Sales Process Made Simple: For Industry, Construction & Trade Leaders To Drive Faster Growth & Results

What if the real reason some leaders close billion-dollar deals isn’t tactics—but resilience, authenticity, and personal brand?
In competitive trade, construction, and industry businesses, it’s not enough to have a product or a process. Customers buy from leaders they trust. This episode breaks down how Shark Tank investor Barbara Corcoran built a billion-dollar real estate empire by standing out in a brutal market—and why the same principles apply directly to leaders running seven- and eight-figure businesses today.
In this episode, you’ll learn:
How resilience becomes a competitive advantage when deals are tough and growth feels slow
Why authenticity and personal brand can accelerate trust and help you close higher-value deals
How leaders in the $1–$10M range can leverage their own presence to drive faster sales growth

Hit play now to uncover how resilience, authenticity, and personal brand can help you win more deals and lead your business through its next stage of growth.
New episodes every Monday, Wednesday and Friday.
Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales
To see how we’ve helped business grow their sales:
Read Client Results
Watch Testimonials
Or email Ben if you would like to get in touch: [email protected]
This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

Do you believe a formal sales process doesn’t really apply to your trade, construction, or industry business?
If you’re a trade, construction, or industry leader juggling quoting, installs, and customer demands, it’s easy to think sales systems are only for “corporate” or long-cycle businesses. The reality? Not having a clear sales process is often the hidden reason growth stalls, margins get squeezed, and deals slip through the cracks. This episode breaks down why the most successful trade and construction businesses simplify sales—and how that simplicity drives massive revenue growth.
In this episode, you’ll discover:
Why even a basic sales process can double, triple, or 10x revenue in trade and construction businesses
The five critical stages of a compact sales process—and the one priority that matters most in eac
How focusing on speed, warmth, value, transparency, and happiness leads to more closes, repeat work, and referrals

Press play now to identify the single sales process improvement that will immediately move the needle in your business and help you close more deals with less effort.
New episodes every Monday, Wednesday and Friday.
Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales
To see how we’ve helped business grow their sales:
Read Client Results
Watch Testimonials
Or email Ben if you would like to get in touch: [email protected]
This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

Are you sitting on a full pipeline of quoted deals… but very few of them are actually closing?
Most sales teams assume that once a quote is sent, the deal will naturally move forward—but that assumption is quietly killing close rates and revenue.
In this episode, we break down why closing is not automatic, why so many salespeople avoid asking for the business, and how that hesitation leads to stalled deals with no yes, no, or clear next step.
By listening to this episode, you’ll learn:
How to remove the fear of “asking for the business” and confidently drive deals to a decision
The five proven levers you can pull immediately to increase close rates without changing your product
A simple “If I will you” framework that helps customers commit without pressure or pushiness

If you want fewer stuck deals, faster decisions, and more revenue from the pipeline you already have, press play and start closing with intention today.
New episodes every Monday, Wednesday and Friday.
Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales
To see how we’ve helped business grow their sales:
Read Client Results
Watch Testimonials
Or email Ben if you would like to get in touch: [email protected]
This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

Are you sitting on a full pipeline of quoted deals… but very few of them are actually closing?
Most sales teams assume that once a quote is sent, the deal will naturally move forward—but that assumption is quietly killing close rates and revenue.
In this episode, we break down why closing is not automatic, why so many salespeople avoid asking for the business, and how that hesitation leads to stalled deals with no yes, no, or clear next step.
By listening to this episode, you’ll learn:
How to remove the fear of “asking for the business” and confidently drive deals to a decision
The five proven levers you can pull immediately to increase close rates without changing your product
A simple “If I will you” framework that helps customers commit without pressure or pushiness

If you want fewer stuck deals, faster decisions, and more revenue from the pipeline you already have, press play and start closing with intention today.
New episodes every Monday, Wednesday and Friday.
Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales
To see how we’ve helped business grow their sales:
Read Client Results
Watch Testimonials
Or email Ben if you would like to get in touch: [email protected]
This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

Is your “slow January” quietly setting you up for a weak February—and an even worse quarter?
Many sales leaders accept January as a write-off, but the real danger is what happens next. When teams stay unfocused, distracted, or lethargic after the holidays, one slow month can quickly snowball into pressure, panic, and missed growth targets. This episode breaks down how to reset momentum, refocus your team, and turn a sluggish start into a strong sales comeback—before January’s hangover becomes a recurring problem.
By listening to this episode, you’ll learn how to:
Reignite motivation and focus inside your sales team after the January slump
Use simple but powerful challenges to immediately lift activity and results
Strengthen core sales behaviours that create consistent, repeatable growth

Press play now to discover the three practical levers you can pull immediately to turn January’s slowdown into a thriving February—and put your sales growth back on track. 🎧🚀
New episodes every Monday, Wednesday and Friday.
Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales
To see how we’ve helped business grow their sales:
Read Client Results
Watch Testimonials
Or email Ben if you would like to get in touch: [email protected]
This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.