Sales Process Made Simple: For Industry, Construction & Trade Leaders To Drive Faster Growth & Results

How has Microsoft stayed at the top for decades—and what can your sales team learn from their approach?
Success isn’t just about having a great product; it’s about truly understanding your customers’ needs and innovating around them. This episode explores how Microsoft consistently stays ahead, and why early, insightful customer conversations are the secret weapon that can help your team outperform competitors in 2026.

By listening, you’ll learn:
How to uncover exactly what your customers want in the first meeting to drive faster, more successful sales
Why relentless innovation is important—but knowing your customer is even more critical
Practical ways to align your product, service, and sales process with your customers’ core needs to increase close rates

Press play to discover how to put customer understanding at the heart of your sales process—so your team can stay ahead, close more deals, and build lasting success like Microsoft.

New episodes every Monday, Wednesday and Friday.
Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales
To see how we’ve helped business grow their sales:
Read Client Results
Watch Testimonials
Or email Ben if you would like to get in touch: [email protected]
This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

What separates great sales teams from average ones—and why do some keep winning no matter the market?
Across pre-, during, and post-COVID environments, the highest-performing sales teams consistently share the same core habits. This episode breaks down what top teams do differently when it comes to accountability, learning, and pipeline management—and how you can apply those same principles to lift results without burning out.

In this episode, you’ll learn:
How great sales teams use metrics as a tool for improvement rather than pressure or blame
Why strong teams actively challenge each other and build a culture of continuous learning
How balancing short-term wins with long-term pipeline creation prevents panic and drives consistent results

Hit play to discover the three evergreen habits that help sales teams stay competitive, resilient, and consistently improving—no matter the market conditions.
New episodes every Monday, Wednesday and Friday.
Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales
To see how we’ve helped business grow their sales:
Read Client Results
Watch Testimonials
Or email Ben if you would like to get in touch: [email protected]
This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

Are you unknowingly slowing your own growth by holding on to sales for too long?
Many founders and sales leaders hit a ceiling not because demand dries up, but because they become the bottleneck. This episode tackles the most common growth mistake made during early sales team expansion—and why delaying the handover quietly erodes close rates, customer experience, and momentum.

In this episode, you’ll learn:
The exact moment when continuing to sell yourself starts hurting your business instead of helping it
Why “just squeezing the lemon a bit longer” leads to overwhelm, lower close rates, and broken systems
A clear, low-risk framework for bringing in a salesperson without handing over your pipeline and hoping for the best

Press play to identify whether you’re at the growth tipping point—and learn a practical, step-by-step way to transition sales without sacrificing results.

New episodes every Monday, Wednesday and Friday.
Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales
To see how we’ve helped business grow their sales:
Read Client Results
Watch Testimonials
Or email Ben if you would like to get in touch: [email protected]
This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

What if the real reason Sir Richard Branson scaled Virgin wasn’t charisma—but something you can actually systemise in your business?
Most founders and sales leaders struggle when they move from founder-led selling to building teams, because passion and authenticity are hard to replicate. In this episode, we unpack how Branson turned inspiration, empowerment, and belief into scalable advantage—and what that means for leaders who want growth without relying on superstar personalities.

In this episode, you’ll discover:
Why charisma alone doesn’t scale—and what Branson did differently to build 400+ businesses

How to transfer founder passion into your product, marketing, and customer experience instead of relying on individual salespeople

Practical ways to build strong, consistent sales teams without needing extreme enthusiasm from every hire

Hit play to challenge your thinking and learn how to embed passion, authenticity, and inspiration directly into your product and sales system—so your business can grow without relying on you at the centre.

New episodes every Monday, Wednesday and Friday.
Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales
To see how we’ve helped business grow their sales:
Read Client Results
Watch Testimonials
Or email Ben if you would like to get in touch: [email protected]
This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

Are your close rates lying to you—and quietly destroying your margins?
If you’re measuring close rates based only on quoted deals or “verbal wins,” you’re likely underestimating your true cost to acquire customers and making flawed decisions about marketing spend and sales performance. This episode breaks down why most businesses get close rates wrong—and how that mistake flows straight to the bottom line.
By listening to this episode, you’ll learn:
How to calculate a true close rate that actually reflects your real cost to serve and acquire customers
The difference between lead-to-quote and quote-to-close metrics—and how each one reveals different problems in your sales engine
How to use open, lost, and long-burn deals to identify where your sales team is really getting stuck (and where you can lift results fast)

Press play to learn how to set a clean close-rate baseline and use your CRM to uncover the exact levers that will improve sales performance and profitability.
New episodes every Monday, Wednesday and Friday.
Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales
To see how we’ve helped business grow their sales:
Read Client Results
Watch Testimonials
Or email Ben if you would like to get in touch: [email protected]
This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.