Sales Process Made Simple: For Industry, Construction & Trade Leaders To Drive Faster Growth & Results

Do you know exactly where your sales process is leaking money—or are you guessing and hoping it fixes itself?
Leads ghosting you, quotes not converting, or revenue falling short are rarely random problems. They’re symptoms of breakdowns inside your sales process. In this episode, we revisit the five-step sales process to pinpoint where deals are slipping through the cracks and introduce the key metrics that reveal what’s really going wrong.
By listening, you’ll learn how to:
Identify which step of your sales process is costing you the most money.
Use simple, practical metrics to diagnose lead, quoting, and closing issues.
Apply a proven framework built from 25+ years of sales experience to tighten your process and improve results.

Press play to uncover the hidden leaks in your sales process and learn how to fix them before they cost you another deal.
Do you know exactly where your sales process is leaking money—or are you guessing and hoping it fixes itself?
Leads ghosting you, quotes not converting, or revenue falling short are rarely random problems. They’re symptoms of breakdowns inside your sales process. In this episode, we revisit the five-step sales process to pinpoint where deals are slipping through the cracks and introduce the key metrics that reveal what’s really going wrong.
By listening, you’ll learn how to:
Identify which step of your sales process is costing you the most money.
Use simple, practical metrics to diagnose lead, quoting, and closing issues.
Apply a proven framework built from 25+ years of sales experience to tighten your process and improve results.

Press play to uncover the hidden leaks in your sales process and learn how to fix them before they cost you another deal.
New episodes every Monday, Wednesday and Friday.
Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales
To see how we’ve helped business grow their sales:
Read Client Results
Watch Testimonials
Or email Ben if you would like to get in touch: [email protected]
This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while...

What if the secret to closing more deals isn’t more leads—but a mindset shift that changes the way you serve your customers?
In this episode, we dive into the timeless lessons of Zig Ziglar, the legendary sales trainer and motivational speaker who inspired hundreds of thousands of salespeople to close more deals. His key insight? Sales is a service-driven profession, and success comes from your attitude and mindset as much as your techniques.
By listening, you’ll discover how to:
Harness a positive, service-focused mindset to build stronger relationships with customers.
Apply Ziglar’s principles to lead your team more effectively while serving both customers and colleagues.
Close more deals without chasing more leads, by focusing on what really matters: serving your clients better.

Listen now to learn how adopting a Ziglar-inspired, service-driven mindset can transform your sales and leadership results.
New episodes every Monday, Wednesday and Friday.
Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales
To see how we’ve helped business grow their sales:
Read Client Results
Watch Testimonials
Or email Ben if you would like to get in touch: [email protected]
This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

Are you losing deals because you’re quoting one-off projects like repeat customers—or treating repeat clients like strangers?
Most sales strategies focus on chasing more leads, but the real wins often come from mastering the leads you already have. In this episode, we dive into the subtle—but powerful—differences between quoting for first-time clients versus repeat customers, and why small adjustments can dramatically boost your close rates.
By listening, you’ll learn how to:
Build trust and create value with one-off clients to increase your chances of closing the deal.
Deliver consistent, exceptional value to repeat customers and avoid letting laziness hurt your relationships.
Apply the “1% better” approach to quoting and customer interactions, turning small improvements into bigger revenue.

Tune in to discover the key tweaks in your quoting process that can transform both first-time and repeat client wins.
New episodes every Monday, Wednesday and Friday.
Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales
To see how we’ve helped business grow their sales:
Read Client Results
Watch Testimonials
Or email Ben if you would like to get in touch: [email protected]
This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

Have you ever walked into a quote or site meeting already stressed—and unknowingly talked yourself out of the deal?
For trade and construction businesses, the meet and greet is the moment where most sales are truly won or lost. Yet it’s often rushed, inconsistent, or driven by your mood on the day. In this episode, you’ll learn how to turn every onsite meeting into a repeatable, high-conversion experience that builds trust fast and dramatically increases your close rate.
In this episode, you’ll discover:
How to create instant warmth and a powerful first impression that puts customers at ease
How to uncover what your customer actually values—and position your solution to match it
Why alignment on timing, pace, and next steps leads to faster closes and more “yes” decisions

Press play now to master the meet and greet process that helps you win more deals, close faster, and turn first impressions into signed jobs.
New episodes every Monday, Wednesday and Friday.
Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales
To see how we’ve helped business grow their sales:
Read Client Results
Watch Testimonials
Or email Ben if you would like to get in touch: [email protected]
This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

What if the real reason some leaders close billion-dollar deals isn’t tactics—but resilience, authenticity, and personal brand?
In competitive trade, construction, and industry businesses, it’s not enough to have a product or a process. Customers buy from leaders they trust. This episode breaks down how Shark Tank investor Barbara Corcoran built a billion-dollar real estate empire by standing out in a brutal market—and why the same principles apply directly to leaders running seven- and eight-figure businesses today.
In this episode, you’ll learn:
How resilience becomes a competitive advantage when deals are tough and growth feels slow
Why authenticity and personal brand can accelerate trust and help you close higher-value deals
How leaders in the $1–$10M range can leverage their own presence to drive faster sales growth

Hit play now to uncover how resilience, authenticity, and personal brand can help you win more deals and lead your business through its next stage of growth.
New episodes every Monday, Wednesday and Friday.
Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales
To see how we’ve helped business grow their sales:
Read Client Results
Watch Testimonials
Or email Ben if you would like to get in touch: [email protected]
This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.