level entrepreneurs, community leaders, and business owners come together to connect, collaborate, and grow.

She breaks down what she’s seeing behind the scenes: the conversations, the energy, and the mindset shifts that separate those who are building momentum from those who feel stuck.

From authentic online presence to real-life collaboration, Michelle shares why proximity matters more than ever—and how being in the right spaces can unlock new opportunities in your business.

If you’ve been trying to grow your business on your own or feel like something is missing, this episode will help you understand the power of being in the right room.

What You’ll Learn in This Episode

• What high-level business conversations actually sound like in real rooms
• Why authenticity and being real online matter more than perfection
• How collaboration leads to more opportunities than competition
• The connection between visibility, conversations, and clients
• What most entrepreneurs are doing right now
• Why proximity is a key factor in business growth

Visibility Breakdown

Michelle shares a real-time perspective on how opportunities are created:

Content → Conversation → Collaboration → Opportunity

Being visible gets you in the room, but conversations and relationships create momentum.

Room Story

Michelle shares her experience connecting with other community leaders during dinner at PowerTable Live, highlighting how genuine conversations and aligned relationships can lead to collaboration, growth, and new opportunities.

️ Unpopular Truth

You don’t need more content.

You need better conversations.

Spotify Listener Question

Be honest—are you currently building your business:

• Mostly online
• Alone
• In community
• Through real-life connections

Ways to Work With Michelle

Michelle hosts curated events, community spaces, and opportunities designed to help entrepreneurs get into the right rooms and build meaningful connections.

DM ROOM to learn more.

Support the Podcast

If you enjoy Social Media Decoded, leave a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee link in the show notes.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.