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Stronger Sales Teams with Ben Wright

Ben Wright
Stronger Sales Teams with Ben Wright
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  • Episode 148: The Secret to Closing More Deals: How to Follow Up Quotes the Right Way
    In this episode, we unpack one of the most crucial—yet most commonly mishandled—stages of the Sales Process: quote follow-up. While many salespeople assume the job is done once the quote is sent, top-performing sales pros know the real story:Deals are won in the first meeting.Today, you’ll discover the three key skills your team needs to sharpen in order to significantly lift their quote follow-up success. You’ll also learn exactly when and how your team should follow up so customers feel genuinely supported—not hounded—and so your deals move forward far more consistently.These principles tie directly into the structure, discipline, and preparation we covered in Wednesday’s episode on Tom Hopkins—highlighting, once again, that high-level sales performance isn’t about luck. It’s about planning, process, and precise execution.Key Takeaways:Deals are won or lost in the first meeting—not during the follow-up.Great follow-up requires clarity about what’s important, who decides, and when. Quotes should be presented live (face-to-face, video, or phone).The follow-up plan should be agreed upon before the quote meeting ends.When teams script these questions and follow the structure, consistency and Results improve rapidly.Time Stamps:0:00 Intro0:49 Closing Deals1:45 Understanding What’s Important To The Customer3:24 When and How We Follow Up4:49 Wrap-Up5:50 Call To Action6:45 OutroTo learn more about our Coaching Program that is seriously growing our Customers sales: https://strongersalesteams.com/program/To book a time to Meet with Ben directly: https://strongersalesteams.com/strategy/This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.
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  • Episode 147: Why Raw Talent Isn’t Enough in Sales: What Actually Works
    In today’s episode, we dive into the work of one of the biggest names in modern sales training—Tom Hopkins, the author of How to Master the Art of Selling. You’ll discover why persistence often outperforms raw talent, how a disciplined approach to questioning can completely shift your sales results, and how you can guide your team towards a mindset of ongoing improvement.You’ll also leave with a straightforward framework you can start using straight away with your sales crew. Whether you’re heading up a large sales team or scaling a mid-sized construction or trade business, the insights in this episode will help you build stronger, more reliable sales performance—day in, day out, deal after deal.Key Takeaways:Sales mastery is a learned skill—talent is a bonus, not a requirement.Persistence beats resistance—consistent effort outperforms natural ability.The best salespeople refine their craft every single day.Leaders should train teams to ask better questions, not memorise scripts.A 1% improvement each day leads to massive long-term Sales Growth.Time Stamps: 0:00 Intro0:35 Tom Hopkins: Mastering the Art of Selling2:07 Importance of Learning and Practising2:56 Persistence Beats Resistance3:46 Wrap Up4:13 OutroTo learn more about our Coaching Program that is seriously growing our Customers sales: https://strongersalesteams.com/program/To book a time to Meet with Ben directly: https://strongersalesteams.com/strategy/This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.
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  • Episode 146: How to Increase Revenue After Black Friday Without Discounting (3 Proven Sales Strategies)
    Black Friday has reshaped buying behaviour across both B2B and B2C sectors—customers have been warmed up to spend, influenced by weeks (and sometimes months) of heavy marketing, big discounts, and constant messaging that “now’s the time to buy.”In this episode, you’ll find out why this creates a prime opportunity for businesses—even those who don’t run discounts—and how to make the most of elevated buyer intent to boost revenue quickly.You’ll also walk away with three practical steps you and your team can put into action straight away to lift sales in the days and weeks after Black Friday, all without slashing prices, squeezing margins, or getting drawn into a race to the bottom.Key Takeaways:Buyer intent is at its highest immediately after Black Friday.You don’t need to discount to benefit—target value-driven buyers.Focus on existing customers, lapsed customers, and new opportunities already in your funnel.Communicate fast and clearly—speed is essential.A simple shift in outreach can produce a significant and immediate Sales Growth lift.Time Stamps:0:00 Intro0:35 Black Friday Sales1:55 Pigging Back Off Black Friday3:10 Piggy Back Off Without Discounting5:12 3 Areas of customer Segments7:30 Wrap Up9:49 OutroTo learn more about our Coaching Program that is seriously growing our Customers sales: https://strongersalesteams.com/program/To book a time to Meet with Ben directly: https://strongersalesteams.com/strategy/This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.
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  • Episode 145: The Storytelling Skill To Get A 'Yes' from Every Sale
    In this episode, we dive into why storytelling is one of the most powerful tools in sales and how you can teach your team to use it effectively.Building on Wednesday’s Steve Jobs episode, we revisit the idea that people decide emotionally and justify rationally—a concept that fundamentally reshapes how salespeople should communicate. When your team learns to anchor their conversations in emotion, not just logic, everything changes: connection becomes easier, influence becomes natural, and closing becomes faster.Key Takeaways:Crafting stories that resonate with customers can significantly enhance engagement and sales.Simplifying sales systems can lead to more consistent and successful deal closures.Emotional connections in storytelling are crucial for creating impactful narratives.A structured three-prong storytelling format can help deliver stories effectively. Effective storytelling is a powerful tool for team growth and cohesion.Time Stamps:0:00 Intro1:00 Stories2:05 How To Tell Great Stories4:50 How To Roll Out Stories7:30 Recap8:00 Wrap-Up8:39 OutroTo learn more about our Coaching Program that is seriously growing our Customers sales: https://strongersalesteams.com/program/To book a time to Meet with Ben directly: https://strongersalesteams.com/strategy/This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.
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  • Episode 144: Steve Jobs Sales Masterstroke Every Leader Can Master
    In today’s episode, we look at one of the most powerful sales lessons of the modern era—how Steve Jobs transformed an unfathomed idea into the most influential product on Earth. Beyond design and technology, Jobs mastered something far more valuable for sales leaders: storytelling and emotional connection.You’ll learn why the original iPhone launch in 2007 remains one of the greatest examples of emotional selling—and how that same philosophy can elevate the way your sales team communicates value, influences decision-making, and builds trust with customers.Key Takeaways:Steve Jobs' storytelling mastery was key to his sales success.Emotion-driven sales processes can transform unknown products.The impact of storytelling in sales is profound and lasting.Understanding customer emotions is crucial for sales success.Jobs' approach to sales was both art and science.Time Stamps:0:00 Intro0:35 How Steve Jobs Drove His Sales Process1:24 Iphone: The Object of Desire2:22: Emotions of Our Product4:08 Storytelling and Emotional Connections5:30 Key Learning6:18 Wrap- Up6:48 OutroTo learn more about our Coaching Program that is seriously growing our Customers sales: https://strongersalesteams.com/program/To book a time to Meet with Ben directly: https://strongersalesteams.com/strategy/This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.
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About Stronger Sales Teams with Ben Wright

Are you finding it hard to grow Sales, but know it needs to happen to succeed long-term? This show helps 7-8 figure Industry, Construction & Trade Sales and Business Leaders finally end the stress of inconsistent Sales, by simplifying their Sales Systems so they can close more deals and grow faster. Listen to discover: -Exactly where you’re going wrong with you Sales Process and why it’s holding back conversions. -The steps you can take to consistently grow your Sales. -How you can lead long-term Sales growth for your team or business, without the worry that Sales will drop-off when you’re not involved in every deal. Over the last 20 years, your host Ben Wright has been building (and exiting) businesses with a focus on fast Sales growth and team development. Every Monday, Wednesday and Friday we drop bite-sized podcasts focused on Sales, Leadership and Sales Process growth to help our listeners grow their Sales. If you’re ready to grow, start by listening to episode 145 (a fan favourite), and keep listening from there.
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