The Brand Education Podcast

Meet Kevin Lynch, the creative mind who believes the best marketing doesn't feel like marketing. In this episode, he shares why authenticity trumps awards, how creative freedom transformed campaigns from Chicago's Art Institute to Oatly, and why breaking conventional rules leads to deeper audience connections. From placing mysterious red cubes around Chicago to founding The Wrong Agency, Kevin challenges traditional brand thinking with a simple truth: "Brands aren't terribly different from people." Discover why he works for ideas rather than clients, how to find humor in serious industries, and why caring about your audience more than yourself creates the most compelling brand stories. Key takeaways: Why chasing awards might be your brand's biggest mistake How creative autonomy leads to revolutionary campaigns Finding authenticity in educational marketing The power of humor in unexpected places Listen for a masterclass in brave brand building from someone who's proven that sometimes, the wrong way is exactly right. Uncover more great insights and become part of our exclusive community by signing up to our monthly newsletter: https://thebrandeducation.com/contact/ LinkedIn: ⁠linkedin.com/company/the-brand-education⁠ X: https://x.com/education_brand

In this episode, we dive into a ground breaking approach to collaborative brand management with Rachel Sandison, Vice Principal and Deputy Vice Chancellor for External Engagement at the University of Glasgow. Discover how Rachel is pushing boundaries to embed marketing at the heart of strategic decision-making and turn collaboration into a disruptive force for both global and local impact. Rachel shares her visionary strategies on harnessing strategic storytelling and building impactful partnerships to drive transformative change. Hit play for a thought-provoking conversation on innovation, leadership, and the power of collaboration in higher education. Uncover more great insights and become part of our exclusive community by signing up to our monthly newsletter: ⁠https://thebrandeducation.com/contact/⁠ LinkedIn: ⁠linkedin.com/company/the-brand-education⁠  X: ⁠https://x.com/education_brand

In our latest episode, we explore 'Metaskills', the thought-provoking book by Marty Neumeier, a visionary thinker, brand expert, and best selling author of 'THE BRAND GAP'. As we grapple with complex, interconnected challenges of the 21st century, Marty reveals our problem-solving approach is outdated. He introduces five crucial metaskills - feeling, seeing, dreaming, making, and learning - as the key to thriving in a post-industrial world. More than a manifesto, metaskills serve as a compass for education leaders, a framework for creatives, and a blueprint for cross-disciplinary innovation. Join us as we discover how these metaskills can revolutionise problem-solving, foster creativity, and redefine human potential across diverse professions in the age of AI. Uncover more great insights and become part of our exclusive community by signing up to our monthly newsletter: https://thebrandeducation.com/contact/ LinkedIn: linkedin.com/company/the-brand-education X: https://x.com/education_brand

The former award-winning journalist turned Social Media Director at MIT, Jenny Li Fowler, spoke to us about how she cultivates an online community of over 6 million…and counting.  In this episode, we explore what building an iconic higher education brand, like MIT, takes, and how Jenny and her team engages with such a large audience. Jenny highlighted the importance of not only speaking, but listening to your community, and how to make sure social media managers are granted a seat at the senior leadership table.  Social media has not always been prioritised at universities, but through our conversation with Jenny, we hope you feel just as motivated as we did to ensure that they are not left out of the leadership conversation. We’re excited to unpack her wisdom and advice for others also wanting to excel in higher-ed social media.  Uncover more great insights and become part of our exclusive community by signing up to our monthly newsletter: https://thebrandeducation.com/contact/ LinkedIn: linkedin.com/company/the-brand-education  X: https://x.com/education_brand