Sales Growth Made Simple: For Trade, Construction & Industry Leaders

What if closing more deals didn’t require better pitches—but just three simple questions?
Deals are often lost because customers feel unclear, unheard, or unsure about what comes next.
This episode breaks down a simple, repeatable approach that helps you guide conversations, remove confusion, and move deals forward with confidence.
In this episode you’ll discover:
The three powerful questions that simplify your sales process and boost close rates
How to uncover hidden objections before they stall your deals
A natural, pressure-free way to lead customers toward a decision

Hit play now to start closing more deals faster—using a simple framework you can apply in every sales conversation.
Watch Episode 123: “Why Simplicity in Trade Sales Leadership and Process Drives Better Results with Lasada Pippen”
https://open.spotify.com/episode/3bWK5uuBNEwtCRJk9scZ5g?si=7974b7882b774843
New episodes every Monday, Wednesday and Friday.
Book in your ‘Free Quote Audit’ now
To see how we’ve helped business grow their sales:
Read Client Results
Watch Testimonials
Or email Ben if you would like to get in touch: [email protected]
This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

Why do so many capable salespeople hesitate right at the moment they should be closing the deal?
You’ve done the hard work—built rapport, delivered value, and presented a strong quote. But when it’s time to ask for the business, something holds you back.
Whether it’s fear of rejection, damaging the relationship, or simply not knowing how to ask… this hesitation could be costing you more deals than you realize.
In this episode you’ll discover:
The real reasons sales leaders hesitate to ask for the business—and how to overcome them
A simple mindset shift that removes the pressure and fear around closing
A practical, low-pressure way to guide customers to say yes without a “hard sell”

Hit play now to close more deals with confidence and stop letting opportunities slip through the cracks.
New episodes every Monday, Wednesday and Friday.
Book in your ‘Free Quote Audit’ now
To see how we’ve helped business grow their sales:
Read Client Results
Watch Testimonials
Or email Ben if you would like to get in touch: [email protected]
This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

What if you could increase your revenue on every project—without finding a single new customer?
Most businesses think growth comes from more leads, but often the biggest opportunity is right in front of you—within the projects you’re already delivering.
The challenge? Knowing how to introduce additional value (and revenue) in a way that feels natural, ethical, and beneficial for your customer.
In this episode you’ll discover:
How to introduce variations early to build trust and avoid friction later
Why mid-project is the perfect time to expand scope and increase project value
How to identify new opportunities that enhance results for your customer—and your revenue

Hit play now to learn how to grow your project value the right way—by creating more impact for your customers and more profit for your business.
New episodes every Monday, Wednesday and Friday.
Book in your ‘Free Quote Audit’ now
To see how we’ve helped business grow their sales:
Read Client Results
Watch Testimonials
Or email Ben if you would like to get in touch: [email protected]
This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

What if you could stop chasing leads—and have new customers come to you instead?
Most trade businesses rely heavily on paid ads, Google, or traditional channels to keep leads flowing. But when those slow down, panic sets in.
The reality? There’s a far easier, lower-cost way to generate high-quality leads—you’re just probably not using it consistently (or at the right time).
In this episode you’ll discover:
The three key moments in your sales process where asking for referrals actually works
How to ask for introductions in a natural, low-pressure way that gets more yeses
Why referrals can reduce your reliance on expensive lead generation channels

Hit play now to start generating more referrals, reduce your lead stress, and build a more predictable pipeline.
New episodes every Monday, Wednesday and Friday.
Book in your ‘Free Quote Audit’ now
To see how we’ve helped business grow their sales:
Read Client Results
Watch Testimonials
Or email Ben if you would like to get in touch: [email protected]
This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

What if you could grow your sales by 10% or more—without spending a single extra dollar on marketing?
Most business owners believe growth requires more leads, more ads, and more budget.
This episode breaks down how to unlock hidden revenue streams you’re likely overlooking—so you can grow faster without adding complexity or cost.
In this episode you’ll discover:
How simple variations within existing projects can instantly increase revenue
Why referrals are one of the most underused (and highest-converting) growth levers
How to tap into repeat business to create consistent, predictable sales growth

Hit play now to unlock the hidden revenue in your business and start growing sales—without spending more on marketing.
New episodes every Monday, Wednesday and Friday.
Book in your ‘Free Quote Audit’ now
To see how we’ve helped business grow their sales:
Read Client Results
Watch Testimonials
Or email Ben if you would like to get in touch: [email protected]
This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.