Sales Growth Made Simple: For Trade, Construction & Industry Leaders

Are you wasting hours quoting deals for customers who were never ready to buy in the first place?
If you’ve ever felt stuck chasing “maybe” deals that go nowhere, you’re not alone.
Many business owners and sales teams spend huge amounts of time quoting prospects who are simply exploring options—not actually ready to move forward—leaving pipelines clogged and conversions low.
In this episode you'll discover:
How to instantly identify whether a prospect is ready to buy or just browsing so you can stop wasting time on dead-end deals.
How to shift your sales approach to guide undecided prospects toward clarity and build stronger relationships.
How to improve your close rate by focusing your time and energy only on high-intent opportunities.

Hit play now to learn the one simple question that can transform your sales pipeline and help you close more deals with less effort.
New episodes every Monday, Wednesday and Friday.
Book in your ‘Free Quote Audit’ now
To see how we’ve helped business grow their sales:
Read Client Results
Watch Testimonials
Or email Ben if you would like to get in touch: [email protected]
This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

What if the real reason you’re not closing more deals isn’t your leads—but your conversion system?
Many business owners believe they need more leads to grow sales, but the truth is often the opposite.
This episode introduces a powerful framework to simplify your sales process and improve performance immediately.
In this episode you'll discover:
How the Core 3 Conversion System can dramatically increase your close rates without adding more leads
Why speed, value, and process are the three critical levers that drive consistent sales success
Practical ways to implement a simple, repeatable system that works even when you’re under pressure

Press play now to learn how to simplify your sales process and start converting more of the leads you already have.
New episodes every Monday, Wednesday and Friday.
Book in your ‘Free Quote Audit’ now
To see how we’ve helped business grow their sales:
Read Client Results
Watch Testimonials
Or email Ben if you would like to get in touch: [email protected]
This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

How many deals are slipping through simply because your customer says, “I’m not sure”?
If you’re in sales or running a business, you’ve likely heard “leave it with me” more times than you can count. The reality? Many customers aren’t saying no—they’re just unsure of what to do next.
This episode shows you how to step in, guide the decision, and turn uncertainty into momentum.
In this episode you'll discover:
How to uncover what’s really holding your customers back from making a decision
Simple ways to guide customers through uncertainty without using pushy sales tactics
How to confidently move stalled deals forward and increase your overall close rate

Press play now to learn how to turn “I’m not sure” into confident yeses and close more deals with ease.
New episodes every Monday, Wednesday and Friday.
Book in your ‘Free Quote Audit’ now
To see how we’ve helped business grow their sales:
Read Client Results
Watch Testimonials
Or email Ben if you would like to get in touch: [email protected]
This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

What if you could grow your sales by 10% or more—without spending a single extra dollar on marketing?
Many business owners feel stuck in the cycle of chasing new leads, increasing ad spend, and worrying about pipeline consistency. But what if the growth you’re looking for is already sitting inside your existing customer base?
This episode flips the script and shows you how to unlock hidden revenue opportunities without adding more cost or complexity.
In this episode you'll discover:
How small, strategic changes can unlock double-digit revenue growth using customers you already have
Simple, repeatable ways to increase deal size, generate referrals, and drive repeat business
How to build a more predictable, profitable sales engine without relying on expensive or inconsistent marketing channels

Hit play now to learn how to unlock immediate, cost-free growth opportunities already sitting inside your business.
New episodes every Monday, Wednesday and Friday.
Book in your ‘Free Quote Audit’ now
To see how we’ve helped business grow their sales:
Read Client Results
Watch Testimonials
Or email Ben if you would like to get in touch: [email protected]
This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

What if closing more deals didn’t require better pitches—but just three simple questions?
Deals are often lost because customers feel unclear, unheard, or unsure about what comes next.
This episode breaks down a simple, repeatable approach that helps you guide conversations, remove confusion, and move deals forward with confidence.
In this episode you’ll discover:
The three powerful questions that simplify your sales process and boost close rates
How to uncover hidden objections before they stall your deals
A natural, pressure-free way to lead customers toward a decision

Hit play now to start closing more deals faster—using a simple framework you can apply in every sales conversation.
Watch Episode 123: “Why Simplicity in Trade Sales Leadership and Process Drives Better Results with Lasada Pippen”
https://open.spotify.com/episode/3bWK5uuBNEwtCRJk9scZ5g?si=7974b7882b774843
New episodes every Monday, Wednesday and Friday.
Book in your ‘Free Quote Audit’ now
To see how we’ve helped business grow their sales:
Read Client Results
Watch Testimonials
Or email Ben if you would like to get in touch: [email protected]
This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.