Social Media Decoded

100,000+ views in 7 days.

65,000 people reached.

Thousands of likes, comments, shares, and saves.

But let me tell you something…

That wasn’t the flex.

In today’s episode of Social Media Decoded, Michelle Thames breaks down the truth about going viral, social media visibility, and why content without strategy can leave entrepreneurs stuck chasing vanity metrics.

If your content suddenly blew up tomorrow, would you actually be ready?

Michelle shares what happened after one of her reels gained major traction, including brand visibility, relationship building, and unexpected opportunities that came from leveraging visibility the right way. She also explains why entrepreneurs need more than content — they need a visibility ecosystem.

If you’re building a personal brand, growing a business online, or trying to attract more clients through social media marketing, this episode is your reminder that visibility alone isn’t enough. You need a strategy behind the attention.

In this episode, Michelle covers:

• Why going viral doesn’t automatically grow your business
• The difference between vanity metrics and meaningful visibility
• What happened after her reel gained 100K+ views
• How social media visibility creates opportunities, partnerships, and trust
• Why entrepreneurs need a content ecosystem, not random posting
• 3 things to do after your content gets attention online
• How to turn visibility into business growth

Whether you're a coach, content creator, entrepreneur, speaker, or personal brand, this episode will help you rethink how you approach social media and online visibility.

Connect with Michelle Thames:

Instagram: @michellelthames
Podcast: Social Media Decoded
Website: www.michellethames.com
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle Thames shares how she’s using Threads to build authority, create opportunities, grow relationships, attract clients, fill rooms, and generate revenue through conversation-driven visibility.

This is not about going viral.

It’s about becoming recognizable online.

Michelle breaks down how entrepreneurs can stop treating Threads like just another content platform and start using it strategically to build community, relationships, speaking opportunities, collaborations, podcast connections, events, and real business growth.

If you’ve been wondering how to turn visibility into actual opportunities, this episode gives a behind-the-scenes look at how Michelle approaches Threads differently from most entrepreneurs online.

Inside this episode:
• How Michelle uses Threads for authority building
• Why conversations create more opportunities than content alone
• Using Threads to attract clients and collaborations
• How visibility leads to speaking opportunities and events
• Building relationships through social media
• Why entrepreneurs need conversation-driven marketing
• The difference between attention and authority
• How to become recognizable online
• Why community and connection matter in business growth

This episode is perfect for entrepreneurs, creators, coaches, consultants, speakers, podcasters, founders, and personal brands who want to use Threads strategically for visibility, networking, and business growth.

If this episode resonated with you, DM Michelle the word THREADS on Instagram to learn more about her Threads visibility strategy.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle Thames breaks down why most entrepreneurs are using Threads the wrong way and missing out on real visibility, authority, conversations, and opportunities online.

Threads is not just another social media app to post content and disappear.

Michelle shares why the platform rewards conversation, relationship-building, personality, and perspective over polished content and w
hy entrepreneurs who understand this shift are building authority faster than ever.

If you’ve been struggling to grow on Threads, wondering how to stand out online, or trying to build a personal brand that actually leads to opportunities, this episode is for you.

Inside this episode:
• Why Threads is different from Instagram and LinkedIn
• The biggest mistake entrepreneurs make on Threads
• How conversations build authority online
• Why visibility without connection is not enough
• How Michelle uses Threads for opportunities and networking
• The difference between posting content and building relationships
• Why recognizable brands win online
• How entrepreneurs can use Threads to grow their audience and influence

This episode is perfect for creators, founders, coaches, consultants, speakers, podcasters, and entrepreneurs who want to grow their visibility and authority online through authentic connection and conversation.

If this episode resonated with you, DM Michelle the word THREADS on Instagram to learn more about her Threads strategy and visibility approach.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle Thames shares the real reason she’s hosting her November conference and why curated rooms, intentional networking, and community-driven visibility matter more than ever in today’s online world.

This is not just another entrepreneurship event.

Michelle opens up about what’s missing from many business conferences today, why surface-level networking is no longer enough, and how real opportunities come from relationships, conversations, collaboration, and community.

If you’ve been feeling disconnected while building your business online, this episode will remind you why proximity, visibility, and aligned rooms can completely change your entrepreneurial journey.

Inside this episode:

• Why curated rooms create real opportunities

• The problem with surface-level networking

• Why entrepreneurs need community now more than ever

• How visibility leads to collaboration and business growth

• The vision behind Michelle’s November conference

• Why intentional networking changes everything

• Building ecosystems instead of just creating content

• The power of relationships in entrepreneurship

This episode is for women entrepreneurs, creators, founders, community builders, coaches, and service providers who are ready to grow through meaningful relationships, visibility, and collaboration.

If this episode resonated with you, DM Michelle the word EVENT to join the waitlist for the November conference.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most entrepreneurs don’t have a visibility problem—they have a conversion problem.

In this episode of Social Media Decoded, Michelle Thames sits down with Mady Lanni (PR + Comms) and Sarah Gavilla (Social Media Manager) from Manychat to talk about what’s actually working right now in social media marketing, DM strategy, and audience conversion.

If you’ve been posting consistently but struggling to turn followers into clients, this conversation breaks down how brands are using conversations, automation, and relationship-building to create real results.

In this episode, we cover:
• why content alone isn’t enough anymore
• how DMs are becoming a powerful sales channel
• what makes people actually respond online
• how creators can stand out for partnerships and speaking opportunities
• where entrepreneurs are leaving money on the table
• and how to build a system that converts attention into revenue

Whether you’re a creator, entrepreneur, coach, or brand builder, this episode will help you rethink the way you approach visibility online.

Connect with Mady: https://www.instagram.com/theprgirlie/
Connect with Sarah: https://www.instagram.com/sarahgav.social/

Connect with Michelle:
Instagram: @michellelthames
Podcast: Social Media Decoded

#SocialMediaMarketing #Manychat #DigitalMarketing #DMStrategy #PersonalBranding #ContentMarketing

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.