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Beyond the Norm

Beyond the Norm
Beyond the Norm
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  • What Nobody Tells You About Change - Beyond the Norm Podcast
    What Nobody tells you about Change:In this episode of Beyond the Norm, I dive into the truth about change, not as a single moment, but as a living, breathing process. We’ll talk about the grief that comes with letting go of old identities, the awkward middle ground where everything feels uncertain, and the quiet resilience it takes to grow through transition.I explore how change ripples through our families, teams, and communities and how our loyalty to old patterns can sometimes keep us stuck. This is a conversation about resourcing yourself, honouring your emotions, and learning to feel safe in the unfamiliar.Because change isn’t a failure; it’s the system reorganising itself for your next evolution.TakeawaysChange isn’t a one-off event : it’s a continuous cycle of becoming. ( Quelle Surprise Norma ;) Your identity evolves with every shift.Grieving your old self is part of healthy growth.The messy middle is normal — and necessary.Fear is not the enemy; it’s information.Resourcing yourself is the ultimate act of self-care.Your change impacts — and liberates — the system around you.Announcing 🌙 The Wintering Project launches this weekend on Norma's instagram stay tuned a soulful space to rest, reset, and re-imagine what’s next this Winter. Runs Nov 2025-Jan 2026👉 Join here and begin this Winter well! I’m Norma O’Kelly, a systemic coach, marketing mentor and team facilitator based in Dublin. I help leaders, teams and seekers navigate the discomfort of change with depth, humour and heart.📸 Instagram💼 https://www.linkedin.com/in/normaokelly/Join Norma's newsletter:✉️ https://beyond-the-norm-coaching.kit.com/newsletter🎧 Subscribe on your preferred podcast platform.
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  • Building a Business with Passion: Kat's Vintage Shop Success Story
    In this episode of Beyond the Norm, I chat with Katrina Carroll, also known as Vintage Irish Kat. Kat takes us through her inspiring journey of transitioning from a beautician to a successful vintage shop owner. We dive into the emotional connections people have with secondhand clothing and how those stories shape the vintage shopping experience.Kat shares how storytelling in fashion and personal branding plays a huge role in her business, plus the challenges and joys of entrepreneurship. We also discuss the importance of self-care and building resilience as a business owner, while recognising the value of community support. From social media’s role in personal branding to the beauty of secondhand fashion, Kat’s insights are invaluable for anyone looking to build a business with heart and authenticity.If you’re navigating a career change, working on your personal brand, or just love vintage fashion, this episode is packed with inspiration and practical tips.Key Takeaways:The Power of Career Transitions: My conversation with Kat illustrates how transitioning careers can lead to a more fulfilling, purpose-driven life.Emotional Connections in Fashion: Secondhand clothing isn’t just about the fabric—it’s about the stories and memories they carry.Building Resilience as an Entrepreneur: Entrepreneurship isn’t just about your business idea—it’s about passion, resilience, and staying true to your values.Social Media & Personal Branding: Kat shares how she’s used social media to build an authentic personal brand and connect with her audience.Sustainable Fashion: Vintage shopping is more than a style choice—it’s a way to support the planet while staying fashionable.Self-Care & Entrepreneurship: Kat talks about why self-care is crucial for entrepreneurs and how it helps keep your energy aligned with your business goals.Community Support: Building a community of support and collaboration is key to long-term success in business.Chapters:00:00 - The Art of Vintage Fashion and Home Decor11:33 - Personal Journeys: From Fashion to Home Transformation20:18 - Sustainability in Home Renovation and Vintage Shopping21:13 - Finding Hidden Treasures22:40 - From Laser Specialist to Vintage Entrepreneur25:51 - The Reality of Quitting Your Job28:16 - Balancing Business and Family Life30:54 - Self-Care and Managing Energy32:21 - Embracing Empathy and Authenticity35:25 - Honoring Stories Through Fashion39:23 - Dealing with Criticism and Haters41:29 - Advice for Those Feeling StuckFollow Katrina for Real-Life Inspiration and a Laugh:Kat's Instagram: Vintage Irish KatKat’s Shop Website: Preloved by Shay and JoKat’s Shop Instagram: Preloved by Shay and Jo on InstagramConnect with Me:If you’re feeling stuck or thinking about making a career change, I’m here to help. I work with people who want to move forward, reclaim their power, and embrace new beginnings.Follow me on Instagram: Norma O'KellyJoin my community on Telegram: Beyond the Norm CommunityMy Website: NormaOKelly.comCTA:Are you feeling stuck in your career or personal life?Do you dream of transitioning into something more fulfilling but feel unsure where to start? Let’s talk! As a transition coach, I help people just like you move through feelings of stuckness and step into their next chapter with confidence. Head to my website and check out my one off 90 min session: https://beyondthenorm.thrivecart.com/90-min-withnorma/https://beyondthenorm.thrivecart.com/90-min-withnorma/Please, rate, review and share with your networks!Thanks so much for listening! Norma x
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  • From Engineer to Healer - A Beyond the Norm Interview with Jennifer Dundon
    In this episode of Beyond the Norm, host Norma O' Kelly interviews Jennifer Dundon also named Suguna, an engineer turned energy healer and soul guide. Jennifer shares her transformative journey from a conventional career to following her heart and embracing a life of healing and travel. She recounts her experiences in India, particularly her time in an ashram with Amma, the hugging saint, and how these experiences shaped her understanding of surrender, acceptance, and personal growth. The conversation explores the challenges and joys of building a healing practice, the importance of community, and the power of following one's heart. Jennifer emphasises the significance of listening to one's inner guidance and the transformative potential of travel and self-discovery.Please follow Jennifer on Instagram ; https://www.instagram.com/iamsugunajennifer/Visit her website:https://www.iamsuguna.com/Chapters: 00:00 Journey of Transformation: From Engineer to Energy Healer03:26 The Call to Adventure: Embracing the Unknown06:27 Finding Home: The Ashram Experience09:16 The Power of Surrender: Lessons from Amma12:10 Cultural Shock and Acceptance: Navigating India15:16 The Role of Community: Building Connections in the Ashram18:24 Returning Home: Integrating New Realities21:19 The Impact of Transformation: Sharing the Journey24:15 Embracing Change: The Evolution of Self31:50 Family Connections and Spiritual Experiences34:23 Life Beyond the Ashram37:33 Navigating Financial Sustainability41:25 Returning to Roots and Community Offerings46:08 The Journey of Self-Discovery56:29 Embracing Change and Trusting the HeartBe sure to also follow me on instagram:https://www.instagram.com/normaokellysystemiccoachJoin me on Telegram:https://t.me/+fKwiSZni3fMwNzk0My website:https://www.normaokelly.com/
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  • FROM Tech Leader TO Award winning ARTIST - My Favourite Transition Career Story
    In this episode of Beyond the Norm, Kieran Guckian shares his inspiring journey from a corporate tech career to becoming a full-time artist. He discusses the emotional challenges of transitioning careers, the importance of creativity for mental well-being, and the significance of community among artists. Kieran reflects on his experience participating in Sky's Landscape Artist of the Year Finalist only 1 year after becoming a full time artist and emphasises the need for self-promotion and marketing in the art world. He offers valuable advice for aspiring creatives, encouraging them to embrace their passions and find structured time for their artistic pursuits.Links to find and follow Kieran:https://www.instagram.com/kguckianKieran's website:https://www.kieranguckian.art/Be sure to also follow me on instagram: https://www.instagram.com/normaokellysystemiccoachJoin me on Telegram:https://t.me/+fKwiSZni3fMwNzk0My website: https://www.normaokelly.com/Please, rate, review and share with your networks!Thanks so much for listening! Norma x
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  • 6 steps To Break Free from People Pleasing - Beyond the Norm Episode
    SummaryIn this episode of Beyond the Norm, I explore the concept of people pleasing, its roots, and practical strategies to overcome it. I discuss the systemic influences that contribute to people pleasing behaviours, including family dynamics and societal expectations. The episode emphasises the importance of self-awareness, setting boundaries, and prioritising personal needs to foster authenticity and emotional well-being. I encourage you to embrace discomfort as part of the growth process and to seek support through coaching and self-reflection.TakeawaysPeople pleasing often stems from a desire for acceptance and belonging.Awareness is the first step in addressing people pleasing behaviors.Family dynamics play a significant role in shaping people pleasing tendencies.Setting boundaries is essential for personal well-being.Disappointing others can be a necessary part of self-care.Understanding personal values can help in making decisions that align with one's true self.Practicing saying 'no' is crucial for breaking the cycle of people pleasing.It's important to recognise the emotional cost of people pleasing.Change is a journey that requires patience and self-compassion.Systemic coaching can provide valuable insights and support in overcoming people pleasing. Chapters;00:00 Introduction to People Pleasing00:29 Understanding the Roots of People Pleasing01:27 Supportive Resources and Personal Connection01:49 artsEntertainment-intro-low-short.wav02:09 Understanding People Pleasing05:20 The Roots of People Pleasing08:08 Family Dynamics and Roles10:56 Fear of Exclusion and Belonging14:03 Rules of Belonging16:59 Conflict Avoidance and Perfectionism20:18 Practical Tools to Stop People Pleasing29:05 The Power of Saying No32:25 Disappointing Others: A Necessary Step36:23 Letting Go of the 'Good One' Identity41:44 Identifying and Upholding Personal Values43:39 Setting Boundaries and Enforcing Them48:20 Embracing Resistance and Personal GrowthREAD the BLOG that pairs with this episode https://www.normaokelly.com/blogbeyondthenorm/stoppeoplepleasingunlearnPlease follow me on Instagram https://www.instagram.com/normaokellysystemiccoachor join my community on Telegram https://t.me/+fKwiSZni3fMwNzk0Please rate, review and subscribe and share with a friend who could do with this free support. Thanks so much for listening! 💜❤️
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About Beyond the Norm

Beyond the Norm 🎙️✨ Endings, Transitions, and the Courage to Rise 💜 A podcast for those navigating endings and standing at the edge of change. Norma O’Kelly guides you through life’s transitions with systemic insight, real stories, and the courage it takes to rise into your next chapter. 🎧 Listen, share & subscribe! 🌍 normaokelly.com | 📸 Insta : @normaokellysystemiccoach | 📺 YouTube; Beyond the Norm
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