Sales Process Made Simple: For Industry, Construction & Trade Leaders To Drive Faster Growth & Results

Is your “slow January” quietly setting you up for a weak February—and an even worse quarter?
Many sales leaders accept January as a write-off, but the real danger is what happens next. When teams stay unfocused, distracted, or lethargic after the holidays, one slow month can quickly snowball into pressure, panic, and missed growth targets. This episode breaks down how to reset momentum, refocus your team, and turn a sluggish start into a strong sales comeback—before January’s hangover becomes a recurring problem.
By listening to this episode, you’ll learn how to:
Reignite motivation and focus inside your sales team after the January slump
Use simple but powerful challenges to immediately lift activity and results
Strengthen core sales behaviours that create consistent, repeatable growth

Press play now to discover the three practical levers you can pull immediately to turn January’s slowdown into a thriving February—and put your sales growth back on track. 🎧🚀
New episodes every Monday, Wednesday and Friday.
Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales
To see how we’ve helped business grow their sales:
Read Client Results
Watch Testimonials
Or email Ben if you would like to get in touch: [email protected]
This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

What if asking just three questions could make your prospects close the deal for you?
Most salespeople talk too much and ask too little—and it’s quietly costing them deals. In a world of shrinking attention spans, the ability to ask the right questions has become the ultimate sales advantage. In this episode, you’ll learn why great questions outperform great pitches and how clarity—not pressure—is what actually drives buying decisions.
In this episode, you’ll learn:
How to uncover the single “signature piece” that matters most to your customer
Who really needs to buy in—and how to avoid getting stuck selling to the wrong person
How aligning your timing with theirs prevents deals from stalling or dying in inertia

Press play to master the three sales questions that create clarity, build alignment, and make closing feel natural—for both you and your customer.
New episodes every Monday, Wednesday and Friday.
Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales
To see how we’ve helped business grow their sales:
Read Client Results
Watch Testimonials
Or email Ben if you would like to get in touch: [email protected]
This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

What if the real reason Walmart dominates isn’t price—but clarity?
Walmart didn’t become a $500B powerhouse by trying to be everything to everyone. They won by choosing two things—operational excellence and cost efficiency—and executing them relentlessly for decades. In this episode, you’ll unpack what Walmart’s success really teaches sales and business leaders, why most companies struggle to stand out, and how unclear positioning quietly kills growth long before competitors do.
By listening, you’ll discover:
The two core strategies that powered Walmart’s growth—and why copying price alone misses the point

How to identify what your business should be known for in a crowded market

Practical ideas to align your sales experience so every customer interaction reinforces your competitive edge

Hit play to learn how to sharpen your positioning, focus your sales strategy, and turn clarity into a repeatable advantage that drives growth.
New episodes every Monday, Wednesday and Friday.
Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales
To see how we’ve helped business grow their sales:
Read Client Results
Watch Testimonials
Or email Ben if you would like to get in touch: [email protected]
This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

What if 70% of your next year’s new customers could come from the people you already serve?
Most sales teams chase cold leads through networking, ads, and events—while overlooking the simplest, fastest growth lever sitting right in front of them. In this episode, you’ll discover why referrals consistently outperform traditional lead generation, why most teams fail to use them properly, and how a small shift in timing can dramatically increase your close rates and reduce the grind of chasing strangers.
By listening to this episode, you’ll learn:
How referrals can offset customer churn and drive predictable, sustainable growth
Why asking for referrals feels uncomfortable for many teams—and how to remove that friction entirely
The three specific moments in the customer journey that generate the highest-quality referrals

Press play to learn how to turn referrals into a reliable growth engine that delivers warmer leads, higher trust, and faster sales—without adding more work to your pipeline.
New episodes every Monday, Wednesday and Friday.
Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales
To see how we’ve helped business grow their sales:
Read Client Results
Watch Testimonials
Or email Ben if you would like to get in touch: [email protected]
This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

Are your salespeople losing deals before they even start—without realizing it?
Even experienced salespeople often make one critical mistake in front of customers: focusing too much on their own product instead of truly understanding the customer’s needs. This episode reveals the three key errors that silently lower close rates—and how to fix them.

By listening, you’ll learn:
How to qualify the right customers before the first meeting to avoid wasted effort
How to uncover exactly what your customer values and needs during meetings
The power of follow-up questions to dig deeper and ensure your solutions align perfectly with their goals

Press play to master the three levers that keep your sales team customer-focused, increase close rates, and prevent avoidable mistakes in every meeting.